Engaging with an Audience - WordPress.com · 01/11/2017 · Task: Explain your audience considerations (above) and how your design work will reflect these. Explain the different

Engaging with an Audience

ASSIGNMENT LAUNCHWeek 1 - Thursday

Aims & Outcomes

• To understand the assignment brief and what is expected of you.

• To begin to analyse its content and develop initial plans and ideas for completion processes.

• To make a list of supportive research resources you intend to use to develop your assignment effectively to conclusion.

• Outcomes: You will develop a comprehensive assignment brief analysis taking into account every part of the brief. You will explore research responses and make a list of important findings you must make.

This Week: Collapse Week

• This week is your opportunity to carry out as much brief analysis, audience consideration and research into your chosen theme as you can:• You will spend the whole week in Graphic Design.

• You won’t attend Photography, Contextual studies, or Visual studies.

• You will attend Maths or English if you do so.

• You will be working independently on your new assignment during class, independent study, and directed study sessions, and will be monitored by staff. No direct teaching sessions will take place this week.

Assignment Equipment

• Good quality hard backed sketchbook, a journal, and a planner

• Pens, pencils, fine Liners

• Macs & Adobe Creative Suite Photoshop, InDesign, Illustrator & Flash software

• Graphics tablets

• Online web development and social media facilities

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi_ktXz7M_NAhVICcAKHe-eCgIQjRwIBw&url=https://commons.wikimedia.org/wiki/File:Adobe_Photoshop_CS6_icon.png&bvm=bv.126130881,d.ZGg&psig=AFQjCNEfArF65_zLtaDFX4qZw41zfWl3zA&ust=1467379531718005

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi_ktXz7M_NAhVICcAKHe-eCgIQjRwIBw&url=https://commons.wikimedia.org/wiki/File:Adobe_Photoshop_CS6_icon.png&bvm=bv.126130881,d.ZGg&psig=AFQjCNEfArF65_zLtaDFX4qZw41zfWl3zA&ust=1467379531718005

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&ved=0ahUKEwihzcGo7c_NAhUqJsAKHW-MCDYQjRwIBw&url=http://www.macworld.com/article/3031270/software/indesign-low-memory-and-old-software-on-new-platforms.html&bvm=bv.126130881,d.ZGg&psig=AFQjCNGkwCu2VUwikMbvX7Rve1UUPoWfhg&ust=1467379645076843

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&ved=0ahUKEwihzcGo7c_NAhUqJsAKHW-MCDYQjRwIBw&url=http://www.macworld.com/article/3031270/software/indesign-low-memory-and-old-software-on-new-platforms.html&bvm=bv.126130881,d.ZGg&psig=AFQjCNGkwCu2VUwikMbvX7Rve1UUPoWfhg&ust=1467379645076843

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi4j_uc5uPNAhXrLcAKHa_TB_8QjRwIBw&url=http://howtolearn.me/learn-adobe-flash-free/adobe-flash-logo/&psig=AFQjCNHcGLSP-QClgT-WjczlpBRFu-6UfA&ust=1468064938448519

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi4j_uc5uPNAhXrLcAKHa_TB_8QjRwIBw&url=http://howtolearn.me/learn-adobe-flash-free/adobe-flash-logo/&psig=AFQjCNHcGLSP-QClgT-WjczlpBRFu-6UfA&ust=1468064938448519

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwii3N3N5uPNAhVNGsAKHeGgAQoQjRwIBw&url=http://www.brandsoftheworld.com/logo/adobe-illustrator-cs6&bvm=bv.126130881,d.ZGg&psig=AFQjCNGTPyrPBzFRj7ggii9GxFxs7I6tKA&ust=1468065043263029

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwii3N3N5uPNAhVNGsAKHeGgAQoQjRwIBw&url=http://www.brandsoftheworld.com/logo/adobe-illustrator-cs6&bvm=bv.126130881,d.ZGg&psig=AFQjCNGTPyrPBzFRj7ggii9GxFxs7I6tKA&ust=1468065043263029

Expectations:

• Now is the time for you to practice your independence. You need to independently carry out the following:

• Analyse the brief

• Discuss audience considerations

• Carry out a broad range of theme choice research and investigation

• Explore findings in the form of experimentation

• Keep a journal of reflection, evaluation and planning

Brief Analysis

• Analyse the brief and propose a response relevant for your target audience.

• 2.1 Demonstrate independence in decision making in planning and developing creative solutions.

ContextComprehensive understanding and knowledge of subject context used to communicate complex concepts, articulate ambitions and clarify purpose.

BRIEF ANALYSISBrief analysis is the process of investigating the brief and deciding all the different factors which will influence what we do.

Analysis – Noun:

Detailed examination of the elements or structure of

something.

‘an analysis of popular culture’

Brief analysis:

• What are you required to do?

• How do you intend to fulfil the brief?

• What new skills and theories do you need to understand, how will you do this?

• What research do you need to carry out, make a list?

• What contextual figures or organisations can help support your work, make a list?

• How will your research support your work?

• How will you know if you are doing the right things?

• What materials, techniques, and processes will you use?

• Are there restrictions within the brief that you need to adhere to?

• Who is your audience and how will this affect the work you produce?

Audience Considerations:• When thinking about our audience what do we need

to consider?

• Who is your intended audience?

• How might this affect your designs?

• How do you intend to communicate with your audience?

• How will you know if you are communicating with your audience effectively?

• What demographics (statistical data relating to the audience and particular groups within it) do you need to consider? For example:

• Age• Culture• Male/Female• Inclusivity• Suitable for all ages• Non-offensive

Task: Explain your audience considerations (above) and how your design work will reflect these.

Explain the different ways in which you can collect feedback from your intended audience, and the value of each one.

Create a plan of audience survey and feedback collection at various stages of the assignment, explaining who, why, when etc.

Keep your journal of your activities; reflecting on its usefulness and effectiveness, and from this plan your next steps.

Journals

• Your journal should be closely related to your work and kept at all stages of its development:• Evaluation & reflection:

• How did it work, or not, why?

• Did it contribute to the development of my design work, or not, why?

• What did I find out by doing it, how can I use this to support better design work?

• What do I need to do to find out more about this, how will this support the development of better design work?

• How does this relate to my research, why?

• Was my research supportive, how?

• Planning:

• What do I need to do next, how, why?

• How long do I intend to spend on this?

• How will this help me to develop my work?

Plenary:• I feel the most important thing I learnt today was?

• With the information I learnt today, I will now be able to…

• After today’s lesson I can now explain.

• Today I was able to make progress because…

• The part of the lesson I found easiest was…

• If was to set homework to build on today’s lesson I would…

• I am proud of myself today because….

• I think it is important to remember what I learnt today because…

• One thing I think I did really well was…

• Next time I would like to learn…

BRIEF ANALYSIS PRESENTATIONSWeek 1 - Friday

Aims & Outcomes

• To explore brief considerations from the assignment and what is expected of you.

• To understand research requirements.

• To begin to research the requirements of the brief and select and analyse supportive information and materials.

• Outcomes: You will have presented your brief ideas and considerations and begun to carry out individual research based on findings.

PRESENTATIONS

Business Branding

Style

Content

Relationships

Consistency

Audience

Web Presence

Website

Social Networks

Professional Networks

Branding

Audience

Networking

Audience

Genre

Professional

Portfolio

Characteristics

NeedsDesign Work

Create New

Use Old

Style

Presentation

Audience Impression

Visual Language

Research

Branding

Other Designers

Professional Portfolios


Audience

ExperimentsDevelopmentCommunicationFeedbackReviewMaterials, Techniques, processes

Brief Considerations

Assignment Task 1: Analysis Task 1

• From your group task yesterday and your findings from sharing ideas this morning, write your own brief analysis for your individual assignment intentions.

• You may use all or some of the group work you did yesterday but you need to have the following:

• A categorised mind map of the important areas and all their considerations.

• A list of research considerations which will support the development of your assignment.

• A plan of action for achieving the brief.

• Initial ideas of what you will complete as design work and what processes you intend to follow.











RESEARCHWeek 1 - Friday

Aims & Outcomes

• To carry out effective and supportive research activity which explores all the considerations identified in the last session.

• To link research to assignment intentions, ideas, and outcomes.

• To record findings in sketchbooks and begin to develop a purposeful supportive resource.• Outcomes: You will have begun to carry out your research and

record your findings, linking them to your design considerations and intentions.

Research

• Research and explore a wide range of the work of other artists and designers who promote themselves in this way. You will then relate this to your own work and design intentions, trialling with the tools, techniques and processes they use in order to develop your brand and online communication tools.

• 1.2 Use analysis to develop research activity.

• 1.3 Interpret research activity to develop ideas and creative proposals for a chosen art and design audience.


Research

Independently identified, thorough and sustained research and investigation of relevant sources, insightful interpretation and synthesis of information used to inform, support and develop ideas.

Business Branding

Style

Content

Relationships

Consistency

Audience

Web Presence

Website

Social Networks


Branding

Audience

Networking

Audience

Genre

Professional

Portfolio

Characteristics

NeedsDesign Work

Create New

Use Old

Style

Presentation

Audience Impression

Visual Language

Research

Branding

Other Designers

Professional Portfolios


Audience

ExperimentsDevelopmentCommunicationFeedbackReviewMaterials, Techniques, processes

Brief Considerations

Research Techniques:

• Evaluation – what are your thoughts/feelings about the design/artwork, and why is this?

• Subject – what is the image about, how do you know this?

• Elements – formally analyse the elements and layout.

• Materials – what materials and techniques have been use, and why?

• Intention – what is the designer/artist saying/expressing to the audience, and how?

• Opinion – what is your opinion of the design/artwork, and why?

• Comparison – what can you compare the design to?

• Relevance – how relevant is the design to you, how do you plan to use your findings?

Assignment Task 2: Research

• Using your list of research topics and the Brief Considerations diagram, continue your research processes considering the following:

• Branding

• The work of other designers, illustrators, concept artists

• Professional portfolios

• Professional networks

• Audiences

• Materials Techniques & processes

Bridge Task 2: Research


• Branding




• Audiences












AudienceWeek 2 - Wednesday

Bridge Task 2: Share Your Research


• Branding




• Audiences


Aims & Outcomes

• To explore audience considerations and how they affect the design processes.

• To identify audience characteristics and needs when promoting using online facilities.

• To begin to research the subject of audiences and discuss how findings will affect development• Outcomes: You will create an extensive audience

considerations report including a wide range of examples from your research and findings. You will understand the consideration you need to take into account in the development of your assignment.

Intended Audience Characteristics

• Research your target audience and how this may affect the development of your designs. Discuss their characteristics, and use your analysis of this to support your research work.

• 1.1 Analyse the characteristics of the audience for a chosen art and design activity.



ContextComprehensive understanding and knowledge of subject context used to communicate complex concepts, articulate ambitions and clarify purpose.

WHO IS YOUR AUDIENCE?

Audience

Audience

Genre

What is the genre of your design/network work and

how will this be reflected to your audience?

Professional

You are communicating with professionals, how will

this affect your branding and network?

PortfolioHow will you present your

portfolio of work to professionals?

Characteristics

What are the characteristics of your intended audience?

How will this affect your design/network?

Needs

What are the needs of your intended audience? How

will these affect your designs/network?

What activities can help you find out about your target audience?

Market research:• Qualitative techniques such as:

• Focus groups• In-depth interviews• Ethnography – the systematic

study of people and cultures.

• Quantitative techniques such as: • Customer surveys

• Questionnaires• Surveys• Paper based• Online – Survey Monkey• Social Media• Websites

• Analysis of secondary data

• Qualitative research is primarily exploratory research. It is used to gain

an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or

helps to develop ideas for potential quantitative research.

• Quantitative methods emphasize objective measurements and the

statistical, mathematical, or numerical analysis of data collected through polls,

questionnaires, and surveys, or by manipulating pre-existing statistical

data.

Assignment Task 2: Audiences

• Research your target audience and how this may affect the development of your designs.

• Discuss their characteristics, and use your analysis of this to support your research work.

• Use a broad range of examples to support your findings.

• Discuss how you might implement your findings in your own work.

Audience

Genre



Professional

You are communicating with professionals, how will this

affect your branding and network?



Characteristics



Needs



750-1000 Words

Bridge Task 3: Continue Audience Research





Audience

Genre



Professional

You are communicating with professionals, how will

this affect your branding and network?



Characteristics



Needs













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BUSINESS BRANDINGWeek 2 - Friday

Bridge Task 3: Share Your Audience Research





Audience

Genre

What is the genre of your design work and how will this be reflected to your

audience?

Professional

You are communicating with professionals, how

will this affect your branding and network?

PortfolioHow will you present

your portfolio of work to professionals?

Characteristics

What are the characteristics of your

intended audience? How will this affect its design?

Needs

What are the needs of your intended audience?

How will these affect your designs?

Journals - What you need to include:

Your journal should be closely related to your work and kept at all stages of its development:• Evaluation & reflection:

• How did it work, or not, why?

• Did it contribute to the development of my design work, or not, why?

• What did I find out by doing it, how can I use this to support better design work?

• What do I need to do to find out more about this, how will this support the development of better design work?

• How does this relate to my research, why?

• Was my research supportive, how?

• Planning:

• What do I need to do next, how, why?

• How long do I intend to spend on this?

• How will this help me to develop my work?

What do I need to evaluate/reflect on?

• Experimental research:

• Each technique you experiment with both traditional and digital.

• Each process you explore.

• Each example from experimentation.

• Final designs:

• The planning process

• The development process

• The final designs and any refinements you make

• Research:

• How you research has influenced your design ideas.

Page on website!!!

Aims & Outcomes

• To explore online branding considerations and how they affect the design processes.

• To identify branding characteristics and needs when promoting using online facilities.

• To begin to research the subject of branding and discuss how findings will affect development

• Outcomes: You will create an extensive branding considerations report including a wide range of examples from your research and findings. You will understand the consideration you need to take into account in the development of your assignment.

Developing Your Brand

• During the assignment you will research, experiment with, and create a wide range of examples of branding work which reflect your chosen specialist techniques, and will use your findings to support the development of your final ideas and designs.




Research



• What were the five considerations needed when developing your online branding?• Style

• Content

• Relationships

• Consistency

• Audience


Business Branding

StyleWhat will your style be and how will this reflect

your abilities and communicate with the audience?

ContentWhat are the different elements of your brand

and how will you use them to communicate with the audience?

Relationships

How will you ensure that your brand works together across your digital network? How will this support your overall communication with

your audience?

ConsistencyHow will you create consistency in your brand and your application of your brand? How will

this communicate with the audience?

AudienceWhat are you audience considerations and how

will this affect the design of your branding elements?

Assignment Task 2: Developing Your Brand

• Research the theme of branding in an online environment.

• Discuss the characteristics and considerations and the different elements of online brands.



Business Branding





Relationships


your audience?





Bridge Task 4: Developing Your Brand

• Complete your research the theme of branding in an online environment.




Business Branding





Relationships


your audience?

















PROFESSIONAL NETWORK CONCEPTSWeek 3 - Wednesday

Bridge Task 4: Share Your Branding Research

• Research the theme of branding in an online environment.




Business Branding





Relationships


your audience?





Aims & Outcomes

• To explore online networking facilities and how these can be utilised to create an individual online presence.

• To identify networking facility characteristics and how each facility in used to promote work.

• To explore the advantages and disadvantages of creative professional networks

• Outcomes: You will have an understanding of what a creative professional network is and how it is constructed. You will identify advantages and disadvantages of professional networking. You will create a map of your intended network and its associated facilities.

Network Concept

• You will need to develop a business brand which will include traditional branding, a website, and an extensive online presence through a range of social and business networking media.




Research


Networking Task 1

• Split into groups of 3 and investigate the different social and professional media available to you for self promotion.

• List as many different networking facilities as you can, explaining how each facility works and can be utilised to promote your work.


• What are the advantages and disadvantages of promoting in this way?



• Be ready to feed back your ideas to the group.

What is a professional network?

• Professional networking is simply networking focused on professional goals.

• People trust preferentially people they know already, either directly or through another trusted person. This means that gaining that trust with new people is much easier when you have a strong network.

• A strong network is where you have connections in all of your areas of interest with people who know who you are and what you want.

• In practical terms you build this network by getting to know more people, building trust with them and telling them what you are looking for.

What are the benefits of professional networks?1. Business Leads

• Networking is a great way to acquire new business leads. Using the contacts you make when you meet people can open doors for business opportunities.

2. Career Opportunities• Statistics show that networking is the best way to land a new

job. Professional networking can expose you to jobs that aren’t posted online or in newspapers.

3. Personal Opportunities• Networking can also be a personal benefit. Professional

relationships you develop can be used for identifying practical solutions to everyday life.

What are the benefits of professional networks?4. Identify Best Practices

• Networking is a great way to identify business best practices or industry benchmarks. Learning from what others do is a valuable strategy for all businesses.

5. New Business Trends• Networking can help you stay on the cutting edge of

technology and new business trends. These types of relationships and “inside” information can give you an advantage over your competitors by implementing new and fresh ways of doing things.

What are the potential problems of promoting work in this way?1. Indiscretion

• While networking is a very effective technique you must always be aware of the possibility of indiscretion. Choose your contacts wisely and ensure that you maintain confidentiality at all times.

Professional Network Facilities

Behance

Twitter

Facebook

Google+

Pinterest

LinkedIn

Deviant Art

Dribbble

WordPress Flickr

Tumblr

YouTube

Blogger

Instagram

ProjectsView allAre you sure?Do you really want to delete project Website Design?Are you sure?Do you really want to hide project Website Design?Are you sure?Do you really want to unhide project Website Design?Are you sure?Are you sure?Are you sure?Are you sure?Are you sure?Are you sure?Are you sure?Are you sure?Are you sure?Are youAre youAre youAreAreAreAre

Join The--Dots

Hiive

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwik9LqVuM7QAhUG1hQKHYsAAQkQjRwIBw&url=http://keywordsuggest.org/161742-icon-wordpress-blog.html&psig=AFQjCNELMBbbN4u7kZCNpFbyfC8xddepwA&ust=1480525153207549


https://the-dots.com/pages/the-dots-71239/projects#noscroll

Network Concept



Network Concept Task – Bridge Task 5

• Using your findings from today, and the different social and professional network facilities identified, write an illustrated report which covers the following:

• The different networking facilities available to you

• The characteristics of each network and how they can be used to support your online presence and portfolio.

• The advantages and disadvantages of promoting your work in this way


• Develop a professional network map as a reference for the development of your own online network.













PROFESSIONAL NETWORK -WORDPRESSWeek 3 - Friday

Share Your Network Concept Task – Bridge Task 5• Using your findings from today, and the different social and professional

network facilities identified, write an illustrated report which covers the following:

• The different networking facilities available to you

• The characteristics of each network and how they can be used to support your online presence and portfolio.

• The advantages and disadvantages of promoting your work in this way


• Develop a professional network map as a reference for the development of your own online network.

Aims & Outcomes

• To explore online networking facilities and how these can be utilised to create an individual online presence.

• To identify networking facility characteristics and how each facility in used to promote work.

• To explore the advantages and disadvantages of creative professional networks

• Outcomes: You will have an understanding of what a creative professional network is and how it is constructed. You will identify advantages and disadvantages of professional networking. You will create a map of your intended network and its associated facilities.

WordPress













Workshop Individual Aims:

• To carry out research relevant to own online portfolio development.

• To develop ideas and plan for the creation of design outcomes.

• To explore and create final outcomes ready for inclusion in professional network portfolios.

• To develop and complete branding content ready for upload to professional network facilities.

• To grow professional network by adding facilities such as Facebook, Twitter, Behance etc.

• To keep the audience in mind at all times, considering how what you are developing will support your engagement with them.

• To record your reflection, evaluation, and development in your assignment journal.

1. Complete outstanding research tasks and report creation using the Leicester University report writing model, available from their website. Don’t forget to include visual examples and discuss these in your reports.

3. Develop branding from Jen’s session, making sure you explore all possibilities and create concept boards for each idea ready to share with the client. These will become part of your overall portfolio and you will need to show how you responded to the brief.

2. Continue developing your individual assignment work using the assessment criteria and overall grading grid in the assignment as a guide. Remember you need to follow the usual creative process to develop your outcomes.

4. Continue to develop your individual professional network by adding facilities such as Facebook, Twitter, Pinterest, etc. Create and add your branding and graphics. Add your links to your WordPress website.

Engaging with an Audience Assignment Content:1. Your brief analysis group activity: https://colinflintblog.wordpress.com/assignment-7/#jp-carousel-691

2. Your brief analysis report: https://colinflintblog.wordpress.com/assignment-7/#jp-carousel-1053

3. Your general research: https://colinflintblog.wordpress.com/assignment-7/#jp-carousel-703

4. Your audience research and consideration report: https://colinflintblog.wordpress.com/assignment-7/#jp-carousel-790

5. Your Professional network report: https://colinflintblog.wordpress.com/assignment-7/#jp-carousel-931

6. Your brand development research: https://colinflintblog.wordpress.com/assignment-7/#jp-carousel-830

7. Your branding ideas and development

8. Research related to developing further work for your portfolio and in response to your finding on your audience

9. Planning and development of ideas for further work for your portfolio

10. Completion of further work for your portfolio

11. Your journal of reflection, evaluation, and planning.

12. Your professional network, with branding and portfolios, and links to each facility. This should consist of WordPress, LinkedIn, Facebook, Twitter, Behance, and other networking facilities as discussed in class, along with 10-20 examples of your work.

https://colinflintblog.wordpress.com/assignment-7/#jp-carousel-691






Websites for Creatives you should be aware of:

http://99u.com/

The 99Percent: The website contains great articles and resources for creative professionals of all kinds. Topics include playlists to listen to for better creativity, productivity tips, and video lectures from leading creative professionals around the world.

https://www.behance.net/

Behance: has become the most powerful authority for creative professionals online with Adobe’s purchase of the network. Much more than a portfolio generation website, Behance offers project-management software, industry-specific job boards, and award-winning blogs with advice for creative professionals.

Served Sites: As content uploads into the Behance Network, it streams into industry-specific sites called Served sites, which include the following: Branding Served, Digital Art Served, Fashion Served, Illustration Served, Industrial Design Served, Motion Graphics Served, Photography Served, Toy Design Served, Typography Served, Web Design Served

Aims & Outcomes

Experimental Research & Development

• Explore and compare a broad range of different materials, processes and technical skills and produce responses during workshops and independent study.

• 2.2 Select appropriate materials and processes to develop creative solutions.


Independent Study Task: to be done for Tuesday 20th 10.00am:

• Your task is to research and explore your chosen specialism by selecting at least 10 designs, artwork, or concept work by practitioners who work in your specialist field.

• Analyse each one thinking about visual language, the formal elements (line, shape, space, colour, texture), the principles an page layout conventions of your specialism:• Describe:• Reflect• Formally Analyse

• Discuss how you might embed your findings into your own work and what ideas you have drawn from your research.













Aims & Outcomes

Planning & Development

• Independently plan and create your solutions to the brief set using your understanding of the audience needs to support your design work.


















Aims & Outcomes

Review against Identified Audience

• Keeping the importance of your audience in mind, critically review your work throughout and keep a journal of all your activity.

• 3.1 Critically evaluate creative solutions against identified audience characteristics.


















Aims & Outcomes

Development

• Using your specialist knowledge, tools and techniques, plan and create further high quality artwork to include in your online portfolio.



• 2.3 Apply practical skills, knowledge and understanding of an audience to produce creative solutions for a chosen art and design activity.


• 3.2 Critically evaluate and reflect on learning to inform personal development.

















Aims & Outcomes

Presentation

• Present your final design work within the range of online media you have chosen.



• 2.3 Apply practical skills, knowledge and understanding of an audience to produce creative solutions for a chosen art and design activity.

















Aims & Outcomes

Evaluation

• Critically evaluate and reflect on your learning from this task, in order to support your personal development.


• 3.2 Critically evaluate and reflect on learning to inform personal development.

















Mini Workshops - Digital Techniques

• Pattern creation in Photoshop ✓• Effective History technique• Brushes in Photoshop• Swatches in Photoshop • Photoshop Actions• Batches and droplets• Image modes in Photoshop• File types & printing• Layer group sand masks

• Pattern creation in Illustrator✓• Bushes in Illustrator• Swatches in Illustrator• Masks in Illustrator• Graphic Styles• Symbols• Layers• Live Paint• Live Trace• Gradient Meshes…….

Documents

Engaging with an Audience - WordPress.com · 01/11/2017 · Task: Explain your audience considerations (above) and how your design work will reflect these. Explain the different