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Energetic city .ca Everything Fort St. John THE ONLY LOCAL Website All About FORT ST. JOHN. April 2010 Advertising Opportunity Guide

Energeticcity.ca Media Kit

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Energetic city.caEverything Fort St. John

THE ONLY LOCAL

WebsiteAll AboutFORT ST. JOHN.News Sports Classifieds Community Upcoming Events Energy News Breaking News Opinion National Podcasts Special Features Community Groups Photo Galleries Reference Business Directory

April 2010

AdvertisingOpportunity

Guide

Energeticcity.ca visitors were invited to take the user survey over a two week period in Feb. 2009. 429 responses were recieved.

Energetic city.caEverything Fort St. John

About the Site

Get Started!Phone: 250-787-7100General Inquiries: [email protected] Opportunities: [email protected]

The future is heading on the web. Your customers are increasingly heading online to find out what they want to know about your product or service.

Energeticcity.ca is the only full featured web portal designed from the ground up to serve the needs of the Energetic City, Fort St. John, BC.

The site is a partnership between two Fort St. John based companies that recognize the opportunities that exist here, and also want to help business and organizations use the internet to its full advantage.

100.1 Moose FM, Fort St. John’s Local Radio station provides the content for the site, such as news, sports and community events. The site is also heavily promoted by the station as a destination for Listeners to find out what they want to know about Fort St. John.

Motion Media, a Fort St. John based media production and web development company provides assistance with content and the technical infrastructure for the site.

More people than ever before get their news and information from the web.

Now Fort St. John residents have a place to discover what’s happening in their community at any time of the day.

And, now, you have an opportunity to reach this audience.

Graph Showing the Growth Since July 2008 - May 2009

Fort St. John’s

Jul 1, 2008 - Jul 31, 2008 Sep 1, 2008 - Sep 30, 2008 Nov 1, 2008 - Nov 30, 2008 Jan 1, 2009 - Jan 31, 2009 Mar 1, 2009 - Mar 31, 2009

Fastest Growing News Source

Male Female Under 24 25-34 35-44 44-55 55+43 57 14 19.8 23.5 23.5 19.1

Many Times a Day Once a day Less than once a day Under 35k 36-55k 56-75k 76-100k 100k +52.5 30.6 16.6 16.1 18.3 13.2 11 11

Male43%Female

57%

Gender

Many Times a Day53%

Once a day31%

Less than once a day17%

Under 2414%

25-3420%

35-4424%

44-5524%

55+19%

Under 35k23%36-55k

26%

56-75k19%

76-100k16%

100k +16%

Gender

Annual Income

Male Female Under 24 25-34 35-44 44-55 55+43 57 14 19.8 23.5 23.5 19.1

Many Times a Day Once a day Less than once a day Under 35k 36-55k 56-75k 76-100k 100k +52.5 30.6 16.6 16.1 18.3 13.2 11 11

Male43%Female

57%

Gender

Many Times a Day53%

Once a day31%

Less than once a day17%

Under 2414%

25-3420%

35-4424%

44-5524%

55+19%

Under 35k23%36-55k

26%

56-75k19%

76-100k16%

100k +16%

Age of VisitorsMale Female Under 24 25-34 35-44 44-55 55+

43 57 14 19.8 23.5 23.5 19.1

Many Times a Day Once a day Less than once a day Under 35k 36-55k 56-75k 76-100k 100k +52.5 30.6 16.6 16.1 18.3 13.2 11 11

Male43%Female

57%

Gender

Many Times a Day53%

Once a day31%

Less than once a day17%

Under 2414%

25-3420%

35-4424%

44-5524%

55+19%

Under 35k23%36-55k

26%

56-75k19%

76-100k16%

100k +16%

Energeticcity.ca visitors were invited to take the user survey over a two week period in Feb. 2009. 429 responses were recieved.

Energetic city.caEverything Fort St. John

Square Blocks - Run of Site $12 CPM

Banner Ads - Run of SIte $10 CPM

Mini Blocks - Run of Site $279 Month

The Specs

What does CPM Mean?

How It Works.

• Sign a 3, 6, or 12 month contract to get guaranteed, locked in rates

• You don’t need a website to advertise! Ads can link to your existing web site or a special display page hosted on energeticcity.ca, where you can have a basic page with information about your business and contact information.

More Online Advertising That works.

Where will my ad show?

Step One.Choose your Rate & Size

Step Two.Choose your rotationRotation Daily Weekly MonthlySUPER 12k 84k 360kHIGH 8k 96k 240kMEDIUM 5k 35k 150kAWARENESS 12k 50k

Make Your Own Package...

Business Directory ListingEnergy News

Special FeaturesAsk your rep for more details!

Great Opportunities, & Great Ways To Save.

Square BlockApprox 2 1/2” wide x 2” high - 300x250 Pixels

Mini BlockApprox 2 1/2” wide x 3/4” high - 300x100 Pixels

Banner AdApprox 5” wide x 1/2” high - 728x90 Pixels

The Specs

Banner Ad

SquareBlock Top

SquareBlock Bottom

SquareBlock

Content

Banner Ad

Mini Block

Mini Block

Mini Block

When you’re looking to reach out to the Fort St. John Audience, and build your brand awareness, advertising on Energeticcity.ca is perfect for you.

What does CPM Mean?

How It Works.

(How many thousand views you want) X

(The CPM rate for your ad size) = Your Monthly Rate

Cost Per Thousand - how much it costs you to have your ad displayed 1000 times.

Your ad will rotate through all availible spots in your ad size through the length of your contract.

Our website uses sophisticated software to predict and track traffic patterns - your ad views will be spread out throughout the length of your contract.

Where will my ad show?

Make Your Own Package...

11,500We Receive Over

Visits A Day.

On Average,