Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

Replace EEPROMs with a Superior Solution

F-RAM Solution for Automotive Infotainment

Presentation: To provide an engineering overview to customers for a Cypress solution.Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

Nine million Automotive Infotainment Systems were produced in 2013

Annual production is expected to grow quickly to 60 million by 2019

Automotive Infotainment Systems offer new features:Real-time local traffic and retail information

Radar-based parking assist and safety systems

Independent rear-passenger audio/video

Wireless Internet

Adaptive voice control

These new features require additional high-performance, high-reliability nonvolatile memories

EEPROM cannot meet these requirements without increasing design costs

Automotive Infotainment Systems require high-performance, high-reliability, low-cost nonvolatile memories

Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market.

Demand for New Features Is Driving Fast Automotive Infotainment Growth

3

Automotive Infotainment System by Alpine

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

Terms You Will Hear TodayAutomotive Infotainment System An integrated electronic system in a vehicle that provides audio/visual entertainment, vehicle status information, and communications and navigation data

Ferroelectric Random Access Memory (F-RAM™) A fast-write, high-endurance, low-energy nonvolatile memory that uses ferroelectric technology to store data

Electrically Erasable Programmable Read-Only Memory (EEPROM)A common nonvolatile memory that uses floating-gate technology to store data

Page WriteA write to a fixed-length, contiguous block of memory (e.g., a 128Kb block in an EEPROM)

Soak TimeThe time, typically 5 ms, required to complete an EEPROM Page Write after the data is presented at the input buffers

Write EnduranceThe number of times a nonvolatile memory cell can be rewritten before it wears out

Wear LevelingA method to prolong EEPROM Write Endurance that uses up to 8x more EEPROM capacity and a software algorithm to move storage to unused memory addresses when the Write Endurance limit on the active addresses is reached

AEC-Q100A quality standard defined by the Automotive Electronics Council used to verify the reliability of ICs and qualify them for automotive applications

Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

4

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

Design Problems Engineers Face1. Automotive Infotainment Systems must store settings, status and navigation data on power lossSoak Time for EEPROMs requires 5 ms of active power per Page Write

Soak Time requires additional capacitors or batteries to perform a Page Write on power loss, increasing system cost

2. Automotive Infotainment Systems exceed the 1-million-cycle Write Endurance limitation of EEPROMsWear Leveling is required to improve EEPROM Write Endurance to support a 20-year automotive lifetime requirement

Wear Leveling requires up to 8x the memory capacity and additional software, increasing system cost

3. Automotive manufacturers require AEC-Q100-qualified nonvolatile memories

Cypress F-RAM solves these problemsRequires no Soak Time, eliminating the need for additional capacitors or batteries to complete a Page Write on power loss

Provides 100 trillion write cycles, eliminating the need for Wear Leveling

Cypress now offers AEC-Q100-qualified memories in volume

Cypress F-RAM is a high-performance, high-reliability, low-cost replacement for EEPROMs in a fast-growing market

Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

5

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

File System

Memory

Controller

Worn Cell

Up to 8x EEPROM capacity for Wear Leveling

1.5-mF capacitor to hold up the system for 5 msper Page Write for Soak Time

Wear Leveling software algorithm to increase EEPROM Write Endurance

To get started, you should:Select an F-RAM serial memory in the F-RAM Product Selector Table on Cypress.com; click Order to request free samples

View our F-RAM Demo Video

Register at www.cypress.com to gain access to online technical support

F-RAM Solution: Simple and Superior

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide.To provide a short, clear list of what to do to get started.

To produce high-performance, low-cost Automotive Infotainment Systems.

By choosing F-RAM as your nonvolatile memory solution…

AEC-Q100 F-RAM pin-to-pin replacement for EEPROM SOIC8

6a

Automotive Infotainment System by Hyundai

Simplify a conventional, complex,EEPROM-based design…

2 x 256Kb

1 x 64Kb

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

Design an Automotive Infotainment System with F-RAM

Infotainment System with F-RAM Example F-RAM is used for storing:Audio settingsRadio settingsBluetooth settingsGPS coordinatesGPS calibration dataClimate control settings

F-RAM simplifies your designEliminates Wear Leveling firmwareEliminates Soak Time capacitorsReplaces multiple EEPROMs

Serial F-RAM part options:Densities: 4Kb to 2MbVoltages: 2 V to 5.5 VInterfaces: SPI: Up to 40 MHz I2C: Up to 3.4 MHzPackages: SOIC8, DFN8, EIAJ8Quality: AEC-Q100 Grades 1 and 3

Cypress F-RAM offers you a simple, reliable, fast and high-endurance nonvolatile memory solution

Cypress Solution: To give details on CY products and show compellingly how they solve the challenges highlighted on a previous slide. 6b

MCU DRAM

Flash

Navigation,Entertainment and Communications

Subsystems

UART/USB CAN

Touch Controller

F-RAM

4

4

16

Nonvolatile Memory

16

4

2 2

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

App Notes: SPI Guide for F-RAMF-RAM Data Protection During Power CyclesInterfacing SPI F-RAM with PSoC® 4

F-RAM™ Solution Example – Automotive Infotainment System

Design ChallengesCapture setting, status and navigation data on power lossEnsure power to complete a Page Write on power lossLog data continuously over a 20-year product life spanDesign with AEC-Q100-qualified components

Cypress F-RAM SolutionRequires no Soak Time to write dataRequires no additional capacitors or batteriesProvides endurance of 100 trillion write cyclesNow offers AEC-Q100-qualified memory components in

volume

F-RAM Value

Suggested Collateral

Block Diagram

Automotive Infotainment Systemby Hyundai

Solution Examples: To give detailed one-page Solution Examples from the field in the specified format. 7

MCU DRAM

Flash

Navigation,Entertainment

and Communications

Subsystems

UART/USB CAN

Touch Controller

F-RAM

4

4

16

Nonvolatile Memory

16

4

2 2

How To Get Started

Click on the links above to download and view F-RAM Suggested CollateralOrder Samples from your distributor: Cypress Distributor ListRegister at Cypress.com to access online technical support

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

Cypress F-RAM vs. Competition

Feature F-RAM EEPROM NOR Flash

Write Delay 0.005 ms 5 ms 5 ms

Endurance (Cycles) 1013 600K 105

Wear Leveling Required No Yes Yes

Active Read/Write Current1 3 mA/3 mA 2 mA/2 mA3 8 mA/15 mA

Sleep Current 20 µA 15 µA3 100 µA

SPI2 Speed 16 MHz 10 MHz 75 MHz

I2C Speed 1 MHz 1 MHz N/A

1 Maximum current, AEC-Q100 −40° C to 125° C, 10-75 MHz, 2.5-3.6 V 2 Serial Peripheral Interface3 Comparing one F-RAM device to one EEPROM device; Automotive Infotainment Solution would require 2x EEPROM devices

Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer.

8

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

F-RAM Auto Infotainment Solution Value

Competitor

EEPROM: 2x) ST M95512-DRMN3TP 512Kb AEC-Q100 Priced: $2.501

BOM Integration

5-ms Soak Time Page Writes: Nichicon URU1A222MHD1TO 2.2-mF capacitor Priced: $01.391

Additional Value

Wear Leveling firmware development: New firmware development, testing and certification; 25 man-weeks @ $2,000/man-week amortized over 500,000 unitsValue Added: $0.10

$2.50

$0.39

$0.39

$0.10

$0.10

$2.99

Competitor

Capacitor for 5-ms Soak Time Page Writes

BOM Integration Value

Wear Leveling firmware development

Total Additional Value

Total Value Delivered

Target Cypress Solution: Total Cost:

20% Total Savings:

FM25CL64B-GA$2.401

$0.59

1 Digikey website 1ku pricing on 7/01/2015

EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

Here’s How to Get Started

Call to Action: To tell customers how to start their design process.

1. Use the F-RAM Product Selector Table to order free samples of F-RAM serial memory

2. View our F-RAM Demo Training Video

3. Register to gain access to online technical support

11

Automotive Infotainment Systemby Hyundai

Automotive Infotainment Systemby Daewoo

Engineering Presentation Owner: EWOO001-90504 Rev *C Tech lead: ZSK

References and LinksF-RAM Demo Training Video: F-RAM Demo Training Video

FM25CL64-GA Datasheet: 64Kb SPI F-RAM

App note AN304: SPI Guide for F-RAM

App note AN302: F-RAM Data Protection During Power Cycles

App note AN89659: Interfacing SPI F-RAM with PSoC® 4

Web page: Cypress Serial F-RAMs

Roadmap: Cypress Nonvolatile RAM

References and Links: Provide a comprehensive view of resources to assist in learning about and adopting the solution. 13