ePaper PPG Color Solutions

PPG Color Solutions

New Brand Identity 2011

Objective

To update and improve the visual impact of our communications

and marketing materials, it was time to create a new brand look

for PPG Color Solutions.

Why change?

We needed to strengthen PPG Color Solutions as a unified PPG brand—

not linked to specific paint lines, but representing all of them.

The look of certain tools were outdated— no updates for many years

We needed to brand our equipment, software and online tools with a family look

All the latest OEM prime formulas—Plus 280 NEW variant colors!Your February CD from PPG has all of the latest color formulations, making it easier than ever to accurately match the large variety of OEM automotive and fleet colors.

This CD also includes 280 brand new variant formulas for match-ing the latest color variances on today’s cars and trucks. In total, the CD provides access to more than 11,500 variant formulas for difficult-to-match colors.

To further assist your color matching efforts, the new variant formu-las will be added to the PPG Color Variant System as part of the 2006 color chip updates.

The Right Color, Every Time

Color Marketing

C o l o r r e t r e v a l s y s t e m s

Basic

Mixing

As the industry’s first “touch scre

en”

tool for creating accurate color

matches in the mixing room,

TouchMix® Basic M

ixing enables

the refinish technician to retrieve

and mix formulas faster and more

accurately, with reduced waste.

And today it is better than ever—with

added features and the capability for

mixing clears, primers and other

ancillary products.Touc

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Softw

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2.10

Other Logos

Other logos should only be used together with Nexa Autocolorand not on their own. They should support the main brand, notdominate it.

• Do not distort the shape of the logos. • The logos should not be so small as to be indistinct. • The logos should be clear and distinct against their

backgrounds, they should not be applied over text or detailed illustrations.

• Where a solid background colour matches the logo, always use a contrasting keyline to define the logo area.

• For single colour printing use Nexa Autocolor blue or alternatively black.

• Some logos can be reversed out of a dark background.• Always present the logos horizontally.

New brand identity

“Bulls eye” target becomes the unifying symbol for the brand—

symbolizing an exacting match to a specific color target.

New brand signature logo

The visual cornerstone of our new brand identity.

™

New product identity logos

A unified image for:

Equipment

Software

Online software

Equipment

Software

Online software

New graphic style

New multi-colored block graphic—striking, visually attractive,

and above all, colorful!

Standardized graphic elements (multi-color block art, fonts, image style)

provide consistency across all promotions.

The newest innovation to the PPG Color Tools line-up—RapidMatch.™ The

RapidMatch concept is a new approach to electronic formula retrieval. We

combined the strength of the only five angle measuring device in the refinish

industry with a scientifically developed math algorithm customized for the

automotive coatings segment. Finally, we recognized the importance of shop

productivity and designed a software workflow that makes sense to the refinish

technician. Whatever the Target Color is—with RapidMatch—you will receive

the best match available within seconds.

Introducing the innovative RapidMatch ™

workflow—now available

in PaintManager ™

RapidMatch ™ X-5

Best PracticesThere are several factors that should be taken into account in order to

ensure good formula retrieval: frequent calibration, correct measurement

techniques including avoiding contaminated sample areas, and proper

instrument maintenance. It is important to understand all variables to

help diagnose any sources of error.

©2011 PPG Industries All rights reserved. www.ppgrefinish.com Bulls Eye Logo is a Trademark of PPG Industries, Inc.

Part No. CSRMFLY2, 1/11

The Basics

1. The instrument MUST be fully charged before use

(12 hours for complete charge).

2. The serial number on the white tile calibration MUST match the

RapidMatch ™ X-5 serial number (if not, contact X-Rite Support).

Daily Calibration Required

1. The calibration tiles MUST be clean to ensure accurate calibration.

2. Take a reading of the white calibration tile; two measurements will be taken.

3. Place the RapidMatch X-5 unit into the docking station. Press the Read button; four measurements will be taken.

4. After the instrument has been calibrated, you must verify the instrument is performing adequately and

within the tolerance guidelines. Measure the white tile as if it was a sample.

5. Compare the L*a*b* values displayed on the instrument to the values on the back of the white calibration tile:

•Ifthedeviationinthevaluesfor25°, 45°and75°arelessthan0.15,thentheRapidMatch X-5

Spectrophotometer is ready to use

•Ifthedeviationinthevaluesfor25°, 45°and75°aregreaterthan0.15,reviewmaintenanceproceduresand

repeat the white tile calibration. If the deviation continues, contact X-Rite Support.

Correct Measurement Technique 1. Vehicle or panel surface must be clean and polished; choose a flat area next to the damaged area—dull or

dirty finishes and curved areas will not return accurate results.

2. Using both hands, hold the RapidMatch X-5 firmly against the vehicle or panel without moving.

3. Position the device horizontal to the panel and hold that position—do not rotate the device. When

measurements are complete, slide the RapidMatch X-5 back into the docking station.

Regular Maintenance

1. Clean the white calibration tile with a clean soft cloth before use.

2. Clean the black calibration tile before use by removing it from the back of the docking station and wiping

with a clean soft cloth.

3. Clean the instrument optics weekly with short bursts of clean, dry air (NO Freon or high pressure air).

4. When the instrument is not in use for extended periods of time, cover the docking station or store in the

protective carrying case.

NEED HELP? Support is available online; go to www.ppgrefinish.com/Color Tools/PaintManager ™ Support Page.

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System Requirements:

Windows® XP or higher

Internet Explorer 6.0 or higher

Update Instructions:

Exit e-Fiche Color Retrieval Software program. Insert the new CD into drive.

Click on MY COMPUTER. Browse to your CD-ROM drive. Double click on the

e-Fiche CD. Double click on setup.exe and follow the install prompts.

Close My Computer and open e-Fiche. Click on UTILITES. Click on OPTIONS. At

the bottom of the screen click on INSTALL CODE button. Delete the Install Code.

Enter the new Install Code that is printed on the mailing label on the e-Fiche

mailer envelope.

For support call: 1-800-647-6050

Requisitos del Sistema:

Windows® XP o más alto Internet Explorer 6.0 o más alto.

Actualización de instrucciones:

Cierre el programa de e-Fiche Color Retrieval. Inserte el Nuevo CD en el CD-Rom

drive. Oprima dos veces en el icono My Computer. Oprima dos veces en el icono

setup.exe y siga las instruciones hasta que termine la instalacion.

Cierre My Computer y oprima dos veces el icono de E-Fiche. Cuando el

programa habra, oprima Utilities, despues oprima Options y despues oprima

Install Code. Borre el codigo de instalacion y entre el codigo de instalacion

nuevo que viene en el sobre donde estaba el CD. Oprima Continue.

Para apoyo llame: 1-800-647-6050

Système requis:

Windows® XP ou plus récent Internet Explorer 6.0 ou plus récento

Instructions de mise à jour:

Fermez le programme d’e-Fiche. Insérez le nouveau CD dans le lecteur. Cliquez

sur Poste de travail puis repérez le lecteur CD. Double-cliquez sur e-Fiche.

Double-cliquez sur setup.exe et suivez les instructions.

Fermez Poste de travail et ouvrez e-Fiche. Cliquez sur MAINTENANCE. Cliquez

sur OPTIONS. En bas de l’écran cliquez sur le bouton Codes d’Installation.

Supprimez le code qui s’y trouve. Entrez le nouveau code qui se trouve sur

l’étiquette d’adresse sur l’enveloppe du CD e-Fiche.

Ligne d’aide : 1-800-647-6050

Copyright ©1999-2011 PPG

Industries, Inc. All Rights Reserved.

Federal copyright law expressly

prohibits the unauthorized copying

of materials contained in this

package. All unauthorized copying

will be prosecuted to the full extent

of the law.

©1999-2011 PPG Industries Inc.

Tous droits réservés. La loi fédérale

sur le droit d’auteur interdit

formellement la reproduction non

autorisée du matériel contenu

dans cet emballage. Tout acte de

reproduction non autorisé fera

l’objet de poursuites dans toute la

mesure prévue par la loi.


Industries Inc. Todos los Derechos

reservados. Las leyes Federales de

copyright prohiben expresamente

la reproducción de lo contenido

en este material. Cualquier copia

no autorizada llevara a entablar

demandas legales con todo el rigor

de la ley.

Color Retrieval Software

Bulls Eye Logo is a Trademark of PPG Industries, Inc.

January 2011

Color Retrieval Software©2011 PPG Industries www.ppgref nish.com Bulls Eye Logo is a Trademark of PPG Industrie

s, Inc.

Bulls Eye Logo is a Trademark of PPG Industries, Inc.

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PaintManagerTM Software


Industries, Inc. All Rights Reserved.

Federal copyright law expressly

prohibits the unauthorized copying

of materials contained in this

package. All unauthorized copying

will be prosecuted to the full extent

of the law.

©1999-2011 PPG Industries Inc.

Tous droits réservés. La loi fédérale

sur le droit d’auteur interdit

formellement la reproduction non

autorisée du matériel contenu

dans cet emballage. Tout acte de

reproduction non autorisé fera

l’objet de poursuites dans toute la

mesure prévue par la loi.


Industries Inc. Todos los Derechos

reservados. Las leyes Federales de

copyright prohiben expresamente

la reproducción de lo contenido

en este material. Cualquier copia

no autorizada llevara a entablar

demandas legales con todo el rigor

de la ley.

System Requirements:

Windows® XP or higher

Internet Explorer 6.0 or higher

Update Instructions:

Exit PaintManagerTM and Report Viewer applications on ALL computer

systems at the site.

If running on a network, all workstations need to exit out of the PPG

programs.

If running ROCO and/or SiteData Manager, exit these as well. Do this

by checking your system tray located in the lower right hand corner of

the Windows desktop for icons of these programs. Right click the icon

and select Exit. Do this for ALL TouchMix systems.

Insert CD into drive. If the CD does not run automatically, click START,

RUN and browse to locate the proper CD drive. Double click autorun.

exe and proceed to follow the screen prompts. If asked to “Restart”

during the update, select “NO.”

Reboot ALL computer systems that were updated.

For support call: 1-800-647-6050, option 1,2,2,1

Para instrucciones en español, favor de referirse al Archivo de

Ayuda en el programa.

Pour lire les instructions en français, veuillez consulter le fichier d’aide

(Help File) accessible dans le programme.

©2011 PPG Industries www.ppgref nish.com Bulls Eye Logo is a Trademark of PPG Industries,

Inc.

January 2011

Program Software

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Powerpoint Presentation Slides

CD Mailer and CD Labels

Quick Reference Guide

PaintManager ™ program software now carries a new workflow for

customers using a spectrophotometer to obtain a color formula. The new,

easy-to-follow RapidMatch ™ process guides you to the best selection of

prime, variant and special field formulas and provides a Match Rating—

highlighting the most likely blendable match formulas. Remove the

guesswork. Let RapidMatch provide the best starting formula!

Preferred Method: OEM Code Search*

1. Measure the repair area with the RapidMatch

or Prophet ® II device; place the device into the

docking station2. Select “Search” from the PaintManager

software main menu3. Select “RapidMatch”

4. Select “Download”5. Validate the OEM code information and select

“Next”6. Highlight the correct reading (multiple readings

can be downloaded and stored at one time);

select “OEM Search”7. Confirm all information: OEM Code, Mixing

Scheme, Manufacturer; select “Search”

8. Highlight correct color record if more than one

appears on the screen; select “Continue”

9. Confirm correct OEM Code and Mixing

Scheme—Paint System; select “RapidMatch”

10. Select desired formula (the lower the Match

Rating—the better the match); select “Continue”

11. Print Label and Weigh

New Feature: Filtered Search with OEM Code

Search Method1. Follow steps 1–10 at left; on the Match Rating

display screen, the “Filtered Search”** option is

available for selection2. The formula “Compare” feature will be helpful

to distinguish key differences in returned

formulas—after the Filtered Search has been

applied. Select desired formula (the lower the

Match Rating—the better the match)

3. Confirm amount and Weigh

Alternate Method: Wild Card Search*

1. Follow steps 1–4 (OEM Code Search)

2. Highlight the correct measurement (multiple

measurements can be stored in the device);

select “Wild Card”3. The formula “Compare” feature will be helpful to

distinguish key differences in returned formulas.

From the List of Matched Colors, highlight the

desired Match (the lower the Match Rating—the

better the match); select “Continue”

4. Confirm amount and Weigh

Reference the RapidMatch X-5 Spectrophotometer User Guide prior to using the device.

Match Rating Guidelines0 to 10

Blendable for Metallic and Pearl Colors

11 to 20

Check with Visual Reference

Greater than 20

Tinting May Be Required

0 to 5

Blendable for Solid Colors

Blendable

Visual Check

10

©2011 PPG Industries All rights reserved. www.ppgrefinish.com Bulls Eye Logo is a Trademark of PPG Industries, Inc.

Part No. CSRMFLY4, 1/11

Guidelines represent “best match” scenarios—these are guidelines only and when at all possible, a

visual check should be performed to verify the color before mixing and vehicle repair.

RapidMatch ™ workflow in PaintManager ™

*The Adjust Button will appear when conditions are mathematically right to perform an Adjust. The adjustment offered will provide some

directional improvement in color. If the Adjust Button is“grayed out,” the best formulas have already been presented.

**With the Filtered Search feature, a more in depth search is conducted focusing on the effect pigment(s) of a selected formula from the

first Match Rating list. That selected formula becomes the Anchor by which all other returned formulas will be rated.

The newest innovation to the PPG Color Tools line-up—RapidMatch.™ The

RapidMatch concept is a new approach to electronic formula retrieval. We

combined the strength of the only five angle measuring device in the refinish

industry with a scientifically developed math algorithm customized for the

automotive coatings segment. Finally, we recognized the importance of shop

productivity and designed a software workflow that makes sense to the refinish

technician. Whatever the Target Color is—with RapidMatch—you will receive

the best match available within seconds.

Introducing the

innovative RapidMatch™

workflow—now available

in PaintManager™

RapidMatch™ X-5 Best Practices

There are several factors that should be taken into account in order to ensure good formula retrieval: frequent calibration, correct measurement techniques including avoiding contaminated sample areas, and proper instrument maintenance. It is important to understand all variables to help diagnose any sources of error.

©2011 PPG Industries All rights reserved. www.ppgrefinish.com Bulls Eye Logo is a Trademark of PPG Industries, Inc. Part No. CSRMFLY2, 1/11

The Basics 1. The instrument MUST be fully charged before use (12 hours for complete charge). 2. The serial number on the white tile calibration MUST match the RapidMatch™ X-5 serial number (if not, contact X-Rite Support).

Daily Calibration Required 1. The calibration tiles MUST be clean to ensure accurate calibration. 2. Take a reading of the white calibration tile; two measurements will be taken. 3. Place the RapidMatch X-5 unit into the docking station. Press the Read button; four measurements will be taken. 4. After the instrument has been calibrated, you must verify the instrument is performing adequately and within the tolerance guidelines. Measure the white tile as if it was a sample. 5. Compare the L*a*b* values displayed on the instrument to the values on the back of the white calibration tile: •Ifthedeviationinthevaluesfor25°, 45°and75°arelessthan0.15,thentheRapidMatch X-5 Spectrophotometer is ready to use •Ifthedeviationinthevaluesfor25°, 45°and75°aregreaterthan0.15,reviewmaintenanceproceduresand repeat the white tile calibration. If the deviation continues, contact X-Rite Support.

Correct Measurement Technique 1. Vehicle or panel surface must be clean and polished; choose a flat area next to the damaged area—dull or dirty finishes and curved areas will not return accurate results. 2. Using both hands, hold the RapidMatch X-5 firmly against the vehicle or panel without moving. 3. Position the device horizontal to the panel and hold that position—do not rotate the device. When measurements are complete, slide the RapidMatch X-5 back into the docking station.

Regular Maintenance 1. Clean the white calibration tile with a clean soft cloth before use. 2. Clean the black calibration tile before use by removing it from the back of the docking station and wiping with a clean soft cloth. 3. Clean the instrument optics weekly with short bursts of clean, dry air (NO Freon or high pressure air). 4. When the instrument is not in use for extended periods of time, cover the docking station or store in the protective carrying case.

NEED HELP? Support is available online; go to www.ppgrefinish.com/Color Tools/PaintManager ™ Support Page.

Sales Flyers

Reference Guides

Brand standards

The Brand Standards Guide provides precise rules for logo usage,

color information, and more.

PPG Color Solutions | January 2011

BRAND LOGO | 1

Brand Identity

The PPG Color Solutions brand identity

comprises a number of visual elements

including the brand signature logo, brand

symbol, trademark statement, product

logos and color.

These elements help bring the identity

to life in a wide range of situations. They

also broaden and extend the influence

of the brand.

The following brand identity standards

provide a general overview of these visual

elements and their usage.

For additional questions related to the

brand identity and its usage, please

contact the Global Color Marketing

Manager.

NOTE: The trademark statement must be

included on any and all materials and

literature that contain the brand symbol.

BraNd SiGNaTurE lOGO

BraNd SYMBOl

TradEMarK STaTEMENT

Bulls Eye logo is a Trademark of PPG industries, inc.


PRODUCT LOGOS | 3

Product IdentityThe PPG Color Solutions product identity

comprises a number of various product

logos, equipment, software and online

software, typography, and color.

PrOduCT lOGOS

Equipment

Software

Online software


PRIMARY COLOR PALETTE

SPOT COLORS (PAnTOnE)

CMYK

RGB

HEX

PPG COlOr SOluTiONS YEllOW

3.18.86.0

241.199.65

F1C741

(Or PaNTONE 123)

PPG COlOr SOluTiONS rEd

11.98.85.3

181.39.46

B5272E

(Or PaNTONE 1795)

PPG COlOr SOluTiONS BluE

100.58.19.4

40.90.137

285a89

(Or PaNTONE 7462)

PPG COlOr SOluTiONS GrEEN

94.7.99.1

56.153.70

389946

(Or PaNTONE 355)

PPG COlOr SOluTiONS GraY

0.0.0.35

164.164.165

FFFFFF

(Or PrOCESS Black)Color Palette

Color adds vibrancy and promotes name

and brand recognition. The approved

color palette communicates and reinforces

the diversity of our brand.

The color palette consists of five colors,

plus black. Together these colors provide

a full range of expression and flexibility

across all applications.

use only the specifications listed on

this page. do not use color values from

electronic files that have been converted

automatically between color modes.

Software programs do not always create

conversions accurate to the values listed

in this specifications chart.

in lieu of the colors specified on this page, you

may use the suggested PaNTONE® Colors, the

standards for which are as shown in the current

edition of the PaNTONE formula guide. The colors,

CMYK, rGB and hexadecimal breakdowns shown

on this page and throughout this document have

not been evaluated by Pantone llC. for accuracy

and may not match the PaNTONE Color Standard.

Consult current PaNTONE Color Publications

for accurate color. PaNTONE is the property of

Pantone llC.

BRAND COLOR iDeNTiFiCATiON |

11

Look for new PPG Color Solutions marketing materials

coming soon!

Documents

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