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ENERGIZERENERGIZER
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Energizer is a major player in Portable Power and Personal Care productsPersonal Care products
P i
Wet Shave, Skin Care, Feminine Care Infant Care
Presence in>160 markets
around the globeFeminine Care, Infant Care
(FY 2009)
$1.89 B•#2 Branded Market Share •#2 Market Share globally
Portable Energy(FY 2009)
$2.11 B•#1 Brand in Rechargeable
•#1 Flashlight manufacturer globally 2
E i ’ i i i d li i i Energizer’s mission is to deliver innovative portable power solutions to power people’s livesPortable Energy
(FY 2009)
$2.11 BProduct LinesPerformance Batteries
•#2 Branded Market Share
•#1 Brand in Rechargeable
•#1 Flashlight manufacturer globally
$2.11 B
Lithium AA, AAARechargeable Batteries and
ChargersPremium and Price Batteries
Global Headquarters: St. Louis, MO USAGlobal R&D Center: Cleveland, OH USA
AlkalineCarbon Zinc
Specialty Batteries
FY2009 Sales: $2.11 Billion
Countries Served: 150+Hearing AidCoin Cell
Lighting Products
Estimated Global Market Share - Primary Batteries: 28%
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Energizer – at the leading edge of innovation
First dry cell forFirst dry cell for
18961898 1931 .1955 .
g g g
First dry cell for consumer useFirst dry cell for consumer useFirst Flashlight &
first D size batteryFirst Flashlight & first D size batteryFirst to freshness
date batteriesFirst to freshness date batteriesFirst miniature
hearing aid battery & First 9V battery
First miniature hearing aid battery & First 9V battery
1955 .
First Rechargeable NiCd battery
First Rechargeable NiCd battery
1957
First standardFirst standard
1959 1989
alkaline batteryalkaline battery
First AAlithium batteryFirst AAlithium battery
First zero‐added First zero‐added
1991
hh
2007 2008
20052003 .20011995 .
mercury batterymercury battery 2009
First on‐battery testerFirst on‐battery tester First non added
mercury H.AFirst non added mercury H.A
Fi h i idFi h i id
First multi‐drain watch batteryFirst multi‐drain watch battery
First AAA lithium batteryFirst AAA lithium battery
First Lithium powered phone charger
First Lithium powered phone charger
2001
Re‐launch of the AAAA alkaline battery
Re‐launch of the AAAA alkaline battery
First hearing aid battery dispenserFirst hearing aid battery dispenser
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Energizer – at the leading edge of innovation in the future
New form factors,
Energizer – at the leading edge of innovation in the future
Fuel Cells
New form factors, power sources and conveniences
Solar
Energizer provides our partners with global manufacturing and t t t t th i d h i th ldcustomer support to meet their needs anywhere in the world
Bennington VT
Philippines
Indonesia
Tianjin, China
Egypt
La Chaux De FondsAsheboro
MaryvilleSt. Albans VT
Bogang, China
g
Kenya
Sri LankaSingapore
Malaysia
MiniaturesMiniaturesGlobal Lighting PlantsGlobal Lighting PlantsCarbon Zinc PlantsCarbon Zinc PlantsAlkaline PlantsAlkaline Plants
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Energizer’sEnergizer’sOEM S i Alli TOEM S i Alli TEnergizer’sEnergizer’sOEM S i Alli TOEM S i Alli TOEM Strategic Alliance TeamOEM Strategic Alliance TeamOEM Strategic Alliance TeamOEM Strategic Alliance Team
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Energizer – working proactively with device manufacturers to develop new t bl l ti
Energizer – working proactively with device manufacturers to develop new t bl l tiportable power solutionsportable power solutions
Energizer’s OEM Strategic Alliance TeamExploring the future, building the brand!
Working with our OEM partners to drive innovation
Understand Portable Power Trends / Support New Product DevelopmentSignificantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process.g y p g p p g pDevelop OEM partners to support the introduction of new portable power solutions.
Co‐MarketingSeek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing.
OEM T h i l S tOEM Technical SupportEnsure that device designers are aware of Energizer’s current and future portable power solutions.Provide technical support to aid in the design, development and lifecycle management of battery powered devices.
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OEM Strategic Alliance Team OEM Strategic Alliance Team ggObjectivesObjectives
1. Understand Portable Power Trends / Support New Product DevelopmentSignificantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process.Develop OEM partners to support the introduction of new portable power solutions.
Four key Energizer OEM product initiativesEnergizer Ultimate Lithium AA and AAAEnergizer Ultimate Lithium AA and AAAEnergizer Alkaline AAAASpecialty BatteriesTechtium Hybrid Battery TechnologyTechtium Hybrid Battery Technology
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EnergizerEnergizer®® Ultimate LithiumUltimate LithiumThe World’s Best AA/AAAThe World’s Best AA/AAA
in High Tech Devicesin High Tech Devices
EnergizerEnergizer®® Ultimate LithiumUltimate LithiumThe World’s Best AA/AAAThe World’s Best AA/AAA
in High Tech Devicesin High Tech Devicesin High Tech Devicesin High Tech Devicesin High Tech Devicesin High Tech Devices
• WORLD’s LONGEST LASTING AA/AAA batteries in high tech devices
• Lasts Up to 8X longer* in Digital Cameras• 15 year shelf life• Works in extreme temperatures• Weighs 33% less than alkaline• Now available in both AA and AAANow available in both AA and AAA
* E gi M*vs Energizer Max
E i AAAAE i AAAAEnergizer® AAAAEnergizer® AAAARecognizing the need for smaller, thinner, lighter portable power solutions, Energizer g g , , g p p , g
recently launched the Energizer® AAAA premium alkaline battery.
Targeting Bluetooth headsets, flash audio players, remote controls, noise canceling headsets
Key OEM benefitsKey OEM benefits
•8 mm diameter - thinner than AA, AAA
• Higher energy and power capability than Lithium Coin
•Low cost solution
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Specialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty Batteries
ApplicationsHearing AidHearing AidMedical DeviceElectronicsPhoto
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TechtiumTechtium Hybrid Battery Technology Hybrid Battery Technology TechtiumTechtium Hybrid Battery Technology Hybrid Battery Technology Techtium backupower™
A combination of a AA/AAA battery cavity together with a backupower™ IC and standard lithium-ion with a backupower IC and standard lithium ion rechargeable.Wins - both shipping with Energizer Lithium
Portable TVGame Consoles
Media
Cameras
Nokia Bi-directional Charger
Players
Laptops
Philips 9@9J Phone
Rechargeable
or Primary
S t hSmartphonePDA
OEM Strategic Alliance Team OEM Strategic Alliance Team ggObjectivesObjectives
2. Co-MarketingSeek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing.
Joint activities at retailProduction of on-pack bursts, co-branded POS materialsProduction of on pack bursts, co branded POS materialsIn pack coupons, IRC’s, informational pieces to add valueSupport for trade / other media advertisingTrade show support
Joint effort with brand and trade marketing
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The OEM Strategic Alliance Team creates The OEM Strategic Alliance Team creates The OEM Strategic Alliance Team creates The OEM Strategic Alliance Team creates partnerships with market leading OEM’spartnerships with market leading OEM’spartnerships with market leading OEM’spartnerships with market leading OEM’s
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Energizer Lithium AA, AAA Energizer Alkaline AA, AAA
Keyboards and Mice
Apple® Wireless Mouse
Apple® Wireless Keyboard
Energizer Alkaline AAAA
Rock Band
Colgate Toothbrush
Digital Cameras
Bluetooth H d t
Energizer Alkaline AAAA
Digital Binoculars
Cellular Phone Charger
Energizer collaborates with the world’s leading device manufacturers to develop partnerships from the
HeadsetsRemote Controls
Energizer Penlight
Energizer collaborates with the world’s leading device manufacturers to develop partnerships from the inception of new products.
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OEM Strategic Alliance Team OEM Strategic Alliance Team ggObjectivesObjectives
3. OEM Technical SupportEnsure that device designers are aware of Energizer’s current and future portable power solutions.Provide technical support to aid in the design, development and lifecycle management of battery powered devices.
Technical MarketingBattery Applications TeamDevice AnalysisBattery Testing and EvaluationPerformance Claim DevelopmentIndustry Standards and Environmental RequirementsIndustry Standards and Environmental Requirements
Supported by the Technical Services team
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Energizer’s OEM Strategic Alliance TeamExploring the future, building the brand!
What can we do to help you be successful with your battery d d ?powered devices?
For clarification or specifications on any technical aspect of Energizer products, visit our website at… http://data.energizer.com
OR
e-mail Energizer’s technical portable power solution team at... [email protected]
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