Upload
judd-morgenstern
View
228
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Our team built on research generated by other ID students to conceive and visualize how O'Hare could better support the travel experience.
Citation preview
O’HAREconcept presentation
swapnil jadhavjudd morgenstern
edwin leedavid ofori-amoah
Hanna Korel Gauri Verma Lin Lin Amber Lindholm
“CONTEXT
today the airport experience is a lot like purgatory
“it’s the gateway between you and your destination where you
spend most of your time waiting
finishstart
O’HAREAIRPORT
“O’HARE
traveler’s first and last impression of Chicago
1
111 11DESIGNprinciples
SIMPLIFIED COMPLEXITY
empower
INCREASED AUTONOMY
engage
MEMORAbLEEXPERIENCE
clarify
I. MAKE IT SIMPLEFrom complicated processes
and procedures to a simple user experience
III. MAKE IT CHICAGOFrom a disconnected and indistinct journey to an integrated, engaging
experience
II. MAKE IT EASYFrom over reliance on O’hare to greater customer understanding
and independence
JOURNEYdepart
connectarrive
DEPARTO’hare as a brand has little or no presence in helping
travelers prepare for their trip
revealing relevant information that helps travelers prepare for different points along their journey
website food delivery terminal kiosk
FINDINGTravelers must manage disparate information sources themselves
FINDINGUnknown travel times cause travelers anxiety
O’hare website
departure selection
flight schedule
reservation search
reservation confirmation
transportation options
FINDINGTravelers feel isolated and unsupported
terminal kiosk
main menu
help desk
video chat
FINDINGPoor information hierarchy causes confusion and hides current amenities
terminal map
gate route
amenities display
food delivery
main menu
order delivery
gate selection
daily special
cuisine selection
course selection
food selection
payment screen
check out
DEPARTA website that aggregates information you need to get you going
Terminal maps that clearly show what amenities are availableInfo kiosks that connect you to help wherever you are
Food delivery at the gate lets travelers take advantage of terminal amenities
CONNECTConnecting travelers must manage down time
building an enjoyable environment
pausing bench work lounge gate furniture gate furniture
FINDINGNo place to pause
pausing bench
FINDINGNo place to work
FINDINGNo place to rest
work lounge
lounge cafe
steelcase workspring
work stations
collaborative workspace
lounge
lounge seating
FINDINGUncomfortable gate areas
terminal gate
gate overview
dining
social seating
multi-use bench
FINDINGLimited gate entertainment
gate sponsorship
interactive entertainment
CONNECTLounge and workspaces make previously elite features accessible to everyone
Brings entertainment and comfort closer to the travelerBringing the Chicago experience to travelers
ARRIVEBaggage claim is important because it’s your most lasting
impression of the airport and the gateway to the city
making the transition into the city smooth and enjoyable
claim display carousel signage carousel display claim seating tourism kiosk
FINDINGFinding your way to the carousel is not clear
claim display
carousel signage
FINDINGPeople are tethered to the carousel with nothing to do
carousel display
carousel display
FINDINGUncomfortable carousel waiting area
claim furniture
claim lounge
FINDINGChicago is not well represented
tourism kiosk
main menu
pre-planned itinerary
event options
ARRIVEServices that help create a positive lasting impressionSignage that communicates real-time information
Waiting area that helps end your travel experience on a good note
DEPARTrevealing relevant information to help
travelers along their journey
CONNECTbuilding an enjoyable environment
ARRIVEmaking the transition into the city smooth and enjoyable
THANK YOULASER WOLF STYLE