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E N G L I S H 1 0
PROPAGANDA
WHAT IS IT?
• Information of a biased or misleading nature, used to promote or publicize a particular political belief.
• The dissemination of such information as a political strategy.
BANDWAGON
• The idea that ‘everyone is doing it’ and, therefore, you should do it too!
• Ex. Everyone at KCP is going to skip school, don’t be the only one not to!
TESTIMONIAL
• This is an endorsement for a particular political candidate or product.
• Ex. English teachers around the world want Mr. Dopuch to be one of their references on their resume.
• http://www.youtube.com/watch?v=0f8qz2Ssr6c
PLAIN FOLKS
• When the propaganda include and ‘relates’ to the common people of the world. The idea that ‘we’re one of you!’
• http://www.youtube.com/watch?v=GKvXyN_t7UA
TRANSFER
• This includes the usage of quotes, famous images, symbols, etc... The propaganda relates a common symbol and the information to make you feel the same way about the symbol.
TRANSFER
FEAR
• Fairly easy to understand. The technique is used to make people scared of the consequences and, therefore, side with you.
• Ex. Gun control in The United States should be strict, otherwise everyone will have a gun and it will be chaos and violent.
FEAR
LOGICAL FALLACIES
• The idea of applying logic but drawing the incorrect conclusion. Your argument may be correct, but its conclusion is not correct.
• Premise 1: Daniela talks a lot.• Premise 2: Daniela is a tenth grader.• Conclusion: Therefore, all tenth graders talk a lot.
GLITTERING GENERALITIES
• This is similar to the ‘transfer’ method from before. But this time, you use exciting and vague virtues to connect your audience’s emotions to the virtue. Virtues like: rights, civilization, family values, character, democracy, freedom, etc…
• An ad by cigarette companies may state, “Don’t let them take away your rights!”
GLITTERING GENERALITIES
NAME-CALLING
• This is the opposite of the ‘Glittering Generalities’ approach. This idea connects someone with a negative idea. Making the people believe that, that person is a negative person.
NAME CALLING