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c. Discuss the major factors aecting the market growth(e.g

industry trends, socio economic trend and government policy)

Market growths are based on many factors. One of them is the expanding

green industry that has emerged to be the leading trend nowadays. Most of

the products available in the market now are eco-friendly and green basedproduct and they imposed no harm to consumer and environment. Secondly

is socio-economic trend. The uncertain growth in the economy has aected

the way people run and doing their business. The marketing ways has

changed a lot if compared to the old days where newspaper and television

were the main source. Social media like whatsapp instagram and facebook

have been the new platforms to introduce and sell their product as they are

cost eective and can be done faster. !nother factor is the government

policy at the present. The policy that emphasi"e on making pro#t while

having negligible impact on environment has urged manufacturing

companies to adopt sustainable practices throughout their operation.

4.3. ompetition and competitive edges !dges

a. "ake arealistic assessment of the strength and weakness of

competitors

ompetitiors #trength $eakness$ederlite Sdn %hd • !vailable in many

si"e

• Made from strong

material

• &xpensive

• 'nattractive color

• (eavy and

di)cult to

manage

Mapo *ndustries Sdn

%hd

• !vailable with

wheel

• +ightweight

• !vailable in many

colour

• +imited si"es

• &xpensive

• ,annot withstand

heavy loads

%right ancar Sdn %hd • Made from strong

material

• ,an withstand

heavy loads

• +imited si"es

• +imited color

• &xpensive

• Only oer steel

bin or dustbin


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%. ompare competing and su%stitute products or servis on the

%asis of market share, &uality, price, performance, delivery, timing,service, warranty and other pertinent features

The characteristic of our

product

Our product Stated competitors

uality • ,omes in various

si"es

•

,ontain manycompartments

• !ble to compress

and optimi"e the

space of the bin

• !ble to absorb

smell

• The product

produced does not

oer the same/ualities and

cover all the

aspects like we

did. They mostly

focus on the

external features


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• +ightweight

• ,omes in various

colors

• Strong durability

• &co-friendly

• Sold at aordable

price

such as the

material and the

design of the bin

0elivery and timing • The date for delivery

will be as speci#ed

in the order made by

customer.

• The minimum

delivery time is 1days.

• 2e will give notice to

customer of any

likely delay in

delivery of which it

becomes aware and

shall provide

customer with

prompt and

reasonable notice of

the re-scheduled

delivery date

• *f our company is

late with any

delivery of our

products customer

will be given the

right to cancel the

order for suchproducts at any time

before delivery of

relevant products is

eected

• The delivery

system are not

that eective.

Most of them take

too many days

before the productcan be delivered

to customer safely


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Service and warranties • ,orrespond strictly

with any and all

representations

descriptions

advertisements

brochures

drawings

speci#cations and

samples made or

given by our

company or our

agent

• 3eplace the

defective roducts

with roducts inaccordance with

the warranty set

out by our

company as soon

as possible

without any

additional cost

• 3epair the

defective products

without any

additional cost

imposed on

customer

• The product sold is

not the same to

what is featuring

in the brochure

• $ail to replace the

defective product

eectively and

immediately

c. ompare the fundamental value that is added or created %y your

product or service in term of economic %ene't to the customers and

competitors

Our company will always maintain our production cost. 2e will get all the

needed material with lower price from our supplier. Thus our company can

sell this bin with reasonable price to customer. *n return the customer is able

to aord a good dustbin with the price that they can aord. *t will also trigger


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our competitors to create their dustbin with the same /uality and standard

thus it will create a healthy competition between companies.

d. Discuss the current advantages and disadvantages of these

product or servise and say why they are not meeting customers

need

The old dustbin is a large steel waste receptacle. *t is di)cult to manage all

the rubbish thrown in it. There is not enough space and safety being

provided and it can provoke the risk of in4ury through lifting or from sharp or

possibly contaminated ob4ects in garbage bags. 2e redesigned the ordinary

dustbin to odorless and separated trash compartment that users can throw

rubbish either it is wet or dry. This dustbin is a detachable dustbin in which it

can also be separated into compartments that determine what materials can

be inserted into the bin before it is collected by garbage truck. %esides we

also reduce the risked in4ury through a dynamic design for maximumstiness and mechanical strength.

4.4 !stimated "arket #hare and #ales

a. ased on your assessment of the advantages of your product or

service, the market sie and trends, customer, competitor and their

products, estimate the share of the share of the market and the

sales in units and ringgit that you will ac&uire in each of the ne*t

three years . +emem%er to show assumptions used

roduct5service Market Share and Sales 6ear

789: 789; 789<Market share=>? @8> :8> ;8> Total sales in

units

Total sales in 3M

3M:88 888 3M9888 888 3M7888 888

4. "arketing #trategy

a. -verall marketing strategy. Descri%e the speci'c marketing

philosophy and strategy of the company, given the value chain and

chanel of distri%ution in the target market. nclude for e*ample, a

discussion of the types of customer groups that your are targeting

for initial intensive selling eort those that you are targeting for

later selling eort


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Overall marketing strategy. 0escribe the speci#c marketing philosophy and

strategy of the company given the value chain and chanel of distribution in

the target market. *nclude for example and discussion of the types of

customer groups that you are targeting for initial intensive selling eort

!mong the strategy that we will adopt upon the initial selling of our product

one of them is dierentiation strategy. 2e will promote the uni/ueness of

our product such as our design color and si"e and also the special value

added to it if compare to our competitors. 2e will also adopt the low cost

strategy because we want to maintain our production costs. *t can be done

by negotiating with the supplier upon the material they supply to

manufacture the dustbin. !nother strategy that we like to include is rapid

response strategy. *t is done by always stay up-to-date about the

customer needs and wants. 3egarding our target customer upon the initial

intensive selling we will focus on those at the new housing area considering

the fact that it is important to have a place where they can throw therubbish and unnecessary thing . *t is also done with the purpose to inculcate

the awareness among people of that particular residential area about the

important of cleanliness. $or the latter we will focus on selling our product to

school companies or those that still used conventional or ordinary dustbin

%. /ricing. Discuss the pricing strategy, including the prices to %e

charged for your product and service and compare your policy with

those of your major competitors

Our pricing strategy will vary with time. *n the beginning we will try doskimming or creaming #rst. *t is done to reimburse the cost of our

investment and target the early adopters of our product. The dustbin is sold

at higher price as the customers at that time have lower price-sensitivity. The

high low pricing then will be adopted where our product will be sold slightly

higher than our competitors but through promotions advertisement and

coupons lower prices will be oered to our customers. The starting price for

the dustbin will be 3M7:8 per dustbin. *t is reasonably fair considering what

the dustbin can oer. *f compare to our ma4or competitor our strategy

proved to be very dierent from them. !ll of the company as stated earlier

happened to oer expensive price if not cheaper but with relatively lowfeatures oered.

c. #ales tactic. Descri%e the method(e.g own sales force, sales

representatives, direct mail, or distri%ution) that will %e used to

make sales and distri%ute the product or service


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Several tactics will be adopted to introduce our product. $irst we are going to

do it through own sales force. !dditional training or perhaps a revamped

compensation package will be given to sta involved to increase the selling

of the product. 0irect mailing or distributing method will also be used where

there will be selected customer or sales prospects of marketing activities and

events such as the launch of a new product or a trade fair.

d. #ervice and warranty policy. f your company will oer product

that will re&uire service, warranties or training, indicate the

importance of these to customers purchasing decisions and discuss

your method of handling services0 also, highlight the kind and term

of any warranties to %e oered, whether service will %e handled %y

company service people, agencies, dealers and distri%utors or

return i to the factory

$or the service and warranty policy of our company we correspond strictlywith any and all representations descriptions advertisements brochures

drawings speci#cations and samples made or given by our company or our

agent. Our agent or distributor will also be given the training on the matter

handling the service and warranty that was set up by our company. 2e will

aso replace the defective products with products in accordance with the

warranty set out by our company as soon as possible without any additional

cost. *n addition to that if there is any existence of the defective product we

will repair that products without any additional cost imposed on customer.

The information on the usage of our product will be given to customer uponthe purchasing of the product itself. *f there is any traces of damage or the

product cannot function well our customers are welcome to return the

product to the agencies or o)cial dealers and distributor before it can be

sent to our company for further action

e. 1dvertising and promotion. Descri%e the approaches the company

will use to %ring its product or service to the attention of

prospective %uyers

$or the advertising and promotion we will promote and advertise our

product through radio television newspaper A maga"ine. !ll the information

regarding the product will be shown. The product will aso be promoted home-

to-home A o)ce-to-o)ce through our agent. 2e will choose supermarket

that have many customers and try to promote them during weekend

considering there are more customers at that time especially our prospective

buyer such as the housewife construction companies that devoted on the


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development of housing system using green concept of technology and other

environmental agencies. 2e will approach them and try to convince them on

the specialties of our product like allocating our dustbin to be used by their

company for a certain period and working closely with environmental

agencies like recycling companies by assisting them with their program.

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