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Lucidi dell'intervento tenuto il 19 novembre 2012 in occasione della presentazione del libro: "Trust, Social Relations and Engagement" del Prof. Donatella Padua.
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Engagement e Social Enterprise
Roma 19 novembre 2012 presso "The Shenker Institute"
Dr. Alvaro Busetti
…vai al sito del libro
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Il valore potenziale della "social economy"
$900 billion – 1.3 trillion Annual value that could be unlocked by social technologies in four sectors
2x Potential value from better enterprise communication and
collaboration compared with other social technology benefits
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
1/3 Share of consumer spending that could be influenced by social shopping
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Dove si può generare valore con le tecnologie social
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
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Esempio: il settore dei "Consumer Packaged Goods" (B2C)
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
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Esempio: il settore "Advanced Manufacturing Industries" (B2B)
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
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Dove si può generare valore con le tecnologie social Dove / quale stakeholder coinvolgere? (engagement)
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Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation
Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php accessed 8 november 2012
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Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation
Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php accessed 8 november 2012
abusetti.wordpress.com
Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation
Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php accessed 8 november 2012
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Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
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Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
abusetti.wordpress.com
Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
abusetti.wordpress.com
Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
Engagement Platform to connect employees:
1. To each other;
2. To customers (where they need us, and when they need us);
3. To knowledge (created by employees and customers alike).
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Dove / quale stakeholder coinvolgere? (engagement)
Salary for Work
Value for Engagement
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Grazie per la vostra attenzione !
Alvaro Busetti [email protected]
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