Entry # 1: Women’s Wear Daily January 26th, 2012

Yves Saint Laurent has re-invented the

lipgloss and has come up with their latest

new cosmetic product : Vernis a Levres which

is a hybrid between a lipstick, gloss and a

stain. With this new product, YSL is hoping to

be at the top of the rankings for best gloss

and to bring attention to their cosmetics line.

With nineteen shades to chose from, this

gloss is expected to bring in $35 million in its

first year in retail. Since its release the week

of Jan 17 on Sephora.com it has already sold

out in three shades. YSL is known for their luxurious cosmetics, and this new lip

color hybrid is no exception. I anticipate that once it comes out in full, and hits

the actually floors of Sephora, its popularity will increase even more. Though

not many of us can afford to purchase the latest item hot off the runway from

YSL, we sure can sure wave around or gold wand with its staple logo and pucker

up!