SL . NO. Questions Asked Person 1

1

Do you/any of your family

members have acidity

problems? If yes, mention

the acidity problems you

generally face.

Age: 32

Yes.

2After having which type of

food you feel that you are

having acidity problem?

oily, Spicy Food

3Could you please tell me

the brands that you

normally use?

petrocide, pudin hara, ENO

4

Which factors are

considered important while

purchasing of a particular

brand?

i) Past experience with drugs- Yes

ii) Company and Brand Image- Yes

iii) Brand name preference over generic

name- No

iv) Information on the label and package-

No

v) Side effects of drug- Yes

vi)vCompanies promotional activities- Yes

vi) Awareness about the drug- Yes

5Please mention the

duration for which you use

these drugs

Only when acidity occurs

6

Do you use any herbal

preparations for the

treatment of acidity

problems. If yes please

mention the brand.

No

7Which of the dosage form

you prefer to reduce

acidity?

Tablets

8Do you watch TVCs of any

antacid drug? Do you

remember any TVC?

No

Objective: To understand the consumer's POV when they purchase any antacid drug for acidity problems

Methodology: In-depth interviews with drug store owners and customers

Consumer type: Young people of age group 18-29, Medium aged people of 30-50 years of age and Old aged people (50+ years)

9

When I say "It works in 6

secs and relieves you from

acidity", what are the

things or which brand name

come across your mind

Cant recall

10

Do you consult a doctor

before taking an antacid

drug? What do they

prescribe?

No

11 Do you use ENO? yes

12How does ENO serves your

purpose/ What do you

think of ENO?

Gets instant relief from acidity but digene

is more effective

13Do you think it as a

medicine?No

Person 2 Person 3

Age: 30

Yes

Age:

Yes

It could be anything like over -eating,

drinking etc

drinking, oily Food, it can caused by

anything even drinking water

Digene(Preferably), Pudin hara, ENO

i) Past experience with drugs- Yes

ii) Company and Brand Image- NO

iii) Brand name preference over generic

name- Yes

iv) Information on the label and package-

No

v) Side effects of drug- Yes

vi)vCompanies promotional activities- Yes

vi) Awareness about the drug- Yes

i) Past experience with drugs- Yes

ii) Company and Brand Image- No

iii) Brand name preference over generic

name- Yes

iv) Information on the label and package-

No

v) Side effects of drug- Yes

vi)vCompanies promotional activities- yes

vi) Awareness about the drug- Yes

Only when acidity occurs Normaly, helps in hangocver

No, it doesn't provide instant relief Yes, Pudin Hara

Tablets Tablets- provide instant relief

Yes Yes, Eno is popular

Objective: To understand the consumer's POV when they purchase any antacid drug for acidity problems

Methodology: In-depth interviews with drug store owners and customers

Consumer type: Young people of age group 18-29, Medium aged people of 30-50 years of age and Old aged people (50+ years)

Don't know ENO

No No

Yes, sometimes Yes, sometimes

It does serves the purpose but not that

muchInstant relief from acidity

No No

Person 4 Person 5

Age: 35

Yes

Chest pain

Age: 28

Yes

Heavy, spicy food spicy, oily, sweet

ENO, Digene digene, hajmola

Depends on the situation and preference faith, awareness, tastiness

Only when acidity occurs Only when acidity occurs

No no

Nothing special, take anything which is

availabletablet

Yes no

Objective: To understand the consumer's POV when they purchase any antacid drug for acidity problems

Methodology: In-depth interviews with drug store owners and customers

Consumer type: Young people of age group 18-29, Medium aged people of 30-50 years of age and Old aged people (50+ years)

Can't say cant say

No No

no

quicker relief from gastric problems. in

other medicines there are many other

side effects

no

no no

Person 6 Person 7 Person 8

Age:

Yes

Age: 37

YesAge: 26 yes normally

nothing fixed, even empty stomached heavy and outside food oily or heavy food

digene eno gas-o-fast or eno

because digene doesnt have any side

effectsbecause of faith and awareness instant relief

only on acidity Only when acidity occurs only when acidity occurs

yes, pudin hara yes, gasic tablet (a himalaya product) no

powder tablet tablet

yes, but not muchYes

Remember ENO, Pepfiz, Gas-o-fastyes but not much

Objective: To understand the consumer's POV when they purchase any antacid drug for acidity problems

Methodology: In-depth interviews with drug store owners and customers

Consumer type: Young people of age group 18-29, Medium aged people of 30-50 years of age and Old aged people (50+ years)

Survey

ENO probably eno cant say

No No no

Sometimes Yes sometimes but mainly gas o fast

instant relief from acidity. i like lemon

flavour

instant relief from acidity but not in 6

secondsgood taste and instant relief

no no no

Person 9

age: 30, yes

heavy and oily

eno

awareness about the brand

through ads and personal

experience. is common

among households.

only when acidity occurs

no

powder

yes

Objective: To understand the consumer's POV when they purchase any antacid drug for acidity problems

Methodology: In-depth interviews with drug store owners and customers

Consumer type: Young people of age group 18-29, Medium aged people of 30-50 years of age and Old aged people (50+ years)

eno

no

yes

yes its better than others ad

i like the variety of flavors

available

no