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8/3/2019 English Works Final_report
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English Language Consultancy
Esperanto Consultants
Tutor: Michael Oyelere
Module Code: MAN
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Group Members: Christian Badenhop, Fahran Kahn, Zouhir Keli,
Olena Tybinka and Diana Tzonevska
Word Count:
Table of contents
1. Terms of reference
3
2. Methods and Procedure
3
3. Management Statement
4
3.1 Mission Statement
4
3.2 Goals and Objectives
4
3.2.1 Goals
5
3.2.2 Objectives
5
3.3 Target group
4. Administration
4.1 Organisation Structure
4.2 Office : Location, Size, Price
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5. Course Description
5.1 “Modern languages” courses
5.2 Business culture course
5.3 Consulting services
6. Human Resource Section
6.1 Full-time receptionist
6.2 Part-time Accountant
6.3 Part-time Human Resource Manager
6.4 Recruitment process
6.5 Staff handbook
10
7. Marketing
7.1 Seven Ps
7.1.1 Product
7.1.2 Price
7.1.3 Place
7.1.4 Promotion
7.1.5 People
7.1.6 Process
7.2 SWOT analysis
8. Financial assumptions
8.1 Costs
8.2 Rent
8.3 Utilities
8.4 Phone – Internet
8.5 Wages
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8.6 One off costs (rent deposit, BT installation, dictionairesm furnishing,
electronics)
9. Sources
10.Appendix
2. Terms of Reference
Esperanto Consultants is a newly founded language consultancy created by
seven entrepreneurs. All partners are teachers and hold an equal number of
shares. After working as freelance consultants for ten years, they decided to build
their own consultancy in Central London. To ensure that the company worksefficiently and profitably, more staff will be needed. Therefore, the partners will
employ a part-time accountant, human resource manager and marketer and a full
time receptionist. The firm offers customized courses in the most widely spoken
and popular languages (English, Spanish, Mandarin, French and German).
Included in the report are the companies’ vision and goals, details about the
courses, an overview of its organisational structure and its marketing and
financial plans.
This report was compiled in a team effort by Christian Badenhop, Fahran
Kahn, Zouhir Keli, Olena Tybinka and Diana Tzonevska for Michael Oyelere at the
European Business School London. The assignment is to be submitted by Friday
the 13th of November 2009.
3. Methods and Procedure
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This report is compiled from primary as well as secondary research, which
has been gathered over the past few weeks. There has been email contact with
various language schools, for example Berlitz Language School and direct phone
contact with different estate agents operating in the centre of London. All
additional methods used are widely known strategies and information given by
Mr. Michael Oyelere.
More detailed
3. Management Statement
Developing an ideal strategy has been the key factor for many businessesto grow their revenues, gain reputation and successfully dominate larger market
share. A strategy helps to determine the objectives and goals which a company
is willing to achieve. It also involves designing a mission statement to explain the
existence of the organization. A well planned strategy can be set by carrying out
a range of research such as PESTL and SWOT analysis (Hall, D; Jones, R; Roffo,
C; 2007, 37, 38)
Esperanto Consultants is a relatively small business that has the ability to
gain reputation and become highly competitive but competitive advantages need
to be gained in order to have an edge over its rivals. The company will be
therefore based in the heart of London, preferably across the City in order to be
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more visible for the targeted consumers. Facilities such as computers, screens
and projectors must be highly sophisticated to provide professional methods of
teaching and to ensure the efficiency of the services. Subjects and courses must
not only be based on business theories but also on practical activities to ascertain
full capacity of learning, as well as improving skills. The inclusion of flexible
programs can accommodate higher overseas clients, creating a friendlyinternational environment and enabling clients to build a vast social networking.
3. 1 Mission statement
Esperanto Consultants is highly committed to provide our clients with ahigh academic level and professional quality, treating them with respect
and courtesy to sustain a strong long-term relationship. Our aim is the
satisfaction along with the development of intellectual capacities of
each individual client.
Esperanto Consultants, as its name already suggests, seeks to create
internationalism, providing its clients with the knowledge of the most
wide spoken languages and its respective cultures, as well as withimportant consulting services in these languages.
We want
Esperanto Consultants is dedicated to enhance flexibility through its
course and location choices in order to create the most convenient
service for its customers.
3.2 Goals and Objectives
The aims and objectives of a business play a twin role over its performance.
In fact, clearly defined aims and objectives will significantly facilitate the process
of decision making and help employees to understand what must beaccomplished and how to proceed. Arguably, businesses tend to have different
aims in the short run than in the long run; for instance, well established firms are
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more likely to be interested in growing their brand loyalty and gaining larger
market share whereas small firms tend just to survive. Objectives, however, are
the measures or steps that need to be undertaken in a bid to attain the overall
goals. It is argued that objectives tend to be SMART. As a matter of fact they are
subject to changes. Therefore, Esperanto Consultants must be careful in adjusting
its objectives on the basis of the business cycle and customer’s behaviour. (Hall,D; Jones, R; Roffo, C; 2007, p27, 28, 30, 31)
3.2.1 Goals
The aims of Esperanto Consultants are to deliver high professional and
academic support to people willing to learn English and other major languages,
improve their cultural knowledge of the respective business cultures or requiringconsultancy services in these languages. As the company will initially be run on a
small scale, competition is likely to be fierce in the short run, since many
established firms will exercise their competitive advantage consisting of their
larger market share. Therefore, it is substantial to put forward initial goals such
as gaining reputation and confidence by maintaining a strong customers’
satisfaction in order to build market share. Once the business is well established,
further expansionary plans can be then considered such as optimizing profit
through economies of scale, further expanding the business in other major cities,
improving the image through donations and contributing in environmentalprojects.
3.2.2 Objectives
The objectives that need to be set initially to maintain the company in good
financial condition involve accommodating an appreciable number of clients to
increase revenue patterns, on an annual basis, by 10%. This could be achievedthrough advertising campaigns across relevant websites and newspapers,
including The Financial Times, The Telegraph and The Economist.
Another objective that needs to be taken into account is to build a good
reputation by establishing a high academic level along with tutorials, as well as
dealing carefully with customers claims, in other words: keeping the number of
complaints as low as at 2% per year.
3.4 Target group
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The different services our company provides are mainly targeted at
business people, especially those who work in international businesses but also in
a minor way at individuals, mainly to fill lack of customers during summer or
winter vacations. Mostly however, Esperanto Consultants aim to improve the
language and business cultural skills of employees who are to be sent abroad to
represent their company or at employees of foreign companies based in London
who need to improve their English skills. Our clients can also benefit from vital
consulting services such as editing and translating. Esperanto Consultants will
mainly suggest small group courses that are more valuable when learning a
language and that include 4-8 participants but it will adapt to the demands of its
clients
4. Administration
4.1 Organisation Structure
As in many new businesses, one of the first steps to be accomplished is to
design carefully an organisational chart. It is highly important to consider the
usefulness of setting up an appropriate organisational chart as it provides anoverview of the company structure. Indeed, an organisational chart illustrates the
hierarchy of the company and the relationship between employees within a
company. It also demonstrates the chain of command and the span of control.
Usually, this military method is primarily used in business to facilitate the
communication between employees outline clearly the duties and tasks
requested to undertake. In addition, it supports the prospect of work environment
as it creates motivation and eliminates the risks of conflicts and
misunderstandings.
After taking into account all the inner and outer aspects of your company, we
would like to suggest the following organisation chart:
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The above diagram represents a functional organisational chart with a flat
hierarchy structure. On the basis of the size of your company, wide span of
control would be appropriate to facilitate the communication between employees
and to fasten decision making process. Indeed, instructions will be mainly passed
on from the general director to its subordinates, thus any employees with lateral
relationship have no authority over each other.
Given that your company provides two different services including English
teaching and professional training, our sample chart indicates the duties and
responsibilities of each position within the organization thereby making tasks
easier to undergo.
4.2 Location
Being flexible is of our main concern as we know how important convenience is
for our business clients. Therefore, we decided to outsource meeting rooms from
one of United Kingdom’s biggest provider: MWB Meeting Venues. This way, we
can benefit from many advantages that give us a competitive edge:
• focus on our core service without having to rent an office or provide
equipment and catering services, which is not only time consuming but also
expensive
• offer our customers 3-5 different locations in central London from which
they could chose according to their needs (we will present them more in
detail below)
• easily adjust the location needs to the size of each group as the different
offices have several rooms with variable capacity
Our choice includes 3 main locations at Canary Wharf, Marble Arch and Covent
Garden and 2 locations at the City Tower and in the Baker Street in order to
adjust our and the MWB’s capacity. We chose training rooms which are located inbusiness districts with a wonderful view and which have variable room sizes
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capable of bearing from 4 to 25 people. We also focused on locations which are
rather small and cosy and have natural daylight. The map highlights these:
5. Course description
4.1 “Modern languages” Courses
Esperanto Consultants provide a wide range of modern languages most
used in today’s business world such as English, Spanish, Mandarin, French and
German. Each course consists of three different elements which include the
writing approach which consists in developing the ability to write formal business
reports; the reading approach involves learning how to interpret English text and
the speaking approach helps to improve communication skills. Each of the
aforesaid components will be assessed on a semester basis.
4.2 Business Culture Courses
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The language alone does not give an insight in the business culture of a
country. Even if the European countries’ culture is quite similar it is not the case
for the Latin American and Chinese speaking world. Therefore, Esperanto
Consultants will provide special courses for those willing to learn these languages
or to improve their knowledge about their cultural uniqueness. These courses will
be taught less regularly than the language courses and there will be apromotional package for clients willing to link their Spanish and Mandarin
learning to the business culture learning.
4.3 Consulting Services
Esperanto Consultants will also provide consulting services in the languages
it teaches. These will include simple copy editing including proofreading andsubstantive editing more focused on the content of the document. Moreover, we
will offer translation services needed for communication purposes of a company
with its counterparts abroad (brochures, reports etc.)
5. Human Resource Section
As mentioned at the beginning of this report, Esperanto Consultants is a
newly founded language and consulting company which aims to employ
additional highly qualified staff in order to fill up the lack of knowledge its
founders have in fields like HR, Marketing and Finance. Part-time Finance, HR and
Marketing managers, as well as a full-time receptionist are therefore required for
the company to operate efficiently. The latter would have to do the general
administrative work and would be the main interface between the customers and
the service providers. The employment of additional full-time staff is not required
due to insufficient work load.
5.1 Full-time Receptionist: Job description
Esperanto Consultants is looking for a full-time Receptionist who is forward
thinking, responsible, managerial, multi-tasking and can bring a genuine
approach to every working day.
Job Title Administrative Assistant
Objective To provide a solid and consistent support for the company forall reception and general office administration tasks
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Accountable
to
The Partners of Esperanto Consultants
Responsible
for
The organisation of all office activities.
Location Inner London
Key result
areas
Coordinate the communication flow between all members of
the company through smooth and efficient management of
daily office operations. Assist the Finance, HR and Marketing
Managers
Key tasks Perform a wide variety of responsible secretarial work
Coordinate office communications. Answer telephone calls
Communicate with the other Managers
Greed all visitors, customers and members of staff
adequately
Compile information and prepare and maintain a wide variety
of records and reports related to each individual customer
Core skills Modern office practices
IT and assigned software knowledge
Terminology and operations of assigned office or program
Telephone techniques and etiquette
Business letter and report writing, editing and proofreading
Correct English usage, grammar, spelling, punctuation and
vocabulary
Interpersonal skills, i.e. oral and written communication skills
Time
Horizon
Introductory period of 3 months with a minimum contract of
1 year
Annual
Salary
£25000
5.2 Part-time Accountant: Job description
Our company is searching for a part-time Accountant who is accurate,
motivated, responsible and can handle the task of producing and analyzing the
financial information of the newly founded consultancy in order to help to set
long-term goals.
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Job Title Associate Finance Manager
Objective Ensuring that a high quality and effective financial service is
provided on a regular basis. Also, that all records are
adequately kept
Accountable
to
The Partners of Esperanto Consultants
Responsible
for
Finance Supervisor
Location Inner London
Key result
areas
To keep adequately the finances of the company
To assist with the administration of the rented rooms
To assist with efficient document management
To help develop the aims and objectives of the company
No job profile can cover every issue, which may rise later so
that he will be expected to carry out other financial duties
from time to time (e.g. concerning investment opportunities)
Key tasks Identify cost savings ideas, revenue growth opportunities and
strategies for productivity improvements
Core skills A minimum of a BA in Finance
At least 5 years of experience in the finance sector
Spreadsheet and database analysis
Experience with Excel and general IT skills
Good telephone and face to face skills
References required
Time
Horizon
Introductory period of 3 months with a minimum contract of
1 year
Annual
Salary
£12000
5.3 Part-time Human Resource Manager: Job description
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Esperanto Consultants also needs to recruit a part-time HR Manager who is
motivated, responsible, and has a creative personality and who can handle the
task of leading all HR related duties, mainly the recruiting and training processes
necessary in a newly founded company. In order to design efficient training
programs he will need to work continuously together with the teachers of the
firm.
Job Title Human Resource Manager
Objective Safety of the workforce.
Development of highly qualified personnel through training.
Development of an employee-oriented company culture
Accountable
to
The Partners of Esperanto Consultants
Responsible
for
Organizing and leading HR practices as well as objectives
that will provide an employee-oriented environment.
High quality performance culture that emphasizes
empowerment, productivity, goal aiming, and the
recruitment and ongoing development of a superiorworkforce.
Location Inner London
Key result
areas
Helps with the implementation of all kinds of policies,
services and programs of the company. Also reports to the
partners, and assists company managers with HR issues.
Key tasks Recruiting and staffing
Organizational and space planning
Employee orientation, development, and training
Employee relations
Company employee and community communication
Employee safety, welfare, wellness and health
Core skills A minimum of a BA in HR
At least 5 years of experience in the Human Resource sector,preferably in an academic field (teaching, consulting)
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Very good telephone and face to face skills.
Spreadsheet and database analysis.
Experience with Excel and general IT skills.
References required.Time
Horizon
Introductory period of 3 months with a minimum contract of
1 year.
Annual
Salary
£12000
5.4 Recruitment Process
In order to achieve successful recruitment, Esperanto Consultants has to
follow some simple steps. The advertisement for the three occupied vacancies
should be published in affordable job vacancies sections in newspapers such as
the London Loot and on the Internet in order to keep the costs low. The
candidates who are found to be suitable for the position should send in their CVs,
and any prospective candidates (the aim is at least 4 or 5) will be invited for an
interview. Interviewing more candidates would be time consuming and it is likely
that the right candidate will be found within the five interviewees.
In regards to the Accountant and HR vacancy, additional test related to the
respective fields will be used to clearly determine which candidate is best suited
for the position. The interview process should have three of the partners present
so that a fair and accurate judgement could be made.
The receptionist will need to undertake some in house training in order to
be fully aware of the range of different courses, prices, locations and also to be
able to give adequate advice to any possible customers. However, there is no
training needed for the accountant and HR manager because it is a pre requisitethat they be fully qualified (BA degrees), and also have enough work experience
to work effectively.
MARKETING
All new employees will be on a probation period for three months.
5.5 Staff Handbook
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6.5.1 Introduction
Esperanto Consultants aims to give the best possible customer service at all
times. In order to implement this effectively, the staff handbook has been
designed to give a brief overview of its employment procedures and guidelines.
All employees should have read the handbook and be willing to follow its
procedures on a daily basis.
6.5.2 Section 1: Employment Practices
6.5.2.1 Employment
The working hours for full-time employees are 09.00 until 17.00, Monday to
Friday. For part-time employees, the working hours will be agreed in their
individual contracts.
Every employee of the ECC is responsible for its own actions.
6.5.2.2 Attendance and lateness
Regular attendance and punctuality are essential to provide and ensure high
quality. It is compulsory that every employee is consistently on time. Tardiness
will not be accepted and will lead to disciplinary actions.
6.5.2.3 Appearance
A high standard of neatness and personal cleanness is expected. All employees
have to dress formally in order to project the right image for our company.
6.5.2.4 Private phone calls
Private phone calls during the working hours are not permitted, except in
emergencies and other extenuating circumstances. They will be allowed during
designated breaks, but should not impact the company expenses.
6.5.2.5 Annual leave
Holiday entitlement will be discussed individually with each candidate during the
interview process and will be specified individually in each employee contract.
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6.5.2.6 Jury leave
The company must be informed by employees as soon as possible when they are
called up for jury duty in order to hire a temporary replacement for this employee
if the workload is necessary.
6.5.2.7 Sick leave
Any kind of absence has to be reported to the partners within 2 hours of normal
working time. A medical certificate must be provided.
6.5.2.8 Maternity benefits
An employee who is unable to work due to pregnancy is entitled to reasonableand pre- designated time off work with full pay. In addition, approvals for
appointments during and relating to the pregnancy are needed in order to
replace the employee with suitable cover if needed.
6.5.2.9 Meal time and facilities
For full-time employees lunch is designated for an hour and can be taken
between 12.00 and 13.00. Food can only be consumed at designated times and in
designated areas within reason.
6.5.3.0 Resignation
In case of resignation, the employee has to give the appropriate time of notice to
the company which is stated in your contract. The resignation has to be formally
written and submitted to the company.
6.5.3 Section 2; Benefits and Salaries
6.5.3.1 Salary
Wages received every month are stated in the contract and will be transferred on
the first working day every month.
6.5.3.2 Expenses
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The company will reimburse any authorised and necessary expenses which can
be proven to directly link with company business.
6.5.3.3 Overtime
Hours worked over the normal working period are considered as overtime and will
be remunerated as stated in your contract.
6.5.3.4 Bonuses
Bonuses are given to employees who have achieved an outstanding performance.
Every employee will also receive at 13th salary for Christmas, which is basically
the Christmas bonus.
ECCs Staff Handbook is only given to employees of this company and it
is strictly forbidden to give any of this information to a third party.
6. Marketing
The “seven P’s” form an integral part of marketing, as they represent tools
that a company requires to achieve its goals or objectives when offering services
to its clients. They include product, price, place, promotion and in a broader
context people, process and physical evidence. It is therefore important toanalyze in what way these “seven P’s” relate to our company.
6.1.1 Product
The product represents a key element in the marketing mix as it describes
something offered to the market for attention, acquisition, use or consumption
(Principles of Marketing, 2008). A more formal definition may be the following:
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“a product is a physical good, service, idea, person or place that is capable
of offering tangible and intangible attributes that individuals or
organizations regarded as necessary, worthwhile or satisfying that they are
prepared to exchange money, patronage, or some other unit of value in
order to acquire it”(Brassington, 2007).
A product is the answer to fulfill a customer’s needs and obtain
differentiation on the market from the competition. Not only does a product have
to represent a physical object, it can also represent a service offered, from which
the public derives benefits. This is the case with Esperanto Consultants, which
offers a service, i.e. language and consulting services, to the public. Even if
mainly targeted at business people, the languages offered can appeal to a very
diverse audience, as they include the most widely spoken languages in the world
A product can be divided into four parts, which include core, tangible,
augmented and potential product. The core product is the main benefit of the
product and represents in our case top class customized language knowledge and
consultancy. As it is an intangible product, the next layer of the anatomy of a
product is the “augmented product” which represents an additional service to
make the original offer more attractive. In our case, the augmented product
consists of our business culture courses that help to gain a better understanding
of the Spanish and Mandarin speaking world. Finally, the “potential product” layer
looks upon the various possibilities for the development of the service in the
future. This could be a future goal formulated by Esperanto Consultants, such asintroducing a wider range of languages, by offering for instance Italian, Russian
and Portuguese.
6.1.2 Price
Price represents another element of the marketing mix and may simply
describe the sum of all values that consumers exchange for the benefits of
having or using a product or service (Principles of Marketing, 2008). The price has
to reflect the value of the service offered from a customer’s perspective as well
as a reflection of profit generated for the company offering the service. Also the
price must be competitive in order for the company to survive in a competitive
environment. Therefore, we propose the following prices for our courses:
6.1.3 Place
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The place is the location where the product or service can be purchased,
often also referred to as distribution channel. The distribution channels can be
web-based ones, where the customer can specify its demand and purchase the
service having received the adequate information. The physical locality of
offering language services may be at various companies that send their
employees to learn a new language at the ECC or even at fairs held in schools.
Other than that the locality of buying language is at the actual location of the
institute.
6.1.4 Promotion
Promotion brings the product or service closer to the customer and acts as
a method of communication to persuading the customer to buy the service. It has
to give a clear message as to why the consumer should choose specifically this
product/ service instead of all others offered by the competition.
Esperanto Consultants should promote its service through specialized
business reviews such as The Financial Times or The Economist and post its
website on the Google search engine in order to save money. Moreover, its seven
partners should create word-of-mouth about their new business as they have
already many potential clients from their past experience they could bring intothe new company. Direct marketing could be therefore a powerful tool to promote
Esperanto Consultants by using previous contacts and extend the customer base
by writing to international companies’ human resource departments. Finally, our
company should make an effort to establish relationships with some journalists in
order to get valuable publicity and be present at several international business
fairs in London.
6.1.5 People
This element represents all people that have an influence on the customer
and includes employees, knowledge workers but also customers as they also
influence the value of the service by giving valuable feedback. In fact, they will
be asked to fill out a questionnaire at the end of their course so that our company
can regularly evaluate its performance.
6.1.6 Process
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The process is a procedure by which an exchange of value is achieved. The
process for the Esperanto Consultants is its special way of teaching emphasizing
learning in small groups and many practical activities that will give many
opportunities to speak in class. Its consulting services will be performed by the
same teachers and will be perfectly adapted to the customer’s needs.
6.1.7 Physical Evidence
The physical evidence is something, which allows the customer to measure
the value of the received service. It is the certificate attendees receive after
taking a course. This certificate, together with an individual evaluation sheet, will
help clients to see the improvements of each employee and determine the overall
quality of the service.
6.2 SWOT analysis
SWOT analysis is a method used to evaluate the strengths, weaknesses,
opportunities and treats involved in a business or project.
A firm’s strengths are its resources that can be used to create a
competitive advantage. Esperanto Consultants has many advantages, which
allow it to be successfully competitive in the particular business field. The staff of
the company has a long working experience, which makes it highly appreciated
among other management and language trainers in the UK. The partners had
their own successful free lance business, which automatically makes the lectures
and advices, they give to the customers, relevant and desirable.
Our company offers elegant and thumping training venues. They are based
in central London and are suitable for small or big groups depending on the needs
of our clients. The premises in which the company offers its services are
exclusively designed to satisfy even the most particular requirements that our
clients have. In the training rooms, we offer a delightful office atmosphere withcontemporary furniture and brand new computing and presentation technologies,
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ensuring the best quality of teaching materials and resources that the modern
business pupil can find.
The management and the language courses offered, are designed to fit the
busy schedule our clients. The courses we offer have different time dimension,
making them perfect for the particular needs for all potential clients. Our sessions
are done one to one person and in groups, up to 20 people, which allows us to
look deeply into every trainee’s single concern. At the same time in our big group
(seminars) sessions, we teach our trainees how to work in team and how to be
co-operative. Offering these two types of sessions, we make sure that we cover
all the areas that a businessperson needs to be prepared for. Having this in mind,
we are delighted to say that we are the only company on the market that offers
this service.
However, as our company offers high quality services, the prices for our
courses are not cheap. Targeting mainly business people, we aim to give ourclients only the best possible learning outcomes and standards. This inevitably
leads to approximately 25 % higher prices in comparison to average prices
offered by basic training companies based in central London. In our company,
this factor is the only actual weakness, which considers revising in the future
years of development.
Being a young company, we see ourselves as a potentially growing and
developing factor in the market. The opportunities we consider are many and
are likely to be taken in the following years. The company has the potential to
grow and reach popularity as it is regarded as one of the most qualitative andpromising training companies recently opened in London. As we gain popularity
and more clients, we will be able to attract more highly educated and
experienced trainers, who can also contribute in giving our special customers the
best that they can possibly look for. Expansion in more training venues and
afterwards making an overseas network of offices is an opportunity, which our
staff aims to achieve.
On the other hand, although we are highly motivated and very ambitious in
maintaining the quality level as high as possible there are potential treats for our
business as well. We are highly dependent on our customers, because we only
rely on their good word after they have done a course with us. We do not invest
in advertising. Other management and language training companies have huge
advertising campaigns, which can attract new customers. Nevertheless, we
believe that the best advertising is a recommendation. That is why we might
gather popularity slower than expected and our expansion plans might be slightly
delayed. However, when our clients recommend us to other business-orientated
people our company’s name will not go outside of the business circle. In other
words, an advertising campaign may throw our name to the broad public and
bring us out of the high -profiled business circle in which we aim to stay.
Therefore, we choose to have a slower popularity development, but to make sure
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that we are entirely dedicated to business people or companies who have high
demands and expectations and can afford to pay for them.
10. Financial Data
10.1 Costs
The main total costs include therefore only the cost of outsourcing the location
facilities and the cost of labour. MWB charges the same amount for each location:
£39 for a full day delegate and £25 for a half day delegate. The services includeroom hire, refreshments and equipment for 6 delegates or more:
Full day delegate package
• Room hire from 08:30 - 18:00
• Three servings of tea, coffee and
biscuits
• Buffet lunch
• Still and sparkling water
• Flipchart, pens, pads and pencils
• Whiteboard
Half-day delegate package
• Room hire from 08:30 - 13:00 or
13.30 - 18.00
• Tea, coffee and biscuits
• Either breakfast on arrival, buffet
lunch or afternoon tea depending
on time of booking
• Still and sparkling water
• Flipchart, pens, pads and pencils
• Whiteboard
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The costs of the two price categories will therefore be the following:
Therefore, the rent cost
will become a variable
cost for our consultancy
which will adapt itconstantly to its demand.
The first months will give
us an idea of how much
we would have to spend
on the facility cost which
is difficult to estimate.
Furthermore, during the first year of the existence of our business, we will hirea part-time accountant, marketer and human resource manager which we will
require to work from home in order to save costs that would have been
incurred by renting offices for them. Only their wages will be included in the
overall costs:
• Find office for the managers and customers Baker Street,
excellent transport connections, central London, size (2 rooms:
reception & customer talking, bureaus of the managers), requireprice!!!???...
N° of
delegates
Half day
delegate
Full day
delegate
1 £25 £39
4 £100 £156
6 £150 £234
8 £200 £312
10 £250 £390
15 £375 £585
20 £500 £780
25 £625 £975