ENERGY STAR®

2018 IT Plans and Products Program Highlights

March 12, 2018

Agenda• Overview– ENERGY STAR Process– IT Specs at a Glance

• Displays • Enterprise Servers• Imaging Equipment• Recently Completed Specifications– Computers– UPS– Data Center Storage

• What’s New with ENERGY STAR • Contact Information

• ENERGY STAR criteria are designed to balance these foundational principles, including:– Significant energy and/or water savings– Product performance maintained or enhanced– Purchasers can recover investment in increased efficiency within a

reasonable time period– Efficiency can be achieved without proprietary technology– Energy/water consumption can be measured and verified with

testing– Label provides meaningful differentiation

ENERGY STAR Guiding Principles

ENERGY STAR Specification Development Process

ENERGY STAR

Product Category Current ENERGY STAR Specification

Effective Date of Last Spec Revision

Anticipated Effective Date of Next ENERGY

STAR Revision

Computers V 6.1 2014 November 2018

Data Center Storage* V 1.0 2013 2019/2020

Displays V 7.0 2016 2019

Enterprise Servers

V 2.1 2013 2019

Imaging Equipment

V 2.0 2014 2019

UPS V 1.0 2012 2019

*The V1.1. Data Center Storage Test Method was released in February 2018 and the specification will be released on May 21, 2018.Version 3.0 Server specification development process currently underwayVersion 7.0 Computer specification development completed in February 2018Version 3.0 Imaging specification development currently underwayVersion 2.0 UPS specification development process completed in December 2017

Program Impact

Product Category Cost Savings GHG Savings Equivalent

Displays $130 million 225 thousand vehicles

Servers $800 million Not Reported

Imaging Equipment $178 million 240 thousand vehicles

UPS $3 billion 6.2 million

Computers $600 million 800 thousand

Totals $4.7 billion 7.4 million

Displays

Displays

• Drivers:– V7.1 took effect July 2016. – 2019 CEC regulations.– Reviewing definitions and allowances for Enhanced Performance Displays.

• Initial Priorities:– Ensure ENERGY STAR continues to recognize the most energy efficient monitors

as the market shifts in response to regulations from the CEC and EC– Adjust allowances for Enhanced Performance Displays and screen resolution

• Timing:– Draft 1 release is imminent.

Computer Servers

Drivers for Revision• Large amount of SERT data collected, which allows EPA to propose an active state

metric and requirements.

• Desire to increase stringency of PSU requirements (80 Plus Platinum equivalent).– Over 60% of V2 certified products already meet Platinum equivalent levels.

• Desire to increase stringency of idle state requirements as well as APA idle requirements.

Version 3.0 Update• Draft 2 was released in August 2017.

– Added active efficiency requirements. – Updated scope and power supply criteria.

• Stakeholder meetings took place in January 2018 and March 2018:– Discussed the possibility of ENERGY STAR removing the idle requirements for

active-only requirements. – Discussed how SERT testing incorporates idle. – Discussed updating the resilient server definition.

• EPA anticipates a Draft 3 release in early April. – Will incorporate SERT V2.0.0 scoring to set active requirements.

Imaging Equipment Version 3.0

Version 3.0 Snapshot• Drivers: Market share 100% MFDs, last revision completed 2013• Specification release is imminent.

– Updates test method to propose incorporation of Professional Products.

– Removes stand-alone fax machines and copiers from scope. – Amends criteria for imaging products. – Maintains updates to paper usage assumptions. – Removes test method changes for network activity.

Timeline for Version 3.0 Development

• February 2017: Discussion document• August 2017: Draft 1 Test Method Released• March 2018: Draft 1 Specification, Draft 2 Test Method released

Recently Completed Specifications

Key Changes in Computers Version 7.01. Amended energy efficiency criteria for notebooks,

slates/tablets, and thin clients. 2. Amended power supply requirements for those

products with a rated output of 500 Watts and above.

3. Removed small-scale servers from scope. 4. Updated language for products looking to use the

Full Network Connectivity mode weightings.

Version 7.1

• Mobile workstations. o Received stakeholder feedback to develop

separate criteria for mobile workstations. o EPA agreed to consider in a V7.1, with TEC

requirements, if data on energy consumption is received.

• Anticipated timeline is late spring/summer 2018, but may vary depending on when data is received.

Version 8.01. Development of desktop, integrated desktop, and

workstation criteria. 2. Development of new categorization system. 3. Consider amendments to power supply

requirements, including potential low-load power supply reporting.

4. Anticipated timeline:a. Discussion Document: Q4, 2018 b. Draft 1, Version 8.0: January 2019.

a. Looking to collect data on desktop computers this year for use in dataset.

Key Changes in UPS Version 2.0

1. Amended energy efficiency criteria all UPS product types.

2. Removed UPS metering incentive that had been in place.

3. Updated test method to account for the DOE standards test method and updates to references.

4. Effective Date: January 1, 2019

Key Changes in Data Storage Version 1.1

1. Amended scope to allow File I/O based systems. 2. Amended test method to allow for File I/O based

system testing.3. Test method released on February 14, 20184. Effective Date: May 21, 2018

What’s New with ENERGY STAR

• Earth Day:– Earth Day ENERGY STAR Outreach ideas

• The ENERGY STAR Pledge• Social Media ideas• Ways to Save Tips web service• Dr. Seuss’s The Lorax kids activity books

• ENERGY STAR Day, October 30, 2018:– Celebrate ENERGY STAR Day by leveraging digital

toolkit (Available May 1.)• Holiday Promotion, November – December, 2018:

The best gifts to great things.– Features office products among other great gifts to choose

for your loved ones this holiday.

Consumer Engagement Opportunities

ENERGY STAR Pledge• The ENERGY STAR Pledge is an easy engagement tool

that encourages your audiences to pledge to save energy – providing them numerous energy-saving actions to pledge:– From light bulbs to TVs to appliances and even home

improvement projects, such as adding insulation.

• It’s easy to become a pledge driver.– Simply sign up at energystar.gov/pledgedrivers and receive

a unique url to track pledges made by your audiences.

• The ENERGY STAR Pledge tracks:– Total pledge actions taken.

• Also provides break down of specific pledge actions.

– Total greenhouse gas emissions saved.

– Total dollars saved.

– Total kWh / BTUs saved.

Way to Save Tips Web Service• Ways to Save Tips is a web service that provides

an ongoing stream of ENERGY STAR® branded, energy-saving tips to external websites that adopt the service.

• Tips include all ENERGY STAR vetted, energy-saving tips for certified consumer products, including laptops and tablets, etc.– The tips in the feed will automatically refresh

with each visit to your site.• Tips are customizable for your web feed based on

specific product categories relevant to your program.

• Benefits include:– Fresh and frequent content to enhance search

engine optimization and overall customer engagement.

– ENERGY STAR brand affiliation to enhance credibility and customer value.

• Easy to implement.– Visit energystar.gov/waystosavetips

Holiday Promotion• Media Mix resulted in more than 6 mm

impressions – all driving traffic to the holiday promotional landing page featuring gifts and special deals from our partners– Google Display Network

– Facebook Ad

– BobVila.com native content couple with a partner-sponsored smart thermostat giveaway

• Opportunities for partner-sponsored giveaways featuring your products

25

National Streaming Day Promotion-May 20

• On Roku’s National Streaming Day-May 20

• ENERGY STAR will leverage social media to educate consumers on streaming efficiently

• Making messaging, info graphic and video available to partners

• Promotions featuring specific products that represent high energy-savings / rebates.

• Leverage collective efforts of utilities, manufacturers and retailers into one unified consumer call-to-action.

• www. energystar.gov/ marketing_ materials

ANNUAL PRODUCT PROMOTIONS

ENERGY STAR Product Finder Updates

• Adding in price and availability for ENERGY STAR Product Finders for models found at retail.

• Focused initially on products covered by ES Most Efficient that already include this information.

• Integrating relevant content for consumers researching products to purchase.

Retail Products Platform

• New approach to bring energy-efficient products to consumers and end-users.

– Goal is to transform markets by streamlining and harmonizing energy efficiency programs with retailers to make them less complex and more cost effective.

• Pilot included 8 program sponsors, representing 11 states.

– Makes up approximately 18% of the U.S.

• Expanded program reach in 2017 by adding significant retail storefronts: Nationwide (national buying group for thousands of small regional retailers), Lowes

• There are 3 new utility program sponsors joining in 2018.

• 2017 Product Mix: Air Cleaners, Room AC, Dryers, Freezers, Refrigerators, Sound Bars, Clothes Washers

• 2018 Addition: Dehumidifiers

ENERGY STAR Retail Products Platform (ESRPP)

Resources available upon request:• Evaluation• Data• Products• Marketing/field services• Legal agreements

Contact: esrpp@energystar.gov

www.energystar.gov/esrpp

Questions or Comments

Katharine KaplanEPA, ENERGY STAR (202) 343-9120Kaplan.Katharine@epa.gov

Thank You!

Ryan FogleEPA, ENERGY STAR(202) 343-9153Fogle.Ryan@epa.gov