EnglishII-FinalAssignment-2

SchoolofArchitecture,BuildingandDesignFoundationinNaturalandBuiltEnvironment[FNBE]

EnglishIIMs.Cassandra

EnglishFinalProjectResearchAssignmentReportFNBEAugust2014

GroupMembers:

CalebSohErWen 0320292CheokJianShuang 0320089ChiaLyVier 0320142ChinVinYan 0320311ChongKitYee 0319748EricaLoSetLek 0319005NgWynJane 0319440TehSinYing 0320509

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TableofContent

No. Title PageNumber

1. ArtisticCover 1

2. CoverPage 2

3. TableofContent 3

4. KeySummary4.1TheLocation4.2TheTeam4.3TheAssignment4.4ResearchQuestions4.5Methodology

46

5. ResearchReport5.1HistoryoftheTrade5.2DescriptionoftheBusiness5.3ComparativeAnalysis

714

6. Recommendations 1516

7. Bibliography 17

8. Appendices 1829

9. References 30

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KeySummary4.1LocationForthisassignment,weweretolocatetwoChinesemedicalhalls,oneinPenangandtheotheronebackhereintheKlangValley.Thedifferentlocationsandenvironmentsweretoserveaspointofcomparisonbetweenthetwobusinesses.ThefirstChinesemedicalhallwecontacted,goingbythenameofChengWohMedicalHall,waslocatedinGeorgetown,Penang.GeorgetowninitselfisaUNESCOWorldHeritagesiteandservesasatourismhubthroughitsmanyculturalandcommercialsites.ChengWohMedicalHallinspecificislocatedalongLebuhCampbellandishousedinanoldcolonialerashophouse.FortheChinesemedicalhalllocatedintheKlangValley,wecontactedashopbythenameofKeenHingEnterprise.LocatedatPetalingStreet,KualaLumpur,whichisaChinatowninfamousforitscounterfeitgoods,itislocatedinaprimeareawhereinternationaltouristandlocalslikewisecanbeexpectedonadailybasis. 4.2TeamPlacedintoteamsofeightpeople,weallbroughtdifferentskillsandstrengthstothetable.Caleb,playingtheroleofaleader,tookitontohimselftokeepeveryoneaccountableontheirprogress.Healsohelpedfacilitatediscussionsandmadekeydecisionsforthegroup.LyVier,WinterandEricawereresponsibleforeverythingconcerningthemedicalhalls.Inbetweenthethreeofthem,theyresearchedonsuitablechinesemedicalhalls,arrangedourappointmentswiththechinesemedicalhallandpreparedtheinterviewquestions.CheokandWilliamweretaskedwithpreparingthemainbulkoftheresearchmaterialsaswellasthedatapresentationsforthereportandslides.JaneandKitassistedintakingrecordingsandphotoswhichwerelaterusedinthereport.However,thesetaskappointmentdidnothinderthegroupmembersfromaidingoneanotherandgivinginputtoeachotherssectionasthingsprogressed.Fromtheresearchuntilthefinalphaseofreportwriting,eachoftheteammembersservedasanintegralmemberincompletingthisassignment.

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4.3AssignmentUtilizingcomparativeresearchasthefundamentalmethodology,eachofthegroupsweretaskedwithstudyingandcomparingtwotradesorbusinessesofsimilarnature,onelocatedinPenangandandtheotherintheKlangValley.Themainpurposeoftheassignmentwastoanalyzeandcomparethesimilaritiesanddifferencesoftheidentifiedbusinesses.Thedatarequiredforanalysisandcomparisonneededtobeobtainedthroughamixtureofprimarysourcesandsecondarysources.Primarysourcesbeingtheinterviewandsecondarysourcesbeingotherprintedsourcesorresearchpapers.Theoutcomesoftheanalysisandcomparisonthenneededtobepresentedintheformofaresearchreportandformalpresentationinfrontofourlecturer.4.4ResearchQuestions Basedonandmodifiedfromthequestionsprovidedintheappendixoftheassignmentbrief:1.Whenwasthebusinessfounded?2.Whoarethekeyfounders?Howmany,ifany,generationshaveinheritedthe business?3.Whatpromptedthefounderstostartthebusiness?4.Whatareyourmainproducts?5.Whoareyourcustomers?6.Whatisthebusinessannualrevenuefigure?7.Howmanybranchofficesorstoresdoyouhave?8.Canyouprovideusabriefhistoryofyourbusinessanditsmostrecentdevelopment?9.Doyouhavemanycompetitors?Whoarethey?Whoareyourtop3competitors?10.Isthebusinessconstantlyfacingstrongcompetitionfromcompetitors?Whatstrategieshavetheyusedtocompetewithyou?11.Howmuchcapitalisrequiredtostartthisbusiness?What,ifany,specializedfieldof knowledgedoyouneedtorunthisbusiness?12.Generally,doyoufeelthatitiseasyorhardtoenterthismarket?Why?13.Howdoyoucompetewithyourcompetitors?Whatstrategiesdoyouemployto divertcustomersawayfromyourcompetitors?14.Doyouhaveyourownmedicinalprescription?15.Wheredoyougetyoursupplyofmedicinalherbs?16.Areyourpricingdecisionstronglyaffectedbyyourcompetitors?

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4.5Methodology4.5.1DataCollectionWeconductedinterviewswithbothownersoftherespectivechinesemedicalhallduringourvisitstotheirshops.Atthesametime,wewentthereequippedwithcamerasandvoicerecorderstoobtainthenecessaryevidenceandmaterials.Evenbeforeourvisittothechinesemedicalhalls,wedidaresearchonrelevantinformationsandfamiliarizedourselveswiththetraditionalchinesemedicinebusiness.Thisenabledustoformulaterelevantinterviewquestionswiththeresultofbetter,moreworkabledata.4.5.2DataPresentationTheendgoalofthisassignmentwastoproduceagoodwrittenreportandverbalpresentation.Toachievethat,wedelegatedeachindividualinourteamtoworkonacertainsubtopic.Thismethodenabledeveryonetofocusexplicitlyonacertaintopicanddatascopeandthusincreasetheproductivityaswellasefficiencyofeachmember.Havinggotteneveryonetoarrangetheinitialdata,wethenfilteredandeditedit,lookingoutforbasicgrammaticalerrorsaswellasensuringastructuredflowtotheoveralldataarrangement.Inthemeantime,afewothersworkedonthepresentationslides.Referringtothewrittenreport,theyincludedallthekeyelementsofthereportintotheslides.Lastly,wefamiliarizedourselveswiththesubtopicallocatedtoustoensureasmoothverbalpresentation.

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ResearchReport

5.1HistoryoftheTrade

Chineseherbalmedicinehasbeenaroundforalongtime,withahistoryofabout4000years.Itallstartedaround2300yearsago,whenShenNung,nowwidelyrecognizedasthefatherofChinesemedicine,harvestedandcodifiedwildherbalmedicine.Eversincethen,Chineseherbalmedicinehasexperiencedconstantimprovementandmodification.

UnlikeWesternherbs,Chineseherbsconsistnotonlyofplants,butalsoof

animalpartsandminerals.Itfundamentallyincludestheknowledgeofhundredsofherbsandformulae.Inmostcasesherbsarenotusedonitsownbutareusedintandemwithoneanother.Formulasusuallyconsistof10to15ormoreingredients,eachhavingafunctionalrelationshipwiththeothers.Oneoftheadvantagesofputtingtogetheralltheindividualdryherbsisthattheprescriptioncanbecreatedspecificallyforeachpatientandadjustedonaregularbasisinrelationtothechangesofthepatient'scondition.

Intheoldendays,mostoftheChinesemedicalhallservedasaonestopcenter

fortraditionalChinesemedicaltreatment.Tofulfilthisfunction,ChinesemedicalhallsaremannedbyChinesephysiciansandequippedwiththetraditionalChinesemedicalcounter.TheroleofaChinesephysicianistoaccuratelyidentifytherootofamedicalconditionandalsoprescribetheappropriatemedication,muchlikeamoderndaydoctor.Atthesametime,thecountercontainshundredsormaybethousandsofherbs.BothofthesearethesoulofatraditionalChinesemedicalhall.

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InMalaysia,mostoftheChinesemedicalhallsweresetupbytheChineseimmigrantswhocametoMalaya.Thoseimmigrantswerethepioneerswhomanufactured,managedanddistributedChineseherbsandmedicinesinthisregiontocountriesofthisregion,e.g.Sumatra,Singapore.Thus,mostChinesemedicalhallshavebeenhandeddownfromgenerationtogeneration,someevenamountingtofourgenerations,spanningoverhundredsofyears.

Nowadays,theChinesemedicalhallsinMalaysianotonlyprovidemedical

treatments,manyofthemhaveventuredintothemarketofherbalmixesforsoups,dessertsandteas.Somearesellingwesternmedicineandmiscellaneousgoodsaswell.Thisservesasaresponsetothechangingdemandsandneedsofthisera.Unfortunately,anincreasingamountofChinesemedicalhallshavebeenfindingitincreasinglydifficulttosustainthisbusinessinthiseraandareslowlywaningunderthepressureofbusiness.

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5.2DescriptionofBusinessThisresearchassignmentisbasedontwochinesemedicalhalls.TheyareKeenHingEnterpriseinPetalingStreet,KLandChengWohMedicalHallinPenang.5.2.1KeenHingEnterpriseKeenHingEnterpriseisachineseherbalmedicalhallstartedbytheirown.ThismedicalhallislocatedatPetalingStreet,KualaLumpur.ThefounderofthisbusinessisMr.LimXing.Mr.Limstartedhisbusinessabout50yearsagobecauseofhispassionforChineseherbalmedicine.ThebusinesswaspreviouslyapartnershipwithinthreebrothersbutitisnowsolelyownedbyMrLim,whoisoneofthethreebrothers.Thebusinessconsistsofonlyonemedicalhallandithasnobranches.Ahugeportionoftheherbsandremedies,upto90%,aresourcedandimportedfrommainlandChina.Theremaining10%oftheherbscomefromlocalsuppliers.Themajorityoftheseherbsarethenpackagedintosachetsusedtoboilsoup.Thesesachetsarethemainproduct.Accordingtotheinterview,mostofthecustomersareeithermothersorseniorcitizens.Manyofthesecustomersareregularcustomers.However,therearealsonewcustomers,consistingoftouristsandvisitors,whovisitoccasionally.Thepricingoftheproductsareadjustableduetoeconomicissues.TheaverageincomeforthisbusinessisaroundRM3000permonth.Intermsofcompetitors,thereareonlytwointhearea.BasedonMrLimswords,thereusedtobemoremedicalhallsintheareabutmanyofthemhascloseddownastheytheycouldntaffordtocontinue.Reasonsbehindthisincludeshighrentalfeeandthelackofasuccessorforretiringbusinessowners.

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5.2.2ChengWohMedicalHallChengWohMedicalHallislocatedat164BC,LebuhCampbell,10100,PulauPinang.ThebusinesswasfoundedbyMr.LeeChengWohin1933andiscurrentlyownedbyhisgreatgrandsonMrLee.Thismeansthebusinessisinitsfourthgeneration.MrLeeventuredintothisbusinessbecauseofthemarketandsocialneedsofthattime.Thiswasalsotheonlyprofessioninwhichtheywerefamiliarwith.Theymovedtotheircurrentpremisein1988.ThemainproductofChengWohMedicalHallisherbalsoupsachetswhichtheypackontheirown.Dryseafoodisalsoanotherproductwhichissold.Theseareallprovenandeffectivemeansoftreatinginfertility.Asaresult,womenwhosufferfrominfertilityregularlypurchasetheirherbshere.Alloftheseproductscomefromdifferentplaceswithanacceptableandanaffordableprice.Thetargetmarketofthiscompanyaremotherswhichincludesgrandmothersaswellasyoungmothers.Mostofthemareregularcustomers.Therearealsotouristswhovisitthestoreastheypassthroughthearea.Thisistheonlystoreandhasnobranches.Theownerstatedthathewishtodevelophisbusinessandtherenovationofcurrentshopisnowtakingplace.Competitorsareverywide.Theyincludeddirectcompetitorsandindirectcompetitors.Directcompetitorsarethemedicalhallsnearbyandindirectcompetitorsarethesmallbusinessthatsellchineseherbal.Developmentofthisbusinessisontheprogress.Thestrategyofimprovementarehighvalueofproducts,positionsoftheemployeeandeducatepeopleabouttheknowledgeofchineseherbal.

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5.3ComparativeAnalysis

Item ChengWohMedicalHall KeenHingEnterprise

i.Competitors Therearemanycompetitors,whichincludesdirectcompetitors,PohAunTongMedicalHall,andindirectcompetitors,HaiOEnterpriseBerhadandEuYanSangInternationalLtd.

Thereareonly2competitors,whichareKienFattMedicalStoreandYongFongThaiSdn.Bhd.

iiBriefDescriptionsofCompetitors

1.PohAunTongMedicalHallSince1965.Sellstraditionalchineseherbsandprovideshealthcareconsultationservices.Productfromlocalandoverseassupplier.

1.KienFattMedicalStoreSince1967.Categorizedastraditionalchinesepharmacy.Newlyrenovatedandequippedwithairconditioningandlights.

2.HaiOEnterpriseBerhadSince1975.OffersawiderangeofproductsandservicesManufacturesanddistributesproductsindependently.

2.YongFongThaiSdn.Bhd.Since1975.Categorizedastraditionalhealthcaretherapy.Newlyrenovatedandequippedwithairconditioningandlights.

3.EuYanSangInternationalLtd.Since1885.Marketfinequalitychineseherbs,chineseproprietarymedicines,foodandsupplements.Manufacturesanddistributesproductsindependently.

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iii.CompetitionStrategies i.Pricing

Pricesbasedonmarketprice.

Adjustedaccordingtotheeconomiccondition

ii.Advertisment

Featuredonsocialmediasites,suchasFacebookandInstagram.Preferredbythelocalsandgoodreputationisspreadbycustomers.

Advertisedviacustomerswordofmouth

iii.SignatureProduct

Specializesinremediestocureinfertility

Specializesinmedicalherbmixforsoups

iv.QualityofServices

Familyrunned, astonishinglywarmandfriendly.Theshopownersregularlychatwithcustomersandgivethemopinionsabouthealthcare.

Friendly,butsufficientlyfastandefficient.Suitableforthefastpacedlifestyleofabigbusycity.

iv.ObstaclesFacedbyTheNewBusiness

LargecapitalisrequiredOwnerneedstoacquireindepthprofessionalknowledgeisrequired.Facecompetitionfromwellestablishedshops,suchasEuYanSangInternationalLtd.

v.NatureofMarket PerfectlyCompetitive.ChengWohMedicalHallislocatedinclosevicinitytoallcompetitors,whichrequiresthemtobeuniqueinordertostand outfromthecrowd.

Oligopoly.KeenHing Enterpriseisoneofthethreesurvivorsintheareawheretheyallhavetheirownfixcustomersflow.

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vi.SummaryTableofSimilaritiesandDifferencesbetweentwobusinesses.

ChengWohMedicalHall Similarities KeenHingEnterprise

SoupBaseandDrySeafood

MainProducts SoupBaseandDrySeafood

None Currentbranches None

Relativelymodern.Newlyrenovatedandequippedwithairconditioningandlights.

Businesslayoutandatmosphere

Relativelymodern.Newlyrenovatedandequippedwithairconditioningandlights.

ChengWohMedicalHall Differences KeenHingEnterprise

ThefounderofChengWohMedicalHallisMr.LeePakFong,fromGuangzhou,China.Hestartedthebusinessin1933inCampbellStreetandwasforcedtoclosedownthebusinessduetothechaosofWorldWarII.Thecurrentowner,whichisthe4thgeneration,Mr.LeeXiWeninheritedtheshopfromhisfather,Mr.LeeTakTsongandinsistonfollowingthephilosophyofMr.LeePakFong,whichistousegenuineproductsonly.

History ThefounderofthisbusinessisMr.LimXing.Mr.Limstartedhisbusinessabout50yearsagobecauseofhispassiontochineseherbal.Thebusinessispreviouslypartnershipwiththreebrothersbutishandledbytheownernow.

ChengWohMedicalHallislocatedinCampbellStreet.Address:164CCampbellStreetGeorgetown,10100Penang

Location KeenHingEnterpriseislocatedinPetalingStreetAddress:JalanPetaling,50000KualaLumpur,WilayahPersekutuan,Malaysia

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7employees,5ofthemarelocalsaswellasfamilymembersoftheownerandtheother2areforeignworkers.

Workers 4employees,allofthemarelocalsaswellastheownersfamilymembers.

Longsightedwithplanstohavetheirfirstbranchwhentheysettledownaftertherenovationoftheirshop.

FuturePlan Shortsighted

Mostlymarriedwomen,seniorcitizens,touristsandlocals.

TargetedMarket Oldcustomerswhichincludesmostlymothersandseniorcitizens.

Featuredonwebsitesandsocialnetworksites.

Media Doesntadvertise2.

Improving on chinese herbal formulas which already achieved 500 different formulas designed to cater treatment and also health food for the community.

CombatingCompetition Focusonthesupplyforoldcustomersonly

Duetothemarketneedsandobtainqualifiedknowledge.

ReasonofStartingTheBusiness

Passiontowardschineseherbal

Mostlyfromlocalsources ProductSource MostlyfromothercountriessuchasChina

AroundRM60,000 AnnualRevenue AroundRM40,000

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6.0RecommendationBasedonouranalysisregardingthetwoChinesemedicalhall,ChengWohMedicalHallandKeenHingEnterprise,wehaveproposedafewrecommendationtofurtherimprovetheircompetitivenessinthefuture

1. ChengWohMedicalHall

CurrentSituation Recommendations

Limitedchoicesofproducts.

Theownershouldconsidersellingasmallselectionofwesternmedicinetoincreasethevarietyofmedicineavailable.Moreover,theownershouldalsoconsidersellingsomemiscellaneousitems.Avarietyofproductswilldefinitelyattractnewcustomersandmaintaintheexistingcustomer.

Stagnantexpansionofbranches. ThefamilyownersofthischinesemedicalhallshouldfurtherdeveloptheirbusinessbyopeningbranchesinothertownsthatlackofChinesemedicalhall.Thiswilldefinitelycreateanewsourceofincomeforthebusiness.

2.KeenHingEnterprise

CurrentSituation Recommendations

Limitedservices. TheownercouldconsiderhireaChinesephysiciantoprovidemedicaltreatment.Thisway,theshopwillturnintoaonestoptraditionalchinesemedicalhall.

Weakadvertising Duetothelackofadvertisementandpublicity,CheongWohMedicalHallishardlyvisible.Theownershouldimproveonadvertisingstrategies,suchasprintingsomebannersinordertoallowthecustomerstosearchthemeasily.

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Besides,theycouldconsiderbeingmoreaggressiveinadvertisinginordertocreateawarenessanddrawattention.

ProductsourcesmainlyfromChina Theownercouldconsidergettingproductsfromlocalretailshop.Aslocalproductscostless.Thisway,thebusinessprofitwillincrease.

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Bibliography

Borowy,I.(2009).Uneasyencounters:ThepoliticsofmedicineandhealthinChina,19001937.FrankfurtamMaim:PeterLang.Soepadmo,E.(1989).Malaysiantraditionalmedicine:ProceedingsoftheSeminaronMalaysianTraditionalMedicine,KualaLumpur,June1011th,1988.KualaLumpur:InstituteofAdvancedStudies,UniversityofMalaya.

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Appendices

AcompilationofhandwrittendocumentandphotosthatwereinvolvedintheprocessofcompareandstudyontwoChinesemedicalhall.

A. ChengWohMedicalHallSdn.Bhd.

1. Photos

SignageofChengWohMedicalHallGroupphotoaftertheinterviewsection

Ownersandhisfamilyalsoinvolvedtorunthebusiness.

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ProcessoftheircoworkerpackagingtheChinesemedicalhall.

ProductstheysellafterwellpackagingtheChinesemedicalhall.

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2.Handwrittendocuments.

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B.KeenHingEnterprise1.Photos

ThefrontviewandthesignageofKeenHingEnterprise.

Theoveralllookoftheshop.Groupphotoaftertheinterviewsection.

SomeofthecompetitorthatwefoundalongthePetalingstreet.

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MinutesofMeeting(1)

DATE 21thApril2015

TIME 3:00pm4:00pm

VENUE LectureTheatre10ATTENDEES:

NAMEOFGROUPMEMBERS TUTORIALGROUP ROLE

CalebSohErWen Friday12:00pm Leader

ChiaLyVier Friday12:00pm N/A

ChinVinYan Friday12:00pm N/A

CheokJianShuang Friday12:00pm N/A

ChongKitYee Friday12:00pm N/A

EricaLo Friday12:00pm N/A

TehSinYing Friday8:00am N/A

NgWynJane Friday8:00am N/AMINUTES:

NO. ACTIVITIES DETAILS

1. Introduction Abriefintroductiononwhatbeenassignedtodo.

2. Discussion Brainstormingonwhatkindofbusinesseswewanttocompareanddutiesofeachmembers.(Seetable1)

3. Research Afterdecidedkindofbusinesswewanttostudy,wemadealistofshoparoundGeorgetownthatwefoundoninternet.

4. MakingAppointment Wemadeaphonecalltohaveaninterviewsection.

5. End Meetingadjourned.

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Table1.1ROLESANDDUTIES

NAME ROLE

CalebSohErWen Leader/Interviewer

ChiaLyVier Secretary/Interviewer

ChinVinYan Voicerecorder

CheokJianShuang Videorecorder

ChongKitYee Document/note

EricaLo Research/Document

TehSinYing Requestforinterview

NgWynJane Document/note

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MinutesofMeeting(2)

DATE 2ndMay2015

TIME 4:00pm4:30pm

VENUE ChengWohMedicalHallATTENDEES:


CalebSohErWen Friday12:00pm Leader/Interviewer

ChiaLyVier Friday12:00pm Secretary/Interviewer

ChinVinYan Friday12:00pm Voicerecorder

CheokJianShuang Friday12:00pm Videorecorder

ChongKitYee Friday12:00pm Document/note

EricaLo Friday12:00pm Research/Document

TehSinYing Friday8:00am Requestforinterview

NgWynJane Friday8:00am Document/noteMINUTES:


1. Introduction Briefofwhattaskanddutiesbeforewestarttheinterview.

2. Discussion Businesslocationandappointed.Discussionandcreationofilliteracy.(Seetable2.1)

3. DelegationofDuties Dutiesanddetailofdutiesweweremadeclearanddelegatedtoeverymembers.(Seetable2.2)

4. DiscussiononLogistic

Thingtobring,transportarrangementandthingtobediscussandset.(Seetable2.3)


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Table2.1ITINERARYFOR2NDMAY2015

TIME ACTIONS

3:30PM MeetingatContinentalHotelLobbyandreadytodeparttoChengWohMedicalHall.

3:45PM ArrivedinLebuhCampbell.Walkaroundtosurveythesurrounding

3:50PM Abriefdiscussiononwhatarethetaskanddutiesofeachgroupmembers

4:00PM Interviewofbusiness

4:20PM Sightseeingoftheshopandtheprocessofpackaging

4:30PM EndourinterviewsectionandwalkbacktoContinentalHotel.Table2.2DELEGATIONOFDUTY

NAME ROLE

CalebSohErWen Leader/Interviewer/Navigator

ChiaLyVier Secretary/Interviewer

ChinVinYan Voicerecorder/Navigator

CheokJianShuang Videorecorder

ChongKitYee Transcriptwriting

EricaLo Transcriptwriting

TehSinYing Unabletoattend

NgWynJane Document/Note/PhotographerTable2.3LOGISTICS

LOGISTICS DETAILS

Transport Walking.

Thingstobring Water,penandpaper,electronicdevices,questions

Thingstodo Interview,record,shootphotos,eat.

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MinutesofMeeting(3)

DATE 9thMay2015

TIME 9:00am11:30am

VENUE ClassroomE3.11ATTENDEES:


CalebSohErWen Friday12:00pm Leader


ChinVinYan Friday12:00pm N/A




TehSinYing Friday8:00am N/A



1. Introduction Abriefintroductiononwhatbeenassignedtodo.

2. Discussion Brainstormingonwhatkindofbusinesseswewanttocompareanddutiesofeachmembers.(Seetable3)

3. Research Afterdecidedkindofbusinesswewanttostudy,wemadealistofshoparoundGeorgetownthatwefoundoninternet.

4. MakingAppointment Wemadeaphonecalltohaveaninterviewsection.


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Table3.1:ROLESANDDUTIES

NAME ROLE

CalebSohErWen Leader/Interviewer

ChiaLyVier Secretary

ChinVinYan Voice/Videorecorder

CheokJianShuang Research/Reportwriting

ChongKitYee Research/Reportwriting

EricaLo Reportwriting/Presentation

TehSinYing Requestforinterview/Document/Note

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MinutesofMeeting(4)

DATE 17thMay2015

TIME 1:00pm3:30pm

VENUE KeenHingEnterpriseATTENDEES:


CalebSohErWen Friday12:00pm Leader/Interviewer


ChinVinYan Friday12:00pm Voice/Videorecorder




TehSinYing Friday8:00am Document/Note



1. Introduction Briefofwhattaskanddutiesbeforewestarttheinterview.

2. Discussion Businesslocationandappointed.Discussionandcreationofilliteracy.(Seetable4.1)

3. DelegationofDuties Dutiesanddetailofdutiesweweremadeclearanddelegatedtoeverymembers.(Seetable4.2)

4. DiscussiononLogistic

Thingtobring,transportarrangementandthingtobediscussandset.(Seetable4.3)


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Table4.1ITINERARYFOR17THMAY2015

TIME ACTIONS

1:00PM MeetingatTaylorsUniversityLakesideCampusandreadytodeparttoKeenHingEnterprise.

2:05PM ArrivedinPetalingStreet.Walkaroundtosurveythesurrounding

2:15PM Abriefdiscussiononwhatarethetaskanddutiesofeachgroupmembers

3:15PM Interviewofbusiness

3:25PM Sightseeingoftheshopandtheprocessofpackaging

3:30PM Endourinterviewsectionandjourneybacktocampus.Table4.2DELEGATIONOFDUTY

NAME ROLE

CalebSohErWen Leader/Interviewer/Navigator

ChiaLyVier Unabletoattend

ChinVinYan Voice/Videorecorder/Navigator

CheokJianShuang Unabletoattend

ChongKitYee Unabletoattend

EricaLo Unabletoattend

TehSinYing Document/Note/Photographer

NgWynJane UnabletoattendTable4.3LOGISTICS

LOGISTICS DETAILS

Transport LRTandwalking.

Thingstobring Water,penandpaper,electronicdevices,questions

Thingstodo Interview,record,shootphotos,eat.

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References

ChineseMedicine:History,TraditionalFourMethodsofDiagnosis.(n.d.).RetrievedMay26,2015,fromhttp://www.travelchinaguide.com/intro/medicine.htmTraditionalChineseMedicine.(n.d.).RetrievedMay26,2015,fromhttp://healthcaremalaysia.com/newsinfo2/traditionalchinesemedicineWhoWeAre.(n.d.).RetrievedMay26,2015,fromhttp://www.chengwoh.com/whoweareSeasonwithSpiceanAsianSpiceShop:SpotlightonSpice:AvisittoChengWohMedicalHallaChineseHerbalMedicineShop.(n.d.).RetrievedMay28,2015,fromhttp://blog.seasonwithspice.com/2012/05/chinesealternativemedicinalherbs.htmlHaiOEnterpriseBerhad.(n.d.).RetrievedMay29,2015,fromhttp://www.haio.com.my/background.phpEuYanSang:GiftHamper,Ginseng,Birdnest,BoYingCompound,BakFoongPills,ChickenEssence,Yen,HoneyMart.(n.d.).RetrievedMay29,2015,fromhttp://www.euyansang.com.my/About/frmAbout.aspx?intCMSContentID=1074

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Documents

EnglishII-FinalAssignment-2