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Eriko HondoKDDI Corporation
March 17, 2003
3G Service Launch using CDMA2000 1xin Japan
© 2003 KDDI Corporation2003/3/17/Page 2
What is 3G Mobile ?What is 3G Mobile ?
© 2003 KDDI Corporation2003/3/17/Page 3
Service QualityService Quality
Multimedia TerminalMultimedia Terminal
’80s ’90s ’00s
3G ( 2001 ~)
MultimediaCDMA2000W-CDMA ( UMTS )
cdmaOneGPRS
2G
Digital(voice)
GSM, PDC,D-AMPS
Commodity
AnalogAMPS, TACS,
NMT, NTT Hi-Cap
For VIP
1G
What is 3G Mobile ?
© 2003 KDDI Corporation2003/3/17/Page 4
CDMA2000 1x Service launch
cdmaOne: operated in 32 countries CDMA2000 1x: launched in 8 countries, examined in 12 countries
Japan, Korea*
America*, Canada*
MexicoBrazil, Chile, Puerto Rico
Venezuela, Jamaica, Dominica
RumaniaRussia, Ukraine
South America
Europe
China*, Taiwan, Thailand, Vietnam, Indonesia, Australia*, NZ*Asia, the Pacific
North America
* International roaming countries with cdmaOne system (as of August, 2002)
© 2003 KDDI Corporation2003/3/17/Page 5
W-CDMA Service launch
W-CDMA: operated only in Japan (NTT DoCoMo 、 J-PHONE ) : examined in other countries : be delayed launch in Europe
JapanKorea, Singapore
North AmericaAmericaUK
Germany, Italia, France, Spain, Sweden, Finland, etc.
Asia, the pacific
Europe(lead-time)
© 2003 KDDI Corporation2003/3/17/Page 6
3G Service launch in Japan3G Service launch in Japan
© 2003 KDDI Corporation2003/3/17/Page 7
Japan’s Mobile Subscriber Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
92 93 94 95 96 97 98 99 00 01 02 03
No
. o
f S
ub
scri
ber
s (x
1000
)
end March of Year
end February 200374,369 K
cdmaOne/CDMA2000 1x
13,649K
PDC60,517K
W-CDMA201K
PDC
Analog
cdmaOne/CDMA2000 1x
W-CDMA
/February
© 2003 KDDI Corporation2003/3/17/Page 8
Mobile Internet Subscriber GrowthN
o.
of
Su
bsc
rib
ers
(Mil
lio
ns)
Date (End of Month)
0
5
10
15
20
25
30
35
40 i-mode
36.93M
EZweb
12.13M
J-Sky
11.88M
Note: The number of subscribers for EZweb or i-mode is counted based on the paid contract, while that for J-Sky represents that of browser enabled phones.
12.72M
in total60.95M
479% in 32 months
Since ‘99/02
Since ‘99/04
© 2003 KDDI Corporation2003/3/17/Page 9
CDMA2000 1x
Subscribers
Penetration of Mobile Internet Service
in CDMA 2000 1x
92%
5,891,900
(end February 2003)
82%
TotalMobile
Subscribers
74,368,600
© 2003 KDDI Corporation2003/3/17/Page 10
CDMA2000 1x’s Data ARPU
1,060 1,1403,130
1,1902,300 1,2302,160
7,077 6,840
7,290
6,7507,310
6,5207,080
0
2,000
4,000
6,000
8,000
10,000
12,000
AR
PU
(JY
E)
(cdmaOne/CDMA2000 1x)
Voice
Data
CDMATotal
1xOnly
Total
CDMA2000 1xOnly
Total
2001/Q1 2002/Q2 2002/Q3 2002/Q4
© 2003 KDDI Corporation2003/3/17/Page 11
3G Subscriber Growth in Japan
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
01/10 01/12 02/2 02/4 02/6 02/8 02/10 02/12 03/2
No
. o
f S
ub
scri
ber
s
Month
3G Totalat end February
20036,093,300
CDMA2000 1x (KDDI)5,891,900
W-CDMA(NTT DoCoMo,
Vodafone)2,014,000
CDMA2000 1x
W-CDMA
The number of subscribers surpassed 6 million in February, 2003
© 2003 KDDI Corporation2003/3/17/Page 12
Drivers to au’s Success of CDMA2000 1x Launch~ ~ CDMA2000 1x & EV-DOCDMA2000 1x & EV-DO ~~
© 2003 KDDI Corporation2003/3/17/Page 13
Movie Mobile & GPS Mobile ・・・・ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation
Movie Mobile & GPS Mobile ・・・・ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation
1st STEP ( 2001 )
CDMA2000 1x ・・・・ 144kbps(best effort)/high-speed ezweb serviceCDMA2000 1x ・・・・ 144kbps(best effort)/high-speed ezweb service
2nd STEP ( 2002.4 ~)
CDMA2000 1xEV-DO ・・・・ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price
CDMA2000 1xEV-DO ・・・・ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price
3rd STEP ( 2003 Autmn ~)
“au” Business Strategy - Toward 3G Mobile
© 2003 KDDI Corporation2003/3/17/Page 14
• Launch April, 2002(Major several cities in Japan)
• Coverage– the end of July 2002 :
• 917 cities in 44 out of 47 prefectures– the end of September 2002 :
• 90% of Kanto, Cyubu and Kansai Area• 85% of all over Japan
– the end of December 2002 :• 90% of all over Japan
Upgrade existing equipment of cdmaOne
- enabling rapid roll-out at low cost
CDMA2000 1x Coverage Completion
© 2003 KDDI Corporation2003/3/17/Page 15
CDMA2000 1x cdmaOne
around 100g around 100g
200 hours 200 hours
weight
battery life time
144kbps (data)MovieGPS
Digital Camerascreens on 2 sides
etc.
64kbps (data) - △--
feature
10,000 ~ 20,000 Yen
10,000 ~ 20,000 Yen
price
Operational stability same as for cdmaOne
plus new features
Terminal Specification
© 2003 KDDI Corporation2003/3/17/Page 16
CDMA2000 1x Advantage: Backward Compatibility with cdmaOne
cdmaOneBTS
cdmaOne Handset
cdmaOne - mode
CDMA2000 1x BTS
CDMA2000 1x Handset
CDMA2000 1x - mode
(i) graceful 1x network rolloutwithout service area shortage
・ continued use of existing handsets without any service degradation
cdmaOne - mode that enables;
© 2003 KDDI Corporation2003/3/17/Page 17
Movie-mail KeitaiAmusement Movie-mail Keitai
A5302CA by CasioHigh-performance Movie-mail Keitai
A5303H by Hitachi“Chaku-Uta”-capable “Chaku-Uta”-capable
•Add a message to an original video image
•Smooth and beautiful video images
© 2003 KDDI Corporation2003/3/17/Page 18
Color Sub-display GPS-Keitai
A3013T by Toshiba
GPS Keitai
Replaceable-Cover GPS-Keitai
A3014S by Sony Ericsson
• More accurate location-based services
• Practical applications - vehicle-mounted navigation systems, emergency notification service.etc.
© 2003 KDDI Corporation2003/3/17/Page 19
Movie demonstration- CDMA2000 1x
etc.Music
Education
Movie
Sports
© 2003 KDDI Corporation2003/3/17/Page 20
IP-based packet transmission at high-speed (max. 2.4Mbps) in downlink - offering wireless solutions for Internet access to both consumer & enterprise marketsCompatibility with CDMA2000 1x in spectrum usage and base station topology - enabling rapid rollout by overlaying CDMA2000 1x networkSimple IP-based network architecture - minimizing CAPEX
EV-DOEV-DOPDAPDA
PCPC
ITS/Telematics systemITS/Telematics system
Digital CameraDigital Camera
Game ConsolesGame Consoles
CDMA2000 1x EV-DO
© 2003 KDDI Corporation2003/3/17/Page 21
Household Network
・ SOHO・ B to C
・ Communication through Mobile Internet・ Notification of robbery
Personal Use
Intranet and Extranet
Intra-automobile Network
“Ubiquitous Society”, Anytime, Anywhere, Any Information
• Fleet management• Freight management
Car Multimedia for Personal Use
・ Schedule・ e-news paper
www.kddi.com
Thank You