ENT Administration & Marketing Plan

8/18/2019 ENT Administration & Marketing Plan

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ADMINISTRATION PLAN

2.0 INTRODUCTION TO THE ORGANIZATION

Administration plan is first step of business to become more developed and expounded

in the future. It is important in every business. The effectiveness of Gypsophilla Florist is

based on the administration that has been planned systematically and followed by the proper

planning before the business is established. The important things that have been taken care of

are well organization and effectiveness in administration plan.

everal things that are included in this part are!

"rganization planning

"rganization chart

#umbers of workers

Administration budget

"ffice layout

$emuneration Table

%orker Intensive

&osition' responsibilities and specific task

Vision

It is Gypsophilla Florist to be strength and famous florist shop over the world as a

(uality and fresh )flowers* provider in order to fulfill an increase of market demand for this

favourite florist shop by the year +,+-. Gypsophilla Florist should be promoted to other

countries to our vision that our local favourite florist shop is to meet a satisfying among

foreigners.

Objectie


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/ 0ustly to compensate the employees and owners of Gypsophilla Florist.

+/ 1ontribute to the development and growth of the country2s economy and to increase

the percentage of 3umiputera involves in business

4/ To create productivity among employees

5/ To provide the best (uality of flowers every time in order to attract more customers

!"siness A##$ess

"ur business will be situated at the following address6

GypsophillaFloris'

7,4-'

8ingkaran yed &utra'

9id :alley 1ity'

%ilayah &ersekutuan ;uala 8umpur.

b% Loc&tion P'&n

(E ARE HERE

9id :alley 9egamall

7,4-' 8ingkaran yed &utra' 9id :alley

1ity' 59200 Kuala Lumpur,Wilayah

Persekutuan Kuala Lumpur,


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T)*e o+ !"i'#in, &n# In+$&st$"ct"$e

Among the facilities that are provided at our pro


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O--ICE LAOUT

/i&,e/

1ES

/i&,e/

2.3 ORGANIZATION CHART O- GPSOPHILLA -LORIST


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The style of the organization chart is designed on functional style. The organization structure

on fuctional style is very effective to the company which are need peculiar specialize.

2.2 LIST O- ADMINISTRATION PERSONNELS

SERIES POSITION NO O- PERSONAL

General 9anager

+ "peration 9anager

4 Administration 9anager

5 9arketing 9anager

? Financial 9anager - Trained %orkers +

TOTAL 4

2.5 SCHEDULE O- TAS1 AND RESPONSI!ILITIES

POSITION TAS1 AND RESPONSI!ILITIES

Gene$&' M&n&,e$ 9aking connection and always alert

to customer2s re(uest.

Form the business policies andguidelines.


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9aking decisions and solve all

problem face by Gypsophilla Florist.

@elp the 9arketing 9anager to

promote the products.

Find out more information and do

research about setting up and

operating a flower2s shop

successfully.

$esponsible and liable for all

business risks or any problems

regarding business or workers.

To forecast sales and income.

To administrate the business

structure.

8ay out all plans and ensure that all

things are done according to plans

A#inist$&tion M&n&,e$ >etermine the wages and salaries

received by workers and contribute

the percentage of the salaries to =&F

and "1".

9ake the decisions regarding

administrative tasks and office works.

$esponsible for all mails and

correspondence connected with the

business.

To assist general manager in the

business.

To involve in guiding a new worker

in case of a new recruitment. @elp to achieve the business target by

implementing business ideas and

strategies.

M&$6etin, M&n&,e$ Find other strategies to help increase

sales.

Analyse the strengths and weakness

of competitors.

@andle the advertisement' banners

and signboard placement.


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9ake sure the customer receive good

service.

Able to interact and try to make the

customers to have confidence in our

business.

To analyse the opportunity in the

economy' choose and grab the

opportunity based on the business.

O*e$&tion M&n&,e$ Find and place a suitable pricing for

every flower product sold.

>eal in the buying of flower2s

necessities for the flowers.

$esponsible for the training of new

workers and monitor the


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2.7 SCHEDULE O- REMUNERATION

DESIGNATION NO O-

EMPLOE

E

MONTHL

SALAR

8RM%

EP- 8329%

8RM%

SOCSO

82.:9%

8RM%

TOTAL

General 9anager ,,.,, +,5.,, 54.,, B5.,,

"peration

9anager

4,,.,, ?-.,, 44.,, 5CB.,,

Admin 9anager 4,,.,, ?-.,, 44.,, 5CB.,,

9arketing

9anager

4,,.,, ?-.,, 44.,, 5CB.,,

Financial

9anager

4,,.,, ?-.,, 44.,, 5CB.,,

Trained %orkers + ,,,.,, +,.,, +?.,, 5?.,,

TOTAL 4 4;00.00 ;7

f/ 1A3I#=TFI8=

F"8>=$

g/ A>>ITI"#A8

A11="$I=TOTAL


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+. -URNITURES

a/ 1@AI$

b/ F8"%=$ TA#>

c/ TA38=TOTAL

2.? ADMINISTRATION !UDGET O- GPSOPHILLA -LORIST

TPE -i@e# Asset

Cost

8RM%

Mont') E@*enses

8RM%

e&$') E@*enses

8RM%

-i@e# Asset

8and D 3uilding

Furniture

"ffice =(uipments

$enovation

Mont') E@*enses

alary' =&F' "1"

tationary

9iscellaneous

Telephone 3ill

Ote$ E@*enses

$egistration D

8icenses

>eposit

Insurance D $oad

Tax

"ther =xpenses

MAR1ETING PLAN

5.0 INTRODUCTION


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9arketing is a social and managerial process by which individuals and group obtain what

they need and wants through creating and exchanging products and value with others. It can

be defined as an activity that are carried out systematically to encourage and increase sales of

products or services as long as the activities are in the line with religious and ethical

practices.

9arketing is basically an exchange activity that takes place between a business entity

amd its customers. The customers can conclude individuals' others business entities e.g.

wholesalers and retailers/ and support organizations e.g. banks and government agencies/.

9arketing is a critical activity in any business because it forms the backbone to the total

business effort in achieving a profitable outcome. 1onse(uently' the challenge in any

business is to produce and offer a product that results in profit for the business and' more

importantly' satisfies the target customer.

5.3 PRODUCT OR SERVICE DESCRIPTION

"ur business will be name as HG&"&@I88A F8"$IT2 holding one marketing

concept where our operation' strategy and manufacturing are done regarding customer2s

needs and wants. In the other words' the customer satisfy is a ma


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The target market is defined as the groups of customers that have needs and wants that

can be satisfied by the business through the supply of good and services. It2s important for us

to have a target market to determine our customer needs and wants toward the flowers.

ince our business sell hand7made flower bou(uet that are made from recycle

materials' therefore' our target market is audience that love flowers and audience who have

eco7friendly living lifestyle.

5.5 MAR1ET SIZE

9arket size refers to the total potential purchase of the target market. ince our

products that we sell is rare product from business like us' the market size for our business is

not that big. According to recent calculation' we had been informed that our annual sale is

$9VALUE/. Therefore this is our market size. The table below shows the target market of

our business.

OUTLET EBPECTED PURCHASE

Pe$ )e&$ 8RM%

PERCENTAGE

89%

TOTAL

5.7 MAIN COMPETITORS

In our business operating' there are many competitors that operate a same business like

us. 1ompetitors actually refer to other businesses that offer similar' substitute or an


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alternative products or services to the same target market. %e have to analyse the strengths

and weaknesses of our competitors in term of size' experience and years in business' financial

ability and product line in order to compete together with them.

@ere we have identify some entrepreneurial that operate flower shop business located

on the same area6

. 9ekar 9alaysia

+. 3loomshop Florist

4. %orld &etals

All the above competitors have been long in this business before we entered the

business. Therefore' most probably they have established themselves and have more

experience in facing towards customers. %hat can we do is trying to have a good business

and make the competitors as our activator to succeed in the business.

STRENGHTS O- COMPETITORS


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They have been in the business for a long time before us and make them already have

permanent customers.

They have a large source of capital to expand their market.

They have more experience in operating the business compared to us.

1ustomers know them well and more confident to buy their product.

(EA1NESSES O- COMPETITORS

Their operation management is not systematically.

The price of a bou(uet is not suitable with the (uality of the product selling.

They didn2t take a good care of their product' produce low (uality product.

8ess promotion to spread widely their business.

STRENGHTS O- GPSOPHILLA -LORIST

"ur operating is more systematic to ensure that our newly7made flower bou(uet still

in good condition.

"ur price is suitable with the (uality of our product.

%e care of the (uality of the flowers selling to buyer.

%e always observe the condition of the product.

%e have well in promotion and ensure a good relationship with our customer.

J#evertheless' we have our weakness that we are still new in our business and have less

experience compared to other competitor.

5.: MAR1ET SHARE


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9arket share refers to the estimated potential sales of the business after taking into

consideration of the market size and competitors influences. 3ased on our market size $9

?'B'C5, we can estimate our ?K share of market

The table below shows the market share before and after HG&"&@I88A F8"$IT2

entered market.

N&e o+

Co*&n)

!E-ORE A-TER

S&$e 89% Ao"nt 8RM% S&$e 89% Ao"nt 8RM%

9ekar 9alaysia

3loomshop

Florist

%orld &etals

Gypsophilla

Florist

TOTAL

5.? SALES -ORECAST

ales forecast is expected purchases from the identified target market. Therewill be an increase in our sales every year for our three years forecast seems


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that the high demand for flowers in the market. There is a possibility that the

customer needs a better (uality of flowers and choose us as their new supplier.

The following table shows the forecasted sell for the first three years.

S&'es -o$ec&st +o$ )e&$ 2035 2037 &n# 203: 8RM%

MONTH NO O- UNIT 81G% SELLING PRIZE

8RM>1G%

AMOUNT 8RM%

0anuary 7 February

9arch L April

9ay 7 0une

0uly 7 August

epetember L

"ctober

#ovember 7

>ecember

Tot&' 2035

Tot&' / 2037

Tot&' 203:

In our business' we have a certain period of time to produce our product. "peration of

our productwill take about two month before it will be market. Therefore' we


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5.4 MAR1ETING STRATEGIES

"ur business operating is selling our hand,made eco7friendly flower bou(uet. %e create the

flower bou(uet for selling to the customer that are interested in buying it. Therefore' our

marketing strategy is to make the target customers more confident towards our (uality of

product. In order to achieve our target' we have developed appropriate marketing strategies to

generate the sales from the target market. There are four factors to be considered which are as

follows!

a/ &roduct


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b/ &rice

c/ &lace distribution/

d/ &romotion

&% P$o#"ct.

"ur shop provides a high (uality products' which are from recycle materials' mainly papers.

%e will operate our business carefully to endure that it2s always been satisfy by our

customers. To achieve the standard level of our products' we will make sure that our

operation will operate according to the knowledge we had.

"ur business provides a clean environment inside the shop' which is veryimportant for giving a view to our (uality product. A good (uality of flower bou(uet also

comes from their good and eco7friendly materials.

b% P$icin,.

The price of flowers is fixed based on our agreement with each of the managers. "therwise'

in order to put a price for our product' we are using Hcompetition7based7pricing2 concept and

make a comparison regarding (uality and size of the flower bou(uet. The proper price fixed

by our business is $9VALUE/bou(uet where usually the price fixed by competitors is

$9VALUE/bou(uet.

c% P'&ce>Dist$ib"tion

%e have chosen 9id :alley 1ity as our pro


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An impressive promotion is needed to ensure that our missions are achieved. A step of

promotion should be taken in order to achieve our vision to make everyone known our

potential as a uni(ue flower shop.

&romotions are based on!

ignboard

It2s very important for each business to have a signboard to introduce the business and

let everyone know the location of the pro


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5.< MAR1ETING !UDGET

Re"ne$&tion T&b'e Mont')

POSITION MONTHL

SALAR 8RM%

EP- 329 8RM% SOCSO 2.:9

8RM%

TOTAL 8RM%

9arketing

9anager

List o+ M&$6etin, !"#,et

T)*e -i@e# Asset Cost Mont') E@*enses Ote$ E@*enses


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8RM% 8RM% 8RM%

-i@e# Asset

ignboard

(o$6in, C&*it&'

alary' =&F' "1"

9iscellaneous

Ote$ E@*enses

3usiness 1ard

Documents

ENT Administration & Marketing Plan