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    Management School and Economics

    Honours

    Entrepreneurship and Small Firms

    Assessment:

    Given the large increase of self-employed women since the 1970s, are women

    really disadvantaged when it comes to starting a business?

    Written by Asta Young-Smith

    Matriculation number: s0566397

    Date: 12/03/08

    Tutor: Professor Peter Rosa

    Word count; 2492

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    Introduction

    Taking that first step to becoming your own boss requires courage and confidence in your

    own abilities, and for women it can be even more daunting as the business world still

    dominated by men. However, the world of employment has changed dramatically since the

    1970s and there is the large increase of self-employed women who are now achieving a

    successful breakthrough into the business world. This essay is going to assess the issues that

    women are faced with, when it comes to starting a business. It will be done by providing an

    overview of the most common reasons of starting a business, then exploring the financing of

    female owned business and the use of networks in the management of female owned firms,

    and also discusses the overall performance of female owned firms and analyse whether or not

    women are disadvantaged when it comes to starting their own business.

    The most common reason for starting a business is independence or wanting to be ones own

    boss. Other personal reasons are: to achieve job satisfaction; wanting a flexible lifestyle; the

    personal challenge; a need for personal development; the need for approval; wanting

    autonomy and use existing experience and knowledge (Birley and Westhead, 1994; Kuratko

    el al., 1997). All of these reasons are personal and have very little or no financial motivations

    attached to them. The most common financial reasons would be: the need for money and

    financial security. Most probably, the need for money would actually be to make more money

    than the person was currently making. However, Gray (1993, p. 149) states the desire to be

    independent is apparently a far stronger drive than financial considerations.

    In the past, men were more inclined to become owners of small business because of financialconsiderations and were more likely to be pulled into their business ventures. On the other

    hand, women were more likely to become owners of small business because of lifestyle

    issues and were more likely to be pushed into self-employment. Also for women an

    additional factor was to be able to better balance work and family.1 Prior to the mid 1980s,

    the contribution women made to the small firms sector either as business owners in their own

    right, or more commonly as providers of labour to family owned firms. Research suggest that

    women are propelled into home-based employment because of the additional time that can be

    devoted to family and for adjusting their work efforts to meet their house holds needs for

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    productivity and income (Hundley, 2000)2. Some research indicates that a major motivator

    for women to work from home, whether as a worker for a business owner, is the potential to

    combine domestic responsibilities with an income earning status. However, very often

    women do underestimate the financial and emotional costs that are involved of starting and

    sustaining a business.

    Almost all new businesses require investment to purchase the goods and services to create

    infrastructure of a new business and to provide some sort of capital to cover enterprise cost

    and personal drawings. Sometimes expenses may exceed income for long periods, generating

    need for pattern of finance sequencing (Mason and Harrison, 2003). The survey which was

    structured to represent the UK small business population, Fraser (2004)3 noted that mean

    investment during business start-up is 71,000 and median investment is 15,000.4

    These

    figures reflect a wide variety of finance required for starting a business in the UK and that

    significant investment is necessary. For a women entrepreneur who lacks experience in

    executive management, has had limited financial responsibilities, and proposes a non-

    proprietary product, the task of persuading a loan officer to lend start-up capital is not an easy

    one. As a result, woman must often have her husband cosign a note, seek a co-owner, or use

    personal assets or savings. Many women entrepreneurs feel strongly that they have been

    discriminated against in this financial area.(S. Carter & D. Jones-Evans, 2006, p.181).Theconsequence of undercapitalization during formation of the business can lead to the

    underperformance during the life of the business. However, it doesnt mean that all self-

    employed women are going to fail, but that gendered characterization will hinder the full

    realization of business potential.

    Over the past 15 years there have been a number of studies carried out to investigate the

    effect of gender on bank lending, but evidence of gender discrimination are inconclusive. A

    number of studies showed, that gender-based differences in finance usage were due to

    structural differences between male and female owned businesses. Haines el al. (1999)5 in his

    study found differences between women and men entrepreneurs, like low sales level and

    liabilities, lower levels of salary and drawings, to be a product of business size, age, and

    sector. However, there is no direct evidence of gender discrimination and researchers were

    left to suggest of various patterns of finance usage that may exist and could be explained by

    the practises of individual lending officers or through the use of application procedures that

    inadvertently disadvantage women business owners. (S. Carter & D. Jones-Evans, 2006,

    p.185). Fay and William (1993)6 in their study found that when bank loan officers were

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    presented by identical loan application where some were from male and others were from

    female applicants, gender-based differences were found when applicant was described as

    high school educated, but not when university educated. This led to the conclusion, that some

    loan officers do use differing evaluative criteria for women and men applicants, and such

    evaluative criteria could act to female disadvantage. However, Coleman (2000)7 suggests that

    women are less likely to use bank for start-up capital, as their business size on average is

    lower than mens. He also concluded that bankers discriminate on the basis of firm size,

    preferring to lend to larger and, one would assume, more established firms. This preference

    may put women at a disadvantage given that they are half the size of men-owned firms on

    average (S. Carter & D. Jones-Evans, 2006, p.185).

    Despite the emphasis of evidence pointing towards gender discrimination, there is an

    increasing recognition of women entrepreneurs, who represent a new market for banks, and it

    would be unwise for banks to exclude this rising market. Bank of Scotland Business Banking

    has a programme dedicated to encouraging and supporting women in business. As part of

    this initiative, the bank is committed to tackling the issues women face, such as concerns over

    the risks attached to borrowing money and using personal sources of finance or credit cards

    to start a business, which are repeatedly highlighted by external research as specific to

    women in business8

    The use of networks in the management of small firms is another area where research has

    been carried out by a number of researchers around the world, who wanted to explore the

    relationship between networks and how they are useful for small businesses. Research

    suggest that the role of networks is quite important in the survival and success of individual

    business, and in the way networks are created and used has an influence on various aspects of

    the management process; for example, enabling improved access to finance and the

    development of strong relationships with financial officers. Some researchers suggested that

    gender differences may exist both in the types of networks in which owners are embedded

    and their use of these networks for business purpose.9 For example, in USA Aldrich et al.

    (1989)10 suggest that women networks differ significantly from men ones regarding activity

    levels, density and with whom they network. However, similar research that was carried out

    in UK found very few gender differences in these respects. Another study that was done by

    Moult (2000)11, suggest that women and men are more likely to network with people of their

    own gender whereas Aldrich et al. (1989) argue that while the networks of women are not as

    widespread as those of men, the networks tend to be mostly of men.

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    These different findings suggest that women do face particular challenges, when establishing

    and accessing networks, even if considering that women are more likely to have stronger

    interpersonal and communication skills, which should help them with networking. Wilkinson,

    (2001)12 believes, that deep-rooted and institutionalised social structure, that preventing

    women from networking. As Brush (1997, p. 22)13 concluded, women are less welcome in

    social networks and are left out of those loops, meaning they do not have access to as much

    information. So a social structure and the way that women socialise influence the human and

    social capital endowments with which they start their businesses. However, there is not

    enough empirical evidence about the networks that women business owners are associated

    with and what kind of use they get from these networks which leaves researchers with

    restricted explanation which may account for gender differences in business owner networks.

    Maybe the explanation for this would be that historically, small business research has defined

    womens experiences in relation to those of men. Consequently, what is known about

    business owner networks has been shaped by the perceptions and experiences of male

    business owners.14Further research is needed to fully understand if women are

    disadvantaged or not when it comes to networking.

    The performance of small businesses, which is their ability to contribute to employment and

    wealth creation through business start-up, survival and growth, is an important policy andacademic debate (S. Carter & D. Jones-Evans, 2006, p.186).However, very little in-depth

    research has been carried out on the issue of gender and business performance. The few

    studies that have been performed in finding out the issues of gender and performance, found

    that women create more stable businesses than the male ones, although the sale turnover for

    women would be lower than for males. Study done by Fischer (1993) found that womens

    enterprises would perform less well on measures like sale, employment and growth. On the

    other hand, Rosa et al.s (1996) from his study outlined four different measures for analysing

    performance of businesses by gender:

    1) Primary performance measures (number of employees, growth in employees, sales

    turnover, value of capital assets)

    2) Proxy performance measures (geographical range of markets, VAT registration)

    3) Subjective measures (including the ability of the business to meet business and

    domestic needs)

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    4) Entrepreneurial performance measures (the desire for growth, the ownership of

    multiple businesses).15

    The results of primary performance showed that womens owned firms employed fewer

    core staff, and grown as little as 20 employees after 12 months in business, also turnover

    was valued at lower level than male owned businesses. The analysis of proxy

    performance measures showed that women owned businesses were more likely to serve

    local markets, although gender differences in export sales were non-significant.

    Subjective measures of performance, women were less optimistic than men about

    expectation of future business success, and were less likely to believe that their business

    created enough income to meet domestic needs. The entrepreneurial performance measure

    showed clear sex differences. Men were more likely to own other businesses and had

    strong growth ambitions.

    This study did find some sex differences, however, women have only recently emerged as

    entrepreneurial group, therefore a more sophisticated interpretation study is maybe

    needed than simply attributing differences to gender alone. On the whole studies suggest

    that determinants of performance are similar by gender.

    Conclusion

    This essay shown, that the biggest hurdle for women in starting a business is; raising the

    start-up capital, relationship with lenders and networking. But further research is needed

    to demonstrate if women are disadvantaged in starting a business or not, although many

    studies that had been undertaken previously by various researches showed that women are

    being disadvantaged mostly in finance sector. However, Bank of Scotland is dedicated to

    encouraging and supporting women in business, which is contradicts the findings of the

    researches. The Prime Minister Gordon Brown is behind the concept of encouraging more

    women into business ownership too. In his message to the Enterprising Women

    conference in 2007, Gordon Brown said: From ethical product to innovative solutions

    women are increasingly generating more and more of the ideas that are creating new

    wealth and changing the face of the economy. And this is something we should celebrate

    and encourage. But while we have come a long way we still have a long way to go. The

    Government is committed to helping women succeed in business, and I am optimistic that

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    together we can continue the process of transforming our country and increase the rates of

    female entrepreneurship16

    References

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    1 Elizabeth A. Walker, Beverley J. Webster, 2007,Gender, age and self-employment: some things

    change, some stay the same, Women in Management Review; Volume: 22, Issue: 2; Research

    Paper.

    2 Hundley, G. (2000), Male/female earnings differences in self-employment: the effects of

    marriage, children and the household division of labour, Industrial and Labour Relations Review,

    Vol.54, No. 1, pp. 95-114.

    3 Fraser, S. (2004), Finance for Small and Medium-Sized Enterprises: A Report of the 2004 UK

    Survey of SME Finance, Warwick University, Coventry.

    4 Rouse, J., Jayawarna, D. (2006), The financing of disadvantaged entrepreneurs: Are enterprise

    programmes overcoming the finance gap? International Journal of Entrepreneurial Behaviour &

    Research. Volume 12; Issue 6; pp. 380-400.

    5 Haines, G.H., Orser, B. J. and Riding, A. L. (1999), Myths and Realities: An Empirical Study of

    Banks and Gender of Small Business Clients, Canadian Journal of Administrative Sciences, 16(4):

    291-307

    6 Fay, M. and Williams, L. (1993), Gender Bias and the Availability of Business Loans, Journal of

    Business Venturing, Vol.8; Issue 4, pp. 363-76

    7 Coleman, S. (2000), Access to Capital and Terms of Credit: A Comparison of Men and Women

    Owned Small Business,Journal of Small Business Management, 38(3); pp. 49

    8http://www.bankofscotlandbusiness.co.uk/womeninbusiness/pdfs/survey.pdf cited 3/3/2008

    9 Neergaard, H., Shaw, E., Carter, S. (2005), The Impact of Gender, Social Capital and Networks on

    Business Ownership: a research agenda, International Journal of Entrepreneurial Behaviour &

    Research, Vol.11, Issue 5, pp. 338

    10 Aldrich, H., Reese, P.R., Dubini, P. (1989), Women on Verge of a Breakthrough: networking

    among entrepreneurs in the United States and Italy, Entrepreneurship and RegionalDevelopment, Vol.1, No.4, pp. 339-356.

    11 Moult, S. (2000), Is Gender the key issue? A study of female entrepreneurs in Grampian,

    Proceedings, Small Business and Enterprise Development Conference, European Research Press,

    Amsterdam.

    12 Wilkinson, H. (2001), Dot Bombshell: Women E-quality and the New Economy, The Industrial

    Society, London

    13 Brush, C. (1997), Womens Entrepreneurship, Proceedings of the OECD Conference on Women

    Entrepreneurs in Small and Medium Enterprises, OECD, Paris.

    14 Neergaard, H., Shaw, E., Carter, S. (2005), The Impact of Gender, Social Capital and Networks

    on Business Ownership: a research agenda, International Journal of Entrepreneurial Behaviour &

    Research, Vol.11, Issue 5, pp. 339

    15 Rosa, P., Carter, S., Hamilton, D. (1996), Gender as a determinant of small business

    performance: insight from a British study, Small business Economics, Vol.8, pp.463-478

    http://www.bankofscotlandbusiness.co.uk/womeninbusiness/pdfs/survey.pdfhttp://www.bankofscotlandbusiness.co.uk/womeninbusiness/pdfs/survey.pdfhttp://www.bankofscotlandbusiness.co.uk/womeninbusiness/pdfs/survey.pdf
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    16http://www.ytko.com/images/pages/110/ew_report_executive_summary.pdf cited 20/2/08

    Bibliography

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    http://www.ytko.com/images/pages/110/ew_report_executive_summary.pdf%20cited%2020/2/08http://www.ytko.com/images/pages/110/ew_report_executive_summary.pdf%20cited%2020/2/08