2019 Media Kit

Discover the Power of ENA ADVERTISINGREACHING 43,000+ EMERGENCY NURSES

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WHY ADVERTISE WITH ENA? The Emergency Nurses Association is the premier professional nursing association dedicated to defining the future of emergency nursing through advocacy, education, research, innovation, leadership and more. Advertising with the ENA reaches emergency nurses of all levels. ENA members often have direct input and influence over the products and services used in their ED departments. Reaching emergency nurses is key to growing market share in the ED.

Areas of Practice Years of Experience Employers

ENA member-reported data.

57%

20%

9%6%5%

3%

Staff Nurse

Management

Specialty Nurses

OtherEducators/Staff Development

Advanced Practice 1–2

3–5

6–10

11–15

16–20

+20

21%

19%

22%

14%

9%

15%

Community Hospital

University Medical Center

County HospitalMilitary/Government HospitalCollege/UniversityOther

64%

15%

5%3%2%11%

You’re in good company. Recent advertisers include:

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2019 ADVERTISING OPPORTUNITIES

ENA Connection Magazine is the official monthly magazine of the ENA. It covers the latest topics, trends and advancements in the practice of emergency nursing as well as association news and events. ENA Connection is sent to all 43,000+ ENA members in print and digital formats. Advertising appears in both formats.

ENA NewsLine Weekly Digital Newsletter is emailed every Tuesday exclusively to ENA members to keep them informed of breaking news and topics that directly impact emergency nurses. Advertising in ENA NewsLine is flexible. Ad campaigns can begin at any time and last for 13 consecutive weeks. Creative may be changed to feature different products or messages.

ENA Website Banner Advertising appears on several highly-visited pages throughout the ENA website. The website is home base for members and receives over 1 million visits per year. Ad campaigns can be purchased in 1-month, 3-month or 6-month increments. www.ena.org

Sponsored Content and Direct Send Emails are available to select companies that wish to educate members about a product application, webinar, white paper or important study. Sponsored Content editorial is available in ENA Connection Magazine, and Direct Send emails are sent to opted-in ENA Members. Content must be educational in nature and considered of value to our members. All content must be approved by ENA.

Emergency Nursing 2019 Conference Advertising can help drive traffic to your booth by reaching all 3,000+ attendees before, during and after the Conference. There is a variety of print and digital advertising options for every budget. Book your space early for the best selection of inventory. Spaces are reserved on a first-come, first-serve basis.

VOLUME 42, ISSUE 7 JULY 2018

ENA REBRANDING Sneak Peek Planned for Pittsburgh

Get a First Look at the Best Emergency Nursing 2018

Has to Offer

ENA’S DAY ON CAPITAL HILL

Members Bring Strong Voices to D.C.

Emer

gency Nursing 2018

Co

n

ference Prime

r

VOLUME 42, ISSUE 7 JULY 2018

ENA REBRANDING Sneak Peek Planned for Pittsburgh

Get a First Look at the Best Emergency Nursing 2018

Has to Offer

ENA’S DAY ON CAPITAL HILL

Members Bring Strong Voices to D.C.

Emer

gency Nursing 2018

Co

n

ference Prime

r

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2019 ADVERTISING RATES ENA CONNECTION MAGAZINE

Advertising appears in both print and digital editions. Print + Digital Upgrade includes a URL link in the digital edition.

w Full Page B/W 1/2 Page B/W 1/4 Page B/W Rates

Frequency Print Only

Print + Digital Upgrade

Print Only

Print + Digital Upgrade

Print Only

Print + Digital Upgrade

1x $3,250 $3,550 $2,500 $2,700 $1,915 $2,065

3x $3,170 $3,463 $2,440 $2,635 $1,870 $2,016

6x $3,090 $3,383 $2,380 $2,575 $1,825 $1,971

12x $3,012 $3,305 $2,320 $2,515 $1,780 $1,926

18x $2,935 $3,228 $2,260 $2,455 $1,735 $1,881

4/Color Rate (in addition to earned B/W Rate) - $1,540

Premium Positions (Color Additional) Cover 2 – earned b/w rate plus 25% Cover 3 – earned b/w rate plus 15% Cover 4 – earned b/w rate plus 50%

Sponsored Content Advertising – $5,000 per page ENA provides editorial guidelines and advertisers supply the content. Content must be educational in nature and provide a value to ENA members. All content must be approved by ENA.

Inserts, Outserts and Cover Tips Please contact your sales representative for pricing.

Earned Rates Rates are based on the total units run in a calendar year. Space purchased by a parent company and it’s subsidiaries are combined. Only paid ads count toward frequency.

Agency Discount – 15%

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2019 ENA CONNECTION EDITORIAL CALENDAR

Month Editorial Features Ad

ClosingMaterials

DueBonus Distribution

January NEW LOOK! Human Trafficking; 50th Celebration kickoff

11/16/2018 12/5/2018

February Annual Career Guide; Firearms Study 12/2/2018 1/3/2019

March Opioid epidemic on Sickle Cell disease population; Patient Safety (during MCIs)

1/10/2019 1/30/2019

April Workplace Violence; Child Abuse (pot edibles); Laws requiring SANEs in ED

2/4/2019 2/25/20193,500 ED Nurse Leaders

and 4,400 CNOS

May EMS Week; Stroke Awareness; Nurse injury prevention

3/6/2019 3/27/2019

June LGBTQ toolkit; Disaster Prep month; Student Nurses

4/3/2019 4/24/2019

July EN19 PREVIEW (MARKETING BLOW-IN); 50th Celebration update

5/3/2019 5/24/2019

August EN19 PREVIEW; Mandatory Vaccinations for nurses

6/5/2019 6/26/20193,500 ED Nurse Leaders

and 4,400 CNOS

September EN19 PREVIEW; MCI/Crisis management; Pain Awareness month

7/8/2019 7/29/2019

October EN19 Highlights; Behavioral health in the ED; Infection Prevention

8/5/2019 8/26/2019 EN 2019 Conference

November ENA Election results; Conference Photo gallery; Diabetic Emergencies

9/4/2019 9/25/2019

December Annual EN19 Conference Review; 50th Anniversary Celebration

10/14/2019 10/24/20193,500 ED Nurse Leaders

and 4,400 CNOS

Mechanical Specifications (W x H) Bleed Size: 8-3/8" x 11 1/8" Trim size: 8-1/8" x 10 7/8" Live Matter: Keep 1/4" away from all trim edges

Ad Size Non-Bleed

Full Page 7 1/8" x 9 5/8"

1/2 page Horizontal 7 1/8" x 4 3/4"

1/2 page Vertical 3 3/8" x 9 5/8"

1/4 page 3 1/4" x 4 3/4"

File Format High-Resolution PDF (300 dpi). Please email files under 10 MB to ENA.

7 1/8"

9 5/8" Full Page

4 3/4" Half Page(Horizontal)

7 1/8"

4 3/4”1/4

Page

3 1/4”

8 3/8"

11 1/8" Full Page 9 5/8”Half Page

(Vertical)

3 3/8”

Advertising Specifications

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ENA NEWSLINE DIGITAL WEEKLY NEWSLETTER

2019 Rates (based on a 13-week Campaign). All rates are NET.

Ad Position Description Rate Size W x H (px)

Top Leaderboard1st ad in the newsletter

just under the ENA masthead

$5,970 600 x 74

Product Showcase

300 x 220 image appearing under

the Featured Article$5,350 300 x 220

Lower Leaderboard

2nd leaderboard positioned just under the Product Showcase ads

$4,940 600 x 74

Callout Text

Promote your latest product or service

with a 175 x 130 image, a 50-character title and

body text of 200 characters

$4,730 600 x 175

Banner

Combines text, color and graphics into a unique

sales message. Appears throughout the newsletter

$3,910 580 x 70

Traditional Text

Leverage the power of words using a 50-character title

and body text of 200 characters. No images.

$2,575 500 x 150

Direct Send Emails

Send an exclusive HTML email directly to

ENA Members$10,000 TBD

Closing DatesSpace Reservations due 1 week prior to campaign start date. Materials due 4 days prior to campaign start date.

File Formats JPEG, GIF or animated GIF, 40kb or smaller.

January 1, 2017

Top Leaderboard (600x74)

Lower Leaderboard (600x74)

Follow Us:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer neque risus, tempor venenatis porttitor sed, eleifend at enim. Fusce non sem sem. Quisque bibendum metus quis cursus semper. Maecenas sit amet neque orci. Fusce non sem sem. Quisque bibendum metus quis cursus

Lorem ipsum dolor sit amet sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer neque risus, tempor venenatis porttitor sed, eleifend at enim. Fusce non sem sem. Quisque bibendum metus quis cursus semper. Maecenas sit amet neque orci.

Promoted by XXXX XXXXXXXXXX XX XXXXXX

Callout Text (175x30 image and 250 characters)

Traditional Text Ad (Title, body text of 200 Characters)

Product Showcase(300x220)

Product Showcase(300x220)

Banner (580x70)

January 1, 2017

Top Leaderboard (600x74)

Lower Leaderboard (600x74)

Follow Us:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer neque risus, tempor venenatis porttitor sed, eleifend at enim. Fusce non sem sem. Quisque bibendum metus quis cursus semper. Maecenas sit amet neque orci. Fusce non sem sem. Quisque bibendum metus quis cursus

Lorem ipsum dolor sit amet sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer neque risus, tempor venenatis porttitor sed, eleifend at enim. Fusce non sem sem. Quisque bibendum metus quis cursus semper. Maecenas sit amet neque orci.

Promoted by XXXX XXXXXXXXXX XX XXXXXX

Callout Text (175x30 image and 250 characters)

Traditional Text Ad (Title, body text of 200 Characters)

Product Showcase(300x220)

Product Showcase(300x220)

Banner (580x70)

File Format JPG, GIF, or Animated GIF,

40Kb or smaller

Banner

Callout Text

Traditional Text Ad

Product Showcase

Top Leaderboard

Lower Leaderboard

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ENA WEBSITE2019 Banner Ad Rates

Campaign Duration Rate Size W x H (px)

1 month $1,200 1600 x 150

3 months $3,000 1600 x 150

6 months $6,000 1600 x 150

Banner ads are available for either Membership/Product-Focused Advertising or Recruitment Advertising on the following pages:

• Membership • Events • Job Center • ENA Conference • About ENA • Contact Us

Closing Dates Ad campaigns may begin at any time. Space reservations and ad materials are due 48 hours before the campaign start date.

File FormatsJPEG, GIF and PNG files, 40 kb or smaller. Please provide the URL address when submitting the ad.

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ENA CONFERENCE ADVERTISINGEmergency Nursing 2019 — Austin, TX

September 29 – October 2, 2019

2019 Onsite Program Guide Get the most exposure for your time and money by advertising in the ENA 2019 Onsite Program Guide. Attendees carry it everywhere and use it as a reference long after they return home. Your ad will be viewed daily as attendees flip to find sessions, exhibits and events. All ads are 4/color.

Ad Unit Rates

Outside Back Cover $5,500

Inside Front Cover $5,000

Inside Back Cover $4,500

Tab Advertising $4,000

Print Advertising SpecificationsFile Format

High-resolution PDF (300 dpi).

Please email files under 10 MB to ENA. Contact us for delivery of files over 10 MB.

Trim Size: 5 ½" x 8 ½"

Ad SizeNon-Bleed

(Live Area) Sizes

Width x Height

Bleed SizesWidth x Height

Full Page 4 ½" x 7 ½" 5 ¾" x 8 ¾"

8 ¾""

4 ½"

7 ½"

5 ¾"

Full PageFull Page

Pittsburgh September 26–29, 2018

Onsite Program Guide

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2019 e-Preview and e-Highlights Conference Newsletters Reach attendees before the conference begins with e-Preview, two pre-conference newsletters emailed to all 43,000+ ENA members. Remain top-of-mind after the show by advertising in e-Highlights, the post-conference newsletter that is emailed one week after the event. Rates are per issue, but package discounts are available for advertising in more than one issue.

Ad Unit Rate per IssueDesktop Size

WxH (px)Mobile Size

WxH (px)

Leaderboard $2,500 600x100 300x50

Full Banner $2,000 428x60 300x50

Rectangle $1,500 300x250 300x50

e-Daily Digital Conference Newspaper e-Daily is the digital edition of the ENA Today Conference Newspaper. Each issue will be emailed to all 43,000+ members every morning so they can keep up with conference events, even if they can’t attend. The 2019 e-Daily will also be included in the ENA conference app so attendees can read it on their mobile devices. All ads are 4/color. Rates include all 3 Issues.

Ad Unit 3-Issue RateDesktop Size

WxH (px)Mobile Size WxH

(px)

Leaderboard $4,000 600x100 300x50

Full Banner $3,200 428x60 300x50

Rectangle $2,500 300x250 300x50

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ENA Today Daily Conference Newspaper ENA Today provides daily conference information to keep attendees in-the-know about Emergency Nursing 2019. This print publication includes conference news and updates while showcasing key education and exhibit hall activities. Editions of ENA Today will be available in the exhibit hall, registration area and lounge areas. All ads are 4/color. Rates include all 3 Issues.

Ad Unit 3-Issue Rate Size WxH

Back Cover $12,500 10-3/8" x 14-1/2"

Inside Front Cover $11,200 10-3/8" x 14-1/2"

Inside Back Cover $10,500 10-3/8" x 14-1/2"

Full Page $9,000 10-3/8" x 14-1/2"

Junior Page $7,200 7-1/2" x 10"

1/2 Page Horizontal $6,500 10-1/4" x 7"

1/2 Page Vertical $6,500 5" x 14"

1/4 Page $5,000 5" x 7"

Trim Size: 10-7/8" W x 15" H

Bleed Size: 11-1/8" W x 15-1/4" H

Interested in advertising? Contact Carolyn Stegvik at 

carolyn.stegvik@ena.org or 847.460.1214. 

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EMERGENCY NURSES ASSOCIATION TERMS AND CONDITIONS OF SUPPLY

Effective January 2018 1. RATES AND RATE CARD All rates listed on the rate card are gross rates. Agency commission is 15%. Advertisers and their agencies agree to comply with the Mechanical Specifications and Dimensions Requirements, Deadlines, Rates, Payment and Billing Policy, and all other requirements outlined in the Rate Card for the publication in which the Advertiser is placing advertisement(s).

2. ADVERTISING ACCEPTANCE POLICY All advertising is subject to approval by ENA. Publisher reserves the right to refuse any advertising at any time. All recruitment advertising must be nondiscriminatory and comply with all applicable laws and regulations. Products, programs, and services must be germane to emergency nursing or related to the health care industry. Advertising for a new product will not be considered by ENA until a license has been obtained from the USDA (United States Department of Agriculture) for biological products, or an FDA (Food and Drug Administration) New Drug Application has become effective. Advertisements must comply with FDA regulations regarding advertising and promotion and conform to labeling that has been cleared by the FDA.

The product and advertiser must be identified within the advertisement. For drugs, the full generic or chemical name of the principal active ingredients must be shown in 6 pt. or larger type. Advertisements shall not be misleading or deceptive. Advertising copy containing statements or inferences that the advertiser cannot substantiate will be rejected.

Product comparisons using trade names will not be accepted without the statement, “Substantiating data based on research is available upon reader request.” Quotations or excerpts from a published paper submitted as a statement of evaluation of the product cannot be used by the advertiser or the agency without permission of the author and the publication. Evidence of permissions must accompany copy. ENA does not endorse products, services or companies. ENA has not evaluated the products and services advertised in the publications. The appearance of advertisements is not a guarantee of those products, services or the companies that manufacture, distribute or promote such products or services. The fact that certain products and services are advertised in ENA publications is not an endorsement of those products and services and does not influence the editorial content.

The word “Advertisement” or “Sponsored Content” will appear at the top of any advertisements that, in the Publisher’s opinion, might be confused with editorial pages.

3. PLACEMENT OF ADVERTISING Placement of advertising adjacent to editorial content on the same topic is prohibited. Requested positions are not guaranteed unless stated as a paid position and accepted by the Publisher.

4. PUBLISHER’S AND ADVERTISER’S LIABILITY (FORCE MAJEURE) Publisher shall not be liable for any failure to print, publish, or circulate all or any portion of any issue in which an advertisement accepted by Publisher is contained if such failure is due to natural disasters, strikes, war, accidents, acts of terrorism, interruption of power or communication, or other circumstances beyond Publisher’s control. In consideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify, defend, and hold harmless the publication, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation, or right of privacy, copyright infringements, or plagiarism. Advertisers and advertising agencies assume liability for all content of advertisements printed, and also assume responsibility for any resulting claims made against the Publisher.

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5. CANCELLATIONS AND CHANGES Cancellations are not accepted and copy corrections not guaranteed after the closing date(s). On contract or schedule insertions, previous copy will be repeated if changes are not received by the closing date(s).

6. DISPOSITION OF MATERIALS Materials provided will be destroyed by the Publisher if disposition instructions are not provided within one year from the date of last insertion.

7. BILLING AND PAYMENT POLICY Invoices are issued on the first of the month. If the first of the month falls on a weekend, the invoice will be issued on the next business day. Advertisers and advertising agencies are jointly responsible for payment of all insertions. Advertisers will either receive two tear sheets of their ad with the invoice or a PDF of the advertisement if the invoice is sent via email. Billing to the advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions – printed or otherwise – appearing on any insertion order or contract when they conflict with the terms and agreements stated in the ENA Advertising Policy.