Enabling Fast IT - uk.emc.com · 10/21/2014 · Blades 1 Data Center Annualized Revenue Run Rate 2 ... Decision Making World-Record Performance ... Customer Case Studies,

Enabling Fast IT

Roger Ian Dickinson

CONSULTING SYSTEMS ENGINEER.SALES – CISCO

October, 2014 – EMC Forum

Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Agenda

IT Challenges Today

EMC + Cisco + Intel

Cisco Unified Data Center

Joint Data Center Solutions


Growth and Productivity

Opportunities

User Experience and Expectations

New BusinessModels Globalization

Security and Regulatory Compliance

Internet of ThingsMobility/Video New Breed of Apps

Cloud Big Data and Analytics

The Only Constant Is Change

BUSINESS IMPLICATIONS

TECHNOLOGY TRANSITIONS

New Model of IT Simple. Smart. Secure.


of All IT Spending Is Keeping Current Data Centers Up and Running

of CIO’s Say That it’s Difficult to Stay on Budget and Time

Data Center EconomicsCatalysts for Change

1. According to IDG research

2. Gartner—Cisco IT, “Data Center Cost Portfolio”


The Data Center Is the Information Broker for All ApplicationsApplications Are Driving Change in the Data Center

* Cisco Global IT Impact Survey

Traditional, Big data, Distributed, Mobile

Type

Virtualized Data Centers, Cloud (Public, Private,

Hybrid)

Deployment Models

Any Where, Any Time, Any Device

Delivery


New Applications, New Demands on Data Center InfrastructureUnique Application Requirements Lead to Application Specific Infrastructure

Dynamic Instantiation/Removal Application Awareness

Increasingly Non-virtualized Physical + Virtual + Cloud

Infrastructure Independent Dynamic Shared Resource Pool

APPLICATION ATTRIBUTES INFRASTRUCTURE DEMANDS

Grow, shrink move as needed Scale-out

Multi-cloud Models Secure Multi-tenancy


L2,

L3

COMPUTE STORAGE

MonitoringApps

ProvisioningApps

NetworkingApps

End-UserApps

Programmable Provisionable

Cloud

Fabric

L2,

L3

COMPUTE STORAGE

Data Center Infrastructure Needs to Evolve

DISTRIBUTED FABRIC BASED APPLICATION DRIVEN


Cisco & EMC

Leading Innovation in the Data CenterDriving Industry Standards, Market Transitions & Innovative Solutions to IT Challenges

Performance Leadership

Advanced Data Protection and Reliability

World-Class Economics

Deep Technology Alignment That Delivers High-performance, Application aware integrated infrastructure

Intel & Cisco

Joined at theChip on Unified

Computing System ; Industry

Partnership of Over 10 Years

Industry-leading Storage Solutions

Source: Cisco Servers Powered by the Intel® Xeon® Processor Family

Intel & EMC

UCS with

Intel® Xeon®

processors


Unified Computing Product InnovationInnovation to Improve Applications

Virtualized I/O

Unified Fabric

UCS Management

Compute with NOCompromise

XML APIXML APIXML APISTANDARD

API’S

UCS with

Intel® Xeon®

processors


The Heart of a Next-Generation Data Center

Leading PerformanceCisco UCS powered by Intel®

Xeon® processors have delivered 94 world record benchmarks

Flexible and EfficientAdvanced features automate power consumption across the platform

Best combination of performance, power efficiency, and cost

UCS with

Intel® Xeon®

processors


More than of all

Customers Have Invested In UCS

UCS ChannelPartners

World Record Performance

Benchmarks to Date

Cisco Unified Computing SystemFastest Growing Product in the Market

Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue ShareSource: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

UniqueUCS Customers 2

Americas Revenue Market Share in X86

Blades 1

Data Center Annualized Revenue

Run Rate 2

ServerVendor 1

UCS with

Intel® Xeon®

processors


Cisco UCSModular Stateless Computing andApplication Acceleration

NexusScalable, Secure Network Fabric

UCS DirectorPolicy-based Resource Management

Flexibility of Software

ACI Ready

End to end Security

Hybrid Cloud Enabled (Intercloud Fabric)

Performance of Hardware

UCS Integrated InfrastructureDeep Investment Strategy

UCS with

Intel® Xeon®

processors


UCS Integrated InfrastructureFocus Areas

Broad Application Coverage Optimized for High Performance

APPLICATION

Better Solutions Through Productive Partnerships

ECOSYSTEM

Versatile and Programmable Building Blocks for Cloud

OPERATIONS

UCS with

Intel® Xeon®

processors


Delivering Application Performance and IT Efficiency

Best of TechEd2011–2013

28 World Record Oracle-based Benchmarks—More Than all Other

Server Vendors Combined

World Record TPC Benchmark withSAP Sybase

VDI Solution

UCS with

Intel® Xeon®

processors


Operational Velocity and Security

OpenStack

• Foundation board member

• UCS and Nexus plugins

• Installer tools

• UCS accelerator packs

• CVDs

SaaS Acceleration

• Fully automated from virtual/physical to end user portal interface

• Based on UCS integrated infrastructure

Hybrid Cloud Enabled

• Any Hypervisor

• End to end security policies

• Unified management

SecureEnclave

• Secure resource pools and app environments

• End to end security

• Cisco Validated Designs (CVDs)

UCS with

Intel® Xeon®

processors


Innovation with Industry LeadersEcosystem

Business Apps DatabasesAnalytics and

Big data

HANA &BWA

DesktopVirtualization

Collaboration Applications

Cloud Apps

Cisco Unified Management

Storage Partnerships

VSPEXCisco Nexus VBLOCKCisco UCS

UCS with

Intel® Xeon®

processors


GreaterBusiness Agility

Reduced Provisioning Times

Lower OperatingExpenses

Reduced Cabling

Reduced Costs /Complexity

Reduced Management Cost

LowerComputing

Cost

Reduced Power & Cooling Costs

FasterFact-based

Decision Making

World-Record Performance Benchmarks

UCS Integrated InfrastructureBetter Infrastructure = Better Business Outcomes

“Our Cisco Unified Computing System decision is a game-changer.”

Wes WrightCIO, Seattle Children’s

“We can offer leading solutions to our customers and continue to expand our business.”

Martin BreslinInfrastructure Architect, SEI

“With Cisco UCS, we can adapt much more quickly to user demand.”

Mark AdamsVP, Information Technology, HireRight

Sources: Cisco UCS Changing the Economics of the Datacenter,Customer Case Studies, Cisco UCS Performance Benchmarks

UCS with

Intel® Xeon®

processors


Custom Design

Best-of-BreedInfrastructure Products

Cisco Solutions for VSPEX

IntegratedInfrastructure

VblockTM Systems

ConvergedInfrastructure

Three Paths to the Cloud

Simpler, Faster, Lower TCO

UCS Integrated

Infrastructure

Cisco ACI Ready

UCS with

Intel® Xeon®

processors


Cisco Solutions for EMC VSPEX

UCS Integrated Infrastructure

SIMPLE. EFFICIENT. FLEXIBLE

Reference Architecture Validatedby Cisco and EMC

Packaged by Partners

Validated Solutions with Choiceof OS and Hypervisor EMC Backup

EMC Storage

Network:Cisco Nexus

x86 Server: Cisco UCS

Hypervisor

Application

UCS with

Intel® Xeon®

processors


VSPEX–Cisco Validated Designs

Server Virtualization / Private Cloud

Microsoft Fast Track 3.0

VMWareHorizon View

CitrixXenDesktop

End User Computing Applications

Microsoft SharePoint

Small, Enterprise Implementations

Microsoft Windows Server 2012

50, 100, 300, 1000Virtual Machines

Microsoft Windows Server 2012

50, 100, 125, 250Virtual Machines

VMware vSphere

300, 600, 1000Virtual Machines

VMware vSphere

500 Desktops2000 Desktops

VMware

500 Desktops

VMware

500 Users2500 Users5000 Users

VMware

UCS Integrated Infrastructure

Cisco UCS Servers and Cisco Nexus Switches

EMC Storage Sized for Your Workload

UCS with

Intel® Xeon®

processors


ChallengeImprove performance capabilities, manage storage devices as a single pool, reduce solution and software virtualization costs, and enable zero downtime

SolutionEMC VSPEX Proven Infrastructure

Components• EMC VNX unified storage

• Cisco UCS blade servers

• EMC FAST Suite

• Cisco UCS

• Microsoft Hyper-V

Increase in Performance

Virtualization of Environment

Reduction in Software Virtualization Costs

Customer Success

FABICK CAT with UCS Integrated Infrastructure

The VSPEX Proven Infrastructure allows us to spend more time generating efficiencies and building new capabilities to help our customers.

Martin BreslinInfrastructure Architect, SEI

UCS with

Intel® Xeon®

processors


UCSCentral

UCS Director for Integrated InfrastructureCisco Solutions for VSPEX and VCE Vblock

Open API for 3rd Party Integration

UCSDirector

Enforce Best Practices with Global

UCS Policies

Self-Service Infrastructure Provisioning

Consistent Management Across

Pods

Define and Manage Resource Pools

UCS with

Intel® Xeon®

processors


Custom Design

Best-of-BreedInfrastructure Products

Cisco Solutions for VSPEX

IntegratedInfrastructure

VblockTM Systems

ConvergedInfrastructure

Three Paths to the Cloud

Simpler, Faster, Lower TCO

UCS Integrated

Infrastructure

Cisco ACI Ready

UCS with

Intel® Xeon®

processors


Vblock Systems: The Fastest Path to the Cloud

Foundation for theNext Generation Data Center

> Single Product

> Single Point of Support

> Managed as Single Product

> Integrated Data Protection Options

UCS with

Intel® Xeon®

processors


Vblock SystemsTrue Converged Infrastructure

AS ONE PRODUCT

SupportedEngineered ManagedManufactured Sustained

UCS Integrated

Infrastructure

Cisco ACI Ready

Faster time-to-deployment• 160 days down to 40• 79% less staff effort

4X

Faster Time forNew Services

5X

ReductionIn Downtime

96%

Reduction of Annual Data Center Costs

50%

UCS with

Intel® Xeon®

processors


Application Centric Integrated InfrastructureACI Ready Vblock Systems

Accelerate Application Deployment

• Policy Based Programming

• Secure Multi-tenancy and Compliance

• Real-time Visibility across Physical and Virtual Environments

• Infrastructure Automation with UCS Director

APICAPICAPIC

Vblock Systems

• Reduced Time to Deployment

• Simplified Operations

• Reduced Risk

UCS with

Intel® Xeon®

processors


VCE is a Leader in the 2014 Gartner Magic Quadrantfor Integrated Systems

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Garter's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner 2014 Magic Quadrantfor Integrated SystemsBy Andrew Butler, George J. Weiss, and Philip DawsonG00252466, June 16, 2014, © 2014 Gartner Inc.

Read the Full Report Here:

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Cisco.


World-Class Connectivity for EMC Storage

Broad Portfolio of NetworkStorage Solutions

Cisco Connectivity Options for EMC’sSymmetrix, VNX, Atmos. and CLARiiON

Seamless Converged Storage and Data Networking with Cisco® Nexus® 7000,5000, and 3000 Series and EMCConnectrix / Cisco® MDS Platforms


Introducing Next-Generation SAN DirectorEMC Connectrix MDS 9710 Multilayer Director

The Performance of Any Director

Investment Protectionfor the Next Decade!

Storage Director

With Multi-protocol Innovations

Now


IntroducingEMC Connectrix MDS 9250i Multiservice Switch

Service Device Sprawl

Data MobilityManager Io AcceleratorFCIP

High-Bandwidth SAN Extension Across MAN/WAN

Accelerate Tape Backup and Disk Replication

Migrate Data Between Heterogeneous Arrays

For Storage Services

1/10G FCIP/iSCSI (2 ports)

16G FC, FICON (40 ports)

Unmatched Flexibility for Cisco MDS and Cisco Nexus


Cisco MDS 9710:Addressing Your Initiatives

DC Consolidation / Technology Refresh Virtual Desktop Infrastructure (VDI)

BackupVSAN

CRMVSAN

OLTP VSAN

MDS 9710

FCoE

FC

FC NAS

FC Solid-State

MDS9710

Cisco NexusDesktopVMs

LAN


Cisco MDS 9710: (Cont.)Addressing Your Initiatives

New Application Rollout Business Continuity / Disaster Recovery

NewApplications

ExistingApplications

MDS 9710

FCoE

FC

MDS 9500

FCReplicationSoftware

IP WAN

FC

FCIP

DWDM/SONETOptical MAN

Production DC Disaster Recovery DC


EMC and Cisco ServicesTo Plan, Build, Run, and Optimize our Integrated Solutions

Plan andArchitect SolutionsProvide Strategic Guidance

Deploy and Optimize Technology

Deliver Expert Customer Support

Train and Educatethe WorkforceManage Operations

TechnologyProcesses

People


Cisco, EMC, and IntelLeading Innovation in the Data Center

Source: Cisco Servers Powered by the Intel® Xeon® Processor Family

Foundational Intel® Technology

Market Leaders in Storage,Networking, and Computing

Foundational Intel Technology atthe Core of all Solutions

Cooperatively Developed Offerings: Products, Services, and Solutions

Deep Technology AlignmentShared Vision

Joint Venture: VCE Coalition

Integrated Routes to Market


Thank you.

Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.


UCS Market Share GrowthX86 Server Blade Market Share Q1CY14

1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share

# 1 in USA (41%) 1

# 2 Worldwide and growing 39% YoY1

UCS momentum 33,000+ Unique Customers15,500 Repeat Customers

UCS # 1 in Only Five Years

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

SugonOracleOthers

HuaweiSGI

FujitsuNEC

Hitachi LtdDellIBM

CiscoHP

UCS # 2 with 26.3

%

Wor

ldw

ide

Wor

ldw

ide

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Fu…

Or…

Ot…

SGI

IBM

Dell

HP

Ci…UCS # 1

with 40.9%

US

AU

SA

UCS with

Intel® Xeon®

processors


Vblock Systems: The Fastest Path to the CloudFoundation for the Next Generation Data Center

Cloud Management

VCE VisionTM

Virtualization

Compute

Network

Storage &Backup

OPENMarket Leading Components

Engineered, Factory Tested Physical and Logical System Builds

Simplified Management With Choice Of Management Tools

Single Support

UCS with

Intel® Xeon®

processors


Moving Large Data Sets at High-Speed With 1.5Tbps/Slot Performance

HIGH-PERFORMANCE APPLICATIONS AT

SCALEFrom Multiple Data Centers to a Central Location Within Short Backup Windows With 10G FCIP

REPLICATE/BACKUP LARGE DATA

Replicate Data For Low-latency Applications Across DCs With IO Acceleration (IOA)

MEET SLASIMPLIFIED DATA

MIGRATION

Bringing It Together for Your Storage Networks

MAN/WAN

MDS 9250i MDS 9250i

Business Continuity/Disaster Recovery

FC

FCoE

FC

FCoE

Tapes/VTLs

Nexus 7000, 6000, 5000

Servers

Inexpensively Refresh Heterogeneous Arrays with Data Mobility Manager

1 2 3 4

Need Script

UCS with

Intel® Xeon®

processors


Unified Management Extending Benefits of UCS Manager to Rack Servers

• A major market transformation in unifiedserver management

• No management barriers between blades and rack optimized servers

• Extending fabric computing to rack optimized servers

• Add capacity without complexity

• Unified Management • A Single Unified System• For Blade and Rack Servers

UCS Manager

Service Profile: HR_App1• VNIC1 ̶ MAC: 08:00:69:02:01:2E̶ HR_WEB_VLAN (ID=50)

• VNIC2̶ MAC: 08:00:69:02:01:2F̶ HR_DB_VLAN (ID=210)

• HBA 1 and 2̶ WWN: 5080020000075740̶ WWN: 5080020000075741̶ VSAN ID: 12

• Boot Order: SAN• BIOS Settings: ̶ Turbo On̶ HyperThreading On

B-Series Blade Servers

C-Series Rack Optimized Servers

UCS Service ProfileUnified Device Management

Network Policy

Storage Policy

Server Policy


Network Policy

Storage Policy

Server Policy


Network Policy

Storage Policy

Server Policy


Network Policy

Storage Policy

Server Policy


Network Policy

Storage Policy

Server Policy


Network Policy

Storage Policy

Server Policy

Cisco Servers Powered by the Intel® Xeon® Processor Family

UCS with

Intel® Xeon®

processors


Cisco UCS CentralSimplifies Operations at Scale

UCS CentralADFADFAADFADFAADFADFA

Data Center 1 Data Center 2 Data Center 3 Data Center 4

UCS ManagerADFADFAADFADFAADFADFA




• Unifies management of multiple Cisco UCS® domains and thousands of servers

• Centralizes global policies, service profiles, ID pools, and templates

• Simplifies global operations with centralized inventory, faults, logs, and server consoles

• Foundation for efficient global administration, high availability, and workload mobility

• Built on Cisco® UCS Manager technology; combines local performance and tiered control

• Model-based API for large-scale automation and integration

UCS with

Intel® Xeon®

processors


Vblock Solutions

Vblock Systems Are Optimized To Deliver World Class Performance And Time-to-market For Mission Critical Work Loads.

Acceleration Suites

Messaging ERP Virtual Desktop

Collaboration Database

UCS with

Intel® Xeon®

processors


1,000s100s10s0s IoE Scale10,000s

Today’s IT Model: Heavy on OperationsNo Time or Investment in Anything Else

Simple Difficult Complex and Tedious Impossible

IT OperationsEnabling

Innovation

UCS with

Intel® Xeon®

processors

Documents

Enabling Fast IT - uk.emc.com · 10/21/2014 · Blades 1 Data Center Annualized Revenue Run Rate 2 ... Decision Making World-Record Performance ... Customer Case Studies,