Enterprise ThinkingFinal Presentation

AZFall 2010

David Goldsmith

Alliances

Forms of Alliances

Alliance Type Duration ResourcesAd Hoc Short Term Low Resources

Consortium Long Term Low Resources

Project Joint Venture Short Term Medium Resources

Joint Venture Long Term High Resources

Mergers Long Term High Resources

Acquisitions Long Term High Resources

Form Project Joint Venture Project Joint Venture

Duration 1 Year 1 Year

Risk Low Risk Low Risk

Ally Samsung Citibank

Objectives Increase sales via new channel Increase customer spend

Financials Equal marketing cost sharing Equal marketing cost sharing

Human Resources 1 dedicated resource 1 dedicated resource

Controls Production of marketing materials

Distribution of Products

Distribution of marketing materials

Order Winners

Unique and Distinguishing attributes that prompts consumers to buy from one organization instead

of from its competitors.

• 0% interest for 12 months• Free Home Delivery• Free Installation• Free Gift• Free Accessories• Extended Warranty

Product

CPM ChartActivity Designation Predecessor Time (weeks)

MOU A - 2

Product Development

B A 1

Approval – US C B 1

Approval – Bank D B 1

Designing E C, D 2

Approval – US F E 1

Approval – Bank G E 2

Production H F, G 1

Critical Path

A(2) B(1)

C(1)

D(1)

E(2)

F(1)

G(2)

H(1)

Critical Path

A(2) B(1)

C(1)

D(1)

E(2)

F(1)

G(2)

H(1)

Total 2 + 1 + 1 + 2 + 2 + 1 = 9 weeks

Critical Path

A(2) B(1)

C(1)

D(1)

E(2)

F(1)

G(2)

H(1)

ES=0EF=2

LS=0LF=2

LS=2LF=3

LS=4LF=6

LS=3LF=4

LS=3LF=4

LS=6LF=8

LS=7LF=8

LS=8LF=9

ES=2EF=3

ES=3EF=4

ES=3EF=4

ES=4EF=6

ES=6EF=7

ES=6EF=8

ES=8EF=9

Slack time

Starting a New Business

Challenge: The demand for marketing services is on the decline due

to recession.

Opportunity: Small and medium sized retailers are seeking to

automate their systems thus creating a need for customer loyalty programs.

DESIRED OUTCOME

STRATEGY

STRATEGY OF TACTICS

EXECUTION

TACTICS

Strategizing using CST

- Call Centers- Software

House- SMS Marketing- Retailing- ServicesX

Creating solutions for SME retailers

Being cost efficient than competition

Develop own software using

minimal resources

Fully prepared with solution & service for

clients

Focus on conversion

and on growing retailers

Forecasting Markers

• A tendency in a particular direction.Trends

• Are repetitive activities, characteristics or occurrences.Pattern

• A repeated occurrence that happens over a period of time and usually at regular intervals.

Cycles

Trends in the Market

• Small and Medium retailers opting for automation of their processes

• Acquiring Customer Loyalty capitalizing on the systems in use will be an order winner in the market.

Forecasting Orientation

Retro CurrentForward

Past PastPast

Today TodayToday

Future FutureFuture

- Defensive Orientation

- Strategy & Thinking aimed at the past

- Offer me-too products

- Have outdated equipment & Technologies

- Confused Orientation

- Struggling to maintain focus between present & future

- Offensive Orientation

- Design products, processes & ideas which distances them from the competition

- They are the industry leader who forge the future

Forecasting Orientation

Forward

Past Today Future

Retro CurrentForward

Past PastPast

Today TodayToday

Future FutureFuture

Forecasting Horizon Marker

Past

Today

Future

3 Mo.

Dev.

6 Mo.

SaleCustom.

7 Mo.

19 Mo.

Service.

38 Mo.

Future Outlook using 2

as factor

Forecasted Winnersare Projected winners that we anticipate are needed to edge out competitors and win in the future.

• Proprietry software• Magnetic Stripe Technology • Using already established POS networks • Less expensive customization

Economics of Thinking

PartnersThinking on what

to start and spending time on

research & forecasting

ConsultationMeeting people in IT & Retail sector

to get their feedbacks

DevelopmentMaking our own

software and launching a

prototype for clients

SalesSelling the product by

showing the prototype to

clients

Costs

Time

CustomizingTailoring the

products as per the clients needs

Pentality Model

CompetitorsWhat advancements are they doing and how can they effect our business in the future

GlobalFocusing on the emerging technologies and can they be best utilized by us

ClientsWhat are our clients thinking, how are they planning to expand business and how can we contribute

YOU / USWhere do we see ourselves as an

emerging tech firm

Comments & Feedback