Entrepreneurship and the Indian Fashion Industry

7/28/2019 Entrepreneurship and the Indian Fashion Industry

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Entrepreneurship and theIndian Fashion IndustryPrepared and presented by:

Saba Fatima Alvi


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An inventor of business enterprise whoorganize opportunities to introduce a newproduct, a new process or an improved

organization, and who raises thenecessary money , assembles the factorsfor production and organizes anoperation to exploit opportunity


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One who undertakes anendeavor

Steve

Jobs J R DTata

Dhirubhai

Ambani

Kiran

Mazumdar

Shaw

M.S.

OberoiShahnaz

Hussain

Walt

DisneyW K

Kellogg


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The importance of entrepreneurship to anyeconomy is like that of entrepreneurship in any

community. Entrepreneurial activity and the

resultant financial gain are always of benefit to a

country. If you have entrepreneurial skills then

you will recognize a genuine opportunity when

you come across one.


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Points to be covered in the

next class

Need for entrepreneurs in

Indian fashion world.

Problems related to the

entrepreneurship in the

Indian fashion industry.


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Need

The Indian textile industry contributes about 14 percent to industrial production, 4 per cent to the

country's gross domestic product (GDP) and 17 per

cent to the countrys export earnings, according to the

Annual Report 2009-10 of the Ministry of Textiles. The

industry provides direct employment to over 35 million

people and is the second largest provider of

employment after agriculture.


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Entrepreneurship brings great power with great deal of responsibilities, whichwhen clubbed with ethics can actually change the face of the world. Henceforth, it

is more fruitful to contribute ones own bit to build a better society by taking

charge in hands than sitting at home, reading newspaper or watching television and

criticizing politicians for corruption and moaning overThe Kalyuga.


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Myths

Huge sum of money.

Rich backdrops.

Banks do not contribute

to funding.

Very attractive industries.

Talents of entrepreneur

ensure success.

Starting a business is

easy.


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A Case Study

Village near Pilani

NSS to help women start up self employment

Durries made- monthly stipend paid

Poor sales- project fizzled

CEL started RED- a team of 4 formed

Sustainable product-[SHG]-market: BITS-

Pilani

Paper bags-rice flour-seasonal candles

Social problems

Big order of 5000 paper bags in a week.


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Problems

Lack of awareness

Lack of motivation

Misconceptions and myths

The societal set up

Corruption

Inappropriate approach

Guidance

Maintaining Originality


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Solutions

Creating awareness

Counsels should be formed

FDCI could be revived

More such agencies could be formed

Institutes providing degree in EM

Government can organize workshops

Loans and schemes to be promoted

Included in the curriculum


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Suggested Model

Association of Asian countries or Indian Subcontinent[AAA or AU]

Data bank and guidance [internet]

Unregistered community design right

Once for n number of member countries; class of

product.

Short span of time say 3 months- less money- shorter

validity

Collaboration of fashion school


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References

http://www.google.co.in/imgres?imgurl=http://2.bp.blogspot.com/_pDZEgKMXLyI/TBSHwv2RvlI/AAAAAAAAAI0/HanHG9Tj_88/s1600/Entrepreneur222.jpg&imgrefurl=http://incorpolis.blogspot.com/2010/06/welfare-benefits-taxes-and.html&usg=__bL9e_LGQ3of_0wDM6h4FHSs8JaU=&h=1194&w=1600&sz=113&hl=en&start=133&sig2=xeYdSXNDSOJ77Z880YnwLQ&zoom=1&tbnid=S50DFUlMtYa1QM:&tbnh=132&tbnw=176&ei=RZRzTeelIYy4vgO4mIm-AQ&prev=/images%3Fq%3Dentrepreneurship%26hl%3Den%26biw%3D1278%26bih%3D739%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=hc&vpx=528&vpy=263&dur=330&hovh=194&hovw=260&tx=158&ty=119&oei=K5RzTbqeOIrprQey05TTCg&page=6&ndsp=25&ved=1t:429,r:14,s:133

file:///D:/Study%20Matter/SEM-6/DESIGN%20COLLOQUIM/research/define%20Entrepreneurship%20-

%20Google%20Search.htm file:///D:/Study%20Matter/SEM-

6/DESIGN%20COLLOQUIM/research/Entrepreneur%20Article%20Four%20%20Entrepreneurial%20Types.htm

http://www.indiavision2020.org/whatis_2020.html

http://www.indiaprofile.com/fashion/

http://www.ibef.org/industry/textiles.aspx

http://www.economywatch.com/business-and-economy/textile-industry-growth.html

http://www.iloveindia.com/index.html

file:///D:/Study%20Matter/SEM-

6/DESIGN%20COLLOQUIM/research/A%20Case%20Study%20on%20Rural%20Entrepreneurship.htm

Books-

Stay Hungry, Stay Foolish- Rashmi Bansal

Ignited Minds- Dr. A.P.J Abdul Kalam

My Experiments With Truth-Mahatma Gandhi

India 2020: A Vision for the new Millennium- Dr. A.P.J Abdul Kalam
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Entrepreneurship and the Indian Fashion Industry