Ernest J. Scalberg, Dean

Fisher Graduate School of International Business

April 25, 2008April 25, 2008

Four Graduate Schools• International Policy Studies• Language and Educational Linguistics• Translation and Interpretation• International Business

Research Centers• Center for Nonproliferation Studies• Center for East Asian Studies• Center for Globalization and Localization

Training Programs• Intensive Language Programs – Winter and Summer• China WTO Executive Training Program

• Development Project Management Institute

Monterey Institute of International StudiesMonterey Institute of International Studies

• Making adaptations to product designs, promotions,

and distribution;

• Translating/Localizing documentation, software, and

websites;

• Coping with cultural, legal and technical requirements

of foreign markets.

To be successful, exporting companies must find a

balance between standardization and adaptation,

including:

Globalization/Localization of Business ExportsGlobalization/Localization of Business Exports

Snapple in

Japan

Gerber in Africa

Kellogg’s in Latvia and India

Mack trucks in China

The need to adapt Products and ServicesThe need to adapt Products and Services

Purpose and Mission

1. Research on Globalization/Localization for foreign

markets

A. Company Surveys

B. Literature Compilation

C. National/Regional adaptation needs

D. Web Clearinghouse

E. On-Line Academic Journals: GLOBE Management

Review, GLOBE Management Practice, GLOBE

Management Proceedings

The GLOBE Center at the Monterey InstituteThe GLOBE Center at the Monterey Institute

Globalization and Localization of Business ExportsGlobalization and Localization of Business Exports

2. EducationA. New Degrees and Specializations

• Masters in Translation and Localization Management

• Specialization in Glocalization including International Project Management, Globalization/Localization Strategy, Marketing Localization, and IT Localization

B. Training Programs for Companies• MBITA Webinar (online/on demand)• Etherware Readiness to Export Assessment

Instrument• Seminars with Universities and Industry Partners• Customized Programs for Companies• National Conferences

Purpose and Mission (continued)Purpose and Mission (continued)

The GLOBE Center at the Monterey InstituteThe GLOBE Center at the Monterey Institute

3. ConsultingA. International Business Plans and other course

applications

Purpose and Mission (continued)Purpose and Mission (continued)

The GLOBE Center at the Monterey InstituteThe GLOBE Center at the Monterey Institute

• Select Sector SPDR• WebLOQ• Localize Technologies• Clorox• Locabon, Inc.• Nokia

• Driscolls, Inc.• Scan Control• OWIT (Organization of

Women in Trade)• Accent on Languages• MIIS at Sea

B.Customized Consulting

Fisher School is Recognized for ExcellenceFisher School is Recognized for Excellence

Global Top 100 school in Beyond Grey Pinstripes

AACSB Accreditation

Best Business Schools by Princeton

Review

Top 100 global MBA program by the Financial Times

Top 10 program for Entrepreneurship by Entrepreneur Magazine

Ernest J. Scalberg, Dean

Fisher School

Monterey Institute of International

Studies

(831) 647- 4140

escalberg@miis.edu