Equestrian Business Monthly - April

12 LAMINITIS The latest on this condition

20 PADDOCK MAINTENANCE Keep fields clean and green

26 HOOF CARE Maintaining healthy hooves

39 BETTER BUSINESS Going green

5 UK NEWS The latest industry news

32 LAUNCH IT New products for the shelves

34 LET’S TALK PRODUCTS Competition jackets

38 ON THE MARKET What to stock

40 SECRET SURFER Websites on show

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INSIDE THIS ISSUE

FEATURES

Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK T: +44 (0)1953 850678 F: +44 (0)1953 851936 E: [email protected] W: www.ebmonthly.co.uk

Editor – KATE HANNAM E: [email protected]

Advertising Sales & Production - ALLISON KEMP T: +44 (0)1953 852946 E: [email protected]

Design – HOLLY TODD @ PressPoint E: [email protected]

DisclaimerWhilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

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www.ebmonthly.co.uk April 2011 Equestrian Business Monthly 4

SPRING IS IN the aIRFinally we emerge from winter into what will hopefully be a warm and sunny spring. Horses will be enjoying more turnout time, and riders will be preparing for the exciting show season ahead. It’s nice to be thinking about sunshine for a change, but spring does bring with it a number of potential problems for horses and so in this issue of Equestrian Business Monthly we look at laminitis, hoof care

and paddock maintenance. Most problems in these areas can easily be avoided through

better management, and that’s where retailers can step in, with expert advice and solutions. With green the theme this issue, we also examine some of the benefits afforded to businesses choosing to become more environmentally friendly. As well as the obvious reason of protecting the environment, ‘going green’ has the added bonus of helping to reduce operating costs at a time when energy prices are ever on the rise. Looking at Chancellor George Osborne’s recent Budget and the sharp spending cuts to follow, every penny that can be saved – without negatively effecting your sales – may make a big difference.

Countdown to 2012No, I’m not talking about doomsday predictions… there are now less than 500 days to go until the London 2012 Olympic Games. The application process for the 6.6 million tickets up for grabs has now started and will continue until 26th April 2011, after which time a ballot will randomly allocate tickets. With millions of visitors – from both home and abroad – expected to flock to London, it makes sense for businesses to think of ways they can capitalise. This shouldn’t be confined to businesses just in and around London – although the capital will play host to equestrianism, amongst other things of course, other sporting events will be taking place across the country, including Coventry, Cardiff, Manchester, Weymouth and Glasgow. Not to mention the huge amount of public interest the Olympics will generate in general – in the months before and after the Games as well as during. Furthermore, UK tourist body VisitBritain is hoping that £2.9 million will made in the decade

after the 2012 Olympics as a result of promoting ‘lifestyle’ – including retailing and

hospitality – stating, ‘tourism is going to be a catalyst for retail success’.Recently, a survey conducted for BT Global Services of retailers in Vancouver – the city that hosted the 2010 Olympic and Paralympic Winter Games – showed that they allowed themselves an average of 18 months to get ready. 80% of respondents said their firms had benefited from the Games, with 40% reporting increases in sales of between 10 and 25% during the Games themselves. 73% said their businesses continued to enjoy higher sales once the Games were over. Emer Timmons, president of BT Global Services UK, said in response: “The survey’s findings have big implications for UK plc as well as for individual firms. The next few years are going to be tough for us all. London 2012 shines out as an opportunity for Britain’s retailers to show the world what they can do and win the new business UK plc needs. It would be tragic if the opportunity were to be missed as a result of a lack of planning and investment.”Many equestrian businesses may be able to benefit from the bandwagon of London 2012. Not everyone will be able to get excited about the Games I know – and I hate to say it (but I’m not the only one I’m sure), but I really don’t like the 2012 logo. A big ‘could do better’ to the people who came up with the London Olympics marketing material! However, it’s here to stay, and we might as well jump on board. Everyone in the horse industry should get behind Team GBR – after all, equestrianism is one of the (few?) sports in which Britons really excel! Plus, we need to take every chance

we can to raise the national profile of equestrian sports, as the benefits filter down to everybody within the industry. I know the British Equestrian Federation has been talking of the ‘London legacy’, that is to say, anticipating that the Games will leave behind a more permanent mark in the shape of an increased number of riding schools and equestrian participants. Translating as more customers for retailers, one would hope. Of course, many manufacturers have already started to merchandise supporting team GBR, which may prove popular. It would be great to hear if and how your business is planning on making the best of London 2012. As an aside, LOCOG will be hosting the equestrian test event from 4th to 6th July 2011 in Greenwich Park. It will be exciting to see how this trial run – to be attended by a great many more officials and media representatives than spectators it appears – will fare!

”“Most problems can easily avoided

through better management - and that’s where retailers can step in

Kate Hannam

EDITOR’S COMMENT

Don’t keep you thoughts to yourself!

- email [email protected] or write to Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich NR9 4NN


The 19th National Equine Forum (NEF), held on Tuesday 8th March, saw James Paice MP announcing the government’s important next steps for the equine industry. It was also the launch pad for the results of the UK’s first public National Equine Health Survey. The event was attended by over 200 of the country’s most influential members of the equestrian industry, including NEF President HRH The Princess Royal, leading equine vets, international riders and trainers, equestrian society figureheads, business leaders and numerous members of the equestrian trade industry. James Paice MP, Minister of State for Agriculture and Food, discussed the threat of exotic disease and the importance of working together on disease control. He explained the

advantages to horse owners of signing up to the Animal Health Agency’s text messaging system for immediate disease alerts. The Minister also spoke on the subject of Horse Passports, reiterating that the government’s original proposal to have just one issuing body had now been dropped and that the contract with the National Equine Database has been extended while new proposals are drawn up. Professor Josh Slater meanwhile announced the results of the UK’s first ever public National Equine Health Survey. The survey, which was pioneered by The Blue Cross animal charity and is supported by The British Equine Veterinary Association (BEVA), was conducted last November and involved data from 3,120 horses. The results

showed that lameness was the most common problem affecting horses (11% of horses surveyed) but that, unexpectedly, the foot was not the most common cause of lameness and that laminitis (3%) was less common than the 7 to 8% total that previous surveys had suggested. Weight management was the next most common issue for horse owners, with 9% of horses recorded as overweight and 8% as underweight.

UK NewSa round-up of the UK’s equestrian trade news

The British Equestrian Federation (BEF) has announced a new set of National Equine Anti Doping and Controlled Medication rules (BEFAR). The new rules, which closely mirror the FEI guidelines, will affect all BEF Member Bodies in FEI disciplines and all disciplines will be fully compliant by 1st January 2012. British Showjumping is the first Olympic discipline to join the system, on 1st April 2011. The new system will see an increasing number of anti-doping tests across the disciplines and all affiliated members should expect their horse to be tested, whether they are competing at grass roots level or at a National Championship. The Equine Anti Doping and Controlled Medication Rules for international competitors remain unchanged. It is hoped that the creation of standardised national guidelines

will make things clearer for riders, particularly those that compete in more than one discipline. Once all of the FEI disciplines introduce the new rules, the prohibited substances, procedures and sanctions will be the same, whatever the discipline someone is competing in. It is important to note that the new system adopts the FEI prohibited substances list in its entirety, including a ban on Non-Steroidal Anti Inflammatory Drugs (NSAIDs). Under the new National system, these will be classed as Controlled Medications, which, if found in a horse’s sample during competition, will result in a violation. BEFAR is supported and funded by all BEF Member Bodies and UK Anti Doping. The BEFAR and prohibited substances list can be found on the BEF website under the Information for Competitors section.

Changes to the anti doping and controlled medication rules announced

Minister announces next steps for equine industry

The full proceedings can be downloaded from the NEF website at www.bef.co.uk. The 2012 National Equine Forum will be held on Thursday 8th March 2012 at the Institution of Mechanical Engineers, Westminster, London.

The winners and runners-up in the inaugural Equestrian Social Media Awards (ESMAs) were announced during the week of 7th to 11th March. The idea for the ESMAs started in December 2010. During the 10 days in the run up to Christmas Eve, just under 4,000 nominations were received for the 15 categories – so many nominees that each category had to be split into two sections; UK/Ireland and International. The top 10 in each section got through to the voting stages.The finalists (181, representing 12 countries) were announced on 13th January 2011. Voting took place through a specially created form and closed on 18th February. During this time, some 5,000 voting forms were received from 84 countries. All finalists were invited to send both an

acceptance speech and a congratulations speech, and these were integrated into the awards videos that were posted on YouTube.Winners included Spillers, which won two ESMAs, for the best use of Facebook and for the best use of social media by a feed company, in recognition of the company’s campaign in which it donated feed to Redwings Horse Sanctuary in return for every new Spillers fan on Facebook. Horseware Ireland meanwhile won the category for best use of social media by a brand, and the category for best use of social media by a saddlery or tack shop was won by Derby House.

equestrian Social Media award winners announced

image courtesy of the National Equine Forum/Craig Payne Photography

UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS


Libby embarks on new careerLibby Virgoe, founder of Libby’s Saddlery which was recently acquired by PolyPads, is now embarking on a new venture as a sales representative. “I will be representing four companies: Gallop Equestrian, PS Clothing, PolyPads and Libby’s Saddlery,” says Libby, who has many years of experience within the equestrian trade. “Being based in Plymouth means I will be very local to retailers in the south

west region who are interested in these products.”For more information, contact Libby on + 44 (0)7779 725388 or email [email protected]

UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS

Increased Beta International visitor numbers reportedThe initial, non-audited figures from BETA International 2011 show that 4,839 visitors attended the show over the course of the three days – 400 more than last year. This figure is for each visitor’s single entry – multiple entries are not counted – and it is now awaiting audit by ABC.“We are delighted with visitor figures, which are very much in line with our earlier predictions

and a fantastic endorsement of the show,” says Claire Thomas, commercial manager of BETA International organiser EMC. “The trade fair has once again provided the perfect platform for business and networking,

and we would like to thank all the exhibitors and visitors who played their part in making it so special.”BETA International 2012 will be staged at the NEC in Birmingham from 19th to 21st February.

Monty Roberts and Martin Clunes delighted the crowds in the horse demonstration arena

NewS IN BRIeffit freddy inspires Saracen seniors Fit Freddy, the healthy horsey mascot for Saracen Horse Feeds, has inspired two of the brand’s senior team to hop on their bikes for a very worthy cause in aid of ‘Help For Heroes’.Commercial director Jim Scott and area manager for the South East Mark Weaver will undertake a 68 mile bike ride in the New Forest on 15th May. Jim Scott comments: “Both Mark and I are passionate about this cause and hope that we can raise as much money as possible for the young men and women who are put in harm’s way whilst carrying out their duty.”To sponsor the duo, visit www.bmycharity.com/markweaverNF

Zebra Products gains Cavallo Zebra Products will now be responsible for the distribution for Cavallo both in the UK and Ireland. Says managing director Simon Middleton: “We are very excited about working with Cavallo and as well as carrying its seasonal clothing collections and riding boots, we will be carrying selected accessories as well.”

a new name for abbey SaddleryAbbey Saddlery will now be known as ‘Abbey England Ltd’, a development which follows several business acquisitions over the past few years. The change is accompanied with a new logo, with a new website soon to follow.

Gerald Brown wins Lifetime achievement award Gerald Brown, the founder of Abbey England Ltd, was recently awarded the BETA Lifetime Achievement Award at the annual BETA International Gala Dinner.Gerald was born into a large Manchester family in 1925 and lived his early years in Whalley Range. In 1980 the owners of Crafwares, where Gerald was employed, put the company in to receivership so Gerald stepped in. Abbey Saddlery was established officially in 1982 when Gerald moved the business to premises in Altrincham. The business continued to grow and a second move to premises in Knutsford, Cheshire took place in 1991. Gerald still works full time at Abbey Saddlery with his wife Yvonne, taking care of banking, post and helping with buckle orders. To this day there are still some suppliers that prefer to deal only with Gerald, a true testament to his popularity and respected standing within the industry.

Recent research suggests that ponies given reduced access to pasture are capable of ingesting considerable amounts of herbage during the time they are turned out, and may indeed increase their intake as they become accustomed to the routine. The study, which was conducted at the Institute of Biological, Environmental and Rural Sciences (IBERS), Aberystwyth University, in collaboration with the Waltham Equine Studies Group, aimed to investigate the effect of grazing restriction on herbage intake in ponies. The grazing behaviour of eight ponies was measured daily for six weeks. Two groups of four pony mares were used. Group A had 24 hour access to pasture while group B had three hours pasture access and were stabled for the remaining time, with ad lib access to haylage and water.

Herbage intake was estimated by monitoring the change in weight of each individual. Grazing behaviour was analysed from video footage using interval sampling. The ponies in group B had higher estimated herbage intake than those in group A, and this difference was significant during the final week, when they consumed 40% of their total daily dry matter intake as grass in the three hours at pasture. This compared with an intake of grass of around 25% ingested during the first week. Clare Barfoot, RNutr and the research and development manager at Spillers, sums up: “The implication is that reducing ponies’ time out on normally managed pastures with the view to limiting the intake of rapidly fermentable carbohydrates may not be as effective as first thought.”

Study suggests that reduced access to pasture may increase intake of grass


horse charities no longer stuck in the mud

Robinson Animal Healthcare donated over 140 Seasonal Mud Kits to equine charities to support them in their battle with mud fever over the winter months.World Horse Welfare, Redwings Horse Sanctuary, Hope Pastures, Bransby Home of Rest for Horses and The Diamond Centre all received a much needed delivery of Seasonal Mud Kits to help prevent and treat winter skin conditions.Joanne Thomasson of Robinson Animal Healthcare says: “This winter has been a particularly difficult one for horse charities and we are just pleased to be able to provide products that will help with the health care of hundreds of animals.”

Joanne Thomasson of Robinson Animal Healthcare organising the kits for delivery

UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS

Lanes Health, manufacturer of LitoVet, has become aware of some confusion regarding the efficacy of equine joint supplements containing rosehips and the recent research which assessed the use of glucosamine and chondroitin in humans. The confusion has arisen because some manufacturers of equine joint supplements have been referencing trials in their marketing communications, which were conducted in horses as proof of efficacy of the rosehip, Rosa Canina. However, the research referred to was not conducted on rosehips generally, but specifically on LitoVet, which is the only source of the identified active ingredient, GOPO. An independent equine study carried out on performance

horses was conducted in 2005, specifically to assess the efficacy of LitoVet. The study found that LitoVet was effective in maintaining soundness, suppleness and mobility in equine joints and joint tissues. Therefore, rose-hip extracts/supplements that do not contain GOPO have not been shown to help maintain soundness, suppleness and joint mobility.With regard to the recent research undertaken looking at the efficacy of glucosamine and chondroitin in humans, it is important to note this was not one trial. The research was a meta-analysis – an independent study of studies – which analysed a large number of trials. The authors concluded there was no evidence to show

glucosamine or chondroitin were effective in humans and therefore doctors have been advised not to continue to prescribe these supplements.The majority of joint supplements on the equine market containing glucosamine and chondroitin were launched into the sector because they were perceived to be effective in managing human joint conditions and assumed to have the same effect in horses. Lanes Health therefore believes further work now needs to be done to assess the implications of the human study for the equestrian market. Customers should be in a position to demand and receive reliable data from the manufacturer or distributor of any supplement to demonstrate its efficacy or benefit in horses.

Press statement from Lanes health

Countrywide has announced group operating profits of £0.3 million (2009 £0.6 million) for the six months trading to 30th November 2010. These were in line with the company’s expectations and reflect investment in re-engineering the group to be more customer focussed.“I am pleased to report that, despite the continued impact of the economic recession and rapidly rising raw material prices, trading was encouraging across our business,” comments Countrywide chairman Nigel Hall.Profit after taxation saw a climb to £3.3 million (2009 loss of £0.3 million) following the sale

of surplus land at Melksham. This enabled the purchase of a new head office, an important component of Countrywide’s business re-engineering along with a new store opening and the strengthening of the store development programme. The overall picture shows operating profits in the retail business up on the same period last year, the agriculture business was level and operating profits in the energy division down.“The Board expects the Group’s performance to improve in the second half of the year, and for full year operating profits to be well ahead of that reported last year,” concludes Mr Hall.

acquisitions and re-engineering delivers Countrywide growth

Retail skills improvement coursesExperienced sales representative Mike Potter is running training courses for equestrian retailers wanting to improve their sales and team building skills. The courses will cover a number of topics including attitudes and approaches to selling, stages of a sale, add-ons, closing, self analysis, setting objectives, building and motivating a sales team and performance reviews. Mike says: “I have been a rep for 13 years, with the last seven in the equestrian trade, and previously worked as a store manager and middle manager for a high street retailer for 17 years. These courses enable me to blend my retail and sales experience with my training and lecturing background to provide entertaining and informative training sessions based on real world experience, not training theory and management speak! This is a course designed especially for equestrian retailers and is based on the training courses I have already run for a number of equestrian businesses.”

The next one-day course will take place at Ide Hill Village Hall in Kent (a five minute drive from Junction 5 of the M25) on Wednesday 1st June. The cost is £125.00 per person to include a buffet lunch. Anyone interested in booking a place should e-mail [email protected]

Merial Animal Health is running a brand new competition to find the SMARTest store as part of this year’s SMART Worming campaign, with the opportunity to win an iPad, one of two iPhones and up to £450.All you have to do is request the SMART branded point of sale materials from your Merial territory manager or the customer support centre and use them in an original and eye-catching way over the coming months. The materials include posters, wobblers, barkers, bus

stops, balloons and consumer leaflets. To enter the competition take a photograph of your display and send it to [email protected] by 4th May 2011 and the winner will be drawn from all the entries submitted.

SMaRten up your store to win


FORWARD FEATURESThe next three months:

MAYFly control & sun protectionEquipment for the riderDiversification – Pets, livestock & wildlifeBusiness – Best of BritishLet’s Talk Products – Summer rugs

JUNEGrooming & coat careEquipment for the horseBusiness – Going globalLet’s Talk Products – Body protectors

JULYSupplementsFirst aid & injury managementBusiness – Building a websiteLet’s Talk Products – Children’s clothing

MAYClothing & footwear

JUNELand & stable management

JULYTack & equipment

Download our media information pack from www.ebmonthly.co.uk

EQUESTRIAN DIRECTORY


DOKR, the German Olympic Committee for Horse Riding, has announced that uvex is the new, official helmet supplier to the German Federation and German National Teams, across all equestrian disciplines. Friedrich Otto-Erley, deputy director of the DOKR and head of tournaments and elite-level equestrian sport at FN, the German Equestrian Federation, made the announcement at Spoga Horse Spring 2011. It is the first time that a German

supplier has been appointed to supply this equipment. uvex, a company based in Fürth, Germany, is a relative newcomer to equestrian sport. From the first presentation of the fp 3 active ‘hard shell’ collection at Spoga Horse in 2009, the range has received many awards, including overall winner of Cavallo magazine’s 2009 riding helmet test, five-stars from the trade journal, ‘Pferde im Visier’, and winning Pegasus magazine’s 2010 long-term test.

UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS

Spot light on

International trade doesn’t have to be complicated

Lua Southard explains more.

UK plus-sized brand, Fuller Fillies, has found a way to overcome the time-lag issues often encountered by companies supplying into the United States. For the last year they’ve had an association with distribution company, SmartPak. Suzanne Wild, designer and MD, said that the wholesale relationship they had with SmarkPak was very useful and helped them to stabilize and test price while offering a US point of contact. Fuller Fillies is now able to have a part-time US-based office operation and will be able to offer 48-hour fulfillment of in stock items. It is hopeful that this move will overcome of the time-lag issues often encountered by UK companies supplying goods into the US. Another UK company, Shires Equestrian, has set up a distribution centre in the northeastern region of the US with retail stockists throughout the country. According to Malcolm Ainge, when you do a great deal of business in the US, it’s easier and less costly to set up your own warehouse and distribution network. You can also order products directly from their website in the US, UK and Europe through a partnership with Shopatron (with a European office in Swindon, UK). Shopatron offers a flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers. Are you looking for unique ways to publicize your company? Here’s one. Maybe you can borrow this idea from Draper Equine Therapy, of Canton, Massachusetts. At

the 2011 Winter Equestrian Festival, in Wellington, Florida, they recently hosted a ‘Lunch and Learn Seminar’ and had a New York Times Bestselling Author, Laura Munson, as the keynote speaker. During the luncheon Munson talked about how horses can help you to be in the present moment while discussing how to face your fears when your life is in turmoil. In addition, there was also quite a buzz about the ‘Draped in Draper’ raffle being held there. One horse will also win an entire line of Draper Equine Therapy products, valued at $1,500.

In eventing news, SmartPak and Cosequin have teamed-up to sponsor a Phillip Dutton VIP Experience at Rolex. One lucky person will be offered an opportunity of a lifetime – to shadow one of the world’s top riders at the US’s biggest eventing competition, Rolex Kentucky CCI three-day-event, taking place 28th April to 1st May. The winner of the VIP Experience will receive tickets to the event, a gift package from SmartPak and Cosequin, a $2,500 travel voucher for air fare, hotel, car rental and other expenses, a private partial course walk with Dutton, an opportunity to watch one of his ringside warm-ups, plus a visit to his barn at Rolex to meet and take photos with the horses. For more about the contest, visit www.SmartPak.com/Rolex2011

Lua Southard is CEO of Equine Resources International. More information on ERI can be found at www.equineresources.com

AmericaBETA International 2011 main sponsor Virbac Animal Health has announced that it will provide the same support next year. “The trade fair has been a great success for Virbac and the Equimax and Eraquell brands,” says Virbac marketing director Chris Liggett. “We are delighted to announce our continued support of BETA International in 2012 – throughout our 10th anniversary celebrations. Our aim over the past decade has always

centred on education, welfare and the sustainability of effective worming programmes – issues that I know are also key to BETA International.”BETA International organiser Claire Thomas says: “We are pleased to confirm that Virbac Animal Health and BETA International will be continuing their relationship in 2012 and we are very much looking forward to enhancing an already successful relationship.”

Virbac animal health to Sponsor Beta International 2012

uvex becomes official helmet supplier to German equestrian teams

Sealskinz appoints young climbing star

SealSkinz has appointed Liam Lonsdale, 21, as northern regional sales associate for its Active ranges. Liam joins SealSkinz from his position as store manager of Tog24, Kendal, where he was the company’s youngest store manager – promoted at just 19 years old. He will be working alongside Russ Gill, north of England sales manager, and will cover both the north of England and Wales acting as SealSkinz’s key point of contact for outdoor stores across the area. Liam is a serious climber and route setter at the Lakeland Climbing Centre in Kendal. He is also the cover star of Keith Sharples’ Climbing: 2011 calendar and has also appeared in Climber magazine.

Sam joins Merial Animal Health

Merial Animal Health has appointed Samantha Duce as Southern equine territory manager, replacing Susie Blackburn, who is on maternity leave. Sam’s background in human pharmaceuticals combined with her passion for horses means she is ideally placed to take on this exciting role. She says: “In my previous role I enjoyed success through building strong relationships and helping my customers add value with a focus on education and product support. I’m fortunate to be joining a tenacious and forward-thinking team and I’m confident that the skills I gained within the human sector will transfer to my new role and help me succeed in developing and driving Merial’s Equine business for 2011.”

New Appointments



LAMINITIS

Keeping up to date in a cost conscious climate

Dr Teresa Hollands, nutritionist at Dodson & Horrell, examines the trade’s perspective on laminitis and looks at how science can help equestrian businesses stay profitable.

Recent studies presented at Laminitis Awareness 2010 showed that 80% of ponies and 30% of horses in the UK are overweight. This segment of the market is in fact your biggest customer base, so how can we use the latest information to ensure that the health and welfare of these horses are addressed but at the same time stay in business?

Stay up to date with the latest information

There have been massive steps forward in the study of laminitis in the last 10 years, and what is becoming very clear is that there is more than one nutritional cause of laminitis, although the clinical signs might be the same.There are three main reasons why your customers might be inadvertently setting their horses up for a lifetime battle of the bulge and laminitis:

1. Metabolic cause

If the horse has been comfortably cuddly for a long

time and isn’t eating starchy feed, then the reason it has got laminitis is probably due to long term changes in the way its body handles insulin and sugar. Thus for no apparent reason the horse suddenly seems to become susceptible when it has a little too much grass and puts on a little more weight. In this situation, there hasn’t been an insult to the digestive system, so it takes longer to resolve this and the aim is to reduce the body fat and insulin resistance.Equine Metabolic Syndrome (EMS) is associated with being a good doer, having insulin resistance and being prone to laminitis. The development of EMS takes several years and is very similar to its human equivalent.

Sales solutions:

Short term:

Feed hay soaked for 12 hours •to provide bulk but reduced calories (sell haynets with small holes and containers for soaking)Balance the diet, especially in •terms of vitamins and minerals and protein, and provide a feed that contains anti-oxidantsAdd three tablespoons of •codliver oil to the feed

Long term:

Get the bodyfat down to below •fat score 3 (0 to 5 modified score – for how to fat score send customers to the Dodson & Horrell website for a quick video update or let them have

a Right Weight leaflet)Advise customers to weigh •their horses fortnightly, and sell them a scientifically validated weightape

2. Epigenetics

New research is identifying that what we feed broodmares and the way we manage the diet of foals and youngstock may be putting them at greater risk of disease and obesity later in life. Diet can have direct effects on the genes of the foetus. The changes are not in the DNA, but in the mechanism that switches the genes on or off, known as epigenetics. These epigenetic differences have the potential to affect foetal development and growth as well as influencing long-term patterns of gene expression associated with the increased risk of many diseases.If a mare is fed high calories and not enough vitamins and minerals, or if she is on a restricted diet known as suboptimum nutrition, then her foal is likely to be born with insulin resistance and therefore at greater risk of obesity and laminitis as a mature horse.

Sales solutions:

Advise a low calorie balanced •diet for broodmares Make sure customers •understand that grass provides excess calories but is deficient in vitamins and mineralsReduce the thickness of •rugs used in the winter to encourage fat loss (sell

customers lightweight waterproof rugs)

3. Dietary insult

If the horse has developed laminitis because he has had a dietary insult that has changed the fermentation in his hindgut (for example a very large meal of starch) or something that has caused endotoxaemia, then it is important that the correct gut flora is re-established and the dietary cause removed. Your customer must involve their vet as this is life threatening.

Sales solutions:

Customers need to discuss •with their vet if a bran mash is appropriate to wipe out the bad bacteria from the hind gutRe-establish gut flora. Sell •them Yea Sacc to improve hindgut fermentation and probiotics help re-establish the front end of the gutProvide B vitamins, and make •sure that they don’t contain high levels of copper or iron as often the liver is stressed trying to remove the toxins that have leaked from the hindgutFeed a high fibre feed to help •them re-establish the friendly bacteria in the hindgut and to keep the horse chewing whilst stabled.Check the horse is getting •enough anti-oxidants to reduce the adverse effects of the inflammation and damageFeed hay on the floor, so •the horse can nibble if he is lying down (sell customers containers to hold soaked hay)

The latest on laminiTisa severely painful, debilitating and sometimes fatal condition, laminitis can be caused by a number of factors, but it is thought that in over 80% of cases the disease can be avoided through better dietary management. Knowledge in this area is constantly evolving, and with this in mind experts from some of the leading feed manufacturers provide up-to-date advice on the causes and prevention of dietary related laminitis.



LAMINITIS

The metabolic cause of laminitis

Although it is recognised that laminitis can be caused through dietary means, more and more evidence is pointing to a new pathway of development, referred to by scientists as the metabolic cause of laminitis. Catherine Hale, product and nutrition manager for Allen & Page, explains more.

Metabolic laminitis is caused primarily by the inability of insulin to work correctly within the body. Insulin is a hormone that is released by the pancreas and works to reduce the amount of

glucose that is present in the blood. Just as in humans, after a horse has eaten a meal glucose is absorbed from the gut into the blood stream. This glucose is transported round the body, where it is then absorbed into cells, via little gates in the cell walls. When the blood glucose levels rise, the brain tells the pancreas to release insulin, which increases the absorption of the glucose by opening extra little gates into the cells. In some animals, however, the insulin fails to open the gates, meaning that the glucose isn’t absorbed at the faster rate. This condition is called insulin resistance (IR). When the insulin does not work, the brain tells the pancreas to release more insulin. When this occurs we refer to the condition as hyperinsulinaemia (hyper – a lot; insulin – insulin; aemia – in the blood). Both of these conditions can ultimately lead to the development of type II diabetes, although this is still relatively rare in horses.

Insulin does not only act on glucose absorption; it also has other roles in regulating blood flow in the extremities of the body. This is done through the inflammatory pathways of the vascular system. In other words, insulin can either increase (pro-inflammatory) or decrease (anti-inflammatory) inflammation in the blood vessels to either speed up, or slow down blood flow in these areas.

When insulin does not work correctly, it tends to cause an increase in inflammation, which is not balanced by the anti-inflammatory pathways. This is why people who suffer from diabetes can get problems with their eyes and feet. But how does this all link to laminitis? Well, when the insulin does not work, and the pro-inflammatory pathways are activated, blood flow to the hoof decreases, which can then starve the tissues of oxygen and nutrients, causing localised tissue death and subsequent rotation of the pedal bone.

So why does obesity play a role in this process? This is a good question, and just as in humans, it comes down to two

things. Firstly, when horses eat too much energy they will store the excess energy as fat. Fat in the body is comprised of lots of specialised cells called adipocytes. Although adipocytes are very elastic, and can therefore stretch to

store more energy, they can only stretch so far and when an animal becomes obese, they are normally reaching capacity. When this happens, the adipocytes become stressed, and release chemicals which block the action of insulin. This is really quite clever, as, in theory, if the insulin cannot work, then the energy won’t be stored and the adipocytes won’t have to stretch further. On the downside though, insulin tends to block the breakdown of stored fat in the body, thus inhibiting fat mobilization when animals are attempting to lose weight. So by blocking the action of insulin, the body will produce more in an attempt to compensate, and so is less likely to lose fat stores anyway!

As we can see, this process will lead to laminitis by way of insulin resistance, but obesity can also contribute to laminitis by sheer compression of the blood vessels in the hoof capsule. Horses’ hooves have to cope with huge amounts of pressure in normal situations, however, when extra weight is added to the equation, the pressure will increase, thus compromising blood flow.

The Stamp of Approval

Spring is the traditional season to watch out for laminitis. Dengie senior nutritionist Katie Williams explains how The Laminitis Trust Approval Mark can help customers to make more appropriate decisions about their laminitis-prone horse’s diet.

Research has shown that just over 7% of all equine deaths in the UK are due to laminitis, which explains why it is a disease feared by horse owners. A number of causal factors have been identified that all result in the same painful debilitating symptoms. According to Robert Eustace FRCVS from The Laminitis Trust, over 80% of laminitis cases can be avoided with better dietary management and the Laminitis Trust Approval Mark has been developed to help owners choose a feed that is more appropriate for their laminitis-prone horse or pony. Most people are aware that pasture access has to be limited for horses and ponies prone to laminitis. Recent research has

”“Obesity can also contribute to laminitis by

sheer compression of the blood vessels in the hoof capsule

Many equine welfare charities have reported that obesity is a greater problem than malnutrition. Image courtesy of Dengie.

15

highlighted just how important this is, as it is thought that over 60% of laminitis cases are pasture related. Horses and ponies can consume a lot of energy (calories) when grazing, some individuals can consume up to 5% of their own bodyweight as grass. Many equine welfare charities have reported that obesity is a greater problem than malnutrition and it is the link between obesity and increased risk of laminitis that has been researched in more detail in recent years.

Raising awareness

The Laminitis Trust is the only registered charity dedicated to supporting research into equine laminitis. Founded in 1998 by

Robert Eustace FRCVS, the Laminitis Trust raises money for research projects through donations, bequests and fundraising initiatives, enabling greater investigation into the causes of laminitis and any possible cures. Projects supported by the Laminitis Trust include a Royal Veterinary College, London, study examining the trigger factor(s) connecting gastrointestinal tract disturbances with the onset of laminitis – namely the link between the gut and the hoof. The Laminitis Trust also undertakes its own research, including a trial looking at Equine Cushing’s Disease, a condition that exhibits laminitis as a major symptom. Another function of the Laminitis Trust is to co-ordinate educational campaigns to warn horse owners of the dangers of laminitis and provide informed advice and recommendations. As part of this, the Laminitis Trust Approval Mark was introduced to identify feeds that are considered suitable for the healthy maintenance of horses and ponies prone to, or suffering from, laminitis. The mark was developed after consultation with the Veterinary Medicines Directorate, and is awarded to feeds that reach certain standards as outlined by the Scientific Committee of the Laminitis Trust. Approval is given to feeds that are low in rapidly fermentable

carbohydrates (sugar and starch) and high in fibre, made using high quality ingredients with high standards of quality control. Annual inspection of the manufacturing mills is also required to ensure that these high standards are continually being met. At present, there are four companies producing feeds bearing the Laminitis Trust Approval Mark, three of which are UK based. Dengie Horse Feeds plays an active role in raising awareness and supporting laminitis research. One current project that Dengie funding is supporting via the Laminitis Trust is an investigation into pasture-associated laminitis. The Royal Veterinary College was recently awarded a grant of £134,425 by the Laminitis

Trust, to measure the effect of exercise on circulating cytokines and insulin resistance markers in high-risk ponies. The study will be undertaken over a two-year period, and is part of a collaborative series of laminitis research projects co-ordinated by the Laminitis Trust, involving experts in their fields of research on a worldwide basis. All legacies and donations made to the Laminitis Trust help to further the equine industry’s knowledge of laminitis and how to prevent it. Says Laminitis Trust founder Robert Eustace: “We recognise the efforts of those feed companies whose responsible attitude to horse nutrition has enabled the Laminitis Trust Feed Approval Mark to become the ‘gold standard’. Also, without the support of their customers who buy Approved Feeds for their animals, the Trust would not have been able to provide this substantial research grant to the Royal Veterinary College.”

”“Many equine welfare charities have reported

that obesity is a greater problem than malnutrition


Feeding advice for the laminitis-prone

Liz Bulbrook BSc (Hons) from Baileys Horse Feeds provides some useful tips to pass on to customers worried about how to feed their laminitis-prone horse or pony.

Managing and preventing laminitis involves customers being in control of every aspect of their horse’s diet and exercise regime:

Forage intake

Overweight or laminitis-prone equines should never be starved

as this can cause further metabolic complications. Forage intake must not fall below the equivalent of 1% of the horse’s

bodyweight per day and, for those on a strict diet, will need to be weighed. Although haylage may have a lower overall sugar content than hay, it is generally higher in calories so is best avoided for good-doers. To further reduce calorie content, hay should be soaked for several hours to leach nutrients out although care should be taken in warmer weather as the soaking water can become unpleasant. Using small-holed haynets and/or a net within a net will help a small amount last longer since lengthy periods without forage are also to be avoided as they risk gastric ulcers or other digestive upsets. Remind customers of the importance of exercise in avoiding weight-gain or

encouraging weight-loss. Even ‘pet’ ponies can be kept on the move by having to walk round their box or paddock for forage

by tying several small nets in different places. Alternative forage sources include ‘lite’ and low calorie chaffs, some of which have a lower calorie content than average hay and which can be fed in larger quantities to add variety to the good-doer’s diet. ‘Fortified’ chaffs, which contain vitamins and minerals, can replace both the forage and bucket feeds but must be fed at recommended levels in order to provide a fully balanced diet.

Turnout

Whether overweight or not, a susceptible equine’s access to pasture should be carefully managed. Fructan content of grass varies according to light intensity, temperature and stage of growth. Current recommendations suggest that the safest time to turn out is late at night and for them to come in my mid-morning. Sunny frosty mornings are also to be avoided, when the temperature is too cool for grass to grow but the sunlight encourages photosynthesis and the resultant fructan is stored rather than being used for grass growth.Aside from fructan levels, whilst grass provides essential fibre, it is also a calorific forage and intake may need managing simply to avoid weight-gain. Options range from strip grazing, perhaps using electric fencing, to maintaining nearly ‘bald’ paddocks, to grazing muzzles.

Compound feed

For the laminitic the emphasis is on limiting starch intake, which means avoiding cereals. This should not be at the expense of other essential nutrients, however, which are perhaps best provided by a balancer. These supply protein, vitamins and minerals to support hoof growth, health and well being, without the calories associated with a mix or cube. Most balancers also contain pre and/or probiotics to support gut health; this is of paramount importance to the laminitic as bacterial populations in the hindgut are compromised during an attack. The antioxidants provided by balancers are also important as free radical levels within the body increase as a result of stress or illness, like laminitis.Feeding the correct amount of a balancer each day, plus some low calorie chaff, if desired, is a good way to ensure the horse or pony receives all the essential nutrients it needs, whereas ‘fortified chaffs’ are often under-fed so the animal misses out.The laminitis-prone who need to gain condition are best provided with additional calories in the form of highly digestible fibre, like unmolassed sugar beet pulp, alfalfa chaff and/or oil. High oil supplements are also useful and ideally contain the additional antioxidants required to optimise the metabolism of the oil.

LAMINITIS

”“A susceptible equine’s access to pasture

should be carefully managed, as the fructan content of grass varies


High fibre, low sugar

Allen & Page’s Fast Fibre is free from cereals and molasses making it very low in starch and sugar. Fast Fibre contains quality fibre sources as well as soya oil and linseed for essential Omega 3 and 6 oils. Fast Fibre is fully balanced with vitamins and minerals and can be quickly soaked to form a palatable soft feed.RRP: £7.50–£9.30

Allen & Page: +44 (0)1362 822902 www.allenandpage.com

Cost effective nutritional support

Forcing the laminitis-prone to survive on ‘fresh air’ may be a false economy in the long run, since the effects of a deficient diet may take time to manifest. For just 56p per day*, Baileys Lo-Cal balancer, alongside forage, can supply all the essential vitamins, minerals and quality protein a horse needs to support healthy hoof growth, muscle tone, tissue integrity and immunity, without the calories of a traditional mix or cube.*based on a 20kg bag (RRP £25.00) and a 15hh horse fed 450g/day.

Baileys Horse Feeds: +44 (0)1371 850247 www.baileyshorsefeeds.co.uk

The natural answer to laminitis LaminTec 5-HT is a groundbreaking new approach for managing and preventing chronic symptoms and diseases. Developed from investigating the causes of laminitis, LaminTec 5-HT is made from the naturally occurring herb feverfew which contains a compound called parthenaloid. Research suggests that parthenaloid supports better blood flow to the horse’s foot and so helps to protect the horse. Maintains healthy circulatory and physiological systems in the horse. Battles: +44 (0)1522 529 206 www.battles.co.uk

Six products approved

Dengie Horse Feeds now has six products approved by The Laminitis Trust, the most of any feed company. These are: Hi-Fi Lite, Alfa-A Lite, Healthy Hooves, Alfa-Beet and new Hi-Fi Molasses Free and Alfa-A Molasses Free. The new Molasses Free feeds contain no added sugar and provide high levels of fibre, a dressing of soya oil for a shiny coat and contain tasty mint and fenugreek and pellets for added interest.

Dengie: +44 (0)8453 455115 www.dengie.com


LAMINITISSupport laminitics

Dodson & Horrell Safe & Sound is the perfect springtime solution for horses and ponies which are prone to laminitis. With 50% fewer calories than equivalent products, Safe & Sound also benefits from therapeutic levels of biotin, MSM, yeast and unique antioxidant support. With many owners looking for natural products Dodson & Horrell Stand Free is a blend of soothing herbs specifically formulated to help nutritionally support healthy hoof condition.

Dodson & Horrell: +44 (0)1832 737300www.dodsonandhorrell.com

Laminator for laminae

Equimins’ Laminator is a quality equine supplement designed to help nutritionally support the laminae and hoof integrity. Laminator contains high levels of zinc, which is bound to an amino acid to constitute a protein to make it available to the horse. Zinc, in the right form, helps produce strong keratin growth and, when combined with biotin or vitamin H, helps to produce strong new hoof growth.

Equimins: +44 (0)1548 531770 www.equimins.com

Laminitis Trust Approved

Speedi-Beet and Fibre-Beet are both approved by the Laminitis Trust. Speedi-Beet is a highly nutritious sugar beet feed. It is unmolassed 95% sugar free and provides an excellent source of digestible fibre. Speedi-Beet can be soaked and ready to use in 10 minutes. Fibre-Beet is formulated using all the benefits of Speedi-Beet incorporated with good quality alfalfa. This low sugar/high fibre feed also contains added biotin to help maintain hoof integrity.

British Horse Feeds: +44 (0)1765 680300 www.britishhorsefeeds.com

HoofKind for Laminitics

Mollichaff HoofKind from HorseHage is a complete fibre feed designed for the nutritional support of horses prone to laminitis. HoofKind is made from a balanced blend of high quality oat straw, dried alfalfa and fibre pellets, and topped with a light dressing of soya oil with added vitamins and minerals, biotin, trace elements and antioxidants. Low in starch and sugar, high in fibre and does not contain any cereals.

HorseHage: +44 (0)1803 527257 www.horsehage.co.uk

Calorie control

Horslyx helps provide nutritional essentials without the addition of hard feed, meaning minimal calorie intake yet maximum health benefits. Horses have evolved to efficiently digest sugar providing the intakes are little and often. The molasses in Horslyx is used as a palatable carrier for the essential vitamins, minerals and trace elements. Because the molasses is fed ‘little and often’ the nutrients are absorbed in the small intestine and don’t upset the balance of microflora in the hindgut.

Horslyx: +44 (0)1697 332592 www.horslyx.com

Improve your horse or pony’s diet with new Laminaze

New and improved Laminaze has been reformulated so that the unique, totally natural formula has increased benefits. Whilst supplying nutrients to support the health of the hoof and those rich in antioxidants to flush excess toxins out from the system, Laminaze now offers additional nutritional support specifically for the health of the gut.RRP: £17.95 for 375g, £29.95 for 750g or £53.50 for 1.5kg.

NAF UK Sales Line: +44 (0)1600 710700 www.naf-uk.com

Health food for horses

Pure Easy has been developed as a low energy feed, suitable for horses and ponies that are at risk from laminitis. Based on grass and grass fibre it has the addition of quality oat straw and a light coating of soya oil. Pure balance has been added to supply not only optimum levels of vitamins and minerals but also profeed and brewers yeast, to ensure excellent conditions in the hindgut for fibre digestion.

The Pure Feed Company: +44 (0)1172 300027 www.thepurefeedcompany.com

Avoid ‘weighty’ issues

Shape-Up is the result of two years of research, development and extensive trials. Shape-Up contains all the essential vitamins and minerals required in a palatable feed, and is designed for equines who are ‘watching their weight’ as well as being perfect for horses and ponies that are prone to laminitis or metabolic syndrome. The high fibre content and the inclusion of an original neutralising ingredient help to maintain a healthy digestive system.

Saracan Horse Feeds:+44 (0)1622 718487 www.saracenhorsefeeds.com



PADDOCK MAINTENANCE

spring to summerFollowing yet another very cold and wet winter, paddock maintenance should be at the forefront of all responsible horse owners’ minds this spring to ensure the ongoing health and safety of their animals. As Simon Wade of Agrifence UK sums up: “Proper paddock maintenance is important not only for the health of the paddock itself to increase its useful life span, but also for the health of the animals. Many irritant conditions experienced by ponies and horses can be minimised and even avoided by good paddock management.”Tasks to undertake at this time of year should include shelter, fencing and grass condition checks, with repairs and improvements made accordingly. For example, harrowing in early spring can help to remove dead vegetation and aerate the soil to promote good grass growth, and rolling can also be of benefit if the paddock has suffered badly from poaching during the winter, by smoothing over any divots. Spring is also the time to encourage horse owners to apply fertiliser – either mechanically or by hand – to paddocks to ensure a good sward of grass for the warmer months ahead. Martin

Tasker, commercial director of HumberPalmers, manufacturer of Top Paddock, explains: “The most effective time for fertiliser application is from mid March onwards when weather and ground conditions are suitable – keep off heavy ground until it dries and, if the weather remains too cold, wait for some warmer days. If required a further application can be made later on in the growing season up until early September. “It is important to consider the fertility of the soil and the balance of nutrients, as this can affect the health of the grass and the horse. Ideally, soil analysis should be undertaken to determine the levels of nutrients that are required so that the appropriate fertiliser is used.” Equestrian retailers, as well as agricultural suppliers and garden centres, can offer soil testing services or kits to test the pH and nutrient content of the soil. Ideally, the pH reading should be 6 to 6.5 for optimum grass growth. The main nutrients required for growth meanwhile are nitrogen, phosphorous and potassium, and these ingredients make up the key components of equine paddock fertilisers. Nitrogen in particular is important, but must be used in the correct proportion to avoid the grass becoming

too rich. For this reason, it is important for horse owners not to apply standard agricultural fertilisers to paddocks, which are usually nitrogen based, as this can produce rapid growth of lush grass that cannot be utilised efficiently and can cause laminitis or obesity.Martin outlines the nutrients that compose Top Paddock and the benefits they provide: “Nitrogen is included at the moderate level of 10% in the ammonium form to produce steady growth of herbage, low in nitrate and avoiding lush grass. Balanced proportions of phosphate and potash are also included to help the health of both plant and animal. Top Paddock contains magnesium and sodium, which improves grass palatability and helps ensure more complete grazing of the paddocks, and also contains calcium, which in association with phosphate is important for healthy bones and muscle. Sulphur is included to assist in the uptake and conversion of the nitrogen into true protein thereby maximising the feed value of the grass. Sulphur is also beneficial for hair cells, skin and hooves. Also included is a wide spectrum of other natural trace elements, such as zinc – important for healthy hooves and skin – as well as copper, cobalt and selenium which all contribute to overall

animal health.” Horse owners should be reminded never to use horse manure to fertilise paddocks, as this increases the risk of spreading equine parasites. Instead, retailers should offer them a product that has been specifically designed for horse and pony paddocks. Martin continues: “Top Paddock is manufactured at our modern UK factory using raw materials that are completely safe if used as directed. The natural organic base assists in the phasing of the release of nutrients aiding efficient uptake and benefiting the environment. The product is supplied in handy attractive 20kg bags that have full usage instructions, this is backed up by point of sale information leaflets and a dedicated website.”

Weeding out problems

It should be remembered that fertiliser can only benefit established grass – bare or poached areas will need reseeding and weeds will require control once they start to flourish. Rebecca Ball, managing director of eazitools Equestrian. emphasises: “Often, horse owners fail to provide quality grass for their animals by not removing common weeds such

Clean and greenspring is in the air and many horses will be spending more time out at pasture. maintaining paddocks in clean and green condition is vital throughout the year to ensure that the soil, grass and equine occupants are all kept in premium condition, and so equestrian Business monthly takes a look at how retailers can support this essential part of equestrian management.


PADDOCK MAINTENANCE

as thistles, docks and nettles from their pastures. Although not directly poisonous, wherever these weeds are found the surrounding soil is robbed of all its nutritional goodness, which discourages grass to grow. In addition, as these weeds are unpalatable to horses they will leave them in favour of surrounding grass, resulting in bare, unsightly pastures.”Weed killing should start as early as possible, targeting common weeds such as docks, nettles, thistles, chickweed and buttercups. Horse owners should

pay particular attention to plants that are poisonous to horses, including bracken, horsetail, iris, lily of the valley, hemlock, ground ivy, deadly nightshade, foxglove, henbane, larkspur, linseed and lupin. The weed most feared by horse owners however is undoubtedly ragwort, and it is best to tackle

ragwort in early spring before it has started growing, with all ragwort removed ideally by the end of April. Rebecca continues: “Under the 1959 Weed Act, it is an offence to allow ragwort to grow on your land. So, if horse owners fail to keep pastures ragwort free, then not only are they potentially endangering the health of their animal but they are also breaking the law.”Ragwort is highly toxic and thrives on poorly managed pastures and wasteland. All parts of the plant are poisonous. It is extremely difficult to eradicate

and each plant can produce up to 200,000 seeds that can lay dormant in the soil for up to 16 years. “Ragwort poses a lethal threat to all grazing animals, and is one of the most common causes of plant poisoning in the UK,” Rebecca highlights. “The British Horse Society estimates that over 6,500 horses die from

ragwort poisoning in the UK each year. Horses rarely eat ragwort as they dislike its bitter taste, but problems can arise when good grazing becomes limited, which allows the ragwort to flourish. However it is most dangerous when mixed in hay, haylage or silage, as it becomes extremely palatable when dried and is also much harder for horse owners to spot.”The toxins in ragwort are cumulative and eating a small amount of ragwort over a long period of time can be just as damaging as eating one large amount. Symptoms of ragwort poisoning can progress from weight loss, poor coat, staggering gait and impaired vision through to circling, colliding with obstacles, severe abdominal pain and inability to swallow, ending in complete paralysis and death.Rebecca points out that mowing, cutting or pulling up weeds and ragwort provides only a temporary solution, as they will often grow back. Instead, a specially designed rag fork should be used for removal. Says Rebecca: “The Rag-Fork, which has been on the market for over

ten years, uses an innovative leverage elbow and fulcrum action to remove the whole plant including the roots effortlessly, without the use of chemicals or

”“Ragwort poses a lethal threat to all grazing animals, and is one of the most com-mon causes of plant poisoning in the UK

Year round management

Alongside less frequent paddock maintenance tasks, day-to-day management is also imperative. A horse weighing 450kg will produce about 20kg of droppings per day, equating to approximately nine tonnes per year, and these must be removed regularly to reduce the likelihood of worms and decrease the chances of uneaten, rank patches forming. For this, retailers can stock and display together a range of muck forks, wheelbarrows and skips. Alternatively, paddock sweepers and hoovers can be used to assist with the removal of droppings from pasture.


herbicides, vastly reducing the risk of re-growth. The compact design also helps reduce the risk of back strain.” Retailers should emphasise that gloves must be worn when handling ragwort in order to protect the skin, ideally with facemasks when the plant is flowering. Rebecca adds: “Each Rag-Fork comes with a free pair of gloves in order to protect skin from the highly toxic ragwort.”

Autumn to winter

Paddock maintenance operations come autumn focus once again on topping, harrowing and fertilising if necessary. After horses have spent a long summer out on grass, some paddocks may also require re-seeding to establish a better grass cover for future months, and thus retailers should consider having one or two varieties of paddock grass seed mix on hand in store. Re-seeding can be done from April to October, but the best

time is August or September, when the grass seeds can germinate without having to compete against weeds. New growth should ideally be five to six inches long before it is grazed to allow a strong root system to establish, and horses should be introduced to new pasture gradually to help their digestive system adapt to the change in nutrients.Specialist paddock mixes typically contain ryegrass, timothy and fescue, and some include herbs, such as chicory, parsley, ribgrass, yarrow or sainfoin, to improve palatability and increase the variety of minerals available to the horse. Some seed mixes also contain clover, but adding clover to a pasture needs careful management, as it is a rich and prominent source of nitrogen. Autumn is also the time for horse owners to prepare their paddocks for winter – mending fences, trimming hedges and trees and adding hardcore to gateways and feeding areas if necessary to prevent poaching.

Horse owners may also wish to stock up on electric fencing, to fence off certain areas to prevent poaching, restrict access to lush autumn grass, have extra fencing on hand in case their current paddock boundaries are damaged by winter weather, or simply to prepare for next spring.

Electric advice

Electric fencing is a popular alternative – or complement – to traditional post and rail fencing, and is ideal for use in rest and rotational grazing systems or for when access to grass needs to be limited during times of peak growth.Simon Wade of Agrifence UK highlights some of the benefits: “In general terms, electric fencing is less expensive than traditional fencing and is easier and quicker to install. Despite this and contrary to popular belief it can also last longer in permanent installations as it becomes a psychological barrier rather than a physical one. Once

the animals know it’s there they leave it alone whereas physical fences get leaned on as scratching posts and chewed.”Will Golland, national sales manager for Rutland Electric Fencing explains: “Electric fencing provides a safe and secure option for containing animals; however, like all things some basic maintenance is required. Horse owners should walk around the fencing on a regular basis to ensure that it is kept clear of vegetation, as this can reduce the effectiveness of the fence. Other things to check would be making sure that insulators are in good condition and that the fence wire or tape is kept tensioned to avoid sagging. Suggesting that your customer purchases a fence tester is an excellent idea so that the voltage on the fence can be checked to ensure correct operation.”Electric fencing can be quite lucrative for retailers during the season, but only if they hold reasonable stocks, as Simon Wade continues: “A common comment heard from retailers is, ‘We don’t have much room so don’t really stock or sell much. Customers can ask for it if they need it’. It is likely that these shops will generally continue to ‘not sell much’ because during the season a lot of electric fencing is bought relatively last-minute. In short, this means that those retailers that make sure they do have enough stock are the ones that get the business.”This doesn’t mean a huge outlay is needed. Will Golland recommends that equestrian retailers stock a basic range of energisers (battery and mains powered), poly posts, fencing materials – such as tape, rope and polywire – and insulators to suit: “If display space is limited then starter kits are ideal as they contain everything needed to get up and running. Remember that whatever amount of space available it is always important to have factual information on how to set up an electric fencing available in store, preferably on the stand. In larger stores, display stands with good merchandising help to sell the product. Always try to ensure that staff members have received some basic electric fence training, as a lot of customers will want advice.”

PADDOCK MAINTENANCE

Tips for preventing ragwort poisoning

rebecca Ball of eazitools provides some advice for retailers to pass on to customers worried about the appearance of ragwort in their paddocks. Familiarise yourself with the appearance of ragwort and check pastures regularly. Mature plants flower from May to October, so make sure you are prepared well in advance for the season.

If ragwort has become established, complete removal of plants is essential. The most effective way of doing this, over areas that are not heavily infested, is to dig up the plant including the roots, when the plant is immature (rosette stage) and the ground is soft. Pouring rock salt into the hole afterwards can help destroy left behind root-fragments.

Remove all uprooted plants immediately from fields and dispose of them well away from livestock, preferably by incineration to prevent seed dispersal.

Only buy hay from a reliable source and ask the supplier for assurance that it contains no ragwort. Check bales before feeding. If you are worried that there might be some present in your fodder ask your vet to test a blood sample of your animal for liver damage. If detected very early there is hope your animal may return to normal. If your neighbour has ragwort ask them to remove it before it flowers and contaminates your pasture. The 1959 Weed Act classifies ragwort as injurious, so it is an offence to allow it to spread. If they refuse then contact Natural England (0845 600 3078; www.naturalengland.org.uk) as they have the power to serve a clearance notice. Contact your local authority if the hedgerows, verges, railway tracks, or public places have ragwort growing in them. It is their duty to remove it and dispose of it safely.

See www.defra.gov.uk for Code of Practice on How to Prevent the Spread of Ragwort.



Equestrian electric fencing

Agrifence Electric Fencing – the first choice trade supplier since 1993. The range caters for every situation from short temporary paddock dividers to full farm and livery yard semi-permanent and permanent installations. Very popular is the range of Paddock Divider and Starter Kits, which include everything needed to set up a complete working electric fence and typically saving 15 to 20% off the cost compared to buying components separately. Full sales, training & marketing support available.

Agrifence: +44 (0)1432 373920 www.agrifenceuk.org

Dig it up Lightweight and sturdy, the Rag-Fork can be used year round to help keep ragwort at bay. From garden to field this innovative fork saves time and effectively removes common garden and field weeds including docks and thistles. The Rag-Fork has been designed to remove ragwort by its roots and uses a unique leverage elbow to remove the weed effortlessly at any stage during its growth cycle, without the use of chemicals or herbicides. RRP: from £28.95. Rag-Fork: +44 (0)1302 746077 www.ragfork.co.uk

Shaping the Future

Available in a variety of bold and eye-catching colours, the Harold Moore range of tools is perfect for paddock maintenance. Tough yet lightweight, the tools are easy to clean, store and transport. They are virtually unbreakable, even under hard use, with the added benefit of being less likely to endanger livestock. Varying sizes and designs make Harold Moore tools perfect for field work, yard work and a variety of other jobs.

Harold Moore Limited: +44 (0)114 2700513 www.haroldmoore.co.uk

Fi-Shock systems

Rutland Electric Fencing is the largest manufacturer and supplier of electric fencing products in the UK, with a range of high quality products backed up by unparalleled support. New for the 2011 season is the Fi-Shock range of energisers and accessories. This compact range is aimed at the cost conscious customer and offers good quality, entry-level specification products. The range is ideal for equestrian retailers wanting to offer fast moving electric fencing items at competitive prices.

Rutland Electric Fencing: +44 (0)1572 722558 www.fi-shock.co.uk

Pasture fertiliser

Top Paddock Organic Based Fertiliser has become one of the leading brands for safe and efficient application to all equine pastures. The unique organic base is combined with mineral raw materials providing the correct balance of nutrients being released in a phased way for steady growth throughout the season. Trace elements are included contributing to the overall health of horses and paddocks. Supplied in 20kg bags with full usage directions. Retailer support available backed by national advertising.

Top Paddock: +44(0)1469 563980 www.top-paddock.co.uk

Boundaries without limits

Duralock Fencing Systems are market leaders in equestrian fencing. The company’s worldwide clientele includes equestrian centres, private paddocks, racecourses, training yards and studs. The post and rail system has a unique installation using a two-chamber post separating the ground fixing, steel and concrete from the rails. The PVC post and rail system uses the latest technology for UV-resistant PVCu and incorporates impact modifiers to ensure that the rails will bend and give, rather than break or shatter.

Duralock: +44 (0)1608 644988 www.duralock.com

Making light work

The twin wheel stable barrow with an enormous 200-litre capacity has fast become a best seller. Well balanced and stable this wheelbarrow makes light work of mucking out and other jobs around the yard and garden. From large stocks Earlswood Supplies delivers in two days with a low carriage paid order value. The company carries a large range of wheelbarrows, tools and equine equipment. Contact the sales office today for a full catalogue.

Earlswood Supplies: +44 (0)1295 758734 [email protected]

All round weeding tool

The Fyna-Lite Multi-Weeda Fork is the perfect tool for removing noxious and problematic weeds such as ragwort, thistle, dandelion and nettle effectively. It easily removes the most difficult of weeds by removing both the weed top and root ball. The sharpened prongs dig easily into the ground – even when the ground is hard or stony – to extract the whole root system without the use of harmful chemicals and with minimum damage to the surrounding ground.

Fyna-Lite: +44 (0)1789 764848 www.fynalite.co.uk

25


As in many areas of equine healthcare, a great deal of the problems that affect the hoof can often be avoided through more appropriate management. Although there will be a seasonality aspect to stocking hoof care items – often in response to the weather – these products should generally be made available to customers all year round. Hoof problems may develop at any time, and early treatment is the key to preventing more serious issues

and lameness later on. One issue that is prevalent throughout the year is how to maintain the correct moisture balance in the hoof. As Rosie Fell of Keratex describes in more detail: “Hooves must maintain a stable internal moisture content in order to keep the structures nourished and in top condition. However, the internal moisture content can be compromised either by saturation (muddy fields, wet bedding or humidity) or by dryness (hot weather or arid climate). The worst scenario for hooves is a wet-dry

environment, and can be likened to an unprotected wooden door, which swells in rainy periods and shrinks in dry periods, leaving an unstable moisture content and cracks that develop.”Wet ground conditions resulting from heavy rainfall can cause unprotected hooves to absorb excess amounts of moisture. In turn, this can result in softer hoof wall and spongy soles, which weakens the hoof and increases its susceptibility to problems like thrush, white line

disease (WLD) and bruising. Dr J. Frank Gravlee, developer of Farrier’s Formula, explains: “High moisture environments tend to soften the foot and allow the bacteria and fungal organisms an easier entrance. Hooves with correct moisture balance have a denser hoof wall and sole, reducing the ability of microbes to invade the tissue.”The stronger and more healthy the hoof therefore, the better its defences against bacterial infection – important to bear in mind as infection can also occur due to injury, damage or

general weakening of the hoof. Says Claire Brown of Handmade Shoes (UK) Ltd, distributor of Kevin Bacon’s: “Infections of the foot most commonly occur in the sensitive laminae or solar and frog corium, although in some instances it may involve the underlying bone tissues. Penetration by a foreign body and infection as a result of bruising may require farriery or veterinary treatment. The foreign body will need to be removed and poulticing will help cleanse the affected tissue. These types of infection are difficult to avoid but common.”Rosie Fell highlights exactly how bacteria create cause for concern: “Bacteria generally erodes tissue and hoof horn and can track up from the outer hoof wall through microscopic cracks and imperfections in the hoof walls, soles and frogs. This is because they are anaerobic, which means they thrive without oxygen, so little gaps, crevices and cracks found in hooves can multiply in the most favourable of conditions.”For these reasons, it is important to keep hoof bacteria levels to a minimum. Picking feet out daily will help to keep the hoof clean and free from debris, but retailers should also recommend long lasting disinfectants or antibacterial hoof solutions to protect against infection and readdress the moisture balance. Dr J. Frank Gravlee advises: “The treatment of WLD or thrush is most effective when a quality hoof supplement is utilised in combination with a safe and effective hoof disinfectant. Horse owners should not use products that prevent oxygen from passing through the hoof wall, and avoid

remedies containing caustic chemicals such as bleach, copper sulfate, grease, motor oil, pine tar, formaldehyde, acetone, and turpentine.”Another challenge for many horse owners is keeping hooves sound and hard while maintaining natural flexibility and movement. Hooves that are too dry are just as vulnerable to problems as those that are overly moist – for example, cracking or splitting, as well as being unsightly, can weaken the hoof and leave it open to infection. Claire Brown adds: “Helping to maintain a more consistent hoof moisture content may assist by helping to keep the hoof supple and elastic. A topical application which can help to act as a ‘barrier’ to prevent hooves from becoming saturated in wet conditions, can also be used to apply moisture in dry conditions, providing year round protection. Horse owners should speak to their farrier if they notice any changes in their horse’s hooves. Early identification of splits, supported by good farriery, will help to prevent them progressing into something more serious.”

Hoof protectionFurther products exist to help to protect the hoof from damage. One common problem, whereby the horse can cause injury to itself or pull off its shoe, is over-reaching, also sometimes referred to as ‘grabbing a quarter’. This can be hard to prevent, especially if due to conformation, and so a product designed to protect the vulnerable heel area may be required. ShoeSecure, for

26

HOOF CARE

NO FOOt, NO HORsEthe adage might be an old one, but it certainly remains true to this day. Proper hoof care is fundamental to the welfare and performance of all equines, and thus the array of products in the area continues to expand.


HOOF CARE

example, is a horseshoe shield, and Muriel Colquhoun explains: “ShoeSecures are a simple solution to prevent the heels of the horse’s front shoes from being struck by its hind feet. ShoeSecure has been developed in consultation with leading vets and farriers to maximise protection without impacting on the horse’s gait. Precision crafted and lightweight, they are strong, re-usable and easily fitted and attached.”In certain circumstances, a therapeutic alternative to the traditional horseshoe might also be beneficial. Dr Ernest Logan, inventor of Horseslips, describes: “HorseSlips are manufactured from PVC by a patented method of spiral extrusion. This not only makes the price competitive but also means they can be adapted easily to fit all hoof sizes. HorseSlips are a cost-effective treatment which has proven successful in the treatment of corns, abscesses, laminitis and cracked or broken hooves. The shoe also provides the ideal solution to protect the hooves of horses not in work or those requiring treatment.”

Proper nutrition the link between nutrition and hoof health is now well-established, but it is something that continues to be overlooked by many horse owners. Equestrian Business Monthly explores the role that nutrition plays in supporting healthy hoof strength and growth.

The horse’s hoof requires certain fundamental nutrients in order to function normally. These include protein (amino acids), certain B vitamins (such as biotin), vitamin C, and minerals such as zinc, copper and calcium. Essential fatty acids are also vital, aiding moisture balance and pliability. The provision of adequate protein within the diet is of particular importance. Hoof strength is derived from the fact that around 90% of the hoof wall is made up of protein (mainly keratin), which itself is made up of amino acids such as methionine, cystine and cysteine. If the requirements for protein are not met, this can result in abnormal hoof growth or weakened hooves.Dr J. Frank Gravlee continues: “Studies show that most horses with hoof problems respond to the supplementation of a balance of nutrients important for strong connective tissue growth, such as phospholipids, omega fatty acids, and amino acid ‘protein building blocks’. Connective tissue proteins are the microscopic framework of the mammalian body, giving form and strength to all major organs and tissues.”Biotin is found in most dietary hoof supplements, as this water-soluble B-vitamin promotes the synthesis of keratin. Studies have shown that biotin can help to strength the hoof wall when fed over a longer period of time (around a year), with stressed horses or youngstock, with poor feet to start with, tending to receive the most improvement. However, Dr J. Frank Gravlee believes, and adds with caution: “A ‘biotin only’ supplement is usually ineffective, emphasising the importance of other nutrients in addition to help improve hoof quality. He continues: “Proper supplementation usually leads to healthier bones and joints, improved hoof quality, and a glossy hair coat. Internal benefits are harder to see, but can be just as dramatic. The key is providing nutrients in the correct ratio and amounts without unknowingly placing a burden on the horse with over supplementation.”Claire Brown concurs, summarising: “Providing a good balanced diet will help to ensure that the body’s need for essential vitamins and minerals is being met. Problems such as ridged hooves, poor or slow hoof growth may be a sign that the customer’s horse is deficient in essential micronutrients, making shoeing or the retention of shoes difficult. Customers should talk to their farrier if they have concerns and it may be worth dropping a line to a nutritional helpline to ask for their advice.”


Going barefoot In recent years, an increasing number of horse owners have shown interest in moving away from traditional horseshoes in favour of keeping their horses barefoot. Hoof boots can be useful during the transition from shod to unshod, allowing the horse, and the hoof, to better adapt to being barefoot, and can also help to protect the feet in certain circumstances, such as during transportation or for riding on ground that is very concussive, or over long distances. They can also be used to help horses suffering from a range of disorders including laminitis, arthritis, navicular, pedal bone fractures, jarred shins, ringbone, bruising and abscesses. “Many customers also ask us how barefoot boots aid shock absorption,” adds Trelawne Equine co-proprietor Lucy Nicholas. “A horse wearing a metal shoe does move with a small amount of ‘slip’ to compensate for the lack of shock protection afforded when

compared to a bare or booted hoof. A shod horse walking on the road has to endure three times the concussion of a barefoot horse trotting. A barefoot horse wearing correctly-fitting boots and pads inside the boot has even less concussion than the barefoot horse, as the pad prevents the peripheral loading on the hoof wall.”Lucy believes that the market for natural hoof care products, such as hoof boots, is one of the few in the equine industry displaying significant growth, even in these difficult economic times. Indeed, booting horses instead of shoeing can be a more economical option for many horse owners, alongside the physical advantages to horses being kept shoe-free. “Hoof boots are likely to be repeat purchases over time, but more importantly, retailers stocking barefoot boots are responding to public demand,” says Lucy. Hoof boots have to be extremely tough, able to withstand the pressure from above and friction from below, and must fit correctly so as not to inhibit movement or

rub. Retailers should therefore know the correct sizing and fitting of the different makes. Lucy adds: “Staff training on the sizing of boots, which is key for a good fit, is simple; yet these aren’t ‘off the shelf’ items, so Trelawne Equine likes to work with retailers that have an interest in horse care. ‘Fit kits’, or sample boots, are often used by mobile retailers, as they can then be tried on the horse.”

Barefoot updateResearch into hoof physiology is leading many horse owners and practitioners to question long-held beliefs that horse shoes should be the first choice for equine hoof protection, explains Lucy Nicholas.

The growing trend for barefoot means that retailers can now become even more involved with the barefoot revolution; owners of barefoot horses are commonly very interested in holistic horse care, leading to repeat sales of goods including targeted, quality feed stuffs, nutritional supplements, barefoot boots and pads, and home-use rasps that even out minor hoof chips. Many experts are now taking a more holistic approach to hoof care. In the consumer equestrian magazine, Horse and Hound (Veterinary Clinic 27th January 2011, ‘Well heeled – or not?’) remedial farrier Chris Wiggins wrote in a feature on collapsed heels that there is a case for some horses going shoeless, as long as the feet are well trimmed regularly. “A horse is conditioned to cope with the natural environment in which it lives. As a young horse grows up, it needs movement on hard ground to develop shock absorbers that allow it to cope with its increased weight. Horses that are exposed to firm ground all the time are far less likely to suffer from problems such as collapsed heels and bruised soles,” wrote Chris.Internationally acclaimed vet Tomas Teskey, director of veterinary medicine at Arizona’s Large Animal Veterinary Medicine and Surgery in America, has especially strong views about horseshoes: “Forcing the flexible hoof to function when restricted by a rigid, steel shoe is a powerful prescription for promoting the hoof’s deterioration. In my [veterinary] practice, the incidence of limb disease and injury is 70% higher amongst shod horses.”Mike Chawke of Ireland’s Little Farm Stud breeds competition horses, and says he’s not convinced that all equines need nailed-on shoes. “Why not try leaving your animal in its natural state, and simply fit hoof boots when you want to ride? One major advantage is that your horse’s hooves will expand and contract as nature intended,” he states. “Our stallion Balouvet previously suffered from a re-occurring hoof infection, but is now maintained with a barefoot regime. He happily competes with hoof boots on his forefeet, as the boots reduce concussion and solar sensitivity when riding.”With many farriers and vets opening their minds to avenues of hoof care aside from horseshoes, the time is right for retailers to join them, and support their customers with suitable products.

Image courtesy of trelawne Equine

2929

HOOF CARE

All Natural Dressing

Hooflex All Natural Dressing uses only herbal ingredients to stimulate circulation and improve hoof growth. It contains tea tree oil, avocado oil and arnica help to promote strong, healthy hoof growth. Lanolin, soybean and castor oils deep condition the hoof and highlight the natural shine. The liquid form of Hooflex All Natural Dressing makes it easy to apply with a shine that lasts two to three days. Absorbine products are widely available through major UK wholesalers.

Absorbine: [email protected] www.absorbine.co.uk

Optimise hoof condition Lincoln Classic Hoof Ointment optimises hoof condition, maintains healthy supple hooves and promotes healthy growth of the horn. Manufactured to the finest traditional formula and using the best ingredients available, this product will contribute to ensuring that horse owners are doing the very best they can to optimise the hoof condition of their horses. Battles: www.battles.co.uk/lincoln

stable therapy

The Fal Pro Therapy Stable Boots are insulated with thick thermo bonded fibre to give support and protection, with the Fal Pro X- Static silver interactive technology within. The conductive properties of X-Static have been shown to increase blood flow and reduce swelling, complementing and enhancing the horses’ natural healing system as well as minimising fatigue. Also perfect for horses whose legs have tendency to fill after work, as the heat transfer properties of X-Static will cool.

tagg Equestrian: +44 (0)1636 636135 www.taggequestrian.co.uk

Magnetic therapy Bell Boots

FMBs’ Magnetic Therapy Bell Boots provide magnetic therapy to the hoof and pastern area. Each boot contains 20 circular magnets of 1,000 gauss strength, and the boots feature a self-sticking closure to make them easy to put on and take off.Magnetic Bell Boots can be used for sore/bruised feet, laminitis, poor growth, degenerative problems, arthritis, sprains, strains and any other issue where increased circulation to the foot area could help. RRP: £49.99 per pair.

FMBs: +44 (0)1628 472440 www.fmbs.co.uk


UK NEws

Image courtesy of Champion

HOOF CARE

Flexible shoes

The HorseSlip is an original design of alternative horseshoe. It comes in a spiral of flexible plastic which can then be measured and cut to fit the hoof accurately. HorseSlips are a cost-effective treatment that have proven successful in treating many hoof conditions such as laminitis, corns, abscesses, broken or cracked hooves. The flexibility of the HorseSlip allows the foot to expand naturally and promotes good circulation. Nails are not required meaning horn growth is uninterrupted.

Horseslips: +44 (0)2893 322040 www.horseslips.com

strengthen soles The old saying ‘No Foot, No Horse’ is as true today as it has ever been. Heel Sole & Frog Care from Supreme Products is used to help strengthen and harden soft soles and frogs. This product can also be used to moisturise and aid repair of damaged feet. Heel Sole & Frog Care comes in a 450g tub. RRP: £9.99. supreme Products: +44 (0)1377 229050 www.supremeproducts.co.uk

Hoof Hardener

The patented Keratex Hoof Hardener formula contains no banned substances and includes a unique flexibility agent that strengthens and protects hooves, prevents cracks and breakage. Keratex has proven to improve hoof quality in short and long term use. It is recommended by vets and farriers worldwide, including Ian Hughes DipWCF (Head Farrier Olympics ‘08) who says: “Put simply, Keratex products work and I find that hooves become healthier and stronger with Keratex.”

Keratex: +44 (0)1373 827649 www.keratex.com

show ring appearance

Kevin Bacon’s Hoof Dressing gives hooves a beautiful show ring appearance as well as helping to maintain a consistent hoof moisture content to aid in the prevention of unsightly splits and cracks. It is formulated to provide moisture in dry conditions and protect the hooves from becoming saturated in extremely wet weather. Added laurel helps keep the hoof free from bacteria. Available as a liquid or a solid.RRP: £21.95 for 1 litre.

Kevin Bacon’s: +44 (0)1296 662473 www.kevinbacons.co.uk

Complementary feeding

Over 30 years of equine nutritional research, clinical trials and field testing have gone into every cup of Farrier’s Formula. While no single nutrient is the key to a healthy hoof, studies show that most horses with hoof problems respond to better overall nutrition. Farrier’s Formula provides nutrients such as phospholipids, omega fatty acids, and amino acid ‘protein building blocks’ that enable horses to build strong structural and connective tissue proteins important for healthy hoof structure and growth.

Life Data Labs: www.lifedatalabs.co.uk

Five star protection

Pro Feet Liquid is a first in equine nutritional support. Developed by veterinary scientists, with the assistance of farriers from around the UK, Pro Feet offers the most concentrated, fast acting, liquid nutritional support for quality hoof growth. Provides optimum daily levels of biotin, an unrivalled daily measure of MSM, a broad blend of amino acids, essential fatty acids and a complex of vitamins and minerals. Also available as a powder.

NAF: +44 (0)800 373106 www.naf-uk.com

Protect the heels

ShoeSecure is designed to protect the heels of the front shoes from being struck by the horse’s hind feet. It is shaped to maximise protection without impacting on the horse’s gait, made in a strong polyurethane that is durable but still with a degree of flexibility yet very long lasting. ShoeSecures save time, money, frustration, and hoof damage, without compromising correct foot balance and heel support, and has received outstanding reviews from happy customers. shoesecure: +447836740557 www.shoesecure.com

Fits like a glove The Easyboot Glove adds traction to the hoof. It is ideal for barefoot horses, particularly those covering a lot of miles, as the boot fits below the hairline and offers a form fitting, seamless fit. Available in eleven sizes, including half sizes, through Trelawne Equine in the UK. A range of comfort pads, suitable for general shock absorption or for thin-soled horses, is also available. RRP: £59.99 per boot.

trelawne Equine: +44 (0)8442 578585 www.trelawneequine.co.uk


www.ebmonthly.co.uk March 2011 Equestrian Business Monthly 32

LAUNCH It

western fashion

Crush by Durango is taking women’s western fashion to a whole new level with the Red ‘Heartfelt’, the newest addition to its 2011 collection. This tall, 11” boot features unique details, including heart cutouts down the shaft and antiqued metal heart accents on the boot straps. For the cowgirl who doesn’t shy away from a little attention, these boots beg to be shown off with cute cut-offs or a sweet sundress. The Red Heartfelt boots are the perfect accessory for dancing the night away at a honky-tonk or country music festival. “What’s great about this particular collection,” says Durango marketing manager Amber Vanwy, “is that they’re perfect for the styles that we wear in warmer weather, like skirts and shorts. Though primarily decorative, the heart cutout shafts actually also provide airflow to the leg on hot days.” The Heartfelt has a full-grain burnished leather upper with leather shaft lining, a pointed toe and 2” fashion heel. For maximum comfort it also includes a cushion flex insole, tempered steel shank and bark texture composition rubber outsole. It is available in Black, Red and Light Taupe. Durango Boot manufactures and markets quality-crafted western, western fashion and western work for men, women and children under its core brand and collections Flirt with Durango, Rebel by Durango, Crush by Durango, Dream by Durango Farm & Ranch. It is a division of Rocky Brands, a U.S. publicly traded company on NASDAQ under the symbol: RCKY. For more information contact Durango on +1 519 883 8226 or visit durangoboot.com/durangouk


LAUNCH It

Ride politely When the Polite waistcoat was launched at HOYS 2010, a small minority thought it was a ‘one hit wonder’. How wrong they were. To date this product has been the fastest seller on the Equisafety range. Due to this success, the decision was made to launch a Polite range:The Polite Aspey: Manufactured to the same BS EN 1150 specifications as the original Aspey, but with a reversible warning triangle on the back. One side states Please Pass Wide & Slowly, while the other says Polite Notice Please Slow Down. RRP: £64.99.The Polite Summer Wraparound Sheet: Manufactured from a lightweight, wickable fabric, designed to keep the horse cooler in the summer whilst deterring flies. 360° reflective and fluorescent EN1150 and EN471 performance fabric. RRP: £35.00.Polite Hatband: Chequered reflective band. RRP: £10.99.Polite Neckband: Chequered reflective band that is adjustable around the neck and between the legs. RRP: £14.99.Polite Leg Boots: Made from durable yet soft high-visibility waterproof

fabric with chequered reflective band. RRP: £10.99 per pair.Polite Waistcoat: A EN1150 stylish waistcoat designed to ergonomically fit the body. Fully adjustable. RRP: £21.00.Polite Noseband: Will be available in the autumn.Please be aware, that these products have been cleared by the police.For further information contact: Equisafety on +44 (0)1516 787182 www.equisafety.com


let’s talk products

What to Stock

for Successful Sales

Generally ranging in price anywhere from £40.00 to £300 and above, a competition jacket represents a significant investment for many customers, so careful considerations must be made as to colour, style, fit and purpose. Most seasoned competitors are likely to have a good idea of what they are after and may not require advice, but for these customers it makes sense to purchase a higher quality jacket that will last longer and better endure the rigours of competing. For less experienced customers meanwhile, assistance may be needed to help them choose the right jacket for their chosen discipline. There are three main types of competition jacket – hacking, hunting and show. Show jackets tend to be the most formal, and may have embellishments such as velvet collars, coloured

piping or more ornate buttons. Hacking jackets meanwhile are often made of tweed, and may be slightly warmer and heavier; often ideal for winter but meaning a lighter version may also be required for the summer months. Most disciplines have firm guidelines as to what competitors must wear – at the higher levels of competing in particular – and if the correct clothing is not worn, the rider may not be allowed to compete. In showjumping, a traditional style tailored jacket in a dark colour (often black and navy but also green, brown, burgundy, grey or red) with white stock, or tweed coat with coloured stock or collar and tie, is generally the permitted attire for affiliated competitions. Any new styled jackets consisting of one or two base colours with different coloured piping must be approved by the BSJA.

For affiliated dressage competitions, a black or dark blue coat with shirt and tie or white stock, or tweed coat with coloured stock or collar and tie, is generally worn, or for top-level dressage a tailcoat will be required instead. For showing meanwhile, a traditional looking tweed jacket with shirt and tie is usually the preferred style.

Although the competition jacket is principally worn for its smart appearance in the ring, it still must be practical in terms of its function. It is important that the cut of the jacket does not restrict the movement of the rider in any way, and that the arms in particular have enough freedom to move. Jackets that accomplish this whilst at the same time offering a more flattering, tailored fit are bound to be popular, particular

with women riders. Unlike casual jackets, competition jackets don’t usually need to withstand the worst of the weather. However, many of the jackets profiled on these pages are showerproof, which is helpful for those competing outdoors should the rain start to fall in the middle of a dressage test or showjumping round, and the breathability of the fabric is of course still important for rider comfort, particularly in the summer months. As they can be an expensive piece of kit that may be required to last for many years, competition jackets should be carefully looked after, with the manufacturer’s washing instructions properly adhered to. Advise customers to invest in a garment bag or jacket cover if one is not already included in the purchase price.

competition jacketsShow season is approaching and many shops will have competition clothing and related items at the forefront of their seasonal displays. Such is the variety of products in this area, Equestrian Business Monthly concentrates on what is perhaps the most staple – the competition jacket.

Galandropikeur (Belstane)

available sizes: men’s 34–48” chest available colours: Black, cobalt Blue, tomato, navy suitable discipline(s): showjumpingrrp: £279.00

The Galandro is a brand new jacket made of a bi-elastic soft-shell material, which is water repellent and easier to keep clean. It has a fashionable cut, three-zip pockets, two rear slits, a net lining to help with breathability, new buttons and a new PVC Pikeur emblem on the left arm.

kingsdaleCaldene

available sizes: maids 28–32”, ladies 34–42” available colours: Blacksuitable discipline(s): dressage, showjumpingmaterials/bindings: polyester jacket with four silver buttonsrrp: maids from £105.99, ladies from £115.50

The new Caldene Kingsdale show jacket will set your customers out from the crowd. The stylish jacket is created from a polyester jacket, black velvet collar and diamante piping, with four silver buttons down the front.

silverdaleCaldene

Available sizes: Girls 24–28”, maids 30–34”, ladies 34–42” available colours: dark Green, light Green, Green suitable discipline(s): showingmaterials/bindings: 100% wool with green foxhead buttons.rrp: Girls £84.50, maids £108.50, ladies £118.50

The Silverdale tweed jacket is a smart fitted jacket that looks elegant and smart in any show ring. The jacket features side vents, a navy velvet collar and green foxhead buttons for ultimate style and presence.


Galathea sportcavallo (Zebra products)

available sizes: ladies 8–20 in regular and long available colours: Black suitable discipline(s): dressage, showjumping materials/bindings: outside: 43% wool, 55% pes, 2 % spandex. inside: mesh and nylon in the sleevesrrp: £219.00

Starting the new season: the black Galathea Sport show jacket is a really eye catching garment, with its subtle stripes and figure-hugging silhouette. The jacket has a velvet trim on the collar and pockets. Great price point for a quality jacket.

dublin cambridge jacketWeatherbeeta ltd

available sizes: child’s 8/24” to 16/32”, adult’s 10/34” to 20/44” available colours: Hunter Green suitable discipline(s): showingrrp: child’s £64.99, adult’s £74.99

The Dublin Cambridge Jacket is a quality wool blend tweed jacket featuring velvet collar with gold piping, button fastenings and flap pockets.

dublin Hobart jacketWeatherbeeta ltd

available sizes: child’s 8/24” to 16/32”, adult’s 10/34” to 20/44”, men’s 36” to 44” available colours: Black, navy, Black with silver buttons, navy with silver buttons

suitable discipline(s): all disciplines rrp: child’s £29.99, adult’s £39.99.

The Dublin Hobart Riding Jacket is made from a twill weave fabric with a classic fit, featuring a velvet collar, single rear riding vent, flap pockets, matching colour lining and button detail on the front and cuff. The jacket has the added benefit of being machine washable.

ashridge tweed riding jacket equetech

available sizes: junior 22–34”, ladies 34–48”available colours: Green/chestnut, red overchecksuitable discipline(s): showing, dressage, eventing, showjumpingmaterials/bindings: 100% wool, teflon coating for showerproof finishrrp: junior from £86.25, ladies from £116.95

An elegant jacket made from 100% pure new wool, incorporating double back vents with optional rich navy velvet collar and pocket welts. The cut is particularly flattering with clean lines and fuller front panels. Features include three finely engraved navy foxhead buttons, rich gold woven lining and front flap pockets with concealed zips.

Best selling

oxford in-Vent show jacket equetech

available sizes: junior 24–34”, ladies 34–48”available colours: Black, navysuitable disciplines: dressage, showjumping, eventingmaterials/bindings: showerproof finish, 65% polyester, 32% viscose twill, 3% lycra, with silver pipingrrp: junior from £53.50, ladies from £79.95

An exquisite fitted riding jacket featuring the unique In-Vent stretch shoulder seams for additional movement. Features include four finely engraved Equetech silver buttons to front and four to each sleeve cuff, inside zip pocket, double back vents, front flap pockets with concealed zips, silver piped velvet collar and velvet pocket welts.

Ventilate Bespoke dressage tails coatequetech

available sizes: ladies 8–18, men’s 36–48”available colours: Black, navy, pinstripe, Grey, Burgundy, Green (others available)suitable disciplines: dressage, eventingmaterials/bindings: 100% polyester with mesh liningrrp: £313.50

Made from durable lightweight polyester with a mesh lining, making this is one of the lightest tails coats on the market! Incorporated concealed side vents can be opened in hot weather to give the rider extra ventilation. Features include long lap points, wipe clean PU coated tail lining, gold or silver ‘nickel free’ buttons, bespoke individual colour composition of collar, coat edges and piping.


let’s talk products

VixenFuller Fillies

available sizes: ladies 16–24available colours: Blue/Grey, charcoalmaterials/bindings: Wool/polyester mix tweed with fuchsia pink liningrrp: £139.96

The Vixen is a high quality tweed jacket that features a subtle herringbone design. The jacket is hand finished for the best possible look and is tailored to make the most of a curvy figure. It benefits from generous upper arms that are rotated to ensure the rider looks their best in the riding position, and also has deep, double back vents and plenty of room around the ‘skirt’ for flattering style and comfort.

softshell competition jacket, ladies Horze uk ltd

available sizes: ladies 32/34, 36/38, 40/42, 44/46available colours: Black suitable discipline(s): dressage, showjumpingrrp: £70.00 This elegantly designed competition jacket is tailor fitted and exceptionally comfortable. Made from a stretchable softshell material, this jacket gives the rider comfort while looking their best. Embellished with stylishly sporty buttons branded with the Z logo. The outer shell is waterproof.

tally Ho competition jacketHorseware ireland

available sizes: kids 24–34, ladies 8–18, men’s 36–46 available colours: Black, navy (men’s Black only)suitable discipline(s): all equestrian disciplines rrp: men’s £66.00, ladies £56.00, kids £49.50

Beautifully styled, this competitively priced polyester jacket is fully lined with two front flap pockets and a four-button front. The inset velvet collar together with Tally Ho logo metal buttons gives

this jacket the complete show look. Ladies and Kids jacket comes with a full set of plain buttons.

competition jacket, men’sHorze uk ltd

available sizes: men’s 46–54available colours: Black suitable discipline(s): showjumpingmaterials/bindings: Wool mix fabric with satin polyester liningrrp: £135.00

Men’s stylish competition jacket in wool mix fabric with silver-coloured logo-engraved buttons and polyester satin lining.

ladies cut away jacket, ‘Verona’mears country jackets ltd

(a plain fronted jacket – ‘Firenze’ – is also available in the same style)

available sizes: ladies 32–42 available colours: Black, navy suitable discipline(s): cut away – dressage, plain – showjumpingmaterials/bindings: polywool with lycra, with mesh lining rrp: £150.00

This is a completely new style from Mears. A close fitted jacket shorter in length, with a narrow twin vent which supports two buttons. It has a four-button front complimented with four buttons on the cuffs. Comfortable to wear as the fabric contains lycra for ease of movement and the mesh lining adds extra ventilation.

William Funnell competition jackettagg equestrian

available sizes: men’s 28–46 available colours: navysuitable discipline(s): showjumpingmaterials/bindings: stretch gabardinerrp: £99.95

The Tagg Funnell range of jackets for men and boys have been tried and developed with international showjumper William Funnell. The Funnell Jacket has an integrated royal blue velvet collar with contrasting white piping edge and four brushed matt buttons. The jacket is well cut in a classic style in a quality, washable, stretch gabardine material that will wash and wear and withstand the rigours of competition.


contactsBelstanecountries available: uk+44 (0)1335 372600www.belstane.com

caldenecountries available: Worldwide+44 (0)1274 711101www.caldene.co.uk

equetechcountries available: Worldwide+44 (0)1296 688 966www.equetech.com

Fuller Filliescountries available: Worldwide+44 (0)1977 625025www.fuller-fillies.co.uk

Horseware ireland+353 429 389000 www.horseware.com

Horze uk ltdcountries available: all Western europe+44 (0)7824 [email protected]

mears country jackets ltd countries available: uk, australia and new Zealand+44 (0)1922 476930www.mearscountryjackets.com

tagg equestrian countries available: uk and europe. in ireland from darragh equestrian solutions+44 (0)1636 636135 www.taggequestrian.co.uk

Waldhausen GmbH & co. kGcountries available: Worldwide+44 (0)1392 881880www.waldhausen.com

Weatherbeeta ltdcountries available: uk+44 (0)1295 226900 www.weatherbeeta.co.uk

Westgate eFi countries available: uk and europe+44 (0)1303 872277www.wefi.co.uk

Zebra products countries available: uk (Zebra products), Germany, Benelux, america, France and denmark+44 (0)1352 763350www.zebraproducts.co.uk

saville tweed jackettagg equestrian

available sizes: ladies 32–42 available colours: Brown, navysuitable disciplines: showing, amateur showjumping, eventingmaterials/bindings: 100% pure new woolrrp: £150.00

Tagg Clothing offers the rider the epitome of style and comfort. The Saville Tweed in pure new wool with a subtle over check pattern creates an elegant look for any level of showing. Complete with a set in contrasting velvet collar and pocket piping, it has unusual fox head buttons and twin vents at the rear.

elt show jacket, men’sWaldhausen GmbH & co. kG

available sizes: european H46–H54, uk 36–44 available colours: Blacksuitable disciplines: dressage, showjumping materials/bindings: polyester with velvet collarrrp: £55.95

An elegant show jacket featuring a velvet collar and the lining in a contrasting colour, with high-class buttons embossed with the ELT logo, a single back vent and a nice tailored cut. The jacket fits well and offers excellent value for money. Machine washable at 30°C.

elt show jacket, ladiesWaldhausen GmbH & co. kG

available sizes: regular length european 34–46, uk 6–18; long length european 72–84, uk 8–18 available colours: Black, Blue/Gold, Blue/silver, Grey/silver, Black/silver suitable disciplines: dressage, showjumpingmaterials/bindings: polyester with velvet collarrrp: £49.95

An elegant show jacket featuring a velvet collar. The collar and pocket flaps have a fine contrasting piping (apart from the plain black jacket), and the lining is in a contrasting colour. Also features high-class buttons embossed with the ELT logo, a single back vent and a nice tailored fit.

saddlecraft show jacketWestgate eFi

available sizes: ladies 32–44”, child’s 24–32” available colours: Black, navysuitable disciplines: dressage, showjumping, showingmaterials/bindings: teflon coated fabric rrp: child’s £33.90, ladies £44.75

This smart and very competitively priced jacket has been redesigned for 2011 and now offers improved style and fit. Being Teflon coated and machine washable, the garment is highly practical, while the piping on the velveteen collar adds a nice touch. The children’s jacket is designed to button on either side, making it suitable for both boys and girls.


Better Business

according to government figures, around 40% of Britain’s carbon emissions are derived from businesses, and the retail industry is one of the country’s largest producers of commercial waste. With a number of environmental targets to meet in future years, the government is looking for support from businesses, but what are the actual benefits to smaller retailers of ‘going green’?

The UK government has a number of targets, both international and domestic, for reducing greenhouse gas emissions. These include that of the Kyoto Protocol (the first period of which is due to end in 2012) and the UK Climate Change Act, which includes legally binding targets for the UK to reduce greenhouse gas emissions by at least 80% by 2050, and by at least 34% by 2020.In March 2011, the coalition government – pledging to become the ‘greenest government ever’ – published in draft its new Carbon Plan. The foreword for the plan states: “This Carbon Plan sets out a vision of a changed Britain, powered by cleaner energy used more efficiently in our homes and businesses, with more secure energy supplies and more stable energy prices, and benefiting from the jobs and growth that a low carbon economy will bring. Becoming a low carbon economy will be one of the greatest changes our country has ever known. But it is a change for the better, for our economy, our society, and for the planet.”The Carbon Plan highlights three key changes required for the UK economy, namely in the way electricity is generated (a shift away from fossil fuels towards

low carbon alternatives); in the way homes and businesses are heated; and in the way people travel. A final version of the plan will be made available in autumn 2011, and will be updated annually. It is likely therefore that industry and commerce will be increasingly pushed into becoming ‘greener’ through official recommendations and legislation. But government targets and law aside, there are many benefits to adopting more environmentally friendly business practices. Using resources more efficiently can enable businesses to cut costs, potentially increase profits and improve profile and reputation – as well of course contributing to environmental protection.

resource efficiency

Reducing energy usage is the key to meeting environmental targets, but in this era of economic downturn with climbing energy bills it also makes tremendous financial sense. Savings can be achieved through simple measures such as switching off unused equipment and lighting; turning the heating down (try to keep the thermostat at 19°C as heating costs increase by 8% each time it is turned up by just one degree); and ensuring any refrigeration is set at the right

temperature (just 1°C lower than needed can increase costs by 2 to 4%). The Carbon Trust produces a guide to provide ideas and resources to motivate employees into saving energy, along with relevant posters, stickers and leaflets to raise awareness, and even a thermometer! Similar efficiency methods can also be applied to water usage.Cutting your utility bills however isn’t the only way that businesses can ‘go green’. For example, you can cut stationary costs and wastage by re-using and recycling where possible. Paper, packing materials and boxes can all be re-used, and paper can be saved by using double-sided printing. Online communications now mean that paper usage can be reduced even further by taking all of your business transactions ‘digital’. Bill payment, vendor ordering, invoices, online

banking, e-mail and even company newsletters can all be done directly from the computer, with the added benefit of keeping things more current due to the instant and updatable nature of this media.

eco design

Product manufacturers can assist by making goods that are more environmentally friendly, in terms of their production, construction and function. ‘Eco-design’ is a term applied to the consideration of the raw materials, manufacture, distribution and end use of a product within its overall design, aimed at minimising the impact of the product upon the environment. Factors to consider in this regard can include reducing raw material use, using recycled materials, eliminating hazardous materials, reducing energy and water use, producing less pollution and waste, increasing service life and efficiency of the product and ensuring greater potential for reuse and recycling, with reference to end-of-life disposal. These goals can and should be achieved without compromising efficiency, performance or quality.

GoinG grEEntax incentives

The government offers certain tax breaks to businesses in a bid to encourage them to adopt more environmentally friendly practices. For example:

Businesses may become - eligible for a reduction in the climate change levy by utilising energy from more environmentally sustainable sources.

Enhanced Capital Allowances - (ECAs) may be awarded to companies investing in energy saving plant and machinery, or low CO2 company cars. The scheme supports a variety of energy saving technologies - such as energy efficient boilers, lighting, refrigeration equipment, and metering and monitoring systems. 100% of the cost of qualifying equipment may be written off against your taxable profits for that year.

Businesses that frequently - travel in and out of the London congestion charge zone may be eligible for a discount if the vehicles use alternative fuels.

What is the climate change levy?

The Climate Change Levy (CCL) was introduced in 2001 in a bid to reduce greenhouse gas emissions, and is a tax applied on non-domestic energy bills to encourage energy efficiency. All of the revenue raised through this levy is recycled back to business through a 0.3% reduction in employers’ national insurance contributions and support for energy efficiency and low carbon technologies. It does not apply to domestic level energy used by very small firms.

More information on the government’s environmental targets and advice for businesses going green can be found by visiting:

www.businesslink.gov.ukwww.decc.gov.ukwww.carbontrust.co.uk


on tHe market

stride into the future

Dalmar boots from Horseware are the ultimate in leg protection for the horse. Dalmar’s patented air cooling system, along with the carbon fibre strike protection, has revolutionized the horse boot market. Individually designed to cater for all equestrian disciplines, these unique boots keep the flexor tendons cool under the most strenuous of conditions. Superior injury prevention, for all equestrian requirements.

Horseware ireland: +353 429 389000 www.horseware.com

Blenheim riding boot Brand new from Toggi, the Blenheim riding boot combines the style and elegance of a high-class country boot with the comfort and performance you expect from a riding boot. The boots feature a fully waterproof full grain leather upper, a waterproof and breathable hydro-guard membrane, anatomic arch-moulded foot bed with gel bag for comfort and shock absorbency and a double density durable lightweight sole unit.

toggi: +44 (0)1132 707000 www.toggi.com

two new supplements

MaxaBiotic and MaxaPower are two new additions to the Maxavita range. MaxaBiotic contains natural pre and probiotics to help maintain a healthy digestive system and promote gut health in horses and ponies. MaxaPower is a unique muscle building formula designed to support healthy circulation and optimal muscle function in working horses. Both contain the patented Green Lipped Mussel extract SuPerna, which boasts high levels of Omega 3. Available to the trade from Battles. maxavita: +44 (0)8450 752754 www.maxavita.com

complement senior feeds New Senior Fibre from Spillers is a balanced blend of natural fibres to complement senior feeds. It contains short chopped alfalfa and straw together with mint, garlic and soya oil, with glucosamine to help support joint function, live yeast to support digestion and vitamin E and selenium to help support the immune system. It can be combined with a mix or cube or fed as a replacement for compound feed. spillers: + 44 (0)1908 226626 www.spillers-feeds.com

smart thinking

Woof Wear has announced the launch of its brand new Smart Range of horse boots. The innovative boot range, which consists of a Tendon, Fetlock, Overreach and Knee Boot, is the result of 3d computer modelling and thorough testing.All boots incorporate Poron Xrd foam in the key strike areas, a smart material which immediately firms upon high-speed impact creating a protective shield. It then returns to its submissive state remaining comfortable and non-confining throughout.

Woof Wear: +44 (0)1208 265920 www.woofwear.com

super socks for spring

The new Bang on the Door Calf Length Socks from Carrots are aimed at horse crazy boys and girls. Made from hard wearing, top quality fabric, they feature a reinforced foot to help keep them intact no matter what the adventurous antics! Perfect for spring outfits, or an ideal gift for horse mad kids, the new designs include pretty Lilac Horse Heads, Grey Apples, and Cool Rider stripes especially for the boys!

carrots uk: +44 (0)1245 445362 www.carrotsuk.com

Z-itch that itch

Z-itch is a brand new pour-on product that was launched at BETA International 2011. A ready to use, pour-on solution which contains Permethrin, it has been designed especially for those horses and ponies who suffer with sweet itch. The product is a UK authorised veterinary medicinal product and carries the classification AVM-GSL. This means that it can be sold through tack shops. Available exclusively through Trilanco.RRP: £30.40 for 250ml.

trilanco: +44 (0)1253 888188 www.z-itch.co.uk

Fjording the way

The new Fjord Jodhpur Boot from Tuffa is the latest addition to the company’s range. Made using waterproof waxed nubuck leather with waterproof W-Tex membranes and water repellent elastic inserts, they benefit from Aquasel insoles; anti-bacterial, breathable, anti-odour linings; and anti-slip rubber riding soles with stirrup protection. In addition they feature reinforcement around the heel, which doubles as a spur rest. Available in brown in sizes 3–8.RRP: £84.99.

tuffa international Footwear: +44 (0)1953 880914 www.tuffaboots.com


OVERALL SCORE OUT OF 50 OVERALL SCORE OUT OF 5028 18

www.equifeast.comwww.aubiose.co.uk

SECRET Surfer

If you would like the Secret Surfer to visit your website just send us your details. email:[email protected]

www.smartworming.co.uk

desiGn: 8/10

Good, clean, simple design which is easy to read, with consistent use of colour. Nice image on the home page, but the site is lacking in imagery elsewhere.

naViGation: 6/10

Navigation is very easy, via a top bar menu consisting of just four options. No need for a site map as is quite a basic site. The link to ‘The Aubiose Club’ does not work, and on the home page there is a link to ‘What will you do with the time you will save’ which leads nowhere, just to the bottom of the page!

content:

news and media: 2/10

No news site or apparent updates. Joining ‘The Aubiose Club’ will mean interested parties will receive news and offers, but as mentioned before, the link isn’t working.

company information: 5/10

There is an ‘About us’ tab, which has displays a short-but-sweet paragraph detailing the company’s hemp cultivations, but there is certainly room for more detailed information. The ‘Contact’ page has the basic contact details, but for a list of stockists, you have to contact the company – time consuming.

product information: 7/10

Obviously the whole site is just about the one product. There is a checklist of the product’s benefits on the home page – simple but effective – and under the ‘Usage’ tabs is information on how exactly to use the product, which is helpful. More/better quality images might be an improvement.

desiGn: 2/10

Old-fashioned design, with rather haphazard use of colour and text all over the place! Some nice images but many are quite small and covered in distracting captions, and again, a little randomly placed.

naViGation: 3/10

Tricky! This site has a great deal of content, but it takes a while to negotiate the long menus. When clicking on some of the links on the ‘main’ menu, for example ‘Horse problems solved’, the main menu completely disappears and you are presented with a completely new one! No menus at all on the home page, you have to ‘Enter our site’.

content:


A couple of news items on the home page, but not apparently updated since August 2010. There is a link to a Facebook page, which is more up to date. There is a vacancy page, but the job on offer closed over two weeks ago! The company obviously sponsors a number of riders, and there is a lot of information about them on the site (once you find it), but it needs updating.


No ‘About us’ page, although some of the relevant information is scattered about the site! Basic contact information there, plus helpful map to the offices. Stockist list available under ‘Retailers’.


Hard to navigate the various products in the relevant section. The information is all there (including ingredients, usage guidelines, testimonials etc) but it needs organising to make it more user-friendly. On the main ‘Products’ page, the links to two of the ranges do not work. There is quite a bit of additional, general, information on the site which is helpful – for example ‘Horse problems solved’, ‘Rider safety’ and ‘Weight table’.


OVERALL SCORE OUT OF 50 OVERALL SCORE OUT OF 5036 37

www.smartgrooming.co.uk www.supremeproducts.co.uk

desiGn: 8/10

A trade-only website with a no-frills but effective business-like design. Good, clear imagery where appropriate.

naViGation: 9/10

Logical and easy navigation via a left hand menu, with a couple of quick links (box and image) to highlight certain pages. Under ‘Special offers’, there was just a blank page.

content:


No news page – yes it is a trade-only site but is still good to keep customers up to date! There is a good testimonials page featured, but it only includes those from 2007.


Plenty of company information on the home page, including more about the development of the company, ethos and trade terms, plus a good summary paragraph under the menu, which is apparent on every page. Contact information is basic (i.e. no particular named contact person) and no email address given, just a form. Distributors list present.


Very good product information that is user friendly and accompanied by good imagery, in many cases of the products actually being used. On one of the product pages, there is also a demonstration video – perhaps more of these could be included? Nice ‘before and after’ photo gallery.

desiGn: 7/10

A modern and stylish design with harmonious use of colour and nice, changing, imagery on front page. Personally, I am not so keen on the main font used, as it is quite small and tricky to read, particularly due to its light grey colour.

naViGation: 7/10

Good navigation using top bar menu and side menu. Different, extra links (such as FAQs and testimonials) along the bottom of the page – possibly easy to miss given the other two navigation areas? Don’t quite understand the point of the ‘Horses for sale/wanted’ pages, particularly as no information under either!

content:


There is a news page, although the design here is not as consistent. One, one-sentence, news story for this month, not linked to anything else. The second most recent news story is filed under ‘December 2010’. A newsletter is available to subscribe to. Under another tab is ‘Show dates’, which is a useful addition, and ‘Press and features’ contains informative PDF press cuttings.


‘About us’ details the company’s history and expansion over the years, right up to 2011. Needs an image? The usual contact information present (no particular contact person), plus a stockist page with map. Separate ‘Become a stockist’ page with form.


The main ‘Products’ page is odd – strange image under ‘Hoods and Garments’ and no image whatsoever under ‘Accessories’! Products however are logically sorted with all the necessary information and image. Good ‘FAQs’ and ‘Ask the experts’ pages, but perhaps could do with some accompanying imagery or videos?


Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk

Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeysaddlery.co.uk

Abfohlsystem +49 5492 2852 www.abfohlsystem.de

Agrifence +44 (0)1432 373920

Airowear +44 (0)1434 632816www.airowear.co.uk

Amigo Stable Mirrors: +44 (0)1858 432652 www.amigostablemirrors.co.uk

Andis Company +1 262 884 2600 www.andis.com

Andover Healthcare [email protected] www.andoverhealthcare.com

Animalife +44 (0) 1 527 857 920 www.animalife.co.uk

Arctic Fox – Bulls Eye International+44 (0)1923 210646www.arcticfoxuk.com

Aubiose (Future Forks) +44 (0)1293 416759 www.futureshavingsfork.co.uk

B2B +44 (0)870 7510605 www.btoblinks.net

B Jenkinson & Sons Ltd +44 (0)1924 454681 www.elico.co.uk

Badminton Horse Feeds +44 (0)1425 658450 www.badmintonfeeds.co.uk

Baileys Horse Feeds +44 (0)1371 850247 wwwbaileyshorsefeeds.co.uk

Battles +44 (0)1522 529206www.battles.co.uk

Bling Equestrian www.blingequestrian.co.uk

Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk

British Horse Feeds +44 (0)1765 680300 www.britishhorsefeeds.com

Buffera Ltd +44 (0)1707 852244www.buffwear.co.uk

Charles Bentley and Son Ltd: +44 (0)1509 232757 www.bentleybrushware.co.uk

Chestfields +44 (0)1227 276129 www.chestfields.com

Classic Canes +44 (0)1460 75686 www.classiccanes.co.uk

Classic Showjumps 0161 765 2010 / 2014www.classicshowjumps.com

Clipper Sharp +44 (0)1823 681076 www.clippersharp.com

Contour Exhibitions & Events +44 (0)1392 421500 www.contour.uk.net

Cox Agri +44 (0)845 600 8081www.coxagri.com

D&H Animal Husbandry +44 (0)845 270 6691270 2224

www.dandhgroup.co.ukDavies & Co +44 (0)1536 513456

Dinky Rugs +44 (0)1279 410300 www.dinkyrugs.co.uk

Dodson and Horrell +44 (0)1832 737300 www.dodsonandhorrell.com

Dog Rocks +44 (0)1628 822 243 www.dogrocks.co.uk

Duralock +44 (0)1608 644988 www.duralock.com

Durango Boots+1 519 8838226www.durangoboot.com

E. & E. Corn Supplies (Havens UK) +44 (0)1388 603333 Earlswood Supplies +44 (0)8450 171351 www.earlswood-supplies.com

Easibed +44 (0)161 370 2360www.easibed.co.uk

Eazitools Equestrian +44 (0)1302 746077www.eazitools.co.uk

Eco Comfybed +44 (0)1202 593601www.ecocomfybed.co.uk

Emvelo +44 (0)1494 875848 www.emvelo.co.uk

Equiscan [email protected] www.equiscan.eu

Equivet +44 (0) 808 1084995 www.equivetanimalcare.com

Equestrian Supplies +44 (0)1254 831645

Equestrian Vision +44 (0)1403 865320www.equestrianvision.co.uk

Equistro +44 (0)1280 814500 www.equistro.co.uk

Equetech +44 (0)1296 688966 www.equetech.com

Equilear + 44 (0)1543 414474www.equilear.co.uk

Equilibrium Products +44 (0)1442 879115www.equilibriumproducts.com

Equine America +44 (0)1403 255809www.equine-america.co.uk

Equine Management +44 (0)1825 840002 www.equineman.com

Equisorb: +44 (0)1476 585973 www.equisorb.co.uk

ESF Services +44 (0)1600 780051 www.tackrepair-rugwash.co.uk

Euro Front International+44 (0)1332 590460www.eurofront.co.uk

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com

Field Galleries +44 (0) 1932 342055www.field-galleries.co.uk

Finest Brands International (Toggi and Champion) +44 (0)113 270 7000 www.toggi.com

Five Star Horse Bedding +44 (0)1732 863116 www.fivestarbedding.co.uk

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

For Riders +44 (0)1865 377853 www.ivriders.com

Frank Baines Saddler +44 (0)1922 640847www.frankbaines.com

Friendship Estates +44 (0)1302 700220www.friendshipestates.co.uk

Fresha Tank +44 (0)1733 203077 www.aquamidas.com

Fuller Fillies Ltd +44 (0)1977 625 025 www.fuller-fillies.co.uk

Future Forks (by Aubiose) +44 (0)1293 416759 www.futureshavingsfork.co.uk

Fynalite +44 (0)1789 764848 www.fynalite.co.uk

Gee Up Equine Laundry +44 (0)1254 822066 www.geeupequinelaundry.co.uk

Gillman’s +44 (0)1452 509050 www.gillmanscommercialappli-ances.co.uk

Girbau UK +44 (0)1462 427780 www.girbau.co.uk

GollyGaloshes [email protected]

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Gumbies Ltd +44 (0)1258 839100 www.gumbies.co.uk

Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk

HARPLEYEquestrian Ltd+44 (0)115 9611537www.harpleyequestrian.co.uk

Haybar +44 (0)1723 882434www.haybar.co.uk

Healing Tree UK Ltd + 44 (0)7850 738875 www.healing-tree.co.uk

Hickstead Horse Feeds +44 (0)845 0250444 www.hicksteadhorsefeeds.co.uk

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com

Horizont +44 (0)1452 300450www.bramley.co.uk

Horsefair +44 (0)1264 811425 www.horsefair.co.uk

Horsemasters Distribution +44 (0)1462 432596 www.mountainhorse.co.uk

Horse Source +44 (0)1924 848 438www.horsesourceltd.co.uk

Horsesport www.horsesport.com

Horses with Attitude +44 (0)1274 852139www.horseswithattitude.co.uk

Horslyx +44(0)16973 32592 www.horslyx.co.uk

Hows Racesafe +44 (0)1536 771051www.hows-racesafe.co.uk

Hunter-Outdoor (K & K CLOTHING)+44 (0)121 555 8334www.rockall.info

Intelligent Retail +44 (0)8456 800126 www.intelligentretail.co.uk

IV Horse +44(0)1888 544261 www.4horse.co.uk

Karoo Equine +44 (0)1706 559569www.karooequine.com

KC Sports Ltd +44 (0)1823 681100www. powellprotec.com

Keratex +44 (0)1373 827649 www.keratex.com

Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Kingshead +44 (0)1738 580080 www.kingsheadequestrian.com

Kitt +44 (0)1278 727755 www.kitt.eu.com

LaundryStuff +44 (0)1226 717180 www.laundrystuff.co.uk

Lets Talk Horses + 44 (0)1953 850678 [email protected]

LexveT International +44 (0)8003 345856 www.lexvetsupplements.com

Life Data Labs Inc +1 256 3707555 www.LifeDatalabs.com

Likit www.likit.comFor orders Westgate EFI +44 (0)1303 872277

Lister Shearing +44 (0)1453 544832 www.lister-shearing.co.uk

LITOVET +44 (0)1452 524012www.litovet.co.uk

LPD +44 (0)1215 800880 www.lpdlpd.co.uk

LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz

Mackey Ireland Equestrian Wholesale +353 45 404620 www.mackeyequestrian.com

Maxavita +44 (0)8450 752754 www.maxavita.com

Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

Medco Enterprises +92 524 602961 www.medcopk.com

Merial Animal Health Ltd +44 (0)1279 775858 www.merial.com

Natural Animal Feeds +44 (0)800 373106 www.naf-uk.com

Moorland Rider +44 (0)1782 397796 www.moorlandrider.co.uk

Mulberry Imports Ltd+44 (0)1243 574181www.mulberryimports.com

My Day Feeds+44 (0)845 6023782 www.mydayfeeds.co.uk

Nedz Bed +44 (0)1772 877096 www.nedz.co.uk

Nostrilvet +44 (0)1274518290 www.nostrilvet.com

Novel gmbh (Pliance) +49 (0)894 177670 www.novel.de

Parkgate Equestrian +44 (0)1306 631374

www.parkgateequestrian.co.uk Pegasus Equine Diagnostics Ltd +44 (0)1159 124458

www.pegasusdiagnostics.com For orders Battles +44 (0)1522 529206

PelGar +44 (0)1420 80744 www pelgar.co.uk

Petlife +44 (0)1284 761131www.petlifeonline.co.uk

Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info

Polly Products +44 (0)1636 636132 www.pollyproducts.co.uk

Pony Maloney +44 (0)1825 872600 www.ponymaloney.com

PressPoint +44 (0)1953 851513 www.presspoint.co.uk

PrimeVal www.primeval.nl

Professional’s Choice +1 800 331 9421 www.profchoice.com

RS-torwww.rstor.co.uk

Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com

Rockall +44 (0)121 5558334www.rockall.info

Rockfish Riders +44 (0)1503 240615 www.rockfishriders.com

Rockies +44 (0)1606 595025 www.rockies.co.uk

Rower & Rub +44 (0)1223 969740www.roewer-rueb.com

Rugged Horse +44 (0)1233 720056 www.ruggedhorse.co.uk

Ruggles & Stopitall +44 (0)1823 259952www.karenruggles.co.uk

Rugs R Us +44 (0)1695 716262 www.equirugsrus.co.uk

Rutland Fencing+44 (0)1572 722558 www.rutland-electric-fencing.co.uk

SCH (Supplies) Ltd +44 (0)1473 328272 www.schsupplies.co.uk

Sherwood Forest Ltd+44 (0)1159 424265www.sherwoodforest-uk.com

ShoeSecure +44 (0)1475 54068 www.shoesecure.com

Silvermoor +44 (0)1665 602587 www.silvermoor.com

Smart Grooming +44 (0)1823 681076

Snowflake Animal Bedding +44 (0)8703 003355 www.snowflakeanimalbedding.co.uk Solocomb +44 (0)1235 511358 www.solocomb.co.uk

Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com

SP Equine Health & Herbal +44 (0)1787 476400 www.equine-healthandherbal.co.uk

Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com

Spillers +44 (0)1908 222888 www.spillers-feeds.com

Stable Environment + 44 (0)1422 310483www.stable-environment.co.uk

Stable-Safe +44(0)23 8083 9907www.stable-safe.com

Starkie’s +44 (0)116 2592022 www.starkiesbeeswaxcreams.com

Stockshop Limited +44 (0)1392 460077 www.stockshop.co.uk

Stormsure Ltd +44 (0)1638 570478 www.stormsure.com

Storm waterproofing (UK) Ltd +44 (0)1773 521309 www.stormwaterproofing.com

Tandy Leather Factory +44 (0)1604-647910www.tandyleatherfactory.co.uk

Taurus Footwear and Leathers Ltd +44 (0)1933 674679 www.taurusfootwearandleathers.co.uk

Tayberry +44 (0)1507 524816www.tayberryoutdoor.com

Terra-Vac +44 (0)1440 712171 www.terra-vac.com

The British Horse Society +44 (0)8450 777692www.bhs.org.uk

The Wonder Tree +44 (0)2081 444852 www.thewondertree.co.uk

Top Paddock +44 (0)1469 563995 www.top-paddock.co.uk

Trailer Vision +44 (0)1775 640737www.trailervision.co.uk

Trelawne Equine Ltd +44 (0)8442 578585 www.trelawneequine.co.uk

Tuffa International Footwear +44 (0)1953 880914 www.tuffaboots.com

Uncle Jimmy’s Brand Products +1 866 965 4669 www.jimmysballs.com

Unibed +44 (0)1977 796278 www.unibed.uk.com

V-Bandz +44 (0)8450 956810 www.v-bandz.co.uk

Virbac Animal Health +44 (0)1359 243243 www.equimax-tabs.com

VSM Ltd: +44 (0)1664 506746 www.easywormer.com

W F Young, Inc. +001 413 526 9999 www.absorbine.co.uk

Wahl +44 (0)1227 740066 www.wahl.co.uk

Westgate Labs +44 (0)1670791994 www.westgatelabs.co.uk

Your Gift Horse +44(0)1454 202033 www.yghtrade.com

Zilco +44 (0)1844 338623 www. zilcoeurope.com

suppliers directorY

Documents

Equestrian Business Monthly - April