Enterprise Florida

Board of Directors Meeting

February 2, 2017

Welcome & Roll Call Alan Becker, Vice Chair

Founding Shareholder,

Becker & Poliakoff, P.A.

Passing of the Gavel Governor Rick Scott

Chairman’s Report Governor Rick Scott

Job Creator Awards Governor Rick Scott

Job Creator Awards

• Brian D’Isernia, Jr., Project Manager

• Lisa Barnes, Special Projects

Manager

9

Job Creator Awards

• Nathan Rosenstein, Marketing Director

Job Creator Awards

• Gordon Smith, Executive Director & COO

• Kurt Kamperman, Chief Executive of Community

Tennis & USTA National Campus

Approval of Minutes Stan Connally, Vice Chair

Chairman, President & CEO

Gulf Power Company

Action Items Stan Connally, Vice Chair

Chairman, President & CEO

Gulf Power Company

President and CEO Report Chris Hart IV

President & CEO,

Enterprise Florida

Transparency, Accountability &

Fiscal Responsibility

• Competency

• Integrity

• Stewardship

Vision

Florida will be the leading economy for increasingly

better opportunities for prosperity in every Florida

community and for all Floridians.

EFI: Economic Update Cissy Proctor, Executive Director

February 2, 2017

17

Released January 20, 2017

Released January 20, 2017

18

Registered Nurses Retail Salespersons

Retail Sales Supervisors Heavy and Tractor-Trailer Truck Drivers

Customer Service Representatives Food Preparation and Serving Supervisors

Office and Administrative Support Supervisors Maintenance and Repair Workers

Computer User Support Specialists Medical and Health Services Managers

Computer Systems Analysts Network and Computer Systems Administrators

Accountants Software Developers, Applications

19

Released January 4, 2017 = STEM occupations

20

Released January 20, 2017

Released January 4, 2017

21

$135,000

$150,000

$170,000 $176,000

$199,990

$220,000

$0

$50,000

$100,000

$150,000

$200,000

$250,000

2011 2012

2013 2014

2015 2016

Released January 20, 2017

22

Job Growth Since 2010

13.4%

Labor Force Since 2010

3.9%

GDP Growth

2.6%

Job Growth Since 2010

20.7%

Labor Force Since 2010

7.2%

GDP Growth

4.0%

Florida U.S.

8

January 20, 2017

Business Development Update Brett Couch Senior Executive Vice President Regional President – East Region, Regions Bank Paul Marttila Senior Vice President Business Development, Enterprise Florida

BD Services

• Serve as a one-stop point of contact for companies

considering multiple Florida communities

• Conduct real estate searches

• Explain and facilitate access to financial incentive programs

• Provide workforce/talent supply data

• Manage client visits, including all logistics associated with

multi-community visits

• Provide business tax information

• Facilitate college/university research and/or research park

connections

• Liaise with state agencies and a statewide network of local EDOs

and regional partners, utilities and other stakeholders

25

Fiscal Year 2016-17 YTD Results

0

50

100

150

200

250

300

Total New Leads New Projects Opened Total Projects Landed

Fiscal Year 2016-17 YTD Results

0

5,000

10,000

15,000

20,000

25,000

Total Jobs Fiscal Year Goals

Fiscal Year 2016-17 YTD Results

$1,400,000,000

$1,450,000,000

$1,500,000,000

$1,550,000,000

$1,600,000,000

$1,650,000,000

$1,700,000,000

$1,750,000,000

$1,800,000,000

$1,850,000,000

Capital Investment Fiscal Year Goals

Fiscal Year 2016-17 YTD Results

0

20

40

60

80

100

120

140

160

Projects Referred Fiscal Year Goals

BD: New Operating Structure

Per (consultant) David Wilkins’ report, EFI working group

recommendations and EFI Board approval, BD is operating with

a new model. Some major elements:

• Principally organized by industry sector, with emphasis on

Advanced Manufacturing, Aviation/Aerospace/Defense,

Financial Services, and IT. Also, BD has:

• Regional liaisons, one for each of FL’s eight regions

• Functional leaders for Industry Outreach, Training, Rural Outreach,

Strategic Sites Initiative, and Mentoring

• Competitive Intelligence & Research Team (for EFI and EDOs

statewide), which includes a F/T financial programs expert to

streamline incentives handling process

30

Select Q1-Q2 Industry Outreach Results

• Exhibited

• Attended

46 Meetings

3 Leads

45 Meetings

3 Leads

16 Meetings

April 25-27, 2017

• Enterprise Florida’s first time ever hosting a Florida Pavilion

• 16 Booths for Companies and Partners

• Over 750 exhibitors and 13,000 attendees

New Initiative – Domestic Trade Show

Key Wins

240 Jobs Distribution

Ocala

140 Jobs Manufacturing

Tampa

40 Jobs Manufacturing

Jacksonville

Small Business Win

12 Jobs Manufacturing

Clearwater

140 Jobs Manufacturing

Tampa

1500 Jobs Distribution

Jacksonville

Select Upcoming Industry Outreach

Events

Miami International Boat Show

Shared Services Outsourcing Week (Orlando)

Paris Air Show

MIPIM (Cannes, France)

MRO Americas (Orlando)

Select USA (D.C.)

Medica (Germany)

Team Florida Marketing Update Eric Silagy President and Chief Executive Officer Florida Power & Light Company Joe Hice Senior Vice President & Chief Marketing Officer, Enterprise Florida

Welcome to Day 369

• Big Week for Enterprise Florida and

our Team Florida Partners

• The Florida – The Future is Here

brand campaign is 444 million

impressions old

• Or, in other words, the campaign is

One Year Old!

Celebrating our First Birthday

With more than

444 million media impressions

• Online & Print Advertising 304,254,000

• Airport & Highway Billboards 90,723,000

• Social Media 16,983,000

• Public Relations 9,300,000

• Mashable & TED 13,297,000

• Digital & Broadcast Radio 10,166,000

• Special Event Guests 584

TOTAL IMPRESSIONS 444,127,457

Lets talk impressions

• What are they – Number of times your message

has been viewed

• Why are they important – We are all overloaded

with information. Before we even start paying

attention, you have to see something six times

• Differentiation is Key – In the way we deliver our

messages, in the look & feel we seek to create

• Is the Boundless campaign working

5

Boundless Campaign Digital Ads

42

Is the Boundless campaign working?

• It certainly is in terms of impressions

• While its very early in the game, several recent

“Brand Lift” studies indicate we’re moving the

needle

• Kiplinger

• Inc.

• Nasdaq

• The Wall Street Journal

Brand Lift Summary

44

• Studies found that after being exposed to our Boundless

creative, our audience was universally more likely to:

• Determine Florida as a state known for being the

friendliest to businesses that are relocating, expanding,

or starting

• Recommend or consider Florida if they were looking to

relocate, expand, or start their business

• Recall our “Florida-The Future is Here” brand

This is a Team effort

• Our regional and national activities are now supported by a

local Co-Op Marketing & Communications initiative that was

just introduced

• Share the costs

• Advertising

• Collateral Materials

• Photography & Video Assets

• Public Relations Initiatives

• Special Events

•

Co-Op Marketing Program

• Strong participation across the state

• 27 local campaigns from our rural partners

and the three RAOs & Rural Counties

• 12 local campaigns from Team Florida

Partners

We can’t stop now

• One year into the campaign and we’re off to a fantastic start

• 444 million impressions

• 3,000 marketing & communications inquiries generated

• We will launch our first digital Lead/Nurture program next month

• Turn those 1.3 million browsers who have visited our website into 1.3 million inquiries our Business Development team can track and develop

Thank you for your support!

Because of you,

all of this is possible!

International Trade & Development Update Brian Curtin President and CEO, BRPH Manny Mencia Senior Vice President International Trade & Development, Enterprise Florida

Florida Trade Update

• Florida’s total merchandise trade through November 2016

was down by -3.7%

• Origin exports declined by 4.6%, while imports remained steady

with a 1.3% gain

• Exports to Brazil and Colombia saw the largest declines by value

($2.2 billion)

• Best Performers among our export markets: Chile, Germany and

Paraguay

• Strongest export sectors: Aviation & Aerospace (8.5%) and

Medical Equipment (8.0%)

The Global Context

• Strong U.S. dollar pressuring exports and FDI

• Weak Latin American economies due to fall of commodity prices

• Continued anemic growth in the Eurozone (Brexit)

• Geopolitical instability around the world

• Silver Lining: Gradual improvement in Latin American economic

performance expected later in 2017 & 2018

International Trade & Development

• Despite challenges ITD on track to meet Performance Measures

• Unique Companies Assisted: 1,440 (70%)

• Total Export Sales: $339.2 million (50%)

• Total Number of Export Sales: 191

• Overseas and In-State Events Conducted: 14

• Event Participants: 218 companies

Division Performance Results – First Two Quarters

FY 2016-2017

International Trade & Development

Upcoming Overseas Trade Events

Arab Health (01/17)

Trade Mission to South Africa (02/17)

Dubai International Boat Show (02/17)

CeBIT (03/17)

Trade Mission to Argentina (04/17)

Paris Air Show 2017 (06/17)

Korea Consumer Products Fair (06/17)

Above is just a sample of upcoming events.

Panel Discussion: Site Selectors Stan Connally, Vice-Chair

Chairman, President and CEO,

Gulf Power Company

8

Panel Discussion

Win Williamson, CPA

Senior Manager

National Tax – Credits & Incentives

Services,

Ernst & Young LLP

Allea Newbold

Principal,

Ryan

Jeff Troan

Principal,

Hickey & Associates

Public Comment Stan Connally, Vice-Chair

Chairman, President and CEO,

Gulf Power Company

8

Thank You to our Meeting Sponsors:

Thank You to our Investors:

Closing Remarks & Adjournment Governor Rick Scott

SAVE THE DATE!

Next Meeting: June 1-2

Location TBD

ENTERPRISEFLORIDA.COM