Entrepreneurs:

Allison von Peterffy, Darris Suggs, Sadina Phan, Vondella Smith, Payne Craven, and Blake Saunders

Our Plan

The Mud House is a coffee shop with a vibrant atmosphere targeting males 18-40 with waitresses in various costumes. We serve a variety of specialty coffees, and pastries. • High quality product• Relaxed atmosphere with beautiful baristas• Outstanding experience • Weekend entertainment

106 Person St Fayetteville, NC

Target MarketFort Bragg

Active Duty 52,280

Reserve Soldiers 12,624

Civilian Employees 8,757

Contractors 3,516

Active Duty Family Members 62,962

Retiree’s and Family Members 98,507

Total Fort Bragg Population 238,646

Fayetteville University

Total 5162

Coffee Shop Layout

Strengths• Attract customers• Branding• Customer Loyalty• Motivated

Employees

Weaknesses• Increased

Competition• Pricings• Negative Publicity• Consumer Tends

Threats• Financial & Social

trends

Opportunities• Convenient

Location• Expansion of

Business• Distributions

The Competition

• Starbucks • Caribou Coffee• McDonalds• Dunkin’ Donuts• Hooters• Coffee Scene

Library• Rude Awakenings

Marketing Plan

• Billboards • Social Media

Campaign

• Flyers

Start-up Operations

• Raise Personal Capital

• Form the LLP

• Negotiating Terms of Lease

• Signing the Lease

• Acquiring Additional

Finances

• Power and Lights

Start-up operations

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-14

Jul-14

Aug-14

Sep-14

Oct-14

Nov-14

Dec-14

Jan-15

0 1 2 3 4 5 6 7 8

RemodlingPaintingInstall StageInstalling EquipmentsDecorationsHealth InspectorLicense/PermitsLease ResponsibilitiesAdvertisementStart-Up InventoryPurchase of Fix AssetsParishable InventoryDaily Inventory

Organizational Plan• Authority of Principles

Daily Operations

• Hours Of Operations:• Monday – Friday 5 AM

thru 12 AM

• Saturday 5 AM thru 2

AM

• Sunday 5 AM thru

10PM

• 3 Shifts:• 1st shift: 4:45 AM to

11:30 AM• 2nd shift: 11:00 AM to

6:30 PM• 3rd shift: 6:00 PM to 12

AM or 6 PM to 2:30 AM• Total Weekly Hours: 119 hours

per week of operations

Technology and Equipment

• Cash Registers • Inventory system

• Coffee Grinders • Coffee Machines

Human Resources Plan

• Outsourced Hiring Process

• Modeling Agency

• Strict Uniform Policy

Financial Plan

• Break-even analysis:• FC=380,369.69, VC per unit (coffee)= .35 SP=

3.50• BEP= 380,369.69/(3.50-.35)=120,752.28

Assumptions: FY2014

Partners Initial Investments $60,000

Debt Financing Loan @ 5% Interest Over 60 months $240,000

Total Amount Received $300,000

Financial Plan: Sales Forecast

Income Statement

Balance Sheet

Cash Flows

Assessment of Risks

• Uniform Policies

• Gender Discrimination

• Coffee Inspection

• Contingency Plans

The Mud House

Great coffee + eye-catching uniforms + local entertainment =THE MUD HOUSE

EXPERIENCE

Questions?