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Introduction to EmpiricalResearch: Identifying Relevant

Literature

Dr. M. V. Anuradha

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Some aspect of Reality (BroadTopic)

Existing Knowledge on a Topic (Topic Choice,Literatre Re!iew)

Research"estion

Theory Bilding and #ypothesisSpeci$cation

%eciding on &easrement related

isses

Research%esign

%ata 'eneration Collection

%ata nalysis*Reslts+indings

Research paper -riting+.aper

.resentation

Research .roposal.reparation

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What is Literature in the contextof Research?

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Where to get literature from?

Books(contemporary research might /e missing)0classics and recent /oo1s

Journal rticles0 classics and most recent wor1(academic in natre)

!npu"lished conference papers# $hd %heses#ne&spaper articles# &hite papers etc

'(cial pu"lications statistics and archi!es

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%ips on ho& to decide &hat toread?

Expert opinion0 professors, managers

Text Boo1s

References (Citation 2ndex)

Knowing data/ases (34563763638+rc)

EBSC9

.ro:est

Emerald Sage (Sagep/6in)

'oogle Scholar

C&2E(Centre for &onitoring 2ndian Economy)

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)arketing Journals

Journal of Marketing

Journal of Marketing Research

Journal of Academy of Marketing Science

Marketing ScienceJournal of Consumer Research

Eropean ;ornal of &ar1eting (Emerald)

;ornal of Ser!ices Research (Sage)

;ornal of Bsiness Research (Elsei!er)

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'perations * +inance Journals

&anagement Science ('eneral &anagement)

;ornal of 9perations &anagement

%ecision Spport System

.9&S

inancial &anagement

;ornal of pplied Corporate inance

inance 2ndia ;ornal of Ban1ing

'eneral &anagement ;ornals

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%ips for Identifying RelevantLiterature

2dentify rele!ant !aria/les0 2mportant ,earch &ords

ind their synonyms+ related topics

Knowing literatre types0 -onceptual and Empiricalpapers

ssessing relevance0 Context, Kind of

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-lassroom Exercise

2dentify at least 3> papers for one topic decided /yyor grop(%ownload and write the references of each)

-hat were the search words sed? List them down6

-here did yo search for the paper? @ame the

data/ases and

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2ntrodction to Empirical Research0Referencing6ppt

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.o& to document literature?

nnotate References

Referencing ,ystematically

,ummari/e* for yor own eyes, athor and adience

-ritical commentnot

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-lassroom Exercise

Read three papers per grop

-rite the reference of the paper (refer to slides onReferencing)

Smmarie the paper

Criticie the paper