ENVIRONMENTAL COMMUNICATION
ENVIRONMENTAL COMMUNICATIONEnvironmental communicationthe
application of communication approaches, principles, strategies and
techniques to environmental management and protection.Environmental
communication- inspired by general systems theory (GST)
Environmental communication- inspired by general systems theory
(GST)- Among other things, GST submits that a living system has to
perform three critical functions:
Environmental communicationThe exchange of materials with its
environment and with other living systems;
Environmental communicationThe exchange of materials with its
environment and with other living systems;
The exchange of energy with its environment and other living
systems; and
Environmental communicationThe exchange of materials with its
environment and with other living systems;
The exchange of energy with its environment and other living
systems; and
The exchange of information with its environment and other
living systems.Core MessagesEnvironmental communication has four
major messages or themes inspired by Barry Commoners Four Laws of
Ecology:Core MessagesEverything is connected to everything
else.Core MessagesEverything must go somewhere.Core MessagesNature
knows best.Core MessagesThere is no such thing as a free
lunch.Essentials of Environmental CommunicationKnowledge of
ecological laws.
Essentials of Environmental CommunicationKnowledge of ecological
laws.
Sensitivity to the cultural dimension.
Essentials of Environmental CommunicationKnowledge of ecological
laws.
Sensitivity to the cultural dimension.
Ability to network effectively.
Essentials of Environmental CommunicationEfficiency in using
media for social agenda setting.
Essentials of Environmental CommunicationEfficiency in using
media for social agenda setting.
Appreciation and Practice of Environmental Ethics.
Environmental EthicsTen Commandments of Earth saving:
Thou shall plant more trees and stop illegal logging and burning
of forests.
Environmental EthicsTen Commandments of Earth saving:
Thou shall plant more trees and stop illegal logging and burning
of forests.
Thou shall protect endangered species, our indigenous heritage
and biocultural diversity.
Environmental EthicsTen Commandments of Earth saving:
3. Thou shall not resort to destructive methods of fishing and
shall rehabilitate damaged coral reefs.
4. Thou shall stop polluting the soil and waterways with garbage
and toxic waste, instead recycle and compost.
Environmental EthicsTen Commandments of Earth saving:
5. Thou shall not resort to burning to dispose of garbage,
especially plastic, to avert climate change.
6. Thou shall stop using CFCs and other ozone depleting
chemicals.
Environmental EthicsTen Commandments of Earth saving:
7. Thou shall stop emissions that cause mental retardation and
diseases, especially on children, by keeping vehicles and factories
in good running condition.
8. Thou shall not smoke.
Environmental EthicsTen Commandments of Earth saving:
9. Thou shall conserve water and energy.
10. Thou shall condemn war and nuclear weapons. (Alvarez,
1993).
Essentials of Environmental CommunicationConflict resolution,
mediation, and arbitration.Forms of Environmental
CommunicationCommunication Campaigns
Cultural Interventions
