Entrepreneurship Participating. Fitness Studios.BY: ANDREW SEGALA

Market Research

San Francisco

 17,407

people per square mile

$69,894 average income

Mission District 

28,629 people per

square mile

$72,083 average income

Rational

Give a facility that is dedicated to CrossFit and has sufficient room

Sole proprietorship

Have group classes, personal trainers, and an open gym

Analysis and Proposed Organization

Self - AnalysisAttended San Leandro High Schools Academy of Business and Finance.Leadership skills.Knowledge on fitness and nutrition. Attended several gym where I know what people want in a gym.

Analysis of Business Opportunity Mission District with average household income of $72,083 with 28,629 per square mileProposed Organization Sole proprietorship businessPersonal trainers and group class coordinators 

Proposed Marketing/ Promotion 

Pricing$150 for 12 classes: Step up aerobics, circuit training,  CrossFit etc.$150 for 3 1 hour personal training sessions$120 for monthly memberships

PromotionWord of mouth for personal and social media and flyers posted around the city

PlaceMission District picked for:

population density

opportunity compared to Sunset or Richmond District

Most gyms lie to the east side of the city

Projected Income

Memberships: $28,600

Personal Trainer: $23,342

Classes: $27,618

Total Expenses: $70,900- Total Gross Profit:

$79,560

Gross profit: $8,660

Projected Three Year Plan

2013: $754.95

2014: $897.93

2015: $1,663.6

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