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We live in a world where everyone thinks they’re a reporter and where one negative social media post can spur a national crisis. Don't you want to be in control of your company’s reputation?
© 2018 Reveille Group, LLC
Enhancing Public Perception to Boost Organizational Bottom Line
Manufacturing & Retail
Prior to kicking o� our e�orts, our client rarely received press outside of traditional trade publications. The organization had worked decades to build a brand focused on product quality, and had relatively little brand awareness outside of their existing customer base. As the organization’s campaign management and PR firm, Reveille Group’s challenge was to highlight their rich history, recent innovation in technology, and the products that they o�er, to successfully reach and attract new audience segments.
CLIENT CHALLENGEPublic relations is an integral part of managing your company’s message.
CLIENT INDUSTRY
OUR SOLUTIONTo achieve our client’s objective of reaching new target audiences, our team provided campaign planning and oversight, message and creative development, and conducted targeted outreach to support a successful campaign launch.
© 2018 Reveille Group, LLC
Conducted Marketplace Analysis
01 02Developed Integrated
Campaign PlanLaunched Campaign &Managed Performance
03Analyzed Campaign
Results
04
© 2018 Reveille Group, LLC
Reviewed existing plans and business processes
Conducted a landscape analysis of potential external threats
Researched new target audiences
OUR APPROACH
Developed campaign goals and KPIs
Created monitoringtools and a ProjectManagement Plan
Developed targetedcampaign messaging
Developed and deployed a tiered media strategy and conducted targeted media outreach
Provided ongoing campaign management and advisory support
Provided metric reporting and continued tracking and optimization
Conducted focus groups
Evaluated best practices and lessons learned
Developed and delivered an after-action report
To accomplish these goals, we:
Reveille developed and executed an integrated marketing campaign to:
OUR GOALS
Increaseawareness Elevate
the brand
Improvesales
Boostwebsite tra�c
&
40K
30K
20K
10K
010 11 12 13 14 15 16 17
ENGAGEMENTS PER DAY
53,574ENGAGEMENT
10,496LINK CLICKS
1,701,687IMPRESSIONS
FACEBOOK TWITTER
EVENT MANAGEMENTOver 18,000 viewers tuned in to product unveiling.
SOCIAL MEDIACampaign hashtag and product imagery trending on Facebook, Twitter, and Snapchat.
Organic social media posts averaging over 1 million impressions.
EARNED MEDIAAn estimated national audience size of 46 million people, valued at over 1 million dollars.
Earned media e�orts resulted in coverage in over 70 media outlets in a 48 hour period.
Data visualization of social media mentions after unveiling event
Social media coverage from January 10-17
OURIMPACT
46,738,346 $1,004,043ESTIMATED NATIONAL AUDIENCE ESTIMATED NATIONAL PUBLICITY VALUE
Reveille Group, LLC www.reveille-group.com | 1875 K Street NW Suite 400, Washington, DC 20006 | (202) 505-5322