JOB PROFILE

PREPARED BY –SHRUTI SAXENA

Job Profile – Advertising Executives Job Description:

Advertising executives work in the advertising field, coordinating and managing client accounts. Exact duties vary depending on the advertising executive’s title, field, and place of employment, but most advertising executives handle ad campaigns that require knowledge in marketing, promotions, creative design, and public relations.

Salary Range for Advertising Executives:

$20-000 - $150,000 + 

Annual earnings for advertising executives are determined by a variety of factors including field, title, place of employment, level of education, and experience. 

Minimum Education:

Bachelor’s Degree Essential Classes for Advertising Executives:

BusinessEnglishMarketingSpeech/Communications.

Job Profile – Market Analysts Job Description:

Marketing research analysts collect and analyze information to determine the demand for a potential product or service. Some marketing research analysts may help companies establish or modify sale procedures and policies.

Salary Range for Market Analysts:$29,000 - $100,000+ 

Annual earnings for marketing research analysts are determined by a variety of factors including field, title, place of employment, level of education, and experience. 

Minimum Education:

Bachelor’s Degree

Essential Classes for Market Analysts:BusinessEconomicsFinanceMarketingMathematicsStatisticsJob Outlook for Market Analysts:

The job outlook for marketing research analysts is exceptionally good. The U.S. Department of Labor predicts that this field will grow faster than the average field or occupation.

 

Job profile: Public relations officerJob description Public relations (PR) is about managing reputation.

This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour.

PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.

PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders.

 

English and literary studies;business/management;marketing.Postgraduate qualifications in PR are available and may

improve your chances of securing a position.

Candidates need to show evidence of the following:-

excellent communication, interpersonal and writing skills;drive, competence, flexibility and a willingness to learn;excellent organisational and time management skills with the

ability to multi-task;ability to cope with pressure;creativity, imagination and the ability to use initiative;good teamwork, analytical and problem-solving skills;business awareness and a good knowledge of current affairs. 

Job Profile - Press Secretary Job Description: Press Secretaries serve as a liaison between

the media, the public and government, whether it's the president of the United States, a member of Congress, a governor or a county commissioner. Almost every local, state and federal agency uses press secretaries. They handle requests from newspaper, radio and television reporters, draft press releases, guest columns and speeches and organize events such as press conferences.

Salary Range: $38,400 to $71,670; the top ten percent earn

more than $97,910, according to the Bureau of Labor Statistics.

Special Skills:  Excellent writing, editing and speaking abilitiesThe ability to produce text quickly and accuratelyKnowledge of the press and what reporters needResearch and fact-finding skillsPoise under high-stress conditions and long hours 

Education and Training: Most Press Secretaries have a bachelor's degree in

communications, journalism or public relations and have worked in print or broadcast journalism for two or more years.

Typical Day:Clip the morning newspapers and check television, radio and

news blogs for stories that relate to the office; distribute those stories and prepare others for likely press questions that day

Field requests from reporters for information and interviews.

Common Misconceptions: Press Secretaries are not always part of a large team; often,

they might work alone as a one-person shop.

Getting Started:Many Press Secretaries get their start as newspaper or

television reporters. If you're in college, an internship at a newspaper, radio or television station  would be helpful. You can also take a more direct route and get an internship at a government agency or elected official.

If you don't have a college degree, it's possible to work your way up the ladder by getting a support job and working closely with Press Secretaries.

The popularity and usefulness of social media and the web gives people another way to enter the field, because social media  such as facebook and twitter are free, and government officials and agencies are increasingly putting them to use since they typically don't have advertising budgets.

 

Job profile:Sales Manager Job Description: Typically, sales managers direct a company's sales program. They

assign sales territories, set goals, and establish training programs for their sales representatives. Sales managers may also advise their sales representatives on ways to improve their sales performance, achieve goals and obtain expected quotas.

Our ideal candidate will possess the following skills and qualifications:

This is NOT a technical position but previous programming experience is a plus.

2-5 years of inside/outside sales experience within the technology industry preferably in Financial, Publishing, Government etc.

Excellent computer and project management skills. Familiar or experienced in a consultative sales methodology and

value based selling. Excellent problem solving and communication skills.

Web application project experience preferred.

Job profile: Product ManagerJob Description:   Product managers plan, develop, and direct the marketing efforts

for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development,and finance.

 Average Salary:   Average salary is $76,100. It's reported that more than 50% of

Product Managers earn between $65,597 and $87,169 

Education/Experience Requirements:  A Bachelors degree and 4 years of field experience.

 Personality Synopsis:

 Common traits of Product Managers include them being results oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings.

Job profile: Brand ManagerJob Description: Brand managers plan, develop, and direct

the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.

Average Salary: Average salary is $76,100. It's reported

that more than 50% of Brand Managers earn between $65,597 and $87,169.

Education/Experience Requirements:

A Bachelors degree and 4 years of field experience.

Personality Synopsis: Common traits of Brand Managers

include them being results oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings.