Engaging your BID employees, visitors & local residents

Are you looking for a new way to engage your employees, visitors and residents within your BID? Have you been thinking about implementing a loyalty or rewards program but not sure where to start? We have collated a guide to make this easier for you! This guide covers off Coniq s top tips to help you through the process. We have also included a handy BID loyalty checklist. We have created this guide to help you plan, launch and manage a successful loyalty or rewards program, to help your BID reach its maximum potential!

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Coniq have implemented loyalty and employee reward programs for fantastic BIDS such as Heart of London, Love Wimbledon, Experience Guildford, Check Out Croydon and Collectively Camberley. We would like to share with you what we have learnt, to help make your BID loyalty a huge success. Here are our loyalty and reward tips, we hope you enjoy it….

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For launching and managing your BID loyalty program

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Your BID brand represents what you stand for. It is how you are identified by your members. Therefore it is important to ensure your loyalty or reward program is consistent with this, and maintains the same values. Your loyalty program is a great opportunity to showcase your brand. Therefore it is important to find a loyalty supplier who will promote your brand, not theirs.

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Your members should be your biggest advocates. You need to make it really easy for them to get on board with your loyalty program. As well as a customer loyalty app, Coniq provides retailers with a free scanning app. They can easily download this from the App and Google Play store, without needing to install any physical technology. They can register loyalty cards, scan and track redemptions at the PoS. To get your members engaged, it is important to make this process quick, easy, user friendly and limit any barriers to entry.

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We believe that there should only be a maximum of 3 steps for a loyalty program registration. Anymore and you re likely to lose a customer before they re hooked! It is important to make your sign ups simple and accessible on different devices.

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Generally, you will find your members will be excited to use your program, as they will be able to immediately see the benefits for them and the community. However it is important to make sure they know about it. Communicate the program and your offers to your members, across social, email and through your website. Coniq provides an online platform that allows you to generate offers and communications all from one log in. All of your customer s data and analytics are stored in a central database, which makes managing a loyalty program easy, even with no prior technical experience.

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It s important to get the word out so that your community know what you re trying to do. You can create a fantastic buzz in the lead up to the launch of your loyalty program which can help you secure a big first day! It will also help develop your BID s brand and identity.

http://croydonbid.com/news/check-out-croydon-marks-its-first-anniversary http://www.retail-systems.com/rs/Coniq_Love_Wimbledon_Card.php

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You will find one of your most important channels to promote your program and generate sign up s will be your email. Once you have built your database with Coniq, you no longer need a developer to create emails. With Coniq s platform, we provide a powerful Email Designer tool, so you can create the same effects as a designer with no technical skills required.

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People love to feel special. Use the data you have gained from your reward club members to personalise your offers for a better customer experience. Follow up when a member has redeemed an offer, with other related offers. Think about the shopper experience and make it special for them. This is easy to do if you manage your data correctly, and think about things from the customer viewpoint.

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You will be able to generate great data from shoppers, and you will be amazed with the amount of information you have. It s a good idea to know what you want to achieve from your program, and which data you need to measure and analyse. This will allow you to optimise your program over time.

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(Q) Why will shoppers use your BID loyalty app?

(A) Navigating your BID. Finding Local businesses nearby. Utilising offers.

(Q) Why will my retailers get involved?

(A) Increased market exposure. A feeling of community. Employee retention.

(Q) Why am I doing this, what are my goals?

(A) We’ll let you tell us. Ask the tough questions at the outset to drive your program in the right direction. If you have anymore questions, give us a call. We can help out –It is easier than you think.

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Reach Customers BID branded app BID branded cards Email & SMS engine Offers engine linked to

website & mobile app (make a change in one location to update all channels)

Across any store Mobile scanning app or

scanners for retailers Ability to easily register

new customers and grow your database

Track event attendance

Measure it! Better understand your

BID and your shoppers Provide BID members

with cross BID reporting Keep offers and

locations up to date

To kick start your loyalty initiatives for your BID, we have compiled a handy check list to make sure you have everything covered!

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If you d like any more information about BID loyalty or to find out what we do to help BIDS, please contact Dan: Tel: 020 7078 8315 Email: daniel.osullivan@coniq.com

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