1. Inversion => you also use this to eliminate, the options that you know are absolutely wrong.2. BE like whoever you’ve bet on3. Question your self-imposed limits => Expand those boundaries4. Cascade Effect=>all elements are interrelated.

a. Health b. Wealthc. Love and Social Life=> improves with the other three.d. Happiness => is an outgrowth of something else. You can’t generate it, it’s a result

of earning it. 5. Bank Account6. Delusion => eliminate it, it grounds itself in fear. (sort of Grimlin)

a. People do it a lot and create excuses, instead of facing realityb. KSE – Knowledge, Strategy, Executionc. The price of Delusion, is 10 years postpone of what you really want.

7. The lean startup-idea:a. 1 point Ideab. 9 points Plan

i. Series of steps that will lead to profits. (Sequential)c. 45 points Strategy

i. Chess game, puzzle. Arbore cu ramuri multe =>Se sare de pe o ramura pe alta pentru o adaptare la situatie.

d. 40 points Momentum (Execution)i. You don’t need money or investors to get momentum going.

ii. What you have is the only thing you can optimize.8. Fully Optimize what you have now

a. It’s the opposite of delusion.b. In business you need at least 10 employees.c. Product team (2 people min)d. Pricing team (financial booking, bills, payroll, taxes - 2 people min)e. Promotions (sales, customer support – 50% of your employees here 2 people)f. Placement (2 people)g. YOU = 2 people work

9. Positional Advantagea. Deserved Status from the people you respect.b. Branding = Status = Knowledgec. 20 minute rule – if in 20 min someone asks you a question and you can’t answer,

you don’t get financing.d. Ask 3 times: Why? Who? How?e. Strategyf. Optimal team sizeg. Momentum – sampling; showing what you can doh. Readingi. Mentors – accelerated way to learnj. Immersion – doesn’t lead to burnoutk. Generation of feedback inputl. Optimize current resources