Era of Apple

8/2/2019 Era of Apple

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Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that createsconsumer electronics, computer software, and commercial servers. Apple's core product

lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders

Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the

release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino,

California. Jobs, who had been ousted from the company in 1985, returned to become

Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with

him a new corporate philosophy of recognizable products and simple design. The latest era

of phenomenal success for the company has been in the iOS range of products that beganwith the iPhone, iPod Touch and now iPad. As of 2011, Apple is the largest technology firm

in the world, with annual revenues of more than $60 billion.


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Steve Jobs1955-2011

The

Apple of

our

i


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Steven Paul Jobs (February 24,1955 October 5, 2011) was anAmerican businessman andinventor widely recognized as acharismatic pioneer of thepersonal computer revolution.He was co-founder, chairman,

and chief executive officer ofApple Inc. Jobs was co-founderand previously served as chiefexecutive of Pixar AnimationStudios; he became a memberof the board of directors of TheWalt Disney Company in 2006,following the acquisition of Pixar

by Disney.


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The Apple II was introduced on April 16, 1977 at the first

West Coast Computer Faire. It differed from its major rivals,

the TRS-80 and Commodore PET, because it came with

character cell based color graphics and an open architecture.While early models used ordinary cassette tapes as storage

devices, they were superseded by the introduction of a 5 1/4

inch floppy disk drive and interface, the Disk II.The Apple II

was chosen to be the desktop platform for the first "killer

app" of the business worldthe VisiCalc spreadsheet

program.


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In 1984, Apple next launched

the Macintosh. Its debut was

announced by the nowfamous $1.5 million television

commercial "1984". It was

directed by Ridley Scott, aired

during the third quarter of

Super Bowl XVIII on January

22, 1984, and is now

considered a watershed eventfor Apple's success

Apple's "1984" ad, set in a

dystopian future modeled

after the George Orwellnovel Nineteen Eighty-Four,

set the tone for the

introduction of the

Macintosh.


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1986

1993

Having learned several painful lessons after introducing the

bulky Macintosh Portable in 1989, Apple introduced the

PowerBook in 1991. The Macintosh Portable was designed

to be just as powerful as a desktop Macintosh, but weighed

7.5 kilograms (17 lb.) with a 12-hour battery life. The sameyear, Apple introduced System 7, a major upgrade to the

operating system, which added color to the interface and

introduced new networking capabilities. It remained the

architectural basis for Mac OS until 2001.


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The success of the

PowerBook and other

products brought

increasing revenue. Forsome time, it appeared

that Apple could do no

wrong, introducing

fresh new products and

generating increasing

profits in the process.

The magazine

MacAddict named theperiod between 1989

and 1991 as the "first

golden age" of the

Macintosh.


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In 1994, Apple allied with IBM and Motorola

in the AIM alliance. The goal was to create a

new computing platform (the PowerPC

Reference Platform), which would use IBM

and Motorola hardware coupled with Apple's

software. The AIM alliance hoped that PReP's

performance and Apple's software would

leave the PC far behind, thus countering

Microsoft. The same year, Apple introduced

the Power Macintosh, the first of many Applecomputers to use IBM's PowerPC processor.

1994-1997

At the 1997 Macworld Expo, Steve Jobs

announced that Apple would join Microsoft to

release new versions of Microsoft Office for

the Macintosh, and that Microsoft made a

$150 million investment in non-voting Applestock.

On November 10, 1997, Apple introduced the

Apple Online Store, tied to a new build-to-

order manufacturing strategy.

Attempts at reinvention


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On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of

the Macintosh 128K: the iMac

Through this period, Apple purchased several companies to create a portfolio of

professional and consumer-oriented digital production software. In 1998, Apple

announced the purchase of Macromedia's Final Cut software, signaling itsexpansion into the digital video editing market. The following year, Apple released

two video editing products: iMovie for consumers and, for professionals, Final Cut

Pro, which has gone on to be a significant video-editing program, with 800,000

registered users in early 2007.In 2002 Apple purchased Nothing Real for their

advanced digital compositing application Shake, as well as Emagic for their music

productivity application Logic, which led to the development of their consumer-

level Garage Band application. iPhoto's release the same year completed the iLife

suite.

Return to profitability


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Mac OS X, based on

NeXT's OPENSTEP and

BSD Unix was released

on March 24, 2001, after

several years ofdevelopment. Aimed at

consumers and

professionals alike, Mac

OS X aimed to combine

the stability, reliability

and security of Unix

with the ease of useafforded by an

overhauled user

interface. To aid users in

migrating from Mac OS

9, the new operating

system allowed the use

of OS 9 applications

through Mac OS X'sClassic environment.


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On October 23, 2001,

Apple introduced the

iPod digital music

player. It has evolved

to include various

models targeting the

wants of different

users. The iPod is themarket leader in

portable music players

by a significant

margin, with more

than 220 million units

shipped as of

September 2009.[119]Apple has partnered

with Nike to offer the

Nike+iPod Sports Kit

enabling runners to

synchronize and

monitor their runs

with iTunes and the

Nike+ website. Applecurrently sells four

variants of the iPod.


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At the Worldwide Developers Conference keynote

address on June 6, 2005, Steve Jobs announced that

Apple would begin producing Intel-based Mac

computers in 2006.On January 10, 2006, the new

MacBook Pro and iMac became the first Applecomputers to use Intel's Core Duo CPU. By August 7,

2006 Apple had transitioned the entire Mac product

line to Intel chips, over one year sooner than

announced. The Power Mac, iBook, and PowerBook

brands were retired during the transition; the Mac

Pro, MacBook, and MacBook Pro became their

respective successors. On April 29, 2009, The Wall

Street Journal reported that Apple was building its

own team of engineers to design microchips. Apple

also introduced Boot Camp to help users install

Windows XP or Windows Vista on their Intel Macs

alongside Mac OS X.

2005

2007The Intel transition


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Delivering his keynote speech at the Macworld Expo on

January 9, 2007, Jobs announced that Apple Computer, Inc.

would from that point on be known as Apple Inc., because

computers were no longer the main focus of the company,which had shifted its emphasis to mobile electronic devices.

The event also saw the announcement of the iPhone and

the Apple TV.

Apple released the fourth generation iPhone, which

introduced video calling, multitasking, and a new insulated

stainless steel design, which acts as the phone's antenna.

20072011iPhone, iPod Touch and iPad


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After years of speculation and multiple rumored

"leaks" Apple announced a large screen, tablet-like

media device known as the iPad on January 27, 2010.The iPad runs the same touch based operating

system that the iPhone uses and many of the same

iPhone apps are compatible with the iPad. This gave

the iPad a large app catalog on launch even with very

little development time before the release. Later that

year on April 3, 2010, the iPad was launched in the

US and sold more than 300,000 units on that day and

reaching 500,000 by the end of the first week.

iPad


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iPod Touch, portable media player

that runs iOS, first introduced in

September 2007 after the iPhone

went on sale. Currently availablein 8, 32, and 64 GB models. The

latest generation features the

Apple A4 processor, a Retina

Display, and dual cameras on the

front and back. The back camera

allows for HD video recording at

720p.

iPodTouch


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2011presentPostSteve Jobs era

On October 4, 2011, Apple announced the iPhone 4S, which includes an

improved camera with 1080p video recording, a dual core A5 chip

capable of 7 times faster graphics than the A4, an "intelligent software

assistant" named Siri, and cloud-sourced data with iCloud. One day later,

on October 5, 2011, Apple announced that Jobs had died, marking the

end of an era for Apple Inc. The iPhone 4S was officially released on

October 14, 2011. On October 29, 2011, Apple purchased C3

Technologies, a mapping company, for $240 million.

Chief operating officer Tim Cook took up Jobs' day-to-day

operations at Apple.

Steve Jobs (February

24, 1955 October 5,

2011)


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Made By

Akshat Pathak Karan Arora

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Era of Apple