Episode 250: Sustainable Fitness, Cork, and Benefits of ... · Their probiotic contains a patented strain called Bacillus Indicus HU36®, which produces antioxidants in the digestive

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Episode250:SustainableFitness,Cork,and

BenefitsofRollingWithAddieConner


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Child:WelcometomyMommy’spodcast.

ThispodcastissponsoredbyFabletics-thebestplacetogetaffordableandreallycuteathleticwear.Ijokethatmy“momuniform”isleggingsoryogapantsandacuteshirt,butitisn’treallyajoke!MostdaysI’mjugglingworkingout,homeschooling,shopping,cleaningmyhouse,workingandallmykidsactivitiesandamlookingforsomethingcutebutversatilethatIcanwearoutbutalsobecomfyin.IloveFableticsleggings,especiallytheblackandgreypowerholdleggingsbecausetheycanbepairedwithasportsbraandtanktopforaworkoutortimeoutsidewiththekids,andIcanthrowonacutetopifIneedtoruntothestoreortakethekidstoanappointment.Fableticsalsohasreallycutetopsandjacketsthatpairwellwithleggings.Rightnow,youcangettwopairsoftheirleggingsfor$24(whichishalfthepriceofjustasportsbraatmylocalhighendathleticwearboutique)andwhicharejustashighofquality.Youcancheckoutalloftheirsalesandclaimyourtwoleggingsfor$24atfabletics.com/wellnessmama.Ialsorecommendtakingtheir1-minutequiztoseewhichstyleswillworkbestonyourbodyandsigningupforthefreenewslettertogetaccesstosecretsalesanddeals.Theyhaveaworkoutguaranteetoo…Sweatitoutfor45daysandifitdoesn'tperform,returnitforafullrefund!

ThisepisodeissponsoredbyJustThriveprobiotics.IfoundthiscompanywhensearchingforthemostresearchbackedandeffectiveprobioticavailableandIwasblownawayatthedifferenceintheirproducts!Theyoffertwocornerstoneproductsthatarebothclinicallystudiedandhighlyeffective.Thefirstistheirprobiotic,whichhasbeenclinicallystudiedtohelpwithleakygutandtosurviveupto1,000timesasmuchasotherprobioticsorthebeneficialorganismsinsomethinglikeGreekyogurtforinstance.Thedifferenceis,theirspore-basedstrainsworkcompletelydifferentlythanothertypesofprobiotics.Also,thisprobioticisvegan,dairyfree,histaminefree,non-GMO,andismadewithoutsoy,dairy,sugar,salt,corn,treenutsorgluten—soit’ssafeforpracticallyeveryone.Ievensprinkleitinmykids'foodandbakeitintoproductssinceitcansurviveatupto400degrees!TheirprobioticcontainsapatentedstraincalledBacillusIndicusHU36®,whichproducesantioxidantsinthedigestivesystemwheretheycanbeeasilyabsorbedbybody.TheirotherproductisaK2-7,andthisnutrient—youmayhaveheardofit—isknownasthe“ActivatorX,”thesuper-nutrientstudiedbyWestonA.Price,adentistknownprimarilyforhistheoriesontherelationshipbetweennutrition,goodhealth,bonedevelopment,andoralhealth.Hefoundthisprevalentinfoodsinthehealthiestcommunitiesintheworld.TheirK2istheonlypharmaceuticalgrade,all-naturalsupplementwithpublishedsafetystudies.Liketheprobiotic,thisisalsogluten,dairy,soy,nutandGMOfree.BotharebesttakenwithfoodsoIkeepbothonthetable.Mydadhastroublerememberingtotakesupplementssohetapedthemtothepeppershaker,whichheusesdaily,andthey’renowonhisdailylistaswell.Checkthemoutatthriveprobiotic.com/wellnessmamaandusethecodeWELLNESSMAMA15tosave15%.

Katie:Hello,andwelcometothe"WellnessMamaPodcast."I'mKatie,fromwellnessmama.com.AndIamheretodaywithmyfriendAddie,whoistheco-founderandCEOofacompanycalled42Birds,whereshecombinesherpassionforyoga,theenvironment,andmarketing.Andherfocusistomake42Birdsthefirsttruelifestylebrandandsustainablechoiceforyogaandrollingproducts.Andwe'regonnatalkaboutthebenefitsofthosetoday.Andwe'realsogonnadeepdiveonsustainabilityandthingslikeintegratingself-careintodailylife.SoAddie,welcome,andthanksforbeinghere.

Addie:ThanksKatie,forhavingme.


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Katie:SoIknowfirsthandthatbehindeveryentrepreneurisastory.AndIwouldlovetohearyoursofhowdidthiscompanycomeabout,andespeciallythename,wheredidthenamecomefrom?

Addie:I'llstartwiththename.Sothenameisnamedafterthe42BirdspeciesthattheCorkForestuniquelysupports.We'llgetintoCorklater.ButCorkForestarethesecondorthirdhighest,dependingonthesource,biodiversityofanyforestintheworldbehindtherainforests.Sowereallywantedtohaveanodtonotonly,youknow,whatourcompanymissionis,aswellasthejustsurfaceoneofthespeciesthatwe'retryingtoprotectanddonatingtoaspartofthecompany.Andthenhowthecompanybegan.So,mybackgroundhasalwaysbeeninonlinedigitalmarketing.Ihadstartedacoupledigitalagencies.AndIthink,whileIloveddigitalmarketing,andI'vehadaskillsetandapassionthere,I'veneverfeltlikeworkingwithclientshasalignedwithmyvaluesandalotofmypersonalpassions.SooneofthethingsthatIreallywantedtodowasfigureouthowtointersectthosethings.AndIwasinTalumlastyear,lastJanuary,andIwastakingwhatIthoughtwasayogaclass.Andinstead,itendedupbeingarollingclass.AnditwasanhourlongandIcouldhavebeentherefortwohours.

AndI'mabigskier.AndI'vealwaysusedfoamrollers,andI'veusedlacrosseballs,andI'veusedtennisballs.AndgoingintothisclasswasthefirsttimethatIhadrolledinasuperdeliberateway,thatIhadproperlytimeditwithbreath,thatIhadworkedthrougheachmusclegroupinapropersequence.AndIcameoutofthisclass,saying,rollingisreally,Ithinkthenextbigtrendinfitness.It'satthestagethatstationarybikeswereatwhereeverybody'sgottheseuglythingsscatteredaroundtheirhouse.Andthenwithstationarybikes,youstartedhavingspinclassandthey'restartingtobesomerollingclassesalittlebit,butthey'resortofeithergeriatricorverymedicalorphysicaltherapyoriented.AndthenSoulCyclecamealongandthenPelotoncamealong,andIjustsawthistrendandIwaslike,Ithinkrollingcouldbenext,butthereisn'tanythingthatIwannarollwith.Youknow,lacrosseballspickuptonsofdirtandhaironthefloor,andtheideaofafoamroller,puttingfoamonyourskinjustseemscontrarytowhatIbelievein.

SoIsetouttofindabettermaterialandIhadalwaysusedcorkwithyogablocks,andmyyogastudiousedcorkfloors.SoIstartedlookingintoitandjustbecameabsolutelymesmerizedwiththepropertiesofcork.Notonly,youknow,wasitgrippierandperformedbetterbutitwasalsoantimicrobial,antistatic,antiallergenic.Thenthesustainabilityaspect,Ineverreallyevenknew,whichisthatit'sthemostsustainableharvestingmethodintheworld.Soithiteverysinglespot.Andhonestly,like,Iwasjustgonnadoitasasidebusiness,andaproject.AndthenIstartedworkingwiththecorkfactory,andtheysentmeayogamat.Andasahotyogi,Ihadthispainpointofusingatowel.Itwasjustanotherthingtowashanditbunched,itwasterrible.AndthenItriedamatwiththetowelbuiltinanditjustsmelledsohorribly.SoonceIgotthisCorkmat,notonlydidInotneedatowel,itsogrippyduringhotyogaclass,butthenalsoitdidn'tsmellanditjustsortofself-cleaneditself.Andthat'swhenIwaslike,we'vegotsomething.Andsojuststartedsortofbuildingthebrandandwasstillatmyagency,wasstilldoingthisasasideprojectwithmyco-founderRobin,whohadbeenstartingherowncricketproteincompanyandwassuperdialedinonthesustainabilityside,andhadapassionforthat.Sowewerecollaboratingthere.

AndafterwelaunchedinNovember,thereceptionwasjustsoincrediblefromtheyogacommunity.Andfromanonlinemarketingperspective,thenumberswerejustsogreatthatwithin10days,bothofusmadethedecisiontomoveovertothebusinessinafull-timecapacityandstartgivingthebusinesswhatitreallyneededtothrive.


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Katie:Ilovethat.AndIlovefemale-foundedcompaniesthataredoinggoodintheworld.AndIlovethatyoumentionedrolling,becauseIthinkyou'reright,thisissomethingthere'scertainlyalotofresearchtosupport.AndIthinkit'sjustabouttohititsexplosioninthefitnessworld,becausenotonlydoesithavemanybenefits,italsofeelsgreatandmostpeoplecandoittosomedegree.Socanyouwalkusthroughforpeoplewhoarenotfamiliarwhatthatis,andthenwhatsomeofthebenefitsare?

Addie:Sure.SowhenItalkaboutrolling,whatI'mtalkingaboutistheuseofeitheraballthat'ssortof,youknow,asmallertennissizeorlacrosseball,oroneofthelongersortoftubularfoamrollers.WehaveCorkversionsofbothnow.OurrollerisactuallygoingoutonKickstarternextweekandtheballsareavailablerightnow.Butessentially,insteadofjustdoingstaticstretching,you'reincorporatingthesepropsintoyourstretchingroutine.Soyou'reactuallysortofworkingthemusclesbackandforth,rollingandjustsortofontopofeitherthetubularrollerorthesmallerballs.Thesmallerballsaregreatfor,like,gettingintotriggerpointsanddistinctmusclesthatyou'retryingtohit,whereassortofthemoretubularrollerisreallygreatforhamstringsandthosebiggermusclesthatyou'retryingtorollout.Thereasonthatrollinghasbecomesobigisalmostthesamereasonwhypeoplegoandgetamassageversusjuststretch.Whatrollingdoesisitgetsintoyourfascia.Soyourfasciabeingthatsoft,connectedtissuethat'sconnectingallofyourdifferentmusclegroups.

Andsowhatyou'rewantingtodoisyou'rewantingtobreakdownthatfascia,andthenallowittothen...andthenyou'regonnastretchafterwardtoretrainittogetbackintotherightspots.Butyou'realmostgivingyourselfaself-massage.SoIactuallyhave...mymasseusewon'tletanybodyelsemassagehim.Heonlyusesballsandrollersinordertogivehimselfaself-massage.Becauseheknowshowtousethemsowell,it'sactuallymoreeffectivethanastrangercominginandtryingtoguesshowhe'sfeelingandwhatneedstobeaddressed.IwasjustinJapanskiing,andaftertwodaysofanotsogreatmasseuse,Iswitchedsolelyovertojustusingourballs.There'sabunchofresearchouttherethatbyincorporatinginrolling,whichisamoredynamicstretchversus,youknow,justthatstaticstretch,you'regonnamakealotmoregainsintermsofyourmobilityandyourflexibility.Ireadonestudythatsaidthatifyou'rejuststaticstretching,likeifeverydayyou'rejusttryingtogainontouchingyourtoes,thatit'sgonnatake28daysofdoingthesamemovementofjuststaticallytryingtotouchyourtoes,versusifyou'readdinginthatsortof...thatrollingaspectinthemyofascialreleaseismoreofthetechnicaltermforit,you'regoingtomakegainsalotfaster.Infact,afterjust30secondsofrollingoutmycalf,I'mabletofeelgainsintermsofmyflexibilityonhowfarI'mabletoreachandtouchmytoes.

Katie:That'ssuperfascinating.Anditlinesupwithwhatafriendofmine,HunterFitness,whathesaysis,like,he'sskepticalofalotofthesekindoflike,modernpracticestolike,"releasemuscles,"especially,like,thesehighpoweredvibrationdevicesanddifferentthings,becausehe'slike,"They'renotbadinandofthemselves.Butifthat'swhatyou'reusingforthemusclerelease,andyou'renotaddingthestretchingandthatreallyimportantmovementcomponentafter,thenyou'reactuallyjustmaskingtheproblemversusfixingit."Andthatseemslikefoamrollingisgreatforthatbecauseyou'regettingthemyofascialrelease,butthenyou'realsocombiningitinaclasswithsomethinglikestretchingormovement,tomakesurethatyou'rethengettingthepropermovementofthemuscleafterward.Isthatkindoftherightidea?


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Addie:Exactly.AndIthinkthat'swhy,youknow,foruseducation'sahugecomponentofwhatwe'retryingtodo,andjusteventuallyhavinganeverydayrelationshipwithourcustomersthroughcontent.Actually,today,we'refilmingourfirston-demandvideothatwe'regoingtoofferaspartofourKickstartercampaign,whichisgoingtoinclude,howtouseprops,rollingprops,ballsandtherollerwithinayogaflowclassaswellasa15-minutesectiononjustrolling.Because,yeah,ifyoujustgoin,andyouseetheserollersallaroundgyms,youseethemaroundpeople'shousesjustsortofscattered,youcan'treallydoitwrong,butthere'scertainlywaystodoitbetter.Andoneofthethingsthatwehavelearnedaswe'retalkingtomedicalprofessionalsandpeopleinthehealthandwellnessspace,chiropractors,masseusesisyes,like,youwanttobreakdownthatfasciaasHunterFitnesssaid,butthentheretrainingofit,thatstretchingafterwardiscritical.

Sowe'reseeing,eveninyogaclasses,bringinginrollersasanewformofprop.Soyou'vegotblocksrightnowandstraps.We'restartingtobringballsintoyogaclasses.Andinsteadof,youknow,justhavingablocktosupportyourself,sayinpigeon,peopleareactuallyputtingballsunderneaththeirhipsinpigeontonotonlysupportbutalsohitthetriggerpoints.Soyou'rebreakingdownthefascia,andthenyou'reretrainingwiththerightstretch.

Katie:That'sagreatidea.AndIknowIjustrecentlygottheCorkballsandIlovethemsomuchbecausethey'refirm,butthey'renot,like,painfulhard,likeIusedtousebaseballs.Andtheyhavestitchesinthem.ButonetrickIfoundtoo,like,justformoms,wespendalotoftimeinthecardrivingkidsplaces.SoIkeeptheminthecarnowtoo,andthenwhenI'mdriving,IcanputthemagainstmybackbetweentheseatandthenhittriggerpointsandmoveevenwhileI'mdriving.OrIlovetheidea,likeyousaid,ofincorporatingitwithanexerciseyou'realreadygonnabedoing.ButI'dloveto,like,talkalittlebitofsomemoreideasalongthoselines,becausealotofpeoplelisteningaremoms,andIgetthatitcanbesohardtoactuallygettoanactualclassortogosomewhere.AndIlovethataboutrollingandaboutthesedifferentwaystodomyofascialreleaseathomebecauseit'ssorelaxingandit'ssocalming,andit'ssomethingwecanallworkin,evenifit'sonthefloorofthelivingroom.Socanyoukindof,like,walkthroughanyotherwaysthatyouimplementthisindailylifewherepeoplecankindofjust,like,diptheirtoesinthewaterandstarttryingthisathome?

Addie:Totally.Ikindofbringmyballseverywherenow.Itravelwiththemlikeyou,whenI'minthecar,whenI'monaplane.Inourballset,sowe'vegottwosortoflargerballs,thesizeofalacrosseball,butthenwhatwealsohaveisthisminiball.Andtheminiballmightbemyfavoritethingintheworld.SotheminiballIdesignedbasedoffofmyobsessionwithChinesereflexology.Iliterallyhadamassageaddiction,andwegothreetofivetimesaweektogetChinesemassage.Sotheminiballbasicallydoesself-reflexology.SoIsitwiththeminiballmostoftheday.IactuallyhaveoneinmyhandrightnowasI'mtalkingtoyou,andIrollmyhands.Irollmyface,IrollmyITbandout,Iputthemunderneathmyfeet,andallthosethingsyou'rehitting,allofthedifferentreflexologypointswhichinteractwithallthedifferentorgansinyourbody.Ipersonallyjustthinkitenhancesmyday.

Sothat'sjustsomethingsupersimple.Likenomatterwhereyou'resitting,youcanalwayshavetheminiball.Andevenjustthatactofrubbingitbetweenyourhands,youdon'tevenrealizehowmuchsensationandtensionyoubuildupinthesedifferentplaces.Yourjawisthemostpowerfulmuscleinyourbodyandgetsso,sotight.Andthatactofrollingtheballonitcanbetransformative,youcan,youknow,nolongerhaveteethgrindingatnightandjustsortofdealingwithallofthatmomstress.TheotherthingthatI'mfindingwithmomsandcork,ismomsloveitbecauseofallthedifferentsortofhypoallergenic,antimicrobialnatural


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propertiesofit.Ihavemomsbeinglike,"CanIgetacorkchangingpad?"Likeit'sthestuffthat,youknow,ifyourkidslicktheball,it'snotgoingtobeabigdeal.Soit'salsojustreallynice,intermsofisthecleanlinessaspectwithkids.Corkholdsupreally,reallywell.

Katie:Forsure.AndIknowit'sevenapopularflooringchoice,likewe'veuseditinacoupleofthekidsrooms,becauseofthat,andbecauseit'salittlesofterthanliketileorwood,iftheyfalloutofbed,butit'sbeautifulandalittlebitlikethat'sgotthatsustainableaspectsplustheantimicrobial.AndIlovethatyoutalkedaboutfacerolling,becausethisisanotherthing,Ithinkisgainingpopularityandthere'severythingfrom,like,allthesecrazydevicesthatyouevenkeepinthefreezer,androllyourfacetocoolitdown.ButIthinkthefasciareleaseandactuallytargetingthosemusclesinthefasciainthefacecanhaveareallybigeffect.Infact,I'veseenpicturesonlineofpeoplewhodidthat,andactuallyhadchangesinhowtheirfacelooks,and,like,theirjawstructure.Sotalkaboutthatalittlebitmore,becauseIthinkyou'resorightthatthisisabouttobecomeahugetrend.

Addie:Totally.Imean,I'mnotgonnamakeanyclaims,likeyou'regonnalookyoungeroranythinglikethat,thoughpeoplesaythat.ButIdon'thavemedicalevidencebehindthat.WhereIgotreally,reallyintoitactuallywas,Ihadthisaerobaticmasseusewhojuststartedmassagingmyjaw,andIrealizedhowtightmyjawwas.AndsoIstarteddoingtwothings.One,Ijuststartedusingmyfinger,andeverydayoneachside100times,justkindofpushingmyfingeraroundmyjaw.Andthatstartedtoworkreally,really,reallywell.Andtheotherthingwasis,IstartedbitingonaCork,soIactuallytrimmeddownawinecork,andstartedbitingonthatfor10to15minutesadaywhilemakingthese,like,weirdnoises,alone.Sometimesdrivinginthecar,sometimesintheshower,butIjustfoundthatmywholefacewasabletoreleaseinawaythatitneverhadbefore,andjusteliminatedthetensionandanysortofteethgrindingoranythingthatwasgoingon.So,asweweredevelopingthisminiball,thatwastopofmind,aswellasjustI'malwayssortofrubbingthatpressurepointonmythumborgettingmyfeetrubbed.Andsoaswe'vebeendoingthis,theminiballhasreallytakenoffandthefacepartisbig,Well+Gooddidabigwriteuponthat.

Sowe'reactuallygonnatakethisastepfurther,andI'mdesigningaspecializedfacekit.Soit'lljustcontaintheminiball,aswellasIthinkwe'llbethefirstonestodevelopourownbitingcork,becausethewinecorkisnotperfectforactuallywhatyouneedintermsofthebitingcork.SoI'mjustkindofobsessedwiththisideaof,howdowereleasethisjawtension,andcorkissortoftheultimatematerialforit.

Katie:Yeah,thatseemsamazing.AndIthinksomanypeoplestoretensionintheirface,andintheirjawanddon'tevenrealizeit.Like,IthinkbackacoupleoftimeswhenI'vehadamassage,andthey,especiallytowardstheend,justlikekindofbarelystartedworkingonmyjaw.AndIrememberthinkinglike,"Oh,Iwishtheyhadjustdonethattheentiretime,becauseIdidn'tevenrealizehowtightmyjawwasuntilitwasn'tthattight."AndifIhaveaheadacheorsomething,I'llfindmyself,like,pushingonmyjaw,andtryingtokindof,like,releasethat.AndsoIthinkthat'ssomethingreallybeneficial,wecouldjustadditasaneasy,like,regularpracticetokeepthatfromhappening,keepitfromgettingthatbadinthefirstplace.Ilovethatyouhaveawholekitjustforthat.Backtocork,thoughforaminute.Sotalkalittlebitmoreaboutthesustainability,becauseI'vewrittenalotontheblogabouttheproblemswithplasticandsingle-useplasticbothfromahealthperspectiveandfortheenvironment.Andin,like,kitchensituationsusually,there'salternativeslikestainlesssteelorglass.Butobviously,thosethingsdon'ttranslatewellintothefitnessworld.


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AndIdon'tthinkpeoplerealizejusthownotsustainablealotoffitnessproductsare.Fromtheclothing,alotofthefitnessclothingthat'sessentiallyplastic,totheyogamats,toeverything.Sotalkaboutthecontrastofthattocork,becauseIknowpeoplearesomewhatfamiliarwithcork,asinwinecorks,ormaybecorkflooring,butIdon'tthinkpeoplerealizejusthowamazingitis.

Addie:Yeah,Idon'tthinksoeither.AndIcertainlydidn'tuntilIstarteddiggingintoit.Sowhatalotofpeopledon'trealizeisthatcorkcomesfromtrees,anditcomesfromaspecialoaktree.MostofthemaregrowninPortugalandSpain.Andthesetreesarereallyamazing.SoinPortugal,theyare100%protected,they'reneverallowedtobecutdown.Theyliveonaverageabout300years,andwhathappensis,isafterthetreesareabout25yearsold,theycanbeharvested.Meaningthatonceeverynineyears,workerscomeinandit'salmostlikeshearingasheep,theyactuallypeelthebarkoffofthetree.Andthentakethatbark,andthewinebottlestoppersgetstampedoutofthebark.TherestofitisgroundupforflooringandyogamatsandBirkenstocksolesandflyfishinghandles.Andthenyouhavethedustfromthatbeingvacuumedupandactuallypoweringupto90%ofcorkfactories.Sonothingiszerowasteinthisworld.There'salwayssomething,butcorkisoneoftheclosesttozerowasteprocessthatyoucanget,andit'sconsideredthemostsustainableharvestingmethodintheworld.

Andthenthere'sjust...sothat'ssortofjusttheharvestingandthesustainabilityaspectofit.AndthenIalsomentionedjusttheperformanceaspectofit,andhowit'snaturallyantimicrobial.Soafter90minutes,98.6%ofallbacteriaisnaturallykilled,it'santiallergenic.It'santistatic,soitdoesn'tcollectallof,youknow,thedirtandhairthatyoufindaroundthehouse.AndthentheotherthingthatIloveaboutthecorktreesisjustthatthey'reanti-flammable.Sowithinthesecorkforests,they'reallinaridenvironments.Soyouknow,I'msittinghereinL.A.rightnow,we'vejustbeenhavingmassivefireshere.InPortugal,it'sasimilararidenvironment.Thecorktreesareanti-flammableupto1000degrees.Soitpreventsalotofthosefires.They'realsohome,like,tothousandsandthousandsofdifferentspecies,includingour42Birdswherewegetournamefrom.

Withinthatsetof42birds,thereistheendangeredIberianeagle.Andthenit'salsohometothemostendangeredlargecatintheworld,theIberianlynx.SoCorkForestissuperimportanttosupportfromthataspect.Thewineindustrydidstartmovingawayfromcork,youknow,severalyearsagowhich70%ofthecorkdemandisfromthewineindustry.Whatthatdidbyloweringthedemandofcorkispeoplestoppedplantingnewcorktreesandinsteadstartedplantingnon-nativetreeslikeeucalyptuswhicharesuper,superflammableandthentheystartedhavingproblemswithfires.

Soforus,it'ssuperimportanttokeepdemandhighoncorkbecausethatallowsthemtoplantthesecorktreesaswellascontinuetoharvestthetrees.Ithinkcorkisoneoftheonlymaterialsintheworldthatthemoreyouuseit,thebetteritactuallyis.Strippingthecorkoakofitsbarkenhancesitsabilitytoabsorbcarbondioxide.SothesevenmillionacresoftheCorkForestaroundtheMediterraneanoffsets20milliontonsofCO2eachyear.So,themoreyouuse,thebetteritisandtheecosystemisabletosustainitselfandthrive.

Sowelovecorkandthenlikeyoumentioned,it'salsosuperbeautiful.Ijustthink,like,we'reallcollectingallthese,youknow,matsandfitnessthingsaroundthehouseandhomefitnesshasbecomemuchmorepopular,takingdigitalclassesathome.Andhavingsomethingthatyoucanjustkindofleaveoutandisbeautifulandgoesalongwithyoursitedesignisanaddedbonus.


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Katie:Yeah,forsure.Corkissobeautiful.Andthat'smykindof,Idon'treallyhaveadesignthemepersebecauseit'snotmystrength,butinmyhouse,everythingis,like,lightsandneutralsandnaturalelements.Andsothecorkisbeautifulanditfitsrightin.Ikeepthatin,andIkeepmymatandrollerandeverythinginabasketinthecorneranditlooksbeautiful.Andsothat'sdefinitelyanaddedbenefit.

AndIknowthat,obviouslynotjustwithyogaandrolling,butthatthisispartofalifestyleforyouandthatyoudoalotofthingsrelatedtomindfulness.Soifyoudon'tmindsharing,I'dlovetohearsomeotherwaysthatyouincorporatemindfulnessintoyourdailylifeandwhatyourpracticelookslike.

Addie:Sure.SooneofthethingsthatI'vesortofdiscovered,Iguessit'soneofmyfavoritemodalitiesoverthelast,Idon'tknow,maybefiveyearsisbreathwork.Ilovebreathworkshops.Ilovealldifferenttypesofbreath.Morerecently,I'veactuallystarteddoingalotofholotropicbreathing.SostartingmymorningwithmoreofaWimHofroutine,ifyouwill.Sodoingsortofdeepholotropicbreathingwithbreathholdsandjustfindingthatthatisjustsortofanincrediblewaytogetmybodygoingfirstthingintheday,followedby,youknow,abunchofyogastretchingandjustgettingmoving.So,startingtomovefirstthinginthemorninghasbeenreallyinstrumentaltomydailypractice.

AndthensortofcouplingthatwithwhatIputintomybodyfirstthing.SoI'vestarteddoingceleryjuiceeverysinglemorningwhichIjustlove.Sobeforeeatinganythingelseordrinkingmygreentea,Imakeceleryjuice.Andforme,thathasjustmademefeelincredibleeverysingleday.AndthenI'lldoasmoothieorsometimesI'llpracticeintermittentfasting,whichisputtingmybodyintohuntermodetendstoleavemealotmoreenergizedasIsortofgooutthroughmyday.

Thenothermindfulnessthings,Idolovetomeditate.I'vesubstitutedthatabitlatelyforthebreathworkinthemorningbecauseunfortunately,Idon'thaveunlimitedtime.Iliketokeeptoabouta20-minutemovementroutinewhenIfirstwakeup.Andthenforme,IlovetodohotyogaatnighttowindmyselfdownandIjusttake,youknow,anextralong10to15minutesShavasanaafterward,sortofalyingdownmeditationifyouwill,toreallyendmyday.

Throughouttheday,tryandbikeandwalkeverywhereversusdriveifpossible.Eatasmuchofaplant-baseddietaspossible.IgrewuponafarmknowingthenamesoftheanimalsifIwasgoingtoeatthem,so,youknow,stickingtograss-fedorganicfruitsandvegetablesandmeatsandjusttryingtolivemybestlifeandhaveaslittleimpactaspossible.

Katie:Ilovethat.Andyoumentionedceleryjuicewhichisalltheragerightnowonsocialmedia.Soifyou...canyouspeakalittlebittowhythat'sbecomepartofyourpracticeorwhatyou'venoticedpersonally?

Addie:Yeah,Imeanformeit'slike,listentoyourbody.Sothere'stonsandtonsofliteratureoutthereandpeopletellingyoutododifferentthings.Celeryjuicewas,Ithink,youknow,startingtobeadvocatedby


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MedicalMedium,whoIthinkisawesomebut,youknow,myopinion.Andsoforme,itjuststarted...mydigestionimproved,myskinimprovedandjustdailyenergy.Sothere'stonsofmedicalresearchonit.Idon'teverclaimtobeamedicalexpertbutwhatIcansayisforme,afterdoingitforaboutaweek,Istartedtonoticerealdifferences.Andthat'ssortofhowItellthings.LikeI,youknow,acouplemonthsago,spentthreemonthsgoinggluten-freeandnoticednothing.SonowIamnotgluten-free,butceleryjuice,likedigestion,justsortoflightness.Everythingjustfeelsbetter.

Katie:Yeah,asyouknowIdolemonwateralotofmorningsandalsoceleryjuicesomemornings.ButIthinkwhatyoujustsaidissokey,whichisfindingourownpersonalizedanswersthatwork.Becauseforsolong,I'velookedatthehealthindustryandyouhaveallofthesepeoplewithsuchgreatideasandresearchandtheyhavedefinitelyfoundwhatworksforthem.AndI'mabigbelieverthatinlife,wecantrulylearnsomethingfromeveryperson,everysituation.ButIalsothinkwehavetostepbackandrealize,andIsaythisaboutmyselfaswell,likethosepeoplewhodothisresearch,wehavefoundthethingsthatworkforus.Andthat'sreallyimportantandit'swonderfultoshareourstory.

Butforeachofus,wealsohavetofindourownspecificanswers.AndsoIthinkthat'ssokey,whatyoujustsaidistestitonyourself.It'sgreattoreadtheresearchandtomakesurewhatyou'redoingisbackedbyscience,butthenalsotestitonyourbodybecausesomethingsmaybeobjectivelygreatandstillnotbegreatforyou.Orsomethinglikebeinggluten-freemightbethemostimportantthingforsomepeopleandmakenodifferenceatalltoyou.SoIthinkthatis,like,whatIseeasoneofthereallybigfuturetrendsinhealthandwellnessisthatpersonalizationandfindingyourownpathandtryingthingsonyourownbodyandfiguringoutwhatworksandnotjustlisteningtoanyexpert,includingmeatfacevalue,testingitonyourself.Soanyotherfunwellnessthingsthatyoudoaspartofyourownroutine?

Addie:So,Imean,mybiggestwellnessthingIguessisthatI'maskier.So,youknow,oneofthethingsthathasbeencriticalinmylifeistheabilitytofindandtapintoflowstates.Somedicallyspeaking,flowbeing,youknow,hypofrontality,soyourfrontallobeturningoff,whichwasaccuratelydescribedtomeasyourinnerWoodyAllen.Sowhereallofthose,like,self-doubttakesplaceandthosethoughtsthatarereallycounterproductive.

Soforme,ifIgooutandIcanskifortwohoursinthemorningorintheafternoon,myproductivitygoeswayup.Earlierinmycareer,Iwasdoingthat100hoursperweekworkthing,andnotnecessarilyleavingtimeforskiing.Anditwasn'tuntilIgotbackintothat...SoIdidthatforaboutayearandwasjustburningoutandsaid,"Ineedtogoski."AndthatiswhenIjustsortofhitaninflectionpointinmycareerandthingsstartedreallytakingoffiswhenIwasabletorealizethatthatwassomethingIneeded.That'smymedicine,beingabletoshutmybrainofflikethatisagift.Andeverybodyhasdifferentwaysthatthey'reabletotapintoflowandIfeelso,soluckytohaveskiing.Butforme,that'sprobablybeenoneofthemostimportantaspectsofmylife.AndthenIjustneedrecovery,sothat'shencetherollingandtheballs.

Katie:Yes,thatmakesperfectsense.No,Ithinkthat'ssokeyandforalotofpeoplelisteningwhoaremoms,Icanunderstandthatthat'sadifficultthingtodo.LikeI'veverymuchlovedthataswell.AndIremember,Iusedtohearthingslikepeoplewouldtalkaboutself-careorthosethingsthat,like,helpyoumentally.AndIwouldbelike,"Well,that'sgreatbutthey'renotamom."AndthenIrealized,itwasn'tuntilIstarteddoingit,


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justlikeyou,itwasn'tuntilIactuallymadethetimefor,whetheritbeliftingweightsformeorwhetheritbejustbeingoutsideordrawing,likesomethingthatreignitesmycreativityandkindofthatflowstate,untilIactuallydiditIdidn'treallymaterially,likeIdidn'ttangiblyunderstandhowmuchmoreproductiveitmademeandhowmuchbetterofamomitmademe.

BecauseIthinkespeciallyforwomen,there'skindofthis,wehavetrouble,likesometimeswithself-careorwithdoingthosethingsthatweknowaregoodforusbecausewe'rejustconstantlyingomodeandwe'retakingcareofotherpeople.Andrealizingthatthat'snotselfish,especiallyformoms,it'snotselfishtoincorporateself-care.It'sactuallyvitalforthepeoplethatyou'retakingcareofandforyourfamily,thatyoucanshowupgoodeverydayandthatyouhavegoodmentalhealthbecauseyou'regivingyourselfthatspace.SoIlovethatyoufoundyourthingthatworksforyouinthat.That'sawesome.

Addie:Totally,andyouknow,youcanhackittoo.SoItotallygetmomsdon'thavetwohourstogoskiingandthat'sasuperluxury.Youknow,I'msittinginCaliforniarightnowwhereIcan'tskiandtherearecertainthingsthatI'lldojusttotriggerthatrightaway.Like,Iwillgofindahillandjustrundownahill.OrifI'mfeelingparticularlyadventurous,I'lldoitontheskateboard.Ihavebalanceboardsandwilljustjumpontoabalanceboardtogetthatfeeling.Idothinkonceyoufindwhatthetypesofthingsarethattriggeryouintoflow,youcanthenfigureoutsortofthehackyversionofgettingtothatwhenyoudon'thavealotoftime.

Katie:Yeah,absolutely.

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Katie:SoanotherthingI'dlovetoaskyouradviceon,becauseIknowbothyouhavethebusinessownerhatandalsothewellnesshat,I'dlovetoknowifyouhaveanybooksthathavereallyhadamajorinfluenceonyourlife?I'manavidreader,soI'malwayslookingforbookrecommendations.

Addie:Sure,I'manavidreaderaswell.AndI'membarrassedtosayIjust,overthelastthreemonthsdiscoveredaudiobookswhichhasbeenveryexciting.Sooneofthebooks,IguessIprobablyreaditabout10yearsago,thatjustsortofhadaprofoundeffectonhowIthinkis"ZenMind,Beginner'sMind"bySuzuki.Andthere'stwoaspectstothebookthatreallyhitme.Oneisjustsortofthetitle,thataspectofabeginner'smind.Sointhebook,itexplainsthatwithabeginner'smind,possibilitiesareendlessbutwithanexpertmind,possibilitiesarefew.AndIthinkIwasalwaystryingtogoin,youknow,startingonthirdbaseandwiththisexpertmindandthat'snothowtrueinnovationhappens.It'sallowingyourselftobeopentoeverysinglepossibility.

Andthentheotherthingwithin"ZenMind,Beginner'sMind"thatjusthitmesomuchishetalksaboutthisideaoffourtypesofhorses.There'stheexcellentones,thegoodones,thepoorones,andthebadones.Andthegoodhorse,it'llrunexactlyhowyouwantitto.Youknow,slow,fastleft,right,youknow,neverneedtowhipit,whereasthebadhorseinordertogetittowhatyouwannado,youhavetowhipthishorsetillitfeelseverythinginitsmind.

And,youknow,everysinglepersonwhentheyhearthisstorythey'relike,"Well,Iwannabethegoodhorse."AndIthinkIspentmywholelifeonlydoingthingswhereIwasthegoodhorse.However,ifyouonlychoosethethingswhereyou'rethegoodhorse,itneverforcesyoutoreallyunderstandhowtoworkatsomethingandeventuallyyouplateauout.SowhenIheardthis,Iwaslike,"Wow,thathitsme.Thatthat'sme.Andwhathesaysisthat,"Inlife,you'rethegoodhorse,youknow,andthebadhorseinalldifferentthings.Butwhenyouarethatgoodhorse,youhavetofigureouthowtoworkashard,howtofeelitinyourloinsasthoughyouwerethebadhorse."

SoIthinkaboutthatoften,youknow,becausecertainthingscomeverynaturallyandcertainthingsdon't.AndhowdoIapplythesamementalityandthesameeffortnomatterwhereIsitonthatspectrum?Andso,Idon'tknowwhybutthatstorywasabletosortofkickmeintoadifferentgearandcreateadifferentlevelofself-awarenesswhenIapproachanysortofnewactivityorsomethingthatI'mtryingtolearnorchange.


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Katie:IlovethatandI'mdefinitelygoingtocheckitout,becauseI'venoticedthatthat'skindofbeenpartofmyjourney,thelastfiveyears,beingverytypeA.Kindofthisduality,goingbackandforth,betweenthatexactthingofnotwantingtodosomethingunlessI'malreadygoodatitandhavingtoworkpastthat.Andthenalso,Ifoundlike,Ihadtoconsciouslymakeaneffortandapracticeto,like,incorporatemindfulnessandincorporatemovementinawaythatcalmedmedownbecauseforsomanyyears,Ikindofsubconsciouslyresistedthat.Becauseinmyhead,Iwasthinking,"Oh,well,I'vegottentowhereIamtoday,becauseI'msotypeA,becauseIworksohard,becauseI'msodrivenandIneverrelax."AndIwastooafraidifItooktimetorelaxandIcalmedmymind,Iwouldlosemyedge.

AndIfoundoutthereversewasactuallytrue,Iwasabletogetjustasmuchdonejustwithoutthestress.Andsothat'sverymuchbeenapartofmyownjourneyoverthelastcoupleofyearsisgettingtoaplaceofthatmentalcalmness,whichIthinkisoneofmaybethetougherthingsthatwehavetoconquerinlifeespeciallyforthoseofusthataretypeAorthatlovetogetstuffdone.Becausethere'salwaysmoremountainstoconquer,morethingstodo.AndsoIlovethat.Thissoundslikethat'sagreatresourceforbothcalmingthemindandforshowingupinthosetimeswhenit'snotjustnaturalandeasy.

AnotherquestionIlovetoaskfortheendofinterviews,doyouhaveanyadvicethatyouwishthatyoucouldspreadfarandwide,especiallytothosepeoplelistening?Itdoesn'thavetoberelatedtowhatwe'vetalkedabouttoday,butjustlifeadvice.

Addie:Imean,somuchlifeadvice,butI'llstartwithone.Oneofthethingsthat'sbeencriticaltomeinmylifeisfiguringouthowtoaddinmultipliers.Likepeopletalkaboutmultitaskingbutmultitaskingisactually,youknow,notpossibleaccordingtobrainsciencebuttheideaofmultipliersis,sowhenItalkaboutamultiplier,Imean,combiningmultiplethingsatatimethatbringyoujoyorpassionorhappiness.So,youknow,inthecontextofajob,right?Likeyoucanjusthaveajob,oryoucanhaveajobworkingwithpeopleyouloveoryoucanhaveajobworkingwithpeopleyoulove,inaplacethatyoulove.Andthensoonandsoforth,andthendoingsomethingyoulove.

Andso,whenI'mdoingsomething,I'mlike,"HowmanymultipliersamIhittingrightnow?"Youknow,I'mhavingabusinessconversationwithsomeoneIlikeonahikeinabeautifulplace,youknow.SoI'matamultiplieroffour.AndI'mjustalwaystryingtomaximizethatbecausepeopletalkaboutbalanceandtheytalkaboutcompromise.Andyes,allthosethingsareapplicablebutI'malsosomeonewhoalwaysbelieveslike,youcanhaveitall.Andsoifyoujustsetyourlifeupinthewaythatmakessenseforyou.

Sowith42Birds,it'sbeensortofaperfectculminationofthat.Ifeellike,youknow,youcan'tjustexpecttohaveeverythingtomorrow.Soforme,it'salwaysjustbeenthis,like,stairstepupofgettingtowhereIwannabe,addingthatonemorethinginitthataddstomymultiples.ButnowI'vesortofachievedthis,youknow,ithitsmyvalues,it'sinlinewithmypersonalpassions,it'sinlinewithmyskillset.IgettodoitinplacesthatarebeautifulandIlove.Andthen,youknow,I'mworkingwithmyco-founder,whoisoneofmybestfriendsandsomeonewhoIrespectsomuchinbusiness.


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Sothat'skindoflikemyultimateandadvicetootherpeopleis,wherecanyoufindthosemultipliersinyourlifeandcombineallthosethings?Soifyou're,youknow,whenyou'rehavinglimitedtime,andyouneedtogoworkout,howyoudoitwithyourfriendorhowdoyoudoitwithyourchild?Andjuststarttoaddandcombineallthosethingstogether.

Katie:Ilovethat,anditmakesmethinkofsomeexamplesfrommyownlifethatmighthelpformomslisteningofjust,forinstance,wehavetoeatdinnereveryday.Andit'ssomethingwe'vemadeapriorityinourhousetoalwaysdoasafamily.SoIinvolvethekidsinthecooking,theyhelpmecookandsowe'regettingthattimetogether.We'realsomakingfoodandI'mteachingthemanimportantskillofcookingandabouthealth,whichisimportantformetopassontothem.Butthenwealsoincorporateourfamilygratitudepracticeatdinnertime.

Soatthedinnertable,wetalkaboutthethingsthatwe'regratefulforandwealsohavequestionslike,"Whathardthingsdidyoudotoday?Whatdidyoufailattoday?"Andthosearegreatfamilyconversationstarters.AndsoIfeellikethat's,like,oneofmyfavoritepartsofthedayandafavoritetouchpointisthoseconversationswiththekidsandwehavetoeatdinneranyway.Soit'sjustaboutbeingintentionalandmakingthattime.Orwhen,likeyousaid,it'sgoodtoworkoutanyway.Sodoingthatoutsidewithmykids.SoI'mspendingtimewithmykidsormyhusband,gettingsunshine,gettingfreshair,spendingtimebarefoot.Whateveritmaybe.Like,Ithinkthat'ssuchagreatpointthatwecanincorporateliterallyinsomanywaysinlife.Andsothat'sagreattip.Thankyouforthat.

Addie:Noproblem.

Katie:AndIcan'tbelievewe'veflownthroughourtimealready.Iknowthatyou'realsoabusyentrepreneurandyou'vegotalotonyourplateandIappreciatesomuchyoutakingthetime.Foranybodylistening,ofcourse,thelinkswillbeintheshownotesandIknowpeoplecanfindyouatyourwebsiteandsocialmediaonline.Butanypartingwordsthatyouwannapassontotheaudience?

Addie:Partingwords?Well,justthankyousomuchforhavingmeforone.I'mlovingwhatyou'redoingandjusteverythingyou'respreadingtoallthesedifferentmomsandfamilies,Ithinkisincredible.Sothankyouforthat.Andyeah,we'rejustsuperstokedonwhatwe'relaunching.Wehopethatwe'recreatingproductsthatpeoplewillloveandsortofthefirstyogaequipmentproductsandrollingproductsthatyou'reproudtoownandtobringtoclassandtoputinyourhomes.Andwejustloveto,youknow,talkwiththecommunity.Soifanybodywantstoreachout,andifyouhaveideasorsuggestionsorwanttojusttalkmoreaboutcork,I'malwaysavailableandjustsuperpassionateaboutwhatwe'retryingtobuildandwannamakeitamazing.Sojustappreciate,youknow,havingaccesstoyourcommunityandbeingabletotellourstory.

Katie:Awesome.Addie,thankyousomuchandthankstoallofyouforlisteningandsharingyourvaluableassetofyourtimewithustoday.We'resogratefulforyouandIhopethatyouwilljoinmeagainonthenextepisodeofthe"WellnessMamaPodcast.”


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Ifyou'reenjoyingtheseinterviews,wouldyoupleasetaketwominutestoleavearatingorreviewoniTunesforme?Doingthishelpsmorepeopletofindthepodcast,whichmeansevenmoremomsandfamiliescouldbenefitfromtheinformation.Ireallyappreciateyourtime,andthanksasalwaysforlistening.

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Episode 250: Sustainable Fitness, Cork, and Benefits of ... · Their probiotic contains a patented strain called Bacillus Indicus HU36®, which produces antioxidants in the digestive