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Enhancing Traffic Safety CultureTo Move Towards Zero Deaths
Vision Zero Symposium
Philadelphia, PADecember 3, 2015
AAA Foundation• Established in 1947• 501(c)(3) Not-For-Profit• Research affiliate of AAA/CAA• North American Focus• Funded Through Generosity of:
Mission:• Identify traffic safety problems• Foster research that seeks solutions• Disseminate information & educational resources
Saving lives through research and education
“One death is unacceptable, and one death every 15 minutes is outrageous.”
“Vision Zero” is essential.”
To achieve Vision Zero we must enhance traffic safety culture, and to
enhance the traffic safety culture, we must
ultimately achieve Vision Zero.
Traffic Safety Culture
“Implicit shared values and beliefs that determine the way in which society acts in matters that affect traffic safety.”
Existing Safety Culture
• Complacent, not outraged• Do as I say, not as I do• All drivers born in Lake Wobegon• Safety is our top priority, but …• We lack the political will to increase
investment in highway safety• Reluctant to set a TZD or Vision
Zero goal
Enhanced Traffic Safety Culture
“A social climate in which traffic safety is highly valued and rigorously pursued.”
Social Ecology
[Source: Nic Ward, WTI
• Compendium and synthesis available
• Ignited national dialogue on the issue
• National survey of knowledge, beliefs, attitudes and behaviors
• Culture of complacency
• Prevailing attitude: “Do as I say, not as I
do.”
TSCI - Key Findings - Individuals
Did in last 30 days
Unacceptable
Serious Threat
27%
Texting and Emailing while Driving
96%
96%
Did in last 30 days
Unacceptable
Serious threat
29%
96%
81%
Drowsy Driving
Did in last 30 days
Unacceptable
Serious threat
36%
Red Light Running
94%
84%
Cell Phone Use
Talking on the phone while driving
40% support a complete cell phone ban
70% agree “It should be forbidden to talk on the phone while driving.”
9% report regularly talking on the phone while driving (69% report doing so at least once in the past 30 days)
4% indicate they always or almost always talk on the phone while driving
Pennsylvania TSCIAttitudes, Beliefs, and Behaviors of drivers in PA generally align with those of U.S. drivers, with the following exceptions:
Drove without wearing seatbelt
Support for red light cameras on residential streets
Drove 15 mph over the limit on a freeway
Drove 10 mph over the limit on a residential street
0% 50%
0.29
0.610000000000001
0.630000000000001
0.52
0.18
0.53
0.46
0.44
U.S.PA
What can be done?
Culture change is possible, but it is:
ComplexLong termNo silver bulletNo one size fits all solution
Significant Shifts in Health and Culture
Source: CDC, Grant Baldwin, PhD, MPHGwen Bergen, PhD, MPH
• Smoking
• Helmet Use & Return to Play
• Drunk Driving
What can we do?
10. Adopt “Vision Zero,”
9. Reframe the debate as a public
health issue,
8. Educate and engage the public,
7. Refine public awareness
campaigns,
6. Start early,
What can be done?
5. Focus on things that work,
4. Innovate,
3. Increase accountability and
transparency,
2. Support more research and
evaluations,
1. Be a Safety Ambassador
“ Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.” Margaret Mead
www.AAAFoundation.org