B2B Leadgeneration by being a Rockstar

Conversion Jam 2012-10-22

[@magnussandman]VP Business Development - Leadsius

You can forget all this! You cannot build your companies brand – only people can do

that!

There is no such thing as target groups, forget it. There is only people and they think and act like individuals.

Knowledge and engagement is the only thing that counts –don´t waste your time dressing up your products/services with nice messages . It simply doesn´t work…

How do it? Content Marketing presented like a ROCKBAND!

OASIS

They are publishers

They create content

They buid relationships

They are the best being themselves

They are genuine and authentic

They create story in real-time

[THIS IS EXACTLY HOW YOUR COMPANY SHOULD ACT! ]

Gun's and Roses

A rockband finds a audience

A rockband gets the audience they deserve

A rockband ENTERTAIN their audience!

A rockband loves their audience and they show it!

A rockband transforms a audience to fans

[THERE IS ONLY INDIVIDUALS OUT THERE AND IT IS YOUR JOB TO

ATTRACT YOUR OWN AUDIENCE! ]

Avicii

Artists and DJ:s build strong relations to its audience

Artists and DJ:s transforms creates fans out of its audience

Artists and DJ:s are everywhere where their fans are. (Social media, own channels on Youtube, Soundcloud etc)

Artists and DJ:s makes fans love them and shout is out to the world. (Brandbuilders, brandsoldiers....)

[YOUR COMPANY MUST MAINTAIN AND ENTERTAIN YOUR DESERVED

AUDIENCE!]

Merchandise

OF COURSE IT`S ALL ABOUT BUSINESS!

IN FACT – IT`S ALL ABOUT CONVERSION!

AT THE END OF THE DAY – MONEY TALKS!

[YOUR COMPANY SHOULD ACT AND DO BUSINESS AS A

ROCKBAND! ]

[?]

Is there really B-to-B Companies out there who really is doing business like this? And if so, how do they present themselves on the web?

ROCKSTARS B2B Companies

Evernote

MailChimp

SAP

Siemens

Desk

For small Business – AMEX OPEN FORUM

ROCKSTARS B2B Company

Still wondering how you boost your site for optimal conversion?

Watch this site and place your logo at the top! It rocks – for sure!

http://iconapop.com/

http://www.iconapop.com/