EPC FINAL ASSIGNMENT

Topic: Analyses of

businesses on two different settings.

Group members:• Parham Farhadpoor • Hassan Rubayet• Edwin Ho• Moy Chin Hoong

THE INTRODUCTION

http://www.youtube.com/watch?v=wsV0y47UEp8&feature=youtu.be

VS

CHINA HOUSE

• Founded by Narelle McMurtrie • October 2011• Contact number: 04-2637299• Main Products

~ Homemade cakes

• Open daily

~ Mon-Fri 0900am-1200am

~ Sat & Sun 0900am-0100am

Motive(s) for starting the business

• To portrait the fusion of heritage & modernity• Unique for heartening the art culture around Penang

Island

OTHER products or services sold in CHINA HOUSE• Bar• Vine Store• Fine Dining• Restaurant w/ special signature dish

E.g. Ginger Buds Spaghetti

w/ grilled chicken

OTHER products or services sold in CHINA HOUSE (Con’t)

• Reading space• Galleries • Art Space

- Which named as VIC

The recent development in CHINA HOUSE

• Upgraded the coffee machine • Added WI-FI• Gisela & Marcella Mueller Art &

Photography Exhibition

Number of competitors in their respective

geographical market

• The Twelve Cups • Edelweiss Cafe• Lighthouse Coffee• Kopitan Classic • Rainforest Bakery & Pastry • TRAFFIC • Campbell house • Brix & Baume

Top 3 competitors of CHINA HOUSE

• The Twelve Cups

• Founded in 2012• 10 minutes walking distance away

from CHINA HOUSE• Main Products

- Crepe Cakes & Coffee

Coffee Affagato

1st

• Lighthouse Coffee• Founded in 2006• 10- 15 minutes walking distance

away from CHINA HOUSE• Main products

- Coffee & non-coffee based beverages

- Cakes

Top 3 competitors of CHINA HOUSE

2nd

Dilmah Tea

• TRAFFIC• Kitchen, bar & music

room• 10 minutes walking

distance away from CHINA HOUSE

• Main products- Western Food & beverages

Top 3 competitors of CHINA HOUSE

3rd

• Is hard to start up a unique café • Hard to find antique • Renovating without changing original look• Planning of menu

Obstacles & challenges

Strategies used & specialty

• 5 lounges in 1 café• Comedy or musical performances during

weekends • Used paper instead of table clothes • Maintain the traditions of the building• Bring in the art cultures and traditional

into the 21st century

Weakness• Private parking space

- Need to park by the road side• The space in the café is limited

- Too crowded• Lighting is not good enough

Improvements• Provide private parking spaces• Add more tables and chairs

(expansion)

DR. CAFE COFFEE

• Founded by Mr. Yousef S. Al Rajhi• 1997 • Contact number: 800 122-8222 (Available 24/7)• Main Products

~ Coffee & Teas • Open daily

~ Mon-Sun 0830am-1030pm

~ Friday CLOSED

History of Dr. Café Coffee• Exploring the world & visiting coffee houses • Searching for the perfect cup of coffee• Inspired during his journey at Yemen• Focus of interest to meet and socialize with

friends • Passion for coffee• Started first coffee shop (kiosk bar) in a small

shopping mall in 1997

Motive(s) for starting the business

• Belief & love of the magic beans (coffee)

• Preserve the classic value of coffee traditions in a new way

OTHER products or services sold in DR. Café • Fruits juice & cocktails• Franilla • Food• E.g. Cakes, sandwiches, donuts & etc.

• Coffee and Tea bags• Merchandise • E.g. Tumbler & Coffee Brewtech

The future development of DR. Café

• Focusing primarily on Middle East and Asia Pacific market

• More than 650 branches • In 2015

• Namoo bistro • San Francisco Coffee• The Red Beanbag• O’briens – Irish Sandwich Café • Marmalade Café

Number of competitors in their respective

geographical market

• San Francisco Coffee• Founded in 1997• Right Opposite DR. Café • Main products- Coffee and Snacks

E.g. Cakes & Donuts

Top 3 competitors of DR. Café

1st

• The Red Beanbag• Founded in 2011• Right upstairs of DR. Café • Main Products - Food & beverages & Coffee

Top 3 competitors of DR. Café

2nd

• O’briens – Irish Sandwich Café • Founded in 1988• Opposite DR. Café• Main products- Sandwiches & Coffee

Top 3 competitors of DR. Café

3rd

Obstacles & challenges • Travel around to look for best coffee beans

• Maintain the qualities • Big challenge to compete with big coffee shops

E.g. Starbucks and Coffee Beans

• Fast and convenient • Choice of location

- Crowded place- Easy to get parking spaces

• Cheaper price compared to other franchising coffee shop

Strategies used & specialty

Weakness• Limitation of menu

- Too little choices • Not maintaining the International

Quality

- The services

Improvements• Expand the menu

- Add more choices of food and beverages• Employ skilled waiters

- Good attitudes

The SIMILARITIES

China House

• Nature of Business

- Oligopoly • Both sell coffee & cakes

Dr. Café Coffee

The DIFFERENCES

China House

• Multipurpose • Uniqueness• Fusion Style• 5 lounges in 1 café • Only one branch

Dr. Café Coffee

• Single purpose• Normal • Modern style• Only 1 lounge• Many branches - Franchise

References lists

• dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx

• Interview by Parham Farhadpoor []. China house. • The Yum List. (2013, DECEMBER 6). [Web log

message]. Retrieved from http://theyumlist.blogspot.com/2013/12/lighthouse-coffee-georgetown-penang.html