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Enabling accurate and complete flow of Information throughout the BSA Supply Chain
OK BSA Introduction (Part 1)
1
This Session – 20 to 30 minutes, then Q and A
What to do Why The Pieces OK BSA Process Q and A Session 2 is about HOW
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Why?
We have redundant processes that are wasteful Bad and incorrect information costs all of us This will save time and resources It is the right thing to do
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What Does the Industry Want from me?
Support the OK BSA Program. Get registered
www.businesssolutionsassociation.com Begin to use the standards Encourage other companies to participate Write your check - $400 plus $1 per SKU Maximum amount for BSA Members $3,000 Maximum amount for non BSA Members
$6,0004
What OK BSA Does……
Checks your data format with approved Industry Standards
Removes redundancy Eliminates additional staff work!
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What OK BSA DOES NOT do….
DOES NOT check against specifications NOT in the Approved Industry Standards
Does NOT validate additional requirements by wholesalers or other customers or groups
Does NOT check for quality or goodness
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OK BSA Roadmap7
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•Define and publish basic rich product content standards.
•Align and expand basic operational content standards.
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•Define and publish advanced rich product content standards.
•Focus on data exchange best practices
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•Define and publish non product content standards.
•Focus on content marketing best practices.
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Best Practices8
Identify issues and collectively benchmark
them to find the ones that impact trading
partner relationships
Select the Activity - then agree on a way
to handle the activity or process so that
OK BSA Companies can see improvements
to their bottom line8
Best Practices - Guidelines
Transactional Information
Global Trade Item Number (GTIN)• Expands EAN/U.P.C. from 12 to 14 digits• Relates POS to multi-pack and shipping
containers11
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CPFR
Collaborative Planning, Forecasting and Replenishment
Enhanced Content
Standard Content File
NEW
Transactional - Moving Products
Content - Driving Sales and Marketing Activity
• GS1 (formerly U.P.C.)• Item Info• Multi-Pack/Carton ID Bar Code• Shipping Labels• Packing Slip
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Backward Compatibility
Consistent with existing Guidelines and Best Practices
Enable leveraging of the past Path to the future
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Add new content Correct or update existing content Relate content to specific products
Basic Requirements/Needs
654321
000012
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Multiple models exist
No one standard has emerged
Alignment with existing standards is poor
Best practices are not clear
Rich Product Content - Problem
18Clavis Report on eCommerce Information Quality Insight
Problems Clearly Exist
Even on leading eCommerce websites• “Only 36% of products pass standard tests for
completeness, presentation and accuracy.”
• “51% of products are missing some expected piece of information.”
• “13% of products are linked to the wrong brand.”
• “5% of products have a product name or brand name that is misspelled.”
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Maintaining the status quo is the riskiest path a business can take, because the market is not standing still.
33% of these platforms are new in last 5 years
Problems Clearly Exist
6 54321 00001 2
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Enable OK BSA companies to:
Get the right content EAN/U.P.C.
To the right person
In a form that they can use
The Goal
Reduce costs Increase sales Find and reach new customers Improve service throughout the
entire BSA supply chain Support eCommerce Support mobile applications
Because Sharing Content Will
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Content Management Committee Standards and Best Practices OK BSA - Company
Coordinator
Directory Point of Contact
Information Available
Education Sessions
Field Definitions and File Template
Pieces to the OK BSA Puzzle
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Person-to-person and system-to-system communication based on standards with which OK BSA Companies will voluntarily comply.
OK - BSA
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Provides the ability to: Develop plans, strategies, campaigns Implement plans using digital content
OK – BSA
Directory - Who is doing what, How to reach the right personA way to explain what you need and what you have
A way to send the information to a trading partner and check compliance to the standard
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Each OK BSA Company has a
responsibility
to register with OK BSA
learn the standards
comply with the standards
designate an “OK BSA Coordinator.”
Responsibility
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Does not need to be a technical person.
Understand the need for digital content and the OK BSA program.
BSA Coordinator
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The OK BSA Coordinator, along with
others in the organization representing
functional areas including sales,
marketing, information technology,
and operations, should be familiar with
the OK BSA fundamentals.
It Takes a Team
Goal = OK BSA Suppliers and Buyers Share Content
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Request files from each supplier
Provide files to buyers
The Buyer
The Supplier
The Internet
Compliance file in Open Standard
Compliance file in Open Standard
The Template Definition= common denominator = CSV or other file
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Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
I need descriptions of
your new XYZZZ product
Long, short, abbreviated or consumer copy?
Without Standards there is confusion
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Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo37 Video38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
Standard is Independent of Company, Technology and Network
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I need a description of your new
XYZZZ
Full - field 6, abbreviate,-
field 7, or consumer copy field 38, 39, 40,
41?BSA Standard - Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo37 Video38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
Standard Fields
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Send it all to me.
Sure, just so I get the right content for the right product, what is our MFR SKU and U.P.C. for the item
Standard Fields
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Me again..... I
Need pictures
Sure, just so I get the right photo for the
right product, what is our MFR SKU and
U.P.C. for that item?
Next Day
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I’m updating the web site and catalog
We have 30 new Back to School items. If you
stop at our web site you can pick up the content
for the ones that you want
Multiple Records – Standard Fields
We have 30 new Back to School items. If you
stop at our web site you can pick up the content
for the ones that you want
We have 30 new Back to School items. If you
stop at our web site you can pick up the content
for the ones that you want
We have 30 new Back to School items. If you
stop at our web site you can pick up the content
for the ones that you want
We have 30 new Back to School items. If you
stop at our web site you can pick up the content
for the ones that you want
38
Hi, we are getting new
products, – and we need Brand Info and GTIN,
for our inventory records
Operational Information – Standard Fields
We have that available too. I’ll send an email to Mary, she is in the OK BSA directory and she handles
Inventory records
We have that available too. I’ll send an email to Mary, she is in the OK BSA directory and she handles
Inventory records
39
Hi, we are getting new
products, – and we need Brand Info and GTIN,
for our inventory records
Hi, we are getting new
products, – and we need Brand Info and GTIN,
for our inventory records
Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo37 Video38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
Name of Field preceded by Field number1 EAN / U.P.C. 2 Information Provider # 3 Information Provider 4 Brand Owner 5 Brand Name 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 10 Distributor's SKU # 11 Retailer's SKU #
Reminder
!
Content and Other Information
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DIMENSIONS - mutlipacs 12 Consumer Purch Unit 13 Unit Linear Height 14 Unit Linear Width 15 Unit Linear Depth 16 Unit Gross Weight 17 Min Orderable Qty 18 Inner Orderable Unit 19 Inner Pack GTIN 20 Case Orderable Unit 21 Case Pack GTIN 22 Case Height 23 Case Width 24 Case Depth 25 Case Gross Weight
DATES 26 Publication Date 27 Effective Start Date 28 Change Indicator 29 Last Change Date
MISCELLANEOUS 30 Mfg Suggested Retail 31 Unit Cost 32 Inner Cost 33 Case Cost 34 Country of Origin 35 Int’l Tariff Code
Reminder
!
Other Operational Information
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Established methods of providing product information - Network, software, portal
Buying Groups, Chains, Others
Some things don’t change
SupplierSupplierSupplierSupplier
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What Has Changed – WAS –
Buying Groups, Chains, Others
My way is different from the others
My way is different from the others
My way is different from the others
Supplier
Supplier
Supplier
Supplier
43
The details for Video, Photo, Consumer Copy, Mobile Code
Photos same size etc.
Buying Groups, Chains, Others
Video same - frame rate etc
Consumer content - same definitions
Mobile codes - same definitions etc. Supplier
Supplier
Supplier
Supplier
What Has Changed – NOW –
The details for Video, Photo, Consumer Copy, Mobile Code
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Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
Match content held in internal records to OK BSA standard definitions
Output CSV or Excel
Preparing the Standard Content File
Part 1 – Starter File
Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU
Part 2 is to add content as more becomes available
Two Parts to Validation
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Valid EAN/U.P.C.
Field content and length
Valid URLs for video and photos
Validation of Samples
51
6 54321 00001 2
Our purpose is to educate industry members on history, terminology and potential uses of Mobile Codes, thus creating value. We will share best practices, how these codes are being used to drive branding and sales and discuss potential pitfalls and how to avoid them. Here is an example re. Placement:
Mobile Codes
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Attend Session 2 In this session attendees will:
Register with OK BSA Learn how to use the OK BSA Directory Learn how to produce the Standard
Content File Learn about File Validation and reporting
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Now What?
What Does the Industry Want from me?
Support the standards activity With your check - $400 plus $1 per SKU Encourage other companies to participate
Get registered – You can do it on line Send in your list of SKU’s Begin to use the standards
OK BSA Registration(Part 2)
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Enabling accurate and complete flow of Information throughout the BSA Supply Chain
This Session – 40 minutes Including Q and A
Brief Program Review The Goal Registration OK BSA Template Sample File
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3. Prepare the OK BSA Standard Content File
1. Register with the OK BSA Program
2. Attend OK BSA Starter Session
4. Validate Records 5. Maintain
Compliance
The OK BSA Process
Contact Directory
1. BSA Coordinator2. Sales3. Marketing4. Merchandising5. Logistics6. Operations (Including
Purchasing)
1. Customer content, descriptions, instructions
2. Photos3. Videos4. Mobile Codes5. Product ID6. Logistics7. Inventory control8. Marketing campaigns
A. Responsibilities B. Interests
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List of Products with – EAN/U.P.C. Product Name Manufacturer SKU # GTIN
Rich Content Provided1. Photos 2. Customer content
and Descriptions3. Mobile Codes4. Video
OK Approved1. Sample file
available2. OK Files in Use
Company InformationLevel 1
Level 2
Level 3
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The Template Definition
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OK Approved Sample file availableOK Files in Use
Common denominator = CSV or other file
Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo37 Video38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
Standards Are:
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Independent of Company Technology and Network
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Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
Preparing the Standard File
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Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets
Match content held in internal records to OK BSA standard definitions
Output CSV or Excel
Preparing the Standard Content File
Step 1 – Starter File
Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU
Step 2 is to add different kinds of content as more becomes available each specific product
Two Steps
• Part 1 – Primary fields for all products
Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU
Part 2 - Content types
(+/-) 50 Items that show the different kinds of content e.g. Field Names, Video, Photo, Mobile Code
Identify categories of Content for each product
DO NOT DO SPECIAL CREATION
Two Parts to Compliance Review
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List of Products with – EAN/U.P.C. Product Name Manufacturer SKU # GTIN
Rich Content Provided1. Photos 2. Customer content
and Descriptions3. Mobile Codes4. Video
OK BSA Evaluated1. Sample file
available2. OK Files in Use
Compliance ReportingLevel 1
Level 2
Level 3
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Photos meet goodness and technical specification
Video meet goodness and technical specification
Consumer related content accuracy goodness ?
Trading Partner Use Testing
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OK BSA Participating Members will add and / or change records as they see fit in accordance with the guidelines.
If a Participating Member has a problem he or she can use the OK BSA Contact Directory to contact the supplier directly or notify OK BSA
Each year Participating Members will send a file or a link to the file to OK BSA.
Maintaining Compliance
What Does the Industry Want from me?
Support the standards activity With your check - $400 plus $1 per SKU Encourage other companies to participate
Get registered – You can do it on line Send in your list of SKU’s Begin to use the standards
Register with OK BSA www.businesssolutionsassociation.com
Receive your OK BSA Groupsite registration information
Download the template Get Started!
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Now What?
Register with OK BSA Download the template Produce a sample file with about 50
items with fields #1,6,9 that cover the different types of content: Field Naming Video Photo Mobile Codes
94
Now What?