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Enhancing Sales Management
Marketing & Sales
Building an Effective Sales Force
Programme HighlightsŸ Understand customers, markets, &
organisational processes from
a sales management perspective
Ÿ Increase productivity through logical selling process
Ÿ Develop plans for managing effective sales force
Ÿ Assess and create higher customer value
About the Programme
Markets are dynamic in nature characterised by intense global competition, pressure on
margins, changing customer expectations, fragmented communication channels, and
proliferating distribution channels. The two main recent changes impacting the process
are adoption of technology and realignment of distribution function.The art of sales is
moving from product sales to problem solution selling. Sales management in such
competitive markets has become a challenge and a key activity for organisations to
gaincompetitive advantage.
Ÿ Senior and middle level sales managers
Ÿ Marketing and commercial managers
Ÿ Heads of business units, CEOs of small andmedium enterprises
Who Should Attend?
Key Takeaways
Ÿ Understanding Sales Management
process
Ÿ Identifying various types of customers
Ÿ Providing a delightful experience to
customers
Ÿ Using empathy to balance out refusal
or rejection
Ÿ Maintaining a 'Sales Mindset'
Programme ScheduleFaculty
Mr. Prasun Kundu has over 23 years of experience in Sales and Marketing of which more than 18 years is in leadership positions. He has worked with organizations like Nestle India Ltd. Reliance Retail, Idea Cellular Ltd. He is a Corporate Trainer, Author, Business Consultant and a business coach.
Mr. Achal Rangaswamy is a veteran Sales and Marketing Professional, who has to his credit, over 200 programmes covering a wide range of Sales techniques and skills.
Application
Programme FeesRs. , 00 plus 18% GST8 0
For bulk nominations and enquiries, please reach us at:
Programme DatesMay 13-14 & 20-21, 2021 | 2.00 PM to 5.00 PM
Mr. R RamamurthyAssociate Director – Open ProgrammesMobile: 98240 06083Email: [email protected]
Ms. Sapna AugusteinManager –MarketingMobile: 72018 93738Email: [email protected]
Last Date to RegisterMay 11, 2021
Learning Journey
--Practical and experiential approach
Lectures and Group Discussions
Presentations and Audio-Visuals
Games, Exercises and Practical Tips Action plan preparation
Register
AHMEDABAD MANAGEMENT ASSOCIATIONAMA Complex, ATIRA Campus, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015.
www.amaindia.org [email protected] +91-079-26308601-05 Mobile: 7203030990
Shareable E-Certificate
Participants will be issued shareable E-certificate upon successful completion of the programme.
Sample certificate is shown here.
