ENGLISH COMP WEEK 5

jorge gomez

When analyzing…

Be “first-class noticers” Read between the lines Consider possible uses of “irony” Consider CONNOTATIONS and SYMBOLS

Ex. Denotation of “computer” : a machine that calculates Connotation of “computer”: technology, the digital world,

machines, disappearance of the natural world, AND SO ON

Look at the “inward significance” of artifacts Look at how the PARTS/PIECES of a visual artifact

contribute to the piece as a WHOLE, for better or worse Example: How the soldier (the part) in the mural

strengthens or weakens the mural (the whole) in terms of the mural’s PURPOSE

Visual Analysis

Consider the organization used for the rhetorical analysis

Remember to ‘attach’ of copy of the visual (if it’s an ad or a painting and not a video) to your paper as an ‘appendix.’

Remember: BE SPECIFIC Example of the kind of “specificity” that works: A sport – football – American football – NFL –

NFL AFC – NFL AFC South – Houston Texans – NFL fantasy football league featuring Houston Texans

players “Deathstar operators”

Visual Analysis

Audience Be sure to point out the audiences for the artifact Consider: DIFFERENT audiences might have

DIFFERENT REACTIONS Remember that there’s usually more than one

(go over the presentation on “audience”) The “intended” audience

This MAY or MAY NOT include you The “universal” audience

This includes you This could be perhaps an online audience or a world-wide

audience

Visual Analysis

Logos: How is it constructed? How is it organized (or disorganized)? What is the MEDIUM used? (paint, computer animation,

watercolors, photographic film, stone, clay, wood, AND SO ON) Is it LOGICAL? Does it make sense?

How do the pieces contribute to the logic of an artifact? Pathos:

What range of emotions are evoked and HOW are they evoked? Are they effectively evoked?

Art “jargon”: color, scale, perspective, background, foreground Ethos:

1. Examine the creator’s reputation, authority, and/or expertise. Who is the creator? Does the creator represent his or herself or a corporation?

A. Consider possibility of “conflicts of interest” 1. Ex. A petroleum ad PAID for by a petroleum company

Visual Analysis

ALWAYS go over the assignment instructions on your own APA format (NO ABSTRACT NEEDED for THIS

ONE) 3-5 pages long (NOT counting title and

reference page) Again, go over Rhet. Analysis organization

Include an introduction, a conclusion, etc.