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ENGAGING WITH GENERATION Y
FaceBook the Cool Tool
Engaging with Generation Y
Today’s presentation focuses on the
positive promise of social network sites
namely the use of FaceBook in order to
engage successfully with Generation Y
Who, what, when?
Generation Y also commonly known as
Internet Generation, Echo Boomers,
iGeneration, MyPod Generation and
Millennials…
Born between 1980 and 1990. Around 4.5 million
in Australia and 70 million in US
Common characteristicsTech savvy
That’s a bomb
Hip
Smart-talking
Confident (overdose of self esteem)
BlackBerry
Café latte
iPod
MySpace
Blogs
Wikis
Under 30
Socially aware
Education-minded
Optimistic
High expectations
Want it now
Email = Snail mail
WWW
Change
Part of global world
Accept diversity
On the spot decisions
Ambition
Creativity
Hyper-connected
Energy
Age is no barrier
Demanding
Multi tasking
Source: Bryan Patterson
• 97% own a computer• 97% have downloaded music using P2P• 94% own a mobile phone• 75% of all SMS messages are sent by Gen Y• 76% use IM and SNS• 60% own mp3 players• 44% read blogs• 34% use web as their main source of news• 28% author a blog • 15% of IM users are logged 24/7
Some interesting stats…
Source: Wikpedia
Speaking Gen YStudent A writes suuuppp!
Student B replies nmu?
Student A writes same
Student B replies wht u u2 l8a?
Student A writes dk
Student B replies got tix 2 artic monkeys!!
Student A writes sick!!!!!
Student B replies Ok check u @ 7
Social network sites
Social networking sites (SNS) such as
Facebook, MySpace, Orkut and Bebo are
ubiquitous and Gen Y university students
are spending a great deal of time on them
Source: Dana Boyd
History and trends
Source: Dana Boyd
FaceBook stats…• More than 100 million active users• 4th most-trafficked website• Most-trafficked SNS in the world• Over 55,000 regional, work-related, university
and high school networks• Top photo sharing application• More than 24 million photos uploaded daily• More than 6 million active user groups
Cornell’s guidelinesThe IT Department of Cornell University highlighted the following5 areas:
1. Invincibility
2. Caching
3. Freedom
4. Responsibility
5. The Law
Stutzman’s guidelines1. Facebook is not going away. Students are curious and social
networking is part of their life
2. Most of your undergraduates are already on Facebook
3. Students may not be smart about their privacy
4. Students do and say stupid things on these networks
5. Facebook has a unique culture
Stutzman’s Guidelines6. Sometimes there are very positive and touching moments on
social networking tools
7. Your campus IT does not offer anything like this for students
8. Students are trying out their identities on these networks
9. Figure out how to use these networks for positive learning interactions and provide guidance to your students
10. Do not try to kick students out of school, but, also, do not turn a blind eye to the phenomenon
Let’s take a common study abroad
scenario…Anna will spend her next
semester studying at the University of
Sydney…
Why FaceBook?
How does it work?
Live demonstration…The University of Sydney’s 2008 Study Abroad and
Exchange Facebook Group
www.facebook.com
Random comments
Chris said…I am a college Freshman going to Boston University. I often use
Facebook to check up on friends status and parties in the works. What is
surprising about Facebook is that at BU the Dean of Public Safety have over 100
friends from BU and colleges in the area. It is a great tool to use to get in contact with him if you ever needed…
Random commentsCR said... I just heard a faculty member at
another university mention that he uses Facebook for his advisees/majors. He posts
general information and updates to help direct these students about upcoming events,
appointment scheduling, and changes. By using Facebook, students receive (and read!?)
the information within 2 minutes, rather than using Blackboard and only get the information
after they log in (and if they read the Announcements)…
Random comments
Robert French said…Facebook’s reach
within the college population is stunning.
They have penetrated the market so
completely that it has become part of the
college experience…
Conclusions• Improve social capital• Build connections and friendships with other students• Create new relationships and affinities• Help students to improve their sense of belonging• Educate students on appropriate citizenship in online
communities• Collect and share information• Send messages to targeted groups • Help establish connections to alumni• Develop potential opportunities for professional
development and networking
Resources• Facebook www.facebook.com• Bryan Patterson, A-Z of Generation
http://www.news.com.au/heraldsun/story/0,21985,22034750-5006016,00.html
• Fred Stutzman How University Administrators Should Approach the Facebook: Ten Rules http://fstutzman.com
• Danah Boyd http://www.danah.org/• Educause www.educause.edu/eli