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7/29/2019 Entrepreneurship New Venture Creation31module1712 110909070051 Phpapp01
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Entrepreneurship &New Venture
Creation-(3.1)
BU-MBA-Semister-3
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Entrepreneur
The term entrepreneur is derived from the
French word entreprendre which means to
undertake.
It means the person who undertakes the risk
of the new enterprise
In the 16th century the Frenchman who
organized and led military expeditions were
referred as Entrepreneurs
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According to Richard Cotillion
An entrepreneur is a person who buys factor services at certainprices with a view to selling its product at uncertain price (un-expected price)
According to International Labor Organization (ILO)
Entrepreneurs as those people who have the ability to see and
evaluate business opportunities, together with the necessaryresources to take advantage of them and to initiate appropriateaction to ensure success
According to Peter F.Drucker
An entrepreneur is one who always searches for change, responds toit and exploits it as an opportunity. Innovation is the specific tool ofentrepreneurs, that means by which they exploit change as anopportunity for a different business or service
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Nature/Characteristics ofEntrepreneur
Entrepreneur is a key
player in economic
progress
Entrepreneurs
introduce new things inthe economy
They are considered as
the business leader and
not as simple owner of
capital.
Importance of Entrepreneurs
The importance of any
entrepreneur is as
follows:-
Develop new markets
Discover new sources ofmaterials
Mobilize capital
resources
Introduce new
technologies
Create employment
ll b f l h ld h h
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Finally to become successful entrepreneur one should have the
following characteristics:-
Need to achieve (goals should achieve) Independence (start business their own) Risk bearing (ready to face uncertainty) Locus of control (governing and shaping the goals with high control) Determination (working sincerely on goal achieving) Positive self-concept (thinking positive and analyze anything by
SWOT analysis) Ability to find and explore opportunities (finding/grab
opportunities) Hope success (feeling success in each and every step they move no
failure)
Flexibility (measuring pros and cons of decision and tend to changeif situation demands) Analytical ability of mind (unaffected by personal likes and dislikes) Sense of efficacy (oriented always to goals no deviation or diversion
by external influence)
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Openness to feedback and learning from experience (ready to acceptfeedback)
Confronting uncertainty (they are always optimistic, they take odd as the
opportunity) Interpersonal skills (they like dealing with people at all levels) Need to influence others (they influence the others by their goals and their
procedures/convince others) Stress takers (ready to work for long hours with full energy)
Time orientation (they will stick on to the time, time is important) Innovators (they will introduce new products and services) Business communication skill (they must have good communication to lead
market) Telescopic ability (they will think every activity in microscope) Leadership (they will act as leaders to lead business)
Business planning (they will plan present and future course of action) Decision making (they have quick decision making ability) Ability to mobilize resources (they will mobilize 6-Ms: Man, Money,
Machinery, Market and Method) Self-confidence (they must have self-confidence about their goal
achievement)
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FUNCTIONSPrimary
FunctionsEntrepreneur Function Functions Important
for DevelopingCountries
Other Functions
1. planning 1. Idea generation 1. Management of
share resource
1. Diversification of
production2. Organizing 2. Determination of
objectives
2. Dealing with
public
2. Expansion of the
enterprise
3. Decision
making
3. Raising of funds 3. Acquiring and
assembly of the
factory
3. Maintaining
cordial employer
and employee
relations
4. managing 4. Procurement of raw
materials
4. engineering 4. Tackling labor
problem
5. innovation 5. Procurement of
machinery
5. New product 5. Coordination with
outside agencies
6. Risk
bearing
6. Market research 6. Parallel
opportunities
7.
Un-
certainty
bearing
7.
Determination of
form of enterprise
7.
marketing
8. Recruitment of
manpower
8. management
9. Implementation of
the project
9. Customer
relation
l f
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Role of Entrepreneur
1. Initiator A key man who imagine new opportunities, techniques,new products/services
2. innovator Brings overall change by innovation and creativity3. coordinator Coordinate social and economic values of society4.
leader act as a leader with outstanding leadership qualities5. Social worker He always works for the wellbeing of the society
6. Welfare agent He will encompass/cover all sectors and fields welfare7. employer He will act as employer by in taking some unemployed8. Development
agent
Contributes service for development the country and
building country economy
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Quality of a Successful Entrepreneur
Inner drive to succeed
( should have feeling towin in the heart)
Strong belief in
themselves
Search for new ideas
and innovation
Openness to change
Competitive by nature
Risk taker
Accepting of constructive
criticism and rejection
(ready to accepts
mistakes)
Time management
Vision and leadership
Ethics and morals
Discipline yourself
Highly motivated and
energetic
hi d i l ibili f
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Ethics and Social Responsibility of
Entrepreneurs
The word ethics isderived from Greek word
ethos which means
standard or ideals that
should prevailEntrepreneurship ethics
are the moral principles
which should govern the
entrepreneurshipactivities.
It also referred businessethics
Business ethics refers to
the application of ethics to
businessBusiness ethics is a
specialized study of moral
right or wrong. It
concentrates on moralstandards as they apply to
business policies,
institutions and behavior
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Principles of Entrepreneurs Ethics
An Entrepreneur will think of themselves as a
part of community not just profit makerAn Entrepreneur will treat the environment
as a silent stakeholder, a party to which they
are wholly accountableAn Entrepreneur will protect the privacy
rights of the suppliers, customers and
employeesAn Entrepreneur will deliver what they
promises, and promise what they can deliver
Mi i b E
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Misconceptions about Entrepreneurs
Entrepreneurs are born and Entrepreneurship
is Hereditary
Entrepreneurs are profit Hungry and
Exploit(hard work done by Labor)
Entrepreneurs are Dishonest(fraud &
cheating)
Entrepreneurs are favored by luck
Only Rich people can become entrepreneurs
Entrepreneurship is monopoly (a market inwhich there are many buyers but only one
seller )of certain communities
hi
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EntrepreneurshipThe Entrepreneurship was defined as , Entrepreneurship is
the attempt to create value through recognition of business
opportunity, the management of risk taking appropriate tothe opportunity and through the communicative andmanagement skills to mobilize human, financial and materialresources necessary to bring a project to successful
According to A.H.Cole, Entrepreneurship is the purposefulactivity of an individual or a group of associated individuals,undertaken to initiate, maintain or maximize wealth, profit byproduction or distribution of economic goods and services
Entrepreneurship = Entrepreneur + Enterprise
(Process) (Person) (Object)
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Nature/Characteristics of Entrepreneurship
Purposeful activityDecision makingAccepting challengesRisk takingBuilding organizationDynamic process (bring new opportunities)
Gap filling function (filling goods and services tosociety)
Skillful management Innovation
Mobilization of resources Economic Activity (creation and operation of an enterprise)
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DifferenceEntrepreneur Entrepreneurship
1. Refers to a person 1. Refers to a process2.
visualizer 2.
vision
3. creator 3. creation4. organizer 4. organization5. innovator 5. innovation6. technician 6. technology7. initiator 7. Initiative8. Decision maker 8. decision9. planner 9. planning10.leader 10.leadership11.motivator 11.motivation12.programmer 12.action13.Risk taker 13.Risk taking14.communicator 14.communication15.Administrator 15.administration
Factors Affecting Entrepreneuship
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Factors Affecting Entrepreneuship
Internal Factors
Entrepreneur
Oriented Factors
Production Related
Factors
Finance Related
Factors
Marketing Related
Factors1. Low Risk
Bearing
capacity
1. Location
Disadvantages
1. Lack of access
to non-
institutional
finance
1. Promotional
plans
2. Lowmotivation
2. High cost ofInputs
2. Excessivedependence
on financial
institutions
2. Expansion plans
3. Lack oftechnical
Knowledge
3. Poor capacityutilization
3. Inadequateworking
capital
3. New Productintroductions
4. Lack of
Training
4. Poor quality
controls
4. non
availability of
credit at right
time
4. Product
cancellations
5.Lack of proper
Estimation
5. Inadequate
inventory
5. Delay in
payment of
customers
5. Sales force
changes
6. Delay in loan
sanction
6. Pricing policies
7. Market
expansion to
new customers
l
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External Factors
Government polices & regulations
Shortage of power, water,transport and critical raw
materials
Business trends
Changes in population
Economic fortunes of customer Changes in buying habits
Competitive pressures and
conditions
Economic cycles
Changing demand patterns
Industry trends
Unions
Inflation
International events
Competitors
Rigid institutional formalities State of technology
E i l D i i P
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Entrepreneurial Decision Process
Entrepreneurship is the process of creating
something new with value by devoting thenecessary time and effort and assuming the risk
The new venture is formed through a very personal
human process
There are 3 steps in the entrepreneurial decision
process
The decision to leave a present career or lifestyle
The decision to form new venture
The decision that both external and internal factors
make new venture creation possible
Types of Start Up Firms by Entrepreneurs
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Types of Start Up Firms by Entrepreneurs
1.SalarySubstituteFirms
These are small firms that afford their owner or owners a level of
income similar to what they would earn in a conventional job (fixedincome)
Example:- Dry cleaners, saloons
2.Life stylefirms Lifestyle firms provide their owner or owners the opportunity topursue a particular lifestyle and earn a living while doingExample:- Tour Guides
3.EntrepreneurialFirms These firms create value towards the customersExample:- E-Bay, Google
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Scope of Entrepreneurship
Entrepreneurship Works in different ways in
different economic systems, such as
Capitalism
Socialism
Mixed Economy
S f E hi
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Scope of Entrepreneurship
Capitalism(Private) Socialism(Public) Mixed Economy(Private+
Public) A capitalist economy
represents free
enterprise, which
means freedom to save
and invest
Free competition
very less interference
from Government
Price of the
product/Service may be
determined on the
basis of the force of
demand and supply
A Socialism economy
represents free
service towards the
society development
No competition
Good Interference
from Government
Price of the
Product/Service may
be determined on
the basis of service
providers /sponsors
A Mixed economy
represent both services for
free of cost and sometimes
pay and use
Good Competition
They have to satisfy the
customer and Government
This is Stability in Nature
Price of the
Product/Service may be
determined by the
Government Sometimes
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Role of Entrepreneurship in Economic Development
Increase in National Income
Balanced Regional DevelopmentBringing Change in Structure of Business and
Society
New Products, New Services and New BusinessDispersal of Economic Power
Better Standards of Living
Creating Innovation
Production Evolution Process
d / i l i
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Product/Service Evolution Process
Before starting a product or service an
Entrepreneur should follow the evolution stepsin order to produce a product or provide a
service
1.Exploration2.Screening
3.Business Analysis
(risk/return/features/recommendations/creativity)
4.Development
5.Testing
6.Commercialization (full scale production )
P bl f E t hi
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Problems of Entrepreneurship
Wrong surveys
Lack of identification of projects Lack of infrastructure
Lack of quality control
Lack of market promotion Lack of technology
Lack of finance
Lack of consulting services
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Factors Favoring Entrepreneurship as a Career Options
High need for IndependenceTo satisfy the dream of having high financial
rewardsOpportunity to deal with all aspects of a businessAchievement orientation
Implantation of Ideas Insecurity of JobFamily BusinessRisk Taking
Government Economic Policy (Assistance fromGovernment)
Vision to Leave a Long Lasting Mark (Zeal toInnovate new product/Service)
Indian Entrepreneurs
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Indian Entrepreneurs
Dhirubhai AmbaniJRD Tata
Jamsetji TataAdi Godrej
Anil Ambani
Dr. K. Anji ReddyAzim PremjiBhai Mohan Singh
B.M. Munjal
Ekta KapoorGhanshyam Das Birla
Karsanbhai PatelKiran Mazumdar Shaw
K.P. Singh
Kumar Mangalam Birla
Lalit SuriM.S. Oberoi
Mukesh Ambani
Nandan NilekaniKasturbhai Lalbhai
S.L. Kirloskar
Naresh GoyalDr. Pratap Reddy
Rahul BajajRamalinga Raju
Ratan Tata
Raunaq SinghShiv NadarSubhash Chandra
Subroto Roy
Sunil MittalTulsi Tanti
Verghese KurienVijay Mallya
Mallika Srinivasan
Naina Lal Kidwai
Shahnaz HussainSulajja Firodia Motwani
Shobhana Bhartia
Aditya Vikram BirlaGulshan Kumar
Vaman Srinivas Kudva
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Creating Indian Entrepreneurs
A recent Mckinsey & Company-Nasscom reportestimates that India needs at least 8,000 new businessesto achieve its target of building a US$87 billion IT sectorby 2008.
Similarly, in the next 10 years, 110-130 million Indian
citizens will be searching for jobs, including 80-100million looking for their first jobs.
This does not include disguised unemployment of over50% among the 230 million employed in rural India.
Since traditional large employers- including thegovernment and the old economy player-may find itdifficult to sustain this level of employment in future, it isentrepreneurs who will create these new jobs andopportunities.
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Todays knowledge based economy is fertile
ground for entrepreneurs, in India.It is rightly believed that India has an
extraordinary talent pool with virtually
limitless potential to become entrepreneurs.
Therefore, it is important to get committed
to creating the right environment to develop
successful entrepreneurs.
To achieve this, India must focus on Four
areas as follows.
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The Four Areas
1. Create the Right Environment
for Success
2. Ensure that Entrepreneurs have
access to the Right Skill
3. Ensure that Entrepreneurs have
access to Smart Capital
4. Enable Networking andExchange
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The Future of Entrepreneurship Both the Central Government and various State Governments
are taking increased interest in promoting the growth of
entrepreneurship. Individuals are being encouraged to form new businesses andare being provided such government support as taxincentives, buildings, roads, and a communication system tofacilitate this creation process.
The encouragement by the central and state governmentsshould continue in future as more lawmakers are realizingthat new enterprises create jobs and increase the economicoutput of the region.
Every state government should develop its own innovative
industrial strategies for fostering entrepreneurial activity andtimely development of the technology of the area.
The states should have their own state-sponsored venturefunds, where a percentage of the funds has to invested in theventures in the states.
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Societys support ofentrepreneurship should alsocontinue.
This support is critical in providingboth motivation and public support.
A major factor in the developmentof this societal approval is themedia.
The media should play a powerfuland constructive role by reportingon the general entrepreneurialspirit in the country highlightingspecific success cases of this spiritin operation.