Employee Welfare By Heena Vadhwani

Employee Welfare Activities

The S.P.B. college of Business Administration Page 1



1.1 Industry Profile

The dairy industry plays an important role in the socio-economic development of India.

The dairy industry in India is instrumental in providing cheap nutritional food to the vast

population of India and also generates huge employment opportunities for people in rural places.

The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the

central Ministry of Agriculture, is responsible for all the matters relating to dairy development in

the country. This department provides advice to the state governments and Union Territories in

formulating programmes and policies for dairy development. It also looks after all the matters

relating to production and preservation of livestock farms (cattle and sheep). To keep focus on

the dairy industry a premier institution known as the National Dairy Development Board was

established. This institution is a statutory body that was established in 1987. The main aim to set

up the board was to accelerate the pace of dairy development in the country and attract new

investments.

India is a wonderland for investors looking for investment opportunities in the dairy

industry. The dairy industry holds great potential for investment in India and promises high

returns to the investors.

1.2 India's Milk Product Mix

• Fluid Milk 46.0%

• Ghee 27.5%

• Butter 6.5%

• Curd 7.0%

• Khoa (Partially Dehydrated Condensed Milk) 6.5%

• Milk Powders, including IMF 3.5%

• Paneer & Chhana (Cottage Cheese) 2.0%

• Others, including Cream, Ice Cream 1.0%



1.3 Potential For Investment In The Dairy Industry

Some areas of Indian dairy industry can be toned up by the evocation of differentiated

technologies and equipment from overseas. These include:

• Raw milk handling:

The raw milk handling needs to be elevated in terms of physicochemical and

microbiological properties of the milk in a combined manner. The use of clarification and

bactofugation in raw milk processing can aid better the quality of the milk products.

• Milk processing:

Better operational ratios are required to amend the yields and abridge wastage,

lessen fat/protein losses during processing, control production costs, save energy and

broaden shelf life. The adoption of GMP (Good Manufacturing Practices) and HACCP

(Hazard Analysis Critical Control Points) would help produce milk products adapting to

the international standards.

• Packaging:

Another area that can be improved is the range of packing machines for the

manufacture of butter, cheese and alike. Better packaging can assist in retaining the

nutritive value of products packed and thus broaden the shelf life. A cold chain

distribution system is required for proper storage and transfer of dairy products.

• Value-added products:

There's vast scope for value-added products like desserts, puddings, custards,

sauces, mousse, stirred yoghurt, nectars and sherbets to capture the dairy market in India.



1.4 The Reasons Why the Industry Has Huge Potential For Attracting New

Foreign Investment Are:

1. There is a basic raw material need for the dairy industry; that is, milk is available in

abundance.

2. India has a plentiful supply of technically skilled laborers.

3. There is an easy availability of technological infrastructure.

4. India has all the key elements required for a free market system.

1.5 Overview of the Indian Dairy Sector

• The country is the largest milk producer all over the world, around 100 million MT

• Value of output amounted to Rs. 1179 billion (in 2004-05) (Approximately equals

combined output of paddy and wheat!!)

• Milch animals (45% indigenous cattle, 55 % buffaloes, and 10% cross bred cows)

• Immensely low productivity, around 1000 kg/year (world average 2038 kg/year)

• Large no. of unproductive animals, low genetic potency, poor nutrition and lack of

services are the main factors for the low productivity

• There are different regions – developed, average, below average (eastern states of Orissa,

Bihar and NE region) in the dairy industry.



1.6 GCMMF: An Overview

• Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing

organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide

remunerative returns to the farmers and also serve the interest of consumers by providing quality products

which are good value for money.

Members: 12 district cooperative milk

producers' Union

No. of Producer Members: 2.12 million

No. of Village Societies: 10,411

Total Milk handling capacity: 6.1 million litres per day

Milk collection (Total - 1999-00): 1.59 billion litres

Milk collection (Daily Average 1999-

00):

4.47 million litres

Milk Drying Capacity: 450 metric Tons per day



1.7 Future Prospects

India is the world's highest milk producer and all set to become the world's largest food factory.

In celebration, Indian Dairy sector is now ready to invite NRIs and Foreign investors to find this

country a place for the mammoth investment projects. Be it investors, researchers, entrepreneurs,

or the merely curious – Indian Dairy sector has something for everyone.

Milk production is relatively efficient way of converting vegetable material into animal food.

Dairy cows’ buffalo’s goats and sheep can eat fodder and crop by products which are not eaten

by humans. Yet the loss of nutrients energy and equipment required in milk handling inevitably

make milk comparatively expensive food. Also if dairying is to play its part in rural development

policies, the price to milk producers has to be remunerative. In a situation of increased

international prices, low availabilities of food aid and foreign exchange constraints, large scale

subsidization of milk conception will be difficult in the majority of developing countries.

Hence in the foreseeable future, in most of developing countries milk and milk products will not

play the same roll in nutrition as in the affluent societies of developed countries. Effective

demand will come mainly from middle and high income consumers in urban areas.

There are ways to mitigate the effects of unequal distribution of incomes. In Cuba where the

Government attaches high priority to milk in its food and nutrition policy, all pre-school children

receive a daily ration of almost a litre of milk fat the reduced price. Cheap milk and milk

products are made available to certain other vulnerable groups, by milk products outside the

rationing system are sold price which is well above the cost level. Until recently, most fresh milk

in the big cities of China was a reserved for infants and hospitals, but with the increase in supply,

rationing has been relaxed.

In other countries dairy industries have attempted to reach lower income consumers by variation

of compositional quality or packaging and distribution methods or blending milk in vegetable

ingredients in formula foods for vulnerable groups. For instance, pricing of products rich in

butter fat or in more luxury packaging above cost level so as to enable sales of high protein milk

products at a some what a reduced price has been widely practiced in developing countries. This

policies need to be brought in Indian Dairy scenario.



1.8 SWOT Analysis Of Indian Dairy Industry

Strengths:

Demand profile: Absolutely optimistic.

Margins: Quite reasonable, even on packed liquid milk.

Flexibility of product mix: Tremendous. With balancing equipment, you can

keep on adding to your product line.

Availability of raw material: Abundant. Presently, more than 80 per cent of

milk produced is flowing into the unorganized sector, which requires proper

channelization.

Technical manpower: Professionally-trained, technical human resource pool,

built over last 30 years.

http://www.indiadairy.com/ind_need_offer.html



Weaknesses:

Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long

life. Surely, many new processes will follow to improve milk quality and extend its shelf

life.

Lack of control over yield: Theoretically, there is little control over milk yield. However,

increased awareness of developments like embryo transplant, artificial insemination and

properly managed animal husbandry practices, coupled with higher income to rural milk

producers should automatically lead to improvement in milk yields.

Logistics of procurement: Woes of bad roads and inadequate transportation facility make

milk procurement problematic. But with the overall economic improvement in India, these

problems would also get solved.

Problematic distribution: Yes, all is not well with distribution. But then if ice creams can

be sold virtually at every nook and corner, why can’t we sell other dairy products too?

Moreover, it is only a matter of time before we see the emergence of a cold chain linking the

producer to the refrigerator at the consumer’s home!

Competition: With so many newcomers entering this industry, competition is becoming

tougher day by day. But then competition has to be faced as a ground reality. The market is

large enough for many to carve out their niche.



Opportunities:

"Failure is never final, and success never ending”. Dr Kurien bears out this statement perfectly.

He entered the industry when there were only threats. He met failure head-on, and now he

clearly is an example of ‘never ending successes! If dairy entrepreneurs are looking for

opportunities in India, the following areas must be tapped:

Value addition: There is a phenomenal scope for innovations in product development,

packaging and presentation. Given below are potential areas of value addition:

o Steps should be taken to introduce value-added products like shrikhand, ice

creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater

presence and flexibility in the market place along with opportunities in the field

of brand building.

o Addition of cultured products like yoghurt and cheese lend further strength -

both in terms of utilization of resources and presence in the market place.

o A lateral view opens up opportunities in milk proteins through casein, caseinates

and other dietary proteins, further opening up export opportunities.

o Yet another aspect can be the addition of infant foods, geriatric foods and

nutritionals.

Export potential: Efforts to exploit export potential are already on. Amul is exporting

to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT

treaty, opportunities will increase tremendously for the export of agri-products in

general and dairy products in particular.



Threats:

Milk vendors, the un-organized sector: Today milk vendors are occupying the pride of

place in the industry. Organized dissemination of information about the harm that they are

doing to producers and consumers should see a steady decline in their importance.

The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ far outweigh

‘weaknesses’ and ‘threats’. Strengths and opportunities are fundamental and weaknesses and

threats are transitory. Any investment idea can do well only when you have three essential

ingredients: entrepreneurship (the ability to take risks), innovative approach (in product lines

and marketing) and values (of quality/ethics).

The Indian dairy industry, following its delicensing, has been attracting a large number of

entrepreneurs. Their success in dairying depends on factors such as an efficient yet

economical procurement network, hygienic and cost-effective processing facilities and

innovativeness in the market place. All that needs to be done is: to innovate, convert products

into commercially exploitable ideas. All the time keep reminding yourself: Benjamin

Franklin discovered electricity, but it was the man who invented the meter that really made

the money!





2.1 History Of SUMUL

2.2 Objectives Of SUMUL

2.3 Vision, Mission & Value Of The SUMUL

2.4 Work Area Map Of SUMUL

2.5 Board Of Directors of SUMUL

2.6 Organizational Structure Of SUMUL

2.7 Progress Of SUMUL

2.8 Awards Of SUMUL

2.9 New Projects And Expansion Activities Of SUMUL



2.1 History Of SUMUL

Sumul or Surat Milk Union Limited, which is now renamed as The Surat District Co-operative Milk

Producers' Union Ltd, is one among the 12 district unions which acts as manufacturing units of dairy

products for Gujarat Co-operative Milk Marketing Federation Limited, the marketers of Amul and Dhara

brand of products.

Surat District has been a Pioneer in India in channeling trade in Cotton and Milk through co-operatives.

Before SUMUL stepped in, traditional Private Milk Traders were dominant in the area.

The private trade was monopolizing the Milk market and exploiting both the Milk Producers and

Consumers alike. The milk procurement price which used to be fixed by the traders (traditional Bhatias)

was very low and was fluctuating from time to time at their sole discretion. These has capitalized on the

absence of any infrastructure and processing facilities and has managed to keep producers from deriving

equitable benefits from the marketable surplus generated. As such their income from milk was very low

and they had no incentive for modern dairy farming. The farmers resented the system, but were helpless

in the face of these traditional constraints and to their own lack of resourcelessness.

Dairying on the other hand, was never popular with tribal's (a major rural population in the District) as

practically no infrastructure existed for milk marketing in their talukas, inaccessibility to their villages as

well as taboos regarding keeping of buffaloes prevented the entire population of tribal's from considering

dairying as a source of income. The tribal's kept their cows to produce bullocks rather than milk, which

was insufficient even to nurse the calves. Most of the tribal's were unaware of the usual milch breeds,

what to say of Scientific Animal Husbandry?

Hygienic and pure milk was almost unknown in the market. In fact unbridled adulteration of milk was

practiced by these traders to meet the growing demand of milk in the city. To salvage the poor producers

from the clutches of these Private Traders, Organization and integration of procurement, processing and

marketing of milk and milk products by the producers themselves on a sound co. operative line was

essential; this would also ensure elimination of middlemen, equitable distribution of benefits to Rural

Milk Producers and indirectly to urban milk consumers as well.

Hence, the Surat District Co. operative Milk Producers' Union Ltd., SUMUL is trade name and



literally meaning sound price, came into existence on August 22, 1951.

2.2 Objectives Of SUMUL

To provide year round milk market for their surplus milk and to earn reasonable returns for the

milk to improve their quality of life.

To procure milk and process it into good quality milk and milk products to market it at most

economically and efficiently to give maximum overall net returns to the producers and general

satisfaction to the consumers.

To provide essential technical inputs and services to the producers at their door steps in an

economic and efficient manner and also in a way most acceptable to them to increase milk

production and to reduce the cost of production.

2.3 Vision, Value And Mission Of SUMUL

Sumul's Vision Statement

“We are socially responsible Organization with commitment to Milk Producer’s by

providing good returns and consumer’ safety and delight through implementation

of better Quality management System. We believe in growth and continual

improvement through team work, trust and excellence, without compromising

Quality, Honesty and Integrity”.

Value

EXCELLENCE DEDICATION TEAM WORK

COOPERATION OWNERSHIP TRUST AND COURAGE

HONESTY TRANSPARENCY SELF LEADERSHIP



Mission

Sumul is the market legend capturing 78 % of market in Surat and want to be the most believable

Organization going towards Total Customer Satisfaction up to the Customer door.

Sumul Dairy has prepared Mission-2020 on the basis of Vision and Values. Overview of

Mission- 2020 is as follows:

Year 2006-07 2019-20

Turnover

RS. 607 Crores

RS. 2500 Crores

Milk Procurement

6,59,682 kg/day

14,10,000 kg/day

Milk Sale

595,595 Liters/Per

day

13,00,000 Liters/Per

day

Cattle Feed

300 Mt/Day

750 Mt/Day

Woman Empowerment

109 societies

200 societies

BCU

91

425

Distribution system

through insulated

vehicle

Only Products

Liquid Milk in Pouch



2.4 Work Area Map Of SUMUL

Unit Place Capacity Employees Distance From

Surat

SUMUL DAIRY Surat 5 Lakh LTPD 591 0 km

Navi Pardi

Chilling Centre

Navi Pardi

(N.P.C.C.) 2 Lakh LTPD 66 25 km

Uchchhal

Chilling Centre

Uchchhal

(U.C.C). 1 Lakh LTPD 49 105 km

Bajipura Chilling

Centre

Bajipura

(B.C.C.) 3 Lakh LTPD 113 50 km

Sumuldan

Factory

Chalthan

(S.D.F.) 300 MT PD 96 18 km

Nasik Plant Nasik --- --- 330 km

Nizer Chilling

Centre Nizer 63.000 LTPD 16 175 km

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2.5 Board Of Directors

Name / Address Residence phone

Shri Sudambhai Raghunathbhai Patel

Vice Chairman

Representative, Velda Vibhag Dudh Utpadak S.M. Ltd.

At. Velda Tal. Nizar 394370

( 02628 )244238

210450 Mo.9426811155

Shri Pravinbhai Namlabhai Gamit

Director

Representative, Vyara Dudh Utpadak S. M. Ltd,

At. & Po.: Vyara, Tal.: Vyara.394 650

(02626) 220558

Mo.99794 84300

Shri Arvindbhai Singabhai Gamit

Representative, Pipalkuwa Dudh Utpadak S. M. Ltd

Po.:Pipalkuwa, Tal.: Songadh.394660

(02624) 251088,222410

Mo.94268 69388

Shri Jayeshbhai Natvarbhai Patel

Representative, Delad Vibhag Dudh And

Shakbhaji Vechan Karnari S.M. Ltd,

At. Delad Po.: Sayan, Tal.: Olpad.394540

(02621) 242405

Mo.99799 11666

Shri Jitendra Dhirajlal Desai

Representative, Uchchal Dudh Utpadak S.M. Ltd,

At & Po.: Uchchal ,Tal.: Uchchhal.394375

(02628) 231123/32

Mo.99794 33786

Shri Ratilal Somabhai Master

Representative, Surat Dudh Utpadak S.M.Ltd,

Patelnagar, A.K.Rd.,

Tal.:Choryasi. Surat

(02621) 25443404

Mo.93755 44311

Shri Manojbhai Naranbhai Patel

Representative, Shekhpur Dudh Utpadak S.M. Ltd,

At Shekhpur Po.: Sayan, Tal.:Kamrej.394180

(02621) 242526 Mo.94261

48670



Shri Shivabhai Babubhai Patel

Representative, Naugama Dudh Utpadak S.M. Ltd,

At Naugama(Nani) Po.: Simodra,Tal.: Mangrol.394410

(02623) 233288

Mo.99794 85095

Shri Ramanbhai Ukadiyabhai Gamit

Representative, Jankhala Dudh Utpadak S.M. Ltd,

At & Po. Jankhala Tal.: Mandvi.394160

(02623) 221396

Mo. 98795 73064

Shri Bhupendrabhai Ratilal Desai

Representative, Valod Dudh Utpadak S.M. Ltd,

At & Po. Tal.: Valod.394640

(02625) 220151

Mo.97262 11369

Shri Shantilal Kalyanjibhai Patel

Representative, Bagumra Dudh Utpadak S.M.Ltd

At & Po.:Bagumra ,Ta.:Palsana.

(02622) 263308

Mo. 98980 63308

Shri Jaysinh Dungariyabhai Vasava

Representative, Dhanavad Dudh Utpadak S.M.Ltd.

At & Po.Dhanavad, Tal. Umarpada.

(02629) 253542

Mo.94278 11436

The District Registrar, Surat

Representative, The Registrar, Co-op. Societies,

Gujarat State, Gandhinagar.

(0261)-2665051

Sajal Biswas

Representative, National Dairy Development Board.

Anand.

Mo.99790 63416

Dr. S. T. Desai

Representative, Gujarat Co-op. Milk Marketing

Federation Ltd. Anand.

Mo.98240 16881

Shri Jayesh Harshadbhai Desai

Managing Director, Ex. Officio Member

Secretary. Sumul dairy, Surat.

Mo. 99799 22122



2.6 Organizational Structure



2.7 Progress

With the help of Rotary Eye Institute, Navsari, Sumul Dairy has helped total 22,965

nos.

of its milk producers of our milk shed area by the distribution of spectacles, operation

of

Cataract & other opthalmic diseases & saved their rupees about 1,25,00,000.00.

In the district, 138 people operated for cosmetic surgery to live them defect less. Thus,

Sumul is not a organization just limited for milk business but it is a organization which

has performed its duty useful for the society.

After the success of "NECO PROJECT", Sumul dairy has achieved 80.20% result in the

FIP -2, which a highest performance among all member unions of GCMMF, Anand &

this achievement is possible only due to fully support by GCMMF, Anand.

Our 11 male calves were selected under "DIPA" (Progeny Testing Programme) at the

National level semen collection center where frozen semen doses will be prepared from

our males & distributed in the nation to breed the cows across the India.

Sumul has taken care for the financial status & Health status, it has done its duty by the

arrangement of Mega camp for Heart Disease Diagnosis & treatment in which total

1,727 patients were treated which is a memorable event during the year.

8,000 ladies milk producers were gathered on one stage on the occasion of the "Mahila

Seminar" arranged successfully by Sumul Dairy.

During the year total turnover is RS 900 Crore which is RS 110 Crore more than the last

year.

Total profit is Rs. 2, 30, 35,767.00 for the year 2009 -2010.

During the year milk procurement in increased by 4.1% & milk sale is just equally

increased by 5.01% by which we have balanced the procurement & sale equability.

During the year 29,50,69,162 kilogram milk were procured.

During the year Rs. 350 per kilo fat was paid to the farmer which was Rs. 32 more than

the last year.



2.8 Awards

Award / Medal Award Title Year Awarded by

Skoch virtual corporation

Awards

2010 Skoch consultancy

services pvt.ltd

Leveraging business for social

change building the field of

social business

2010 Changemakers and

Artemisia

IDF Dairy Innovation Awards

2010

International Dairy

Federation

Energy Conservation and best

Utilization of Alternative

Energy

2009 Federation of Gujarat

Industries, Vadodara

EDGE Winners

2009

In June, 2009 75

Organizations

participated in the

EDGE Winner Contest

Green Revolution by Tree

Planations

2009

Gujarat Co-operative

Milk Marketing

Federation Ltd. Anand,

Gujarat

Polycom Intelligent Enterprise

Awards 2009 2009 Indian Express Group

Excellence In Information

Integrity Award-2008 2008

The Information

Integrity Coalition

Environment conservation and

pollution control award 2008

Southern Gujarat

Chambers of Commerce

and Golden Memorial

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Trust

National Energy Conservation

Award

2007-

08

Ministry of Energy

Government of India

Rashtriya Udhyog Samman

Puraskar

2007-

08

Indian Society For

Industry & Intellectual

Development

National Productivity Award

2007 Ministry of Agriculture

Award for Excellence

2007

Federation of Gujarat


Business Leadership

Develoment Award

2007

Indian Economic

Development and

Research Association,

Delhi

"Excellence in Service" Award

2007

South Gujarat Hotel

And Restaurant

Association

National Energy Conservation

Award

2007 Ministry of Energy

Government of India

National Dairy Product

Judging

Contest Certificate

2006 Alumna association and

college of dairy science

Gram Vikas Award

2006

Federation of Indian

Chambers of Commerce

& Industries

National Energy Conversation

Award

2006 Ministry of Energy

Government of India

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Golden Peacock Award

2006

Institute of Director

(International Institute)

Manthan-AIF Award

2006

Online Integrated

Computerized Systems

(OICS)

Bajaj Fair Business Award

2005-

06

Amazing Jamanalal

Bajaj Fair Award

FGI Award 2005-

06

Federation of Gujarat


The 18th Annual CIO 100

Award 2005 CIO 100 Award

Commendable efforts and

achievements in the field of

'Industrial Relations'

2004 Federation of Gujarat

Industries, Vadodara.

Runners up at CSI-TCS

Award 2003-04 for Best IT

Usage

2004 Computer Society of

India

Intelligent Enterprise Awards

2004

2004 Computer Associates

Best Organisation of the

District

2003-

04

Surat Jilla Sahakari

Sangh, Surat

Best Garden of the Company

of Surat City

2003-

04

Surat Municipal

Corporation, Surat

Enfuse National Award For

Energy Efficiency Excellence

2003-

04

Energy & Fuel Users

Association of India,

Chennai

Management Excellence

Award - 2002

2002-

03

Surat Management

Association, Surat

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IMC Ramkrishna Bajaj Award

Merit Certificate 2002

2002-

03

Indian Merchant

Chamber, Mumbai

Manager of the year 2001 2001-

02

Surat Management

Association, Surat

Birla Cellulosic Award for

Small Group Activity

2001-

02 Birla Cellulose, Kharach


(Dairy Development &

Production Sector) - 2nd

2001-

02

National Productivity

Council, New Delhi

Quality Excellence Award 2000-

01

Surat Management

Association, Surat

Jamnalal Bajaj Fair Business

Practice Merit certificate

2000-

01

Council for Fair

Business Practice,

Mumbai


(Dairy Development &

Production Sector) - 2nd

2000-

01


Council, New Delhi

Appreciation Award for Total

Productivity maintenance 2000

Quality Circle Forum of

India, Vadodara

Total Productivity

maintenance Award

1999-

00

Ahmedabad

Management

Association,

Ahmedabad

Appreciation Award for Total

Productivity maintenance 1999

Quality Circle Forum of

India, Vadodara

Certificate of merit from

National Productivity Council

1998-

99


Council, New Delhi

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Council for Fair Business

Practices 1993

Council for Fair

Business Practice,

Mumbai

Jamnalal Bajaj fair Practice

Award

1992-

93

Council for Fair

Business Practice,

Mumbai

National Productivity Award 1990-

91


Council, New Delhi

Sardar Patel Saksharta Award

1989-

90

South Gujarat

University, Surat

National Productivity Award 1988-

89


Council, New Delhi

2.9 New Projects And Expansion Activities

In order to support the noble cause of encompassing small and marginal farm laborers

into dairying and make them self sustainable, the work to reengineer machineries of

the union more modern is in progress. Keeping "Decrease expenses, Increase

production" viewpoint under consideration, environment improvement, water usage,

electrical energy consumption, refrigeration process and other necessary working

systems have been modified by taking up necessary modification of various

machineries, works and systems.

Steam supply pathway has been modified by integrating Plant Package Room System

to convert high pressure to law pressure and new modification in steam line, thus

achieved steam consumption. Automatic Condensate Heat Recovery System has

help reduce fuel consumption.

In view of increased milk procurement of the Union, with a view to foresee, up

gradation and automation on evaporator side has been made which has helped reduce

steam consumption to a great. At the same time there has been increase in powder

production capacity; and, pneumatic hammer has been mounted on drying chamber,

thus reduced power utilization.

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Lighting Transformer has been equipped to operate complete electricity system at low

voltage, thus achieve saving in electricity consumption of the Union as a whole.

At Sumul, new agitation system has been installed in the Ice Bank Tank of the

Refrigeration System, thus saved electric energy consumption.

At Sumul, Automatic C. I. P. System has been made operational, due to which all

machineries, tanks, milk storage silos and pipelines' C.I.P. can be accomplished

efficiently and promptly; consequently, milk shelf life improvement realized. There

has been colossal saving in chemical, water-electricity and fuel spending.

Chilling centers at Bajipura and Uchchhal have been equipped with cooling towers

with gravitational flow system and heat transfer advantage, so power consumption

reduction has been achieved. Moreover, overall hygienic get up has been portrayed all

the way through renovation at these centers. Milk temperature keep up so as to control

raw milk quality by enhancing refrigeration system at these chilling centers ensured.





3.1 Objectives of study

To know the legal laws supporting welfare activities.

To know the awareness among employees about the welfare activities provided at Surat

District Co-operative Milk Producers Union Ltd...

To know the different types of welfare activities practiced in sumul.

To know the employees are satisfied with company’s welfare activities.

To know the problems of employees related welfare activities with company.

3.2 Benefits Of Study

3.2.1 Benefits of study for researcher

From this project, researcher can know:

To suggest the labour welfare officer about different legal act supporting welfare

activities.

The employee welfare activities of the company.

The satisfaction level of employees with company’s welfare activities.

About other addition programme which can be added under welfare activities.

Employers get stable labour force by providing welfare facilities.

Workers take active interest in their jobs and work with a feeling of involvement

and participation.

3.2.2 Benefits of study for SUMUL

With the help of this study SUMUL will know the Effectiveness of Welfare Activities.

Employee Welfare Activities increases the job satisfaction and performance of the

employees.

With the help of this survey SUMUL increase productivity of the employee by providing

additional welfare activities.





4.1 Definition Of Welfare Activities

4.2 Types Of Welfare Activities

4.3 Importance Of Welfare Activities

4.4 Objectives Of Welfare Activities

4.5 Features Of Welfare Activities

4.6 Benefits Of Welfare Activities

4.7 Agencies For Welfare Activities

4.8 Factories Act 1948



4.1 Definition of welfare activities:

According to I.L.O.

“Welfare may be understood as including such services, facilities and amenities which may

be established in, or in the vicinity of undertakings to perform their work in healthy and congenial

surroundings and to avail of facilities which improve their health and bring high morale”

“Employee welfare is a comprehensive term including various services, benefits and

facilities offered to employees & by the employers. Through such generous fringe benefits the

employer makes life worth living for employees.”

4.2 Types of Welfare Facilities:

a). Intramural facilities: which are provided within the establishment such as rest centres canteen,

uniforms.

b). Extramural: activities which are undertaken outside the establishment such as child welfare,

transport facility etc.

Intramural Extramural

Drinking water

Toilets

Crèches

Washing & bathing facilities

Rest shelters

Uniforms and protective clothing

Recreating facilities

Canteens

Subsidised food

Medical aid

Housing

Education facilities

Maternity benefits

Transportation

Sports facilities

Leave travel

Vocational training

Holiday homes

Cooperative stores

Fair price shops

Social insurance



4.3 Objectives of welfare activities:

1. To provide better life and health to the workers

2. To make the workers happy and satisfied

3. To relieve workers from industrial fatigue and to improve intellectual, cultural and

material conditions of living of the workers.

4.4 Features Of Welfare Activities

The basic features welfare measures are as follows:

1. Labor welfare includes various facilities, services and amenities provided to workers for

improving their health, efficiency, economic betterment and social status.

2. Welfare measures are in addition to regular wages and other economic benefits available to

workers due to legal provisions and collective bargaining

3. Labor welfare schemes are flexible and ever-changing. New welfare measures are added to the

existing ones from time to time.

4. Welfare measures may be introduced by the employers, government, employees or by any social

or charitable agency.

5. The purpose of labor welfare is to bring about the development of the whole personality of the

workers to make a better workforce.



4.5 Importance Of Welfare Activities

Important benefits of welfare measures are as follows:

They provide better physical and mental health to workers and thus promote a healthy work

environment

Facilities like housing schemes, medical benefits, and education and recreation facilities for

workers’ families help in raising their standards of living. This makes workers to pay more

attention towards work and thus increases their productivity.

Employers get stable labor force by providing welfare facilities. Workers take active interest in

their jobs and work with a feeling of involvement and participation.

Employee welfare measures increase the productivity of organization and promote healthy

industrial relations thereby maintaining industrial peace.

The social evils prevalent among the labors such as substance abuse, etc are reduced to a greater

extent by the welfare policies.

Enables workers to have a richer and more satisfying life.

Raise the standard of living of the workers by indirectly reducing the burden on their pocket.

Absorbs the shocks injected by industrialization and urbanization of workers.

Promotes a sense of belonging among workers.

Prevent social evil like drinking, gambling etc.



4.6 Agencies for welfare work:

Central government:

The central government tries to extend its helping hand through various acts covering the safety,

health and welfare of workers.

State government: Government in different states and union territories offer welfare facilities to workers.

Employers:

Enlightened employers like TISCO, Godrej, L& T, Siemens, Voltas, Bajaj, Birla, Sandoz, Air

India, Hindustan Uniliver ltd. etc. have undertaken welfare activities in the interest of workers.

Trade Unions:

The Contribution of trade unions in India towards labour welfare activities is good. These trade

unions have provided welfare facilities to workers such as running schools, sports centres, cooperative

stores, and legal cells etc.



4.7 FACTORIES ACT 1948

WELFARE ACTIVITIES – according to FACTORIES ACT 1948, which

SUMUL follows?

Washing facilities.

(1) In every factory--

(a) Adequate and suitable facilities for washing shall be provided and maintained for the use of

the workers therein;

(b) Separate and adequately screened facilities shall be provided for the use of male and female

workers;

(c) Such facilities shall be conveniently accessible and shall be kept clean.

(2) The State Government may, in respect of any factory or class or description of factories or of any

manufacturing process, prescribe

Standards of adequate and suitable facilities for washing.

Facilities for storing and drying clothing.

Facilities for storing and drying clothing. The State Government may, in respect of any factory or

class or description of factories, make rules requiring the provision therein of suitable

places for keeping clothing not worn during working hours and for the

drying of wet clothing.

Facilities for sitting.

(1) In every factory suitable arrangements for sitting shall be provided and maintained for all workers

obliged to work in a standing position, in order that they may take advantage of any opportunities for rest

which may occur in the course of their work.

(2) If, in, the opinion of the Chief Inspector, the workers in any factory engaged in a particular

manufacturing process or working in a particular room are able to do their work efficiently in a sitting

position, he may, by order in writing, require the occupier of the factory to provide before a specified date

such seating arrangements as may be practicable for all workers so engaged or

Working.

(3) The State Government may, by notification in the Official Gazette, declare that the provisions of sub-

section:

Shall not apply to any specified factory or class or description of factories or to any specified

manufacturing process.



First-aid appliances.

(1) There shall in every factory be provided and maintained so as to be readily accessible during all

working hours first-aid boxes or cupboards equipped with the prescribed contents, and the number of

such boxes or cupboards to be provided and maintained shall not be less than one for every one

hundred and fifty workers ordinarily employed 1*[at any one time] in

The factory.

(2) Nothing except the prescribed contents shall be kept in a first-aid box or cupboard.

(3) Each first-aid box or cupboard shall be kept in the charge of

a separate responsible person 3*[who holds a certificate in first-aid

Treatment recognized by the State Government] and who shall always be

Readily available during the working hours of the factory.]

(4) In every factory wherein more than five hundred workers are [ordinarily employed] there shall be

provided and maintained an ambulance room of the prescribed size, containing the prescribed equipment

and in the charge of such medical and nursing staff as may

be prescribed [and those facilities shall always be made readily available during the working hours of

the factory].

Canteens.

(1) The State Government may make rules requiring that in any specified factory wherein more than

two hundred and fifty workers are ordinarily employed, a canteen or canteens shall be provided and

maintained by the occupier for the use of the workers.

(2) Without prejudice to the generality of the foregoing power, such rules may provide for--

(a) The date by which such canteen shall be provided;

(b) The standards in respect of construction, accommodation, furniture and other equipment of

the canteen;

(c) The foodstuffs to be served therein and the charges which may be made therefor;

(d) The constitution of a managing committee for the canteen and representation of the workers

in the management of the canteen;

(e) The items of expenditure in the running of the canteen which are not to be taken into account

in fixing the cost of foodstuffs and which shall be borne by the employer.

(f) The delegation to the Chief Inspector, subject to such conditions as may be prescribed, of the

power to make rules under clause.



Shelters, rest rooms and lunch rooms.

(1) In every factory wherein more than one hundred and fifty workers are ordinarily employed, adequate

and suitable shelters or rest rooms and a suitable lunch room, with provision for drinking water,

where workers can eat meals brought by them, shall be provided and maintained for the use of the

workers:

Provided further that where a lunch room exists no worker shall

Eat any food in the work room.

(2) The shelters or rest rooms or lunch rooms to be provided

Under sub-section

shall be sufficiently lighted and ventilated and

Shall be maintained in a cool and clean condition.

(3) The State Government may--

(a) prescribe the standards in respect of construction, accommodation, furniture and other

equipment of shelters, rest rooms and lunch rooms to be provided under this section;

(b) By notification in the Official Gazette, exempt any

Factory or class or description of factories from the requirements of this section.

Creches.

(1) In every factory wherein more than 1*[thirty women workers] are ordinarily employed there shall be

provided and maintained a suitable room or rooms for the use of children under the age of six years

of such women.

(2) Such rooms shall provide adequate accommodation, shall be adequately lighted and ventilated, shall

be maintained in a clean and sanitary condition and shall be under the charge of women trained in the

care of children and infants.

(3) The State Government may make rules--

(a) Prescribing the location and the standards in respect of construction, accommodation,

furniture and other equipment of rooms to be provided under this section;

(b) requiring the provision in factories to which this section applies of additional facilities for

the care of children belonging to women workers, including suitable provision of facilities for

washing and changing their clothing;

(c) Requiring the provision in any factory of free milk or refreshment or both for such children;

(d) Requiring that facilities shall be given in any factory for the mothers of such children to

feed them at the necessary intervals.



Welfare officers.

(1) In every factory wherein five hundred or more workers are ordinarily employed the occupier shall

employ in the factory such number of welfare officers as may be prescribed.

(2) The State Government may prescribe the duties, qualifications and conditions of service of officers

employed under sub-section.

Power to make rules to supplement this Chapter.

The State Government may make rules--

(a) Exempting, subject to compliance with such alternative arrangements for the welfare of

workers as may be prescribed, any factory or class or description of factories from

compliance with any of the provisions of this Chapter;

(b) Requiring in any factory or class or description of factories that representatives of the workers

employed in the factory shall be associated with the management of the welfare arrangements

of the workers.





5.1. Introduction:-

“Marketing research means the systematic gathering, recording, analyzing of data about

problems relating to the marketing of goods and services”

Marketing research has proved an essential tool to make all the need of marketing

management. Marketing research therefore is the scientific process of gathering and

analyzing of marketing information to meet the needs of marketing management. But

gathering of observation is must be systematic. The systematic conduct of research requires:

Orderliness, in which the measurements are accurate.

Impartiality in analysis and interpretation.



5.2. Process of Marketing Research:-

The marketing research is done in systematic process. I have pursued the below process

of marketing for my study at SUMUL, Surat.

Problem Identification

Research Design

Data Collection

Data Analysis & Interpretation

Research Report & Presentation



5.2.1 Problem Identification:-

The first and the most important step of marketing research are properly defining the

problem. In order to identify the research problem two categories of problem should be

carefully noticed.

In these researches the problems are:-

Employees are not aware about welfare activities that should motivate them.

Employees are not satisfied with welfare activities practiced at SUMUL.

5.2.2 RESEARCH DESIGN:-

Research design indicates the methods and procedure of conducting research study. Research

design can be done in following three types:-

A. Exploratory Research:-

Exploratory research focuses on the discovery of new ideas and is generally based on

secondary data.

B. Descriptive Research:-

Descriptive research is undertaken when the researcher want to know the characteristics of

certain groups.

C. Casual or Experimental Researches:-

An experimental research is undertaken to identify causes and effect relationship between

two variables.

The Researcher has chosen: Descriptive Research



5.2.2.1 Data Collection and Sampling:-

A. Sources of Data Collection:-

There are two types of data i.e. secondary and primary:

1. Primary Data Collection:-

Primary data collection contains the following four types of methods: -

Observation Method:

It contains Casual observation, Systematic observation, direct observation and contrived

observation.

Survey Method:

It contains Personal Interview, Telephone Interview and Mail Interview.

Experimental Method.

Panel Method.

2. Secondary Data Collection: -

It can be collected from internal as well as external sources

Internal Source:

Various internal sources like employee, books, etc.

External Sources:

Libraries, trade publications, literatures, etc are some important sources of external data.

The Researcher has used both primary data and secondary data for the core purpose of

the project. And this primary data has been gathered by survey method.



B. Data collection Tools:-

To conduct a survey, the Researcher has selected a questionnaire as an instruction for

gathering valuable information from the employees. Questionnaire, which is used for the

survey, is consisting of questions and checklist questions to check the employee’s

feedback.

C. Contact Method:-

After sampling plan has been determined, the researcher has contacted employee by

personal interview and requested them to fill up the questionnaire.

D. Sampling Plan:-

Researcher have design a sampling plan that is consist of five decisions.

1. Sampling unit:-

Who is to be surveyed?

The Researcher has selected Middle level employees of SUMUL to conduct survey and to

study Rules and regulations of Welfare Activities and to measure the awareness and

effectiveness of welfare activities

Sampling types:-

There are two types of sampling i.e. Probability Sampling and Non – probability

Sampling.

i. Probability Sampling: -

Probability sampling means each unit of the universe has equal chance of getting

selected. The most frequently used probability sampling methods are as below:



a) Simple Random Sampling.

b) Stratified Random Sampling.

c) Multi-stage Random Sampling.

d) Cluster Sampling.

e) Multi – phase Sampling.

f) Replicated Sampling.

ii. Non – Probability Sampling:-

Non – Probability sampling contains following methods:-

a) Judgment Sampling.

b) Convenient Sampling.

c) Panel Sampling.

d) Quota Sampling

For the purpose of this study researcher has used Convenient Sampling from Non

probability sampling methods.

2. Sample Size:

Sample size means limited numbers of respondents covered under the research study

from a population. And Researcher has taken survey of 94 Sample size and 91 Reponses

where received from middle level of employee of SUMUL.

3. Sampling Area:

The area for doing survey was SUMUL ,Surat.





ANALYSES AND INTERPRETATION OF THE DATA

Q.1 Does Sumul provide welfare Activities?

Purpose is to whether SUMUL provides Welfare Activities or not.

Interpretation – 100% employees accept that SUMUL provides Welfare Activities.

100%

0%

20%

40%

60%

80%

100%

120%

Percentage

No

Yes

YES NO TOTAL

Respondent 91 0 91

Percentage 100% 0% 100%



Q.2 Are you aware about Welfare activities which are practiced at Sumul?

Purpose is to know whether the employees are aware or not about Welfare activities which are

practiced at SUMUL.

YES NO TOTAL

MALE 93.83% 6.17% 100%

FEMALE 80% 20% 100%

Interpretation – Around 93.83% male employees and 80% female employees are aware about

Welfare Activities practiced at SUMUL while 6.17% male employees and 20% female

employees are not aware about Welfare Activities which are practiced at SUMUL.

93.83%80%

6.17%20%

0

20

40

60

80

100

120

male female

no

yes



Q.3 Rate the following Intramural Welfare activities with your satisfaction level?(1=

Highly Dissatisfied to 5= Highly Satisfied)

Purpose is to satisfaction level of employees according to Intramural Welfare Activities.

Intramural Welfare

Facilities

Highly

Dissatisfied

Dissatisfied Neutral Satisfied Highly

Satisfied

Washing Facilities 2.38% 7.14% 27.38% 36.90% 26.19%

Sitting Facilities In

Work Area

0% 4.76% 20.23% 46.43% 28.57%

Storage Facility 0% 2.38% 17.86% 64.29% 15.48%

Shelters,Rest Rooms &

Lunch Rooms

4.76% 9.52% 28.57% 45.23% 11.90%

Canteen 4.76% 7.14% 50% 29.76% 8.33%

Separate Lockers 1.19% 10.71% 25% 44.04% 19.05%

Uniform 1.19% 1.19% 15.48% 16.67% 19.05%

Medical Aid 1.19% 4.76% 27.38% 48.81% 17.86%

Meditation Hall 0% 1.19% 33.33% 49% 16.67%



2.38% 0%0%

4.76% 4.76% 1.19% 1.19% 1.19% 0%

7.14%4.76% 2.38%

9.52% 7.14% 10.71%1.19% 4.76%

1.19%

27.38% 20.23% 17.86%

28.57%

50.00%

25.00%

15.48%

27.38%33.33%

36.90%

46.43%64.29%

45.23%

29.76%

44.04%

63.09%

48.81% 49%

26.19% 28.87%

15.48% 11.90% 8.33%19.05% 19.05% 17.86% 16.67%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Highly Dissatisfied Dissatisfied Neutral Satisfied Highly Satisfied



Interpretation- The employees of SUMUL Satisfied with the intramural facilities of

sitting facilities at work area with the mean value of 3.99, uniform (3.92), storage facilities

(3.92), meditation hall (3.81) and lastly with washing facilities and medical aid (3.77).



Q.4 Rate the following Extramural Welfare activities with your satisfaction level?(1=

Highly Dissatisfied to 5= Highly Satisfied)

Purpose is to satisfaction level of employees according to Extramural Welfare Activities.

Extramural Welfare

Facilities

Highly

Dissatisfied

Dissatisfied Neutral Satisfied Highly

satisfied

Housing 0% 4.76% 34.52% 41.67% 19.05%

Maternity benefits 4.76% 2.38% 53.57% 32.14% 7.14%

Birthday greetings 0% 4.76% 36.91% 52.38% 5.95%

Leave travel 0% 7.14% 19.04% 58.33% 15.48%

Fair price shop 1.19% 5.95% 47.62% 40.48% 4.76%

Co-operative

Credit society

0% 0% 26.19% 40.48% 33.33%





Interpretation- The employees of SUMUL satisfied with co-operative credit society with mean

value of 4.07, leave travel 3.82, housing (3.75).



Q.5 Which welfare activity is most important for you? (Single Choice Question)

(A) INRTRAMURAL WELFARE ACTIVITIES

Purpose is to know which the most important Extramural Welfare Activity is for

employees of SUMUL.

Intramural welfare Activities Respondent Percentage

Washing facilities 4 4.76%

Sitting facilities in work area 18 21.43%

Storage facility 12 14.29%

Shelters, Rest Rooms & Lunch

Rooms

6 7.14%

Canteens 3 3.57%

Separate Lockers 15 17.86%

Uniform 2 2.38%

Medical Aid 24 28.57%

Meditation Hall 0 0

Total 84 100%



Interpretation – According to the 28.57% employees, the Medical Aid is the most

important Intramural Welfare Activity, then according to 21.43% of employees the 2nd

most important welfare activity is sitting facilities at work area, 17.86% of employees the

3rd most important facility is Separate Lockers.



(B)EXTRAMURAL WELFARE ACTIVITIES

Purpose is to know which the most important Extramural Welfare Activity is for

employees of SUMUL.

Extramural welfare Activities Respondent Percentage

Housing 24 32.14%

Maternity Benefits 4 4.76%

Birthday Greeting 0 0

Leave Travel 27 32.14%

Fair Price Shop 11 13.1%

Co-operative Credit Society 15 17.86%

Total 84 100%



Interpretation – According to the 32.14% employees of SUMUL the most important

Extramural Welfare Activity are both Housing and Leave Travel. Then 17.86% of employees

give importance to Co-operative Credit Society.



Q.6 Are Welfare measures affecting your performance?

(IF yes than attempt Q.7)

Purpose is to know that whether the welfare measures affects the performance of employees in

the organization

Yes No Total

Respondent 51 33 84

Percentage 60.71% 39.29% 100%

Interpretation – According to the 60.71% employees of SUMUL agreed that welfare measures

affect their performance while remaining 39.29% of employees are not agree for the same.

60.71%

39.29%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Percentage

NO

Yes



Q.7 How Welfare Activities affect your performance? (Open ended Question)

Purpose is to know whether the Welfare Activities affects the performance of the

employees of SUMUL

• It increases efficiency to do work better.

• Welfare Measures provide better physical and mental health to employees and thus

promote a healthy work environment

• Facilities like housing schemes, medical benefits, and education and recreation facilities

for workers’ families help in raising their standards of living. This makes workers to pay

more attention towards work and thus increases their productivity.

• Workers take active interest in their jobs and work with a feeling of involvement and

participation.



Q.8 Which welfare activity is least important for you? (Single Choice Question)

(A) INTRAMURAL WELFARE ACTIVITIES

Purpose is to know which the least important Intramural welfare activity is for employees

of SUMUL.

Intramural welfare

Activities

Respondent Percentage

Washing facilities 5 5.95%

Sitting facilities in work area 5 5.95%

Storage facility 12 14.29%

Shelters, Rest Rooms &

Lunch Rooms

10 11.9%

Canteens 19 22.32%

Separate Lockers 6 7.14%

Uniform 14 16.67%

Medical Aid 7 8.34%

Meditation Hall 6 7.14%

Total 84 100%



Interpretation – According to the 22.62% employees of SUMUL the least important intramural

welfare activity is Canteen. According to 16.67% and 14.29% the least important intramural

activity is Uniform and Storage respectively.



(B) EXTRAMURAL WELFARE ACTIVITIES


Housing 11 13.1%

Maternity Benefits 20 23.81%

Birthday Greeting 16 19.04%

Leave Travel 1 1.19%

Fair Price Shop 22 26.19%

Co-operative Credit Society 14 16.67%

Total 84 100%



Interpretation – According to the 26.19% employees of SUMUL the least important

Extramural Welfare Activity is Fair Price Shop. And according 23.81% and 19.04% of

employees the least important Extramural activity is Maternity benefits and birthday

greetings.



Q.9Which other Welfare Activity you like to have at SUMUL? (Single Choice Question)

(A) INTRAMURAL WELFARE ACTIVITIES

Purpose is know the other Intramural welfare activity the employees like to have at

SUMUL.

Intramural welfare

Activities

Respondent Percentage

Creches 8 9.52%

Cafeteria facility 15 17.86%

Smoking Zone 5 5.95%

GYM club 15 17.86%

Picnic 33 39.29%

Others 8 8%

Total 84 100%

Interpretation – According to the 39.29% employees of SUMUL would like to have Picnic as

the other Intramural Welfare Activity



(B) EXTRAMURAL WELFARE ACTIVITIES

Purpose is know the other Extramural welfare activity the employees like to have at

SUMUL


Education Facilities 24 28.57%

Transportation 14 16.67%

Sports Facilities 16 19.05%

Holiday Homes 4 4.76%

Insurance 26 30.95%

Others 0 0

Total 84 100%

Interpretation – According to the 30.95% employees of SUMUL would like to have Insurance

as the other Extramural Welfare Activity.



Q.10 What is the reason for not aware about welfare activities? (Single Choice Question)

Purpose is to know the reason for unawareness of employees about welfare activities.

Where as,

A) No Induction Programme in the organization.

B) New Employee.

C) No training related to Welfare Activities.

D) Welfare officer has not communicated the programme.

E) Non transparency of Human Resource Department.

F) If any specify

Interpretation – According to the 28.57% of employees are not aware about welfare activities

because they are New employee in the firm, no training related to welfare activity was conducted

and lastly welfare officer has not communicated the programme effectively. While 14.2% of

employees don’t know because no induction programme was held.

14.29%

28.57%

28.57%

28.57%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Percentage

F

E

D

C

B

A

A B C D E F TOTAL

Respondent 1 2 2 2 0 0 7 Percentage 14.29 28.57 28.57 28.57 0% 0% 100%



Q.11 Kindly give your suggestions for any desired improvements in the current welfare

system.(Open Ended Question)

• Many of the employee suggested that it is not required the other welfare activities in the

organization.

• Some of the employee suggested that other Extramural Welfare Activities should be

given like Education facilities, transportation etc.

• Few employees suggested that there should be given extra Welfare Facilities.





FINDINGS

The researcher has found that SUMUL practiced Welfare Activities according to

Factories Act, 1948.

The researcher has found that 100% employees accept that SUMUL provides Welfare

Activities.

The researcher found that around 93.83% male employees and 80% female employees

are aware about Welfare Activities practiced at SUMUL. It is seen that the male are more

aware compare to that of female.

The researcher found that under Intramural Welfare Facilities that in SUMUL the

satisfaction level of employees according to mean and mean of averages are which given

below:-

Mean Result

Washing Facilities 3.77 Satisfied

Sitting Facilities At Work Area 3.99 Satisfied

Storage Facilities 3.92 Satisfied

Shelters, Rest Rooms & Lunch Room 3.5 Not Satisfied

Canteen 3.3 Not Satisfied

Separate Lockers 3.69 Not Satisfied

Uniform 3.98 Satisfied

Medical Aid 3.77 Satisfied

Meditation Hall 3.81 Satisfied



The researcher found that under Extramural Welfare Facilities that in SUMUL the

satisfaction level of employees according to mean and mean of averages are which

given below:-

The researcher has found that 28.57% employees, the Medical Aid is the most important

Intramural Welfare Activity.

The researcher has found that 32.14% employees of SUMUL the most important

Extramural Welfare Activity are both Housing and Leave Travel.

The researcher has found that 60.71% of employees agreed that welfare measures has an

impact on their performance because welfare activities increases the morale, motivates and

develops the sense of belongingness which improves the performance and remaining

39.29% are not agree for the same.

The researcher has found that 22.62% employees of SUMUL the least important

intramural welfare activity is Canteen because they more hygienic facilities need to be for

better health.

The researcher has found that 26.19% employees of SUMUL the least important

Extramural Welfare Activity is Fair Price Shop because there also many other malls which

provides goods at subsidized price or provide discount schemes available in big retail

shops like Big Bazaar, Reliance Dhiraj Sons and many more.

The researcher has found that 39.29% employees of SUMUL would like to have Picnic as

the other Intramural Welfare Activity.

The researcher has found that 30.95% employees of SUMUL would like to have Insurance

as the other Extramural Welfare Activity .

The researcher has found that 6.17% employees are not aware about the welfare activities

because they are New employee in the firm, no training related to welfare activity was

conducted and lastly welfare officer has not communicated the programme effectively and

no induction programme was held.

Mean Result

Housing 3.75 Satisfied

Maternity benefits 3.35 Not Satisfied

Birthday Greetings 3.6 Not Satisfied

Leave Travel 3.82 Satisfied

Fair Price Shop 3.42 Not Satisfied

Co-operative Credit Society 4.07 Satisfied



CONCLUSION

With the help of this report the researcher can conclude that there are various Welfare

Activities are practiced at SUMUL i.e. both Intramural Welfare Activities like washing

facilities, sitting facility at work area, storage facility, etc.. and in extramural welfare

Activities like housing, leave travel, co-operative credit society etc

With the help of this report the researcher can conclude employees are satisfied with the

current welfare measures with both Intramural and Extramural Welfare Activities.

With the help of this report the researcher can conclude that awareness in 93.83% male

employees is more than 80% female employees.

With the help of this report the reseacher can conclude that the many other intramural

welfare activities like picnic, cafeteria, creches etc and extramural activities like insurance,

education facility, transportation facilities, sports day etc., want by the employees of

SUMUL which are not provided to them





RECOMMENDATION

The researcher suggests under the intramural welfare facilities that:- Shelters ,Rest

Rooms and Lunch Rooms should be made properly ventilated and comfortable.

Secondly, in the canteen the food should be healthy and hygienic and full of varieties.

Thirdly, separate lockers should have enough place and safety and securities should be

maintained so that the employees does have tension regarding their documents and any

other contents. Thus the above suggestions increases the satisfaction level of employees.

The researcher suggests under the extramural welfare facilities that, in fair price shop the

company should provide the goods for the employees at low profit.

Under the intramural welfare activities the picnic facility should be provided as it creates

the harmonious and friendly relation between superior and subordinate.

Under the extramural welfare activities the company should provide:- insurance facility

so that the future of the employees is secure. Secondly, educational facilities should be

provided to the employees and their dependents for their betterment. Thirdly,

transportation facility should be provided for the convenience of the employees.

Proper Induction should be given to the employees, training should also be given

regarding welfare activities and welfare officer should have to communicate the

programme effectively so as to increase the awareness about welfare activities.





Reference Books

“P.C. Tripathy,Human Resource Development, New Delhi, Sultan Chand & Sons,

Page 278.”

“C.B. Gupta, Human Resource Management, New Delhi, Sultan Chand & Sons,

Page No. 21.1-21.12.”

“G.C. Beri, Marketing Research, New Delhi, TATA Mcgraw Hill Publishing Company

Ltd., Page No. 47-55.”

Reference Web Sites

http://www.citehr.com

http://www.wikipedia.com

http://www.sumul.com

http://www.citehr.com/

http://www.wikipedia.com/



Documents

Employee Welfare By Heena Vadhwani