Emphasis - Nov./Dec. 2012

emphasisMAGAZINENovember-December 2012

T H E G R E A T E R F O R T W A Y N E C H A M B E R O F C O M M E R C E

Don’t miss the fi nal Taste!

fwchamber.org/emphasis

See story on Pages 12-13

From left are Noelle Reith of Club Soda, David Nowak of Comcast Business Class, Tony Hudson of Blue Jacket Inc., and Jesse Arnold of Club Soda.

Photos from our Annual Meeting 4-5 FAQs on The Chamber’s coming relocation 11

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NOVEMBER-DECEMBER 2012 EMPHAS IS MAGAZ INE 3

4-5 Photos from our Annual Meeting

6 D.C. Fly-in opportunity to present local perspective

7 Generational communication gaps

9 Hassle-free holiday travel at FWA

10 USF purchases Chamber building

11 FAQs on our relocation

12-13 Don’t miss the fi nal Taste!

13 Get Saving Guide

14 Understanding the Summary of Benefi ts and Coverage

15 Get and keep email permission

16 5 ways to reduce printing costs

17 Avoid social media failure by reviewing why it occurs

18-19 Ribbon cuttings

21 New and renewing members

22 Calendar of events

Chamber members and friends,

Recently, we announced the sale of the Greater

Fort Wayne Chamber of Commerce building to

the University of Saint Francis.

As many of you know, the Chamber building

was listed for sale in 2010. Th is is a bittersweet

time for all of us who have called this historic

building home as members, volunteers, board

members, and staff these past 84 years.

Still, I can’t think of a better “second career” for

this beautiful building than for it to become the

Keith Busse School of Business as part of Saint

Francis’s downtown campus. USF has an excep-

tional reputation for caring for and restoring

historic buildings. I assure you this prized piece of

business history is in good hands.

You probably have a few questions about what

that means for Th e Chamber. Take a look at Page

11 for a list of frequently asked questions. You’ll

fi nd most of the answers to your questions about

the move in those pages.

Of course, I’m a phone call away if there are

more questions you would like answered. You can

always call or email me directly. I promise to keep

you informed as news becomes available.

As the tasty cover tells you, it’s also time for

the Taste of the Chamber. Th is is the community

holiday event of the year. In fact, this will be

our fi nal Taste of Th e Chamber, so you won’t

want to miss it.

We’re putting together an extra special night

to celebrate this year. With more than 40 restau-

rants and caterers, the return of the mini tree

silent auction, and live entertainment for just $10

per person, you can’t beat it. Check out our article

on Page 12 for all of the details.

Hope to see you in the month ahead!

L E T T E R F R O M T H E P R E S I D E N T

I N S I D E T H I S I S S U E

Mike Landram

CEO and President

Th e Chamber

[email protected]

CO

VE

R P

HO

TO

BY

JO

N S

WE

RE

NS

W E B S I T E S P O N S O R S

Volume 22, Issue 10

Mike LandramPresident/CEO

Michelle MerrittVice President Member Relations and Communications

Deb BoydController

Derrick SherckGraduate Retention Program Manager

Katy Staff ord-CunninghamVice PresidentGovernment Aff airs

Jon SwerensDirector of Communications and Emphasis Editor

Emphasis Magazine is a publication of Th e Greater Fort Wayne Chamber of Commerce.

826 Ewing StreetFort Wayne, IN 46802(260) [email protected]

Printed by KPC Media Group Inc., publishers of the Greater Fort Wayne Business Weekly

Advertising in Emphasis Magazine is available exclusively to Greater Fort Wayne Chamber of Commerce members.

For rates and information, contact KPC Media Group:

Lynn SroufeFort Wayne general [email protected](260) 426-2640 ext. 304

Lynette DonleyFort Wayne advertising sales [email protected](260) 426-2640 ext. 305

Or visit the web site:fwbusiness.com/emphasis

emphasis MAGAZINE

Th e mission of the Greater Fort Wayne Chamber of Commerce is to create a vibrant economic

environment by supporting business, advocating on behalf of the business community, and

fostering community partnerships to advance a common economic vision.

4 EMPHAS IS MAGAZ INE NOVEMBER-DECEMBER 2012

A N N U A L M E E T I N G

BND Commercial Real Estate was honored as Small Business of the Year.

General Motors was honored as Large Business of the Year.

Dr. Arthur Snyder of Indiana Tech was honored as CEO of the Year. Community Impact Award was given to Col. David Augustine and

the 122nd Fighter Wing.

More than 300 hear keynote Mike Pence



G O V E R N M E N T A F F A I R S

Follow us on TwitterFind us on Twitter

at @FWGovConnect

Katy Staff ord-

Cunningham

Vice President of

Government Aff airs

Th e Chamber

kstaff [email protected]

fwchamber.org/gov

D.C. Fly-in opportunity to present local perspective

Th e 2012 Chamber D.C. Fly-In was a great suc-

cess! Th is year we partnered with the Indiana

Chamber to bring our members to Washington to

visit with the federal delegation. We had 12 north-

east Indiana representatives attend and they were

able to give a unique regional perspective to the

impact of federal issues on our businesses.

In our meetings with the federal delegation, we

highlighted some important issues that impact

our area.

Support the continued funding of fi ghter jets

at the 122nd Air National Guard Base.

Support a compromise to reduce the federal

defi cit and avoid sequestration of federal

spending.

Automatic spending cuts in the Budget Control

Act of 2011 will:

Reduce Indiana’s GDP by $2.4 billion.

Decrease personal earnings of Indiana’s work-

force by $1.22 billion.

Cost the Indiana economy 24,000 jobs.

Th e $500 billion defense cuts in the Budget Con-

trol Act of 2011 will:

Cost Indiana 15,000 high wage, high-skill

aerospace and defense jobs.

Decrease Indiana’s gross state product and

personal income by 50 percent.

Urge the president to approve the Keystone

Pipeline because it would bring jobs to the

United States and make the country more

energy independent.

Th e maximum capacity of the pipeline is 3 per-

cent of current U.S. consumption (roughly 19

million barrels per day) and 0.7 percent of global

consumption (roughly 85 million barrels per day).

Th e pipeline is a 1,700-mile, $7 billion project

that would bring 700,000 barrels of carbon-heavy

tar-sands oil per day from Alberta, Canada, to re-

fi neries on the Gulf Coast. It would be an exten-

sion of a pipeline that became operational in June

2010 and already carries crude oil from Alberta to

Illinois and Oklahoma.

It would create thousands of jobs in the United

States during and after its construction

If built, the pipeline would bring 700,000 barrels

of oil a day to the U.S.—about half the amount the

country imports from the Middle East

It would open U.S. access to one of the biggest oil

reserves in the world, and slash our dependence

on oil from overseas

Support the repeal of the Aff ordable Care Act.

Th e Aff ordable Care Act requires all businesses

with 50 or more full-time employees to provide

health coverage for their workers or pay a $2,000

penalty for each employee after the fi rst 30 work-

ers.

Some businesses have expressed that they are

likely to avoid hiring so they don’t go over the

50-worker threshold for mandated coverage; also,

they are likely to cut worker’s hours so that they

don’t qualify as full-time to avoid the penalty.

Support the Regulatory Freeze for Jobs Act of

2012.

Th is act would prohibit federal agencies from

issuing the most costly regulations and rules, in-

cluding those that have an annual cost to the econ-

omy of $100 million or more, until the unemploy-

ment rate drops to 6 percent or less.

Continued on next page

Chamber president Mike Landram with Sen.

Richard Lugar.


G R A D U AT E R E T E N T I O N

Let me propose a situation for you: Your intern

strolls into your offi ce on a Monday morning wear-

ing shorts and a golf shirt, clearly typing away on

his cell phone as he settles into his desk 15 min-

utes late.

When you confront him about his casual behav-

ior and dress, he responds with something like,

“Well, no one told me not to.”

A great many of you are probably nodding be-

cause you have experienced a similar situation

with a young employee or intern. Why do young

people do that? Maybe because we think we can do

whatever we want; but it’s more likely because our

habits of communication diff er immensely from

the expectation of previous generations.

We spend all day glued to our electronic devices,

carrying out entire conversations without hearing

another person’s voice or seeing a facial expres-

sion. We break up relationships over texting; we

vent our emotions in tweets. It’s no small wonder

that we relate to people in atypical ways even in a

work setting.

Don’t get me wrong: Th ere are no excuses for in-

appropriate behavior in the offi ce, especially when

it falls into the “common knowledge” category like

texting at work. However, when you are facing a

communication gap as wide as the one between

generations, you may have to adapt accordingly.

Try emailing your interns their guidelines and

holding weekly one-on-one meetings with them

to talk through the details. Make sure to ask them

about the pace of their projects, and don’t be sur-

prised if it turns out that they are bored with how

little work you gave them (Millennials think at

the rate of texting — that’s really fast). Give them

more work than you think they can handle, and

you’ll probably be pleasantly surprised by both the

results and their improving attitude.

Don’t let your impression of Millennials be that

we are disrespectful or defi ant — or that our gen-

eration cannot keep up with others. From one

(responsible, poised, respectful…) Millennial to

all you employers out there: Do not give up on us.

Once you fi nd a way of reaching us, Millennials can

be some of the best workers you have.

In fact, the very thing that can sometimes hand-

icap us (our reliance on all things electronic) also

makes us technology whizzes, marketing masters,

speedy workers, and innovative thinkers.

If you have a superstar intern who embodies

all that Millennials can be, nominate him or her

for IndianaIntern.net’s Impact Awards. Check out

indianaintern.net/impact-awards-2013 on

the Web to learn more.

Generational communication gaps

Sarah Plew

Graduate Retention

Program Coordinator

Th e Chamber

[email protected]

fwchamber.org/grad

Support a STEM visa bill that converts the

visa lottery system into a visa program

for outstanding STEM advanced degree

graduates.

Th is reform prioritizes legal immigration status

for those earning STEM degrees from American

graduate schools without changing the annual

number of legal permanent residents.

Oppose legislation which would eliminate

secret ballot elections in union organizing

and replace it with a card check procedure.

Oppose binding federal arbitration for union

contract negotiations and fi nancial penalties

on employers but not on unions.

Support federal funding for an

interoperability study at IPFW, which would

develop a method for testing and evaluating

communication devices.

Support interoperability of military

technology to improve and streamline

communications.

Support Indiana and Ohio’s proposal to the

Federal Aviation Administration for a testing

site for unmanned aircraft systems which

would include a site at Camp Atterbury.

It is important that we continue to inform our

elected offi cials in Washington about the impact

of legislation and regulatory actions on businesses

in Fort Wayne and Allen County.

I encourage you to reach out to me or the local

federal offi ces for Senator Coats, Senator Lugar

and Congressman Stutzman. Th eir offi ces want to

hear from you!

Continued from previous page

Follow us on TwitterFind us on Twitter

at @gradretention


Vote for Economic Growth Th e Greater Fort Wayne Political Action Committee (BizPAC) Board of Directors conducted written and in-person candidate evaluations of those running in local elections. Endorsements were given to candidates who BizPAC believes demonstrated leadership in economic development and local business enhancement. As a result of the candidate evaluations, BizPAC formally endorses the following candidates:

About BizPACTh e Greater Fort Wayne Business Political Action Committee, or BizPAC, is an organization directed by its own board. Board members are Co-Chairman Ben Eisbart, Co-Chairman Tom Kimbrough, Treasurer Fred Eckart, Chris Battell, Walt Branson, John Brogan, Gregg Kiess, Matt Kelley, Steve Piekarski, and Ric Zehr.BizPAC supports, on a non-partisan basis, elected offi cials or candidates who are advocates for limited government, free enterprise and a pro-business, pro-economic growth environment in the greater Fort Wayne area.

Indiana State Senate District 16: David Long

District 50: Dan LeonardDistrict 52: Ben SmaltzDistrict 79: Matt LehmanDistrict 80: Phil GiaQuintaDistrict 81: Win Moses

District 82: David OberDistrict 83: Kathy HeuerDistrict 84: Lee JordanDistrict 85: Phyllis Pond

Allen County Commissioner District 1: Nelson Peters

Bill Brown Gina Burgess Roy BuskirkAllen County Council At-Large

Indiana House of Representatives


Jessica Miller

Marketing &

Administration Assistant

Fort Wayne-Allen County

Airport Authority

With the holidays right around the corner, now

is the time to start thinking about travel plans for

the busy weeks near Th anksgiving and Christmas.

At Fort Wayne International Airport, we are all

about helping our passengers save time and mon-

ey on holiday travel, so here are a few tips to keep

in mind before you take off :

Do the Research

Research your trip well in advance to secure the

lowest-priced fl ights, rental cars and hotel stays –

all of which sell out quickly during the holidays.

Remember, prices usually go up during the holiday

season because demand is much higher.

Check-In Online

Use your airline’s online check-in feature to check

into your fl ight up to 24 hours in advance. You can

print boarding passes, upgrade and change seat as-

signments, and print a receipt for your fl ight. Plus,

when you arrive at the airport you can go straight

to security if you aren’t checking any bags.

Arrive Early

Airlines recommend that you arrive at the air-

port 1.5 hours before your fl ight. Th is is to ensure

that you get through check-in and security with

enough time to spare. Remember, the ticket coun-

ters close 30 minutes before each fl ight.

Know the Rules at TSA

You’ll need your boarding pass and a govern-

ment-issued photo ID (i.e. driver’s license or pass-

port) to get through security. Also, know the rules

of 3-1-1: All liquids, gels and aerosols must be 3.4

ounces or less in 1 quart-sized, clear plastic bag,

with 1 bag per passenger. Although the holidays

warrant some delicious treats, there are certain

foods that will not be permitted through the se-

curity checkpoint, like sauces, dips, salsas, and

soups. Th ese items should be placed in a checked

bag, shipped ahead, or just left at home.

Remember these tips, and let FWA do the rest.

With shorter lines at the ticket counters and the

TSA checkpoint, as well as complimentary shuttle

service and baggage assistance, you’ll be on your

way in no time.

Have a question about holiday travel? Th e Air-

port Authority is happy to help! Call them at 260-

747-4146 from 8 a.m. to 5 p.m. Monday through

Friday.

Hassle-free holiday travel begins at Fort Wayne airport


Th e University of Saint Francis is expanding its

downtown Fort Wayne presence with the purchase

of the Greater Fort Wayne Chamber of Commerce

building at 826 Ewing St., which will become the

home for its Keith Busse School of Business and

Entrepreneurial Leadership.

Th e purchase locates the business school near

the USF Performing Arts Center at 431 W. Berry

St. Th e university purchased the former Scottish

Rite Center in January as a performance hall and

as the location for its Media Entrepreneurship

Training in the Arts (META) program.

“Locating the school of business near the USF

Performing Arts Center supports the META pro-

gram’s downtown momentum,” said Sister M.

Elise Kriss, university president. “Since META in-

tersects with business courses, locating the study

centers near one another creates convenience for

our students while partnering with the city to

draw visitors to an enhanced downtown. Th e move

also provides more space for the business school’s

other programs and opens up main campus space

for the School of Arts and Sciences.”

Th e Chamber building has been for sale since

2010. Th e Chamber is expected to remain in the

building through the spring of 2013 while a search

is undertaken for new offi ce space in the down-

town area.

“We certainly appreciate the historical signifi -

cance of Th e Chamber building in so many of Fort

Wayne’s business dealings over the past 84 years,”

said Chamber President and CEO Mike Landram.

“Selling the building to the University of Saint

Francis is the best and highest use of the building

in service to the business community. We couldn’t

be happier with this arrangement. We’ve been

preparing for this day for quite some time. It’s

now time to evaluate available spaces within the

downtown area that will allow us best serve cham-

ber members.” Questions regarding the sale of the

building can be directed to Mike Landram at (260)

424-1435 or [email protected].

Th e Greater Fort Wayne Chamber of Commerce

is a non-profi t organization with a membership

of 1,700 northeast Indiana businesses. It sup-

ports economic growth through member business

resources and facilitating strategic connections

across business, education and government.

Th e University of Saint Francis, founded in

1890 as a comprehensive university in the Catho-

lic Franciscan tradition, off ers more than 60 un-

dergraduate and 14 graduate programs in fi ve

schools: Th e School of Health Sciences, School of

Arts and Sciences, Keith Busse School of Busi-

ness and Entrepreneurial Leadership, School of

Professional Studies and School of Creative Arts.

It enrolls more than 2,300 students from a broad

geographic region. Th e university has a regional

campus in Crown Point, Ind.

University of Saint Francis purchases Chamber building

C H A M B E R N E W S

USF Downtown Campus Expansion facts

New location for Keith Busse School of Business and Entrepreneurial Leadership

Adjacent to USF Performing Arts Center and downtown business sector

More than 38,000 square feet

Commercial kitchens with dining rooms

Historic district

Th ree stories, stone, 1928, Spanish eclectic architecture

Plans: classrooms, offi ces, business incubation center

Sister M. Elise Kriss with Chamber

president Mike Landram.


Is The Chamber closing?

No. Th e Chamber will remain open and opera-

tional with the same products and services that

are available to members currently.

Who is purchasing the building?

Th e University of Saint Francis.

Why did The Chamber sell the building?

Based on how Th e Chamber does business today,

the building is too large for our needs. Th e fi nancial

cost to Th e Chamber of the unused square footage

and upkeep of a historic building prove to be an

ineff ective use of member dollars. Our job is to use

the dollars invested by members in the best pos-

sible manner to better the business community.

Relocating will allow us to better use those funds.

How much of a cost savings do you anticipate

the relocation providing to The Chamber?

Until we determine a new location, we are un-

able to say for sure.

In what ways will The Chamber members

notice the cost savings?

Members will see an impact in all areas of Th e

Chamber. Additional funds allow us to improve

our extremely dated technology, strengthen our

programming and services, and help members

promote their businesses better.

Will The Chamber remain in the building or

relocate?

We will remain in the current building until late

Spring or early Summer 2013.

Where will The Chamber relocate to?

We will remain in downtown Fort Wayne. We

will be formally pursuing space in the near future.

How does the sale of the building impact

members?

More member dollars will be available to en-

hance programs, services and events that directly

impact members.

How soon will you be announcing a new

location?

As soon as one is secured.

Will The Chamber buy or lease space?

We are planning to lease space. We’re not in the

property management business and fi nd leasing to

be the best use of member dollars.

Why is The Chamber focused on downtown

instead of other areas in Fort Wayne?

Th ere are many great areas for businesses in Fort

Wayne. Our members are in every corner of the

Greater Fort Wayne Community. Th e best way for

us to be centrally located for all of our members is

to be in the heart of our city in downtown.

What criteria will The Chamber use in

selecting a new space?

Th e Chamber is looking for professional offi ce

space with offi ces and meeting rooms that meet

the needs of the organization.

What would you say to those who believe

The Chamber should remain in this historic

location?

We are confi dent Saint Francis appreciates the

historic importance of the Chamber building. Th is

beautiful building is in very good hands. Saint

Francis has a proven track record of preserving

historic buildings. We can’t think of a better use of

Th e Chamber building then furthering the educa-

tion and careers of future business leaders in Fort

Wayne.

FAQs on our relocation

C H A M B E R N E W S


C H A M B E R B E N E F I T S

With the sale of Th e Chamber’s historic

building to the University of Saint Francis, this

year’s Taste of the Chamber will be the last.

Th e community holiday party of the year will

be Th ursday, December 6, from 5-8 p.m. Since

this is the fi nal Taste and we anticipate a large

crowd, Th e Chamber encourages attendees to

purchase their tickets online soon!

Tickets are $10 in advance and $15 at the

door. Purchase your tickets online at fwcham-

ber.org/taste or at the front desk of the Cham-

ber building. We guarantee entrance to the

Taste for those who buy tickets in advance. Be-

cause of fi re code limitations, those who pur-

chase tickets at the door may have to wait for

others to leave before entering. Cash and credit

cards will be accepted at the door.

All three fl oors of the Chamber building at

826 Ewing St. will be overfl owing with an array

of meats, sweets, beverages, soups, and fi nger

foods. Each fl oor will also off er a cash bar.

Attendees can enjoy all the complimentary

hors d’oeuvres while networking with hundreds

of area business professionals.

Some features of this year’s event:

Food and drink: At press time, most ven-

dors were still setting their menus. But look for

Olive Twist and Fort Wayne Chocolate Foun-

tain to return with their specialties, and Qdoba

is bringing Chicken Gumbo. For beverages, Five

Star Distributing and AALCO Distributing will

be off ering a variety of seasonal and craft beers,

and Satek Winery will be giving samples of not

only wine, but also wine fudge sauce.

Mini Christmas trees: Th e silent auction

for these one-foot-tall symbols of the holiday

spirit is returning. Th e decorated trees will be

auctioned off during the Taste. Any Chamber

members interested in decorating a tree for the

auction should contact Katy Staff ord-Cunning-

ham at (260) 424-1435 or kstaff ord@fwcham-

ber.org by Friday, Nov. 2.

Two entrances: As we did last year, to help

with crowd control, Th e Chamber will use the

entrances on Wayne Street as well as the en-

trance on Ewing Street. Th e door on Ewing

Street will be for those who purchased advance

tickets; the one on Wayne Street will be for

those who need to buy them at the door. Signs

will direct every guest to the appropriate en-

trance.

Any Chamber member restaurant, caterer or

food vendor interested in taking part in this

year’s Taste of the Chamber should contact Liz

Struckholz at 424-1435, extension 259 or by

email at [email protected].

Special thanks to Taste of the Chamber spon-

sor Comcast Business Class.

Coming Dec. 6

Don’t miss the fi nal Taste!

Vendors (as of press time in early October)

Club Soda

Champions Sports Bar

& Restaurant

Fort Wayne Off -Track

Betting

Hyatt Place

Fort Wayne Chocolate

Fountain

Edible Arrangements

Th e Landmark

Conference & Reception

Centre

Nelson’s Catering

Ceruti’s

Granite City

Th e Olive Twist

Orchard Ridge Country

Club

Five Star Distributing

Honey Baked Ham

Pine Valley Country

Club

Satek Winery

Calhoun Street Soups,

Salads & Spirits

Qdoba Mexican Grill

AALCO Distributing

Allen County War

Memorial Coliseum

Nutcracker Sweet

Shoppe

Offi ce Depot (coff ee)

Splendid Fare

Sam’s Club

Crazy Pinz

Purchase your tickets online or in person!

Tickets are $10 in advance and $15 at

the door. Purchase your tickets online at

fwchamber.org/taste or at the front desk

of the Chamber building. We guarantee

entrance to the Taste for those who buy

tickets in advance. Because of fi re code

limitations, those who purchase tickets

at the door may have to wait for others

to leave before entering. Cash and credit

cards will be accepted at the door.


GET SAVING GUIDE

Get complete details online at fwchamber.org/getsaving

PHP member discount

If your business has 2 to 50 employees, you qualify

for a discount of up to fi ve percent on your small

business insurance premiums from PHP. Average

annual savings is $3,300. To receive a quote, call

PHP at (800) 982-6257 or visit phpni.com and click

on the Chamber Discount Program link.

Offi ce Depot savings

Chamber members can save 60 percent on “core

catalog” items and four percent off retail catalog

purchases. Th e average member using this discount

saves $534 a year. Contact Chris Michaels at (260)

249-3977 or Eric Sponable at (260) 249-8799.

Cirrus ABS savings

Chamber members receive 10 percent off any new

product or service from this nationally recognized

Fort Wayne Web design and development, market-

ing, and business consulting fi rm. Read more at

fwchamber.org/cirrus.

Comcast Business Class

Th is program provides Chamber members with ex-

ceptional Internet services at a substantial discount

of up to $29.95 per month. Info: fwchamber.org/

comcast.

Sam’s Club savings

Chamber members receive a $25 gift card for a Plus

membership or a $10 for a Business membership.

Info at samsclub.com/membership.

Constant Contact savings

Get a discount of up to 25 percent off its entire

suite of online marketing tools. Get 20 percent off

for six months when you pre-pay. Get 25 percent off

for a year when you pre-pay.

Event discounts and admittance

Every employee of each of our members receives the

member price for Chamber events. Also, all employ-

ees of members can attend member-only events,

such as the Th ird House Forums.

Promotion and referrals

Members can create and off er member-to-member

coupons on the web site. Members also get free pro-

motion to a readership of 24,000 through Emphasis

and free phone and web referrals.

Notarization and certifi cation of origin

Free for members by our front desk staff .



Under the Patient Protection and Aff ordable

Care Act, health insurance companies and em-

ployers must create and distribute a consumer-

shopping tool called the “Summary of Benefi ts

and Coverage” or “SBC.” Th is free tool is intended

to make it easier for health insurance shoppers to

understand and compare the benefi ts they can ex-

pect to receive when buying health insurance.

Th ink of the SBC as the Nutrition Facts label

of the health insurance industry. Like those well-

known nutrition labels, SBCs are nearly identical

in appearance and structure, even from one insur-

ance company to another. Th ey must be no longer

than four double-sided pages, written in easy-to-

understand language. “Fine print” is prohibited.

Th e SBC contains information describing a

plan’s coverage for each category of benefi ts, ex-

ceptions limiting the coverage, renewability and

continuation of coverage provisions, cost-sharing

provisions like deductibles, coinsurance and co-

payments, appeals and grievance rights, contact

information about the plan, and more.

In addition, each SBC contains “coverage ex-

amples,” which are intended to show how a plan

might cover medical care in certain situations,

such as having a baby or managing type 2 diabetes.

Th e SBC rules apply to individual, group, and

self-funded insurance coverage. SBCs must be dis-

tributed to participants, benefi ciaries, prospective

enrollees and special enrollees. With fully-insured

group plans, both the employer and the insurer

are tasked with distributing the SBC. However, the

two will likely agree beforehand which will do the

actual distribution. In the self-funded market, the

responsibility falls to the employer, who can look

to their TPA for assistance, if needed.

From an administrative standpoint, the tasks

of creating and distributing are signifi cant. Th e

penalty for noncompliance is steep. Th e amount of

the penalty may vary, but if SBCs are not properly

distributed, the typical penalty would be $100 per

day per aff ected individual. However, it can be as

much as a $1,000 penalty for each failure. Consult

your insurance broker or health insurance carrier

with any questions to make sure you are compliant

with this new mandate.

Understanding the Summary of Benefi ts and Coverage

The Chamber discount

If your business has 2 to

50 eligible employees, you

may qualify for a discount

of up to fi ve percent on

your small business insur-

ance premiums from PHP.

Average annual savings is

$3,500.

To receive a free quote,

call PHP at (800) 982-

6257 or visit www.

phpni.com and click on

the Chamber Discount

Program link.

I M AG E CO U R T E S Y W W W. H E A LT H C A R E. G O V


Th e increased focus on spam in email marketing

also means an increased focus on permission. Sure,

we’re all waiting and hoping for a solution to the

spam problem but a foolproof solution has not yet

been created. So, in the meantime, as permission-

based email marketers, we need to stay diligent in

our eff orts to earn and keep the permission of our

subscribers to the best of our ability.

What are the best ways to earn and keep permis-

sion?

Th ese 10 tips are guaranteed to help:

Be Straightforward. Remind recipients why

they are receiving an email from you. Whether

they are a valued customer, a prospect who ex-

pressed interest, or a client you want to keep in

touch with, the reminder will add credibility to

your email and put it into context, thus diff erenti-

ating your communications from unwanted email.

Be Specifi c. When people sign up to be on your

email list, allow them to select—precisely—their

areas of interest (e.g. newsletters, sale notifi ca-

tions, new product or service announcements,

event invitations etc.). You can make subscribers

feel more comfortable by specifying what they will

receive and when they will receive it (e.g. “Sign up

for Our Weekly Concert Announcement”).

Also, you need to identify yourself to your sub-

scribers in the “From:” line, and use the name they

recognize most easily–yours, or your company.

Be Respectful. Permission can be given, and it

can be taken away. It is very important that every

email you send has the option for the recipient to

unsubscribe or “opt-out.” Interests may change

over time and communications may no longer be

valuable to a given subscriber. Th ose subscribers

are entitled to withdraw their permission at will.

Be Trustworthy. Your privacy policy should be

clearly posted. It adds credibility to your company

and your email even if recipients do not click on

the link.

Be Interested. Are your email communications

of value? Is the frequency right? A survey is an

inexpensive, easy and immediate way to fi nd out

how your customers really feel about your compa-

ny and your email communications. So, when you

do a survey, don’t forget to ask how your custom-

ers feel about your emails.

Be Current. People change ISPs, jobs and email

addresses at random. Often, you’ll be the last to

know. Ask for updated information and give sub-

scribers an easy way to change their email address.

Th is will ensure that your communications contin-

ue to be received if, and when, they make a change.

In addition, provide a way for your subscribers

to change their interests and preferences. Th is

will help you continue to provide the information

most valuable to them, and target the right audi-

ence for each campaign.

Be Considerate. Respect the privilege of com-

municating with your customers and prospects by

taking care not to communicate too often. Gra-

tuitous emails are not met with gratitude. Th ink

carefully and plan how many, and what kind of

communications you send to your subscribers.

Be Diligent. Some subscribers will reply to an

email to unsubscribe instead of using the auto-

matic unsubscribe link. Monitor your inbox for

unsubscribes, and complaints, then make sure you

remove unsubscribe addresses right away and take

action on any grievances.

Be Observant. Look at your reports! Th ere’s

a wealth of information just waiting to be dis-

covered. Always pay attention to your unsub-

scribe rate to ensure that your churn rate remains

positive. If you are losing more than .5% of your

subscribers per month, take a look at all of the

elements of your campaigns, make sure you’re fol-

lowing the other 10 tips in this issue, and make

adjustments where you’re falling short. Opens and

click-throughs can also indicate where you might

be missing the mark.

Beware. Beware of strangers bearing lists! Per-

mission is not transferable. Today, subscribers

want to receive email from those companies they

have subscribed to, not an unknown third party.

When searching for a list, don’t be fooled by

off ers of targeted, clean lists for sale on a CD or

otherwise. If anyone claims you can “Blast your ad

to over 1,000 safe addresses for only $5!” or “Buy

a CD with 10,000,000 email addresses for only

$99!” this is too good to be true. Th ese lists are not

permission-based—they are spam lists.

Follow these 10 permission tips, and “Be” a part

of the spam solution!

Learn how to get — and keep — permission for your emails


Th e Chamber has teamed

up with Constant Contact

to bring you an exclu-

sive discount of up to

25 percent off its entire

suite of online marketing

tools. Get 20 percent off

for six months when you

pre-pay. Get 25 percent

off for a year when you

pre-pay: it’s like getting

three months free!

Find out more online at

fwchamber.org/

constantcontact.




By Eric Sponable

All of us are being asked to do more with less. In

your search for ways to do things more effi ciently

and cost eff ectively, an area that is often over-

looked is printing.

Although many organizations enjoy great rela-

tionships with their printers and are not looking

to make a change, it always makes sense to con-

tinue to explore how you can maximize your time

and minimize your costs. Here are some tips from

the Copy & Print Depot team at Offi ce Depot to

help you do just that.

Save time Outsource manual tasks to increase your

team’s effi ciency, including: presentation and

booklet printing, long-run copies, hole punching,

fi nishing, assembly, etc.

Send fi les to Offi ce Depot via the upload ser-

vice at business.offi cedepot.com, or drop them off

in any store, whichever is more convenient.

Organize all your print asset fi les in one place

by using the Offi ce Depot Online Print Center or

File Cabinet.

Reduce print and storage costs

Use the Print On Demand option from Offi ce

Depot to print only the quantity you need.

Optimize your pricing structure Negotiate a “per piece” price, regardless of or-

der size.

Bring printing jobs/quantities purchased

from multiple locations under one umbrella agree-

ment.

Use the Offi ce Depot Store Purchasing or Pro-

curement cards for all purchases made at any of

the 1,100 stores nationwide to receive your con-

tract pricing.

Integrated billing

Set up fl exible billing options to fi t your orga-

nization’s budget and payment process.

Delivery and distribution

Take advantage of FREE delivery on qualify-

ing orders of $50 or more within Offi ce Depot’s

many local delivery areas, excluding promotional

products (Other restrictions apply. Visit business.

offi cedepot.com for details.).

Save time and shipping costs by setting up

distribution through Offi ce Depot’s warehouse

and distribution network.

From choosing the right paper to determining

the best distribution method, having fully-trained

professionals available to help is critical. You

should always expect high-quality printed prod-

ucts that meet your business and budget require-

ments.

And remember, if your printing doesn’t look

great, then it isn’t a bargain!

Your Chamber Program off ers you exclusive

pricing on Copy & Print Depot services. Enjoy

the benefi ts of membership! For more informa-

tion, contact Chris Michaels at (260) 249-3977

or christopher.michaels@offi cedepot.com, or Eric

Sponable at (260) 249-8799 or eric.sponable@

offi cedepot.com.

5 ways to reduce printing costsThe Chamber discount

Chamber members can

save 60 percent on “core

catalog” items and four

percent off “retail catalog”

purchases. You can also

monitor expenses with

monthly reporting, and

order online, via phone

or fax, and through retail

stores.

For more info, contact

Chris Michaels at (260)

249-3977 or Eric Spon-

able at (260) 249-8799.

PH

OT

O C

OU

RT

ES

Y S

XC

.HU


Trying social media seems to be all the rage.

Why do I say trying? Because many are jumping

in without solid social media direction, strategy,

commitment, or follow-through.

Th is, of course, has the potential to yield the

same substandard performance as “trying” to lose

weight. Th e unfortunate side aff ect of social me-

dia failure is the questioning of its place as a viable

marketing channel for your business when it most

likely wasn’t social media that failed.

Over the past several years I’ve run into a multi-

tude of examples of companies who are likely not

seeing the results they should from their online

marketing campaigns. In fact, I’ve found enough

bad examples to create several presentations fo-

cused exclusively on social media failures. (You

can fi nd them at slideshare.net/cirrusabs.)

Let’s take a look at an example of one company

that almost got it right.

A local ice cream shop franchise created its own

Facebook account and developed a campaign to

promote that page from their physical locations.

Th ey provided signage that, while not sexy, gives

us clear direction on what they want us to do and

where we should go to perform said action. Th ey

go on to tell me what is in it for me to “Like” their

page, which is something most companies leave

out. Th is is where I normally would drone on

about the importance of the all-powerful WIIFM

concept: that’s “what’s in it for me,” for those who

have not heard it before. But let’s look instead at

why their execution fell short.

Upon liking their page and checking in via my

Facebook mobile app, I asked the cashier what I

get (holding up my phone) for this Facebook deal.

She turns to another gal in the back and asks, “Hey

what do they get for…” Long story short, neither

of them knew what I was supposed to receive.

After informing them of their own off er by

showing them the details, then ordering, I asked if

she wanted the code from the phone to mark that

the off er had been redeemed. To my surprise she

said, “No, I just over-rode the pricing.”

Th e signifi cance of this action is critical. Th e res-

taurant now has no idea that social media was a

factor in this sale. Because the marketing method

that brought me in was not tracked, no attribu-

tion will be given to social media. Th is, of course,

means belief in its value will not be reinforced and,

subsequently, the program is likely to be canceled.

Here are a few of the most common social media

failures to avoid:

Failing to promote social media channels via

traditional channels like radio, TV, and print.

Slapping social icons on printed materials

with no WIIFM call to action. Icons are just notifi -

cations and are inadequate for compelling people

to take action.

Not articulating a reason or incentive to par-

ticipate with your business socially.

Forgetting to make everyone in your business

aware of all off ers available to customers and how

to assist them in the redemption of those off ers.

Failing to record redemption codes and anec-

dotal evidence of wins, such as asking, “How did

you hear about us?”

Using some new technology, network, or tool,

like QR Codes, because everyone is doing it in-

stead of it fi tting with your strategy, goals, objec-

tives, and resources allocation priorities.

Unreasonable performance expectations,

when little eff ort or resources are allocated to the

initiative.

Placing a higher burden of proof on social me-

dia ROI than your other forms of marketing.

While it would be easy to pass any one of these

things off as an isolated incident or one that is

limited to small businesses, failures like these rou-

tinely occur with large multinational companies

and small businesses alike.

I could tell you about the banana shake Four-

square incident with Rally’s, the Ruby Tuesday

door icon and drink coaster, or even the Orlando

Airport QR Code failure, but I will save those and

hundreds more for another day.

Are your social media eff orts generating results?

Do you see businesses making poor social media

decisions? Maybe it’s time to stop “trying” social

media, and get a professional involved.

Avoid social media failure by reviewing why it occurs


Find out about the Cirrus

ABS discount for Cham-

ber members by contact-

ing Tom Carroll at Cirrus

ABS, 3213 Stellhorn

Road, Fort Wayne, IN

46815, (260) 420-2222,

[email protected]

T I P S A N D T R I C K S

Kevin Mullett

Director of Product

Development

Cirrus ABS

“Social media is free to use, not free to do.”

— Kevin Mullett


PH

OT

OS

BY

JO

N S

WE

RE

NS

R I B B O N C U T T I N G S

Chamber member Yolo

Event Center celebrated

the new Yolo’s Outdoor

Patio at 4201 N. Wells

St. with a ribbon cutting

on Thursday, August

9. The 20,000-square-

foot banquet facility

employs 30 people.

Yolo Event Center

adjoins the Early Birds

nightclub, meaning it’s

a convenient spot for

wedding ceremonies

as well as receptions.

Let us host your ribbon cutting or groundbreaking! Details: www.fwchamber.org/openings

Chamber member

DSW – Designer Shoe

Warehouse – celebrated

its grand opening at

4310 Coldwater Road

with a ribbon cutting

on Thursday, August

16. DSW off ers a wide

selection of brand

name and designer

dress, casual and

athletic footwear

and accessories for

women, men and kids.

Chamber member

The Loft Hair Skin &

Nails hosted a ribbon

cutting to celebrate its

fi ve-year anniversary

on Friday, September

28, at its location at

2894A East Dupont

Road, in Dupont Plaza

off Interstate 69 next

to The Trolley Bar. The

2,000-square-foot

establishment employs

18 full-time and 6

part-time employees.


R I B B O N C U T T I N G S

Chamber member

Eyemart Express

celebrates its new

location at 515 E.

Coliseum Blvd. with

a ribbon cutting on

Monday, August 20.

The new location is in

the Coliseum Shoppes

shopping plaza shared

with Carlos O Kelly’s

and Half Price Books.

Chamber member

Fort Wayne Strength

and Conditioning

celebrated the

renovation of its facility

at 158 E. Collins Road

with a ribbon cutting

and open house on

Saturday, August 25.

The 4,000-square-

foot facility employs

5 people. The store is

on Collins Road, half a

mile west of Coldwater

Road in Collins Center,

Unit 158/156.

Chamber member

Bridgewater Gasway

celebrated the

ground breaking

of its convenience

store/gas station on

Tuesday, August 28.

The property is located

at 13935 W. State

Route 14, Fort Wayne,

in what will become

the Bridgewater Retail

Center, at the southeast

corner of Route 14

and Rock Dove Road,

which is between West

County Line Road

and Hamilton Road.



N E W A N D R E N E W I N G M E M B E R S

Renewing members

August 2012

1st Source Bank

Advantage Direct 365

Allen County Builders

Supply, Inc.

Allen County Family &

Sports Chiropractic

Ambassador Enterprises,

LLC

American Red Cross Blood

Services

Anthony Wayne Business

Exchange

Aptera Software, Inc.

Aqua Indiana

Best Blinds

Best Value Inn

Big Brothers Big Sisters of

NE Indiana, Inc.

Bobilya Law Group

Brown Mackie College-Fort

Wayne

Busch Chiropractic Center

C.L. Schust Co., Inc.

CC Realty

Chamberlain Insurance, Inc.

Chestnut Hills Golf Club

ChosenLan Technology

Group, Inc.

ChromaSource, Inc.

City Carpet Outlet

Concordia Lutheran High

School

David J. Galbraith & Sons,

Inc.

DaVinci Dental Spa

Deluxe Glass of Fort Wayne,

Inc.

Ear, Nose & Th roat Assoc.

P.C.

Embassy Th eatre Foundation

Emergency Radio Service,

Inc.

Fort Wayne Medical

Oncology & Hematology

Fort Wayne Printing

Company

G3 Technology Partners

General Dynamics C4

Systems

GIS, Inc.

Golden Years Homestead,

Inc.

Graber & Graber Contractors

Granite Ridge Builders

Gregory R. Lowe, Ph.D., P.C.

Guardian Relocations, Inc.

Hilton Garden Inn

Homewood Suites by Hilton

Hunt Suedhoff Kalamaros,

LLP

Indiana Golf Advertising &

Marketing Service

Indianapolis Colts, Inc.

IOI Interlogic Outsourcing,

Inc.

Johnson Controls, Inc.

Jophiel

Kaiser Tool Company, Inc.

L.H. Industries

LandArt Landscaping

Lifeline Youth & Family

Services, Inc.

Lincoln Financial Group

Mad Anthony Children’s

Hope House

Medical Informatics

Engineering, Inc.

Miller’s Merry Manor

Monarch Capital

Management, Inc.

NAPA Ridge Co.

NE Indiana Innovation

Center, Inc.

New Haven Print

Ottenweller Company, Inc.

Palm Engineering & Sales,

Inc.

Panera Bread Company

Patriot Engineering

Pitney Bowes Mailing

Systems

Q3 Business Technology

Corp.

Quality Applied Systems,

Inc.

Remedy Live

Robert Sheets Plumbing

Schaab Metal Products, Inc.

Schroeder Associates, Inc.

SES Environmental

Sherry Laboratories

Sipe Steel Rule & Die, Inc.

STARBASE Indiana, Inc.

Superior Auto, Inc.

Th e Hearth at Sycamore

Village, LLC

Th e Verbal Edge, LLC

Th ompson International, Inc.

Tuthill Transfer Systems

University of St. Francis

Valbruna Slater Stainless,

Inc.

Vera Bradley Designs, Inc.

VFP Fire Systems

Vorderman Motor Werks,

Inc.

W.W. Williams

WorkOne Northeast

Wright & Lerch

Zoom Information Systems

Renewing members

September 2012

1st Source Bank

Abacus Child Care & Early

Learning Center

Accu-Label, Inc.

Aegis Sales & Engineering,

Inc.

Agri Stats, Inc.

Alpha Rae Training Center

Inc.

Aptimise

Aquatic Management, Inc.

Arbor Mortgage

Auburn Cord Duesenberg

Automobile Museum

Automotive Hardware

Service

Autumn Ridge Golf Course,

Inc.

Baker Street Offi ce

Furnishings

Benco Dental

Biaggi’s Ristorante Italiano

Bond Records Management

Brady Benefi ts & Associates,

LLC

Braun Wealth Management

Group LLC

Brogan Outdoor Advertising,

Inc.

Bud Miller Supply, Inc.

Bushey’s Windows & Doors

Calhoun Street Soups, Salads

& Spirits

Catholic Charities

Cavanaugh Consulting

Christine M. Schaefer/North

Eastern Group Realty

C. J. International

Community Foundation of

Greater Fort Wayne

Community Transportation

Network

Connolly’s Do It Best

Hardware

Consumer Credit Counseling

Convergence Technologies

Copper River Cabinet Co.

Cosmic Soup Digital

Crosby Excavating, Inc.

Crossroads Courier, Inc.

Crumback Symons Chevrolet

David Kirk Photography

Digital Hill Multimedia, Inc.

Eilbacher Fletcher LLP

Elvis’ Services, Inc.

Endodontic Associates, Inc.

Engineering Resources, Inc.

Farmers & Merchants Bank

First Federal Bank of the

Midwest

First Federal Savings Bank

Five Star Distributing

Fleming Excavating, Inc.

Foellinger Foundation, Inc.

Forge Industrial Staffi ng

Fort Wayne Area Youth for

Christ

Fort Wayne Orthopaedics,

LLC

Freedom Academy

Gabbard Environmental

Services

Garcia Concrete

Construction, Inc.

Gasoline Equipment Service

Co.

General Credit Union

Get Rollin, Inc.

Great Lakes Pediatric

Surgeons, Inc.

Group Insurance Services of

Fort Wayne, Inc.

GT Automation Group

GVC Mortgage

GW Micro, Inc.

H & H Sales Company, Inc.

Health Insurance Inc.

Hospital Laundry Service,

Inc.

Indiana Refractories, Inc.

Invisible Fence of Fort

Wayne

IWM Consulting Group

Jensen Cabinet, Inc.

Kanak Exports India, LLC

Kingston at Dupont

Lake City Bank

Mad Anthony Brewing Co./

Munchie Emporium

Martin Luther King

Montessori School

Mill Supplies, Inc.

Moreau & Sons Concrete,

Inc.

Moss Building Products

Murphy Ice & Koeneman

Needham & Associates

North Side Plumbing &

Heating Company, Inc.

One Lucky Guitar, Inc.

Orchard Ridge Country Club

Parkview Hospital

Peters Body Shop, Inc.

Phil’s One Stop’s

Preferred Anesthesia

Consultants, P.C.

Premier Glass

Quality Inn

QuikCut, Inc.

Raytheon Company

ScreenCheck North America,

LLC

Select Specialty Hospital of

Fort Wayne

Shelton Financial Group

Sikich LLP

Snyder Distributing, Inc.

Star Financial Bank

State Farm Scott Robinson

Summit Logistics, Inc.

Technical Operations Corp.

Th e Family Business

Consulting Group

Th e Landmark Conference &

Reception Centre

Th e Literacy Alliance

Th e Rescue Mission

Th e Torres Team

Th omandram S. Sekar, MD,

P.C.

Th ree Rivers Apartments

Tinkels, Inc.

US Cellular

Volunteer Lawyer Program

of Northeast Indiana

W. C. Borchelt & Sons, Inc.

Wallen Baptist Church

Web Graphics, Inc.

Weigand Construction Co.,

Inc.

Wells Fargo Bank, N.A.

WFCV Bott Radio Network

Xcel HR America

Yeoman’s Service Center

New members

August 2012

A P I C S Fort Wayne Chapter

Arab Termite & Pest Control

Arrow Fence Company, Inc.

Circle Logistics, Inc.

E Z Cut Tool, LLC

Eisaman Roemmich Property

Management

Eyemart Express

Federoff Kuchman LLP

Hess Brothers Company, Inc.

NE Indiana Genetics

Counseling Center

Raja Real Estate

Ruoff Mortgage Co., Inc.

SCS Associates, Inc.

STAR 88.3 Radio

New members

September 2012

For Rent Media Solutions

Carriage Paper Products

Ingram Book Company

Caliente LLC

Sunrise Café


Meet Me @ 5 at Lake City Bank Enjoy an evening of networking with hors d’oeuvres and

a cash bar

Cost: Member: $5 | Nonmember: $10

Th ursday, Nov. 15 | 5-7 p.m.

Lake City Bank, 6851 W. Jeff erson Blvd.

President’s Lunch with Mark Millett

Every month, meet a local business leader

Chamber President and CEO Mike Landram hosts

lunch with Mark Millett, president of Steel

Dynamics Inc.

Cost: Open to the fi rst 10 members who register: $25

Monday, Nov. 19 | noon-1 p.m.

BakerStreet, 4820 N. Clinton St.

Taste of Th e Chamber Don’t miss the fi nal Taste!

Join Th e Chamber for the community party of

the year! Th ree fl oors of networking, food, and

beverages, plus a cash bar on all three fl oors.

Cost: $10 in advance, $15 at the door

Th ursday, Dec. 6 | 5-8 p.m.

Th e Chamber, 826 Ewing St.

President’s Lunch with Chuck Surack

Every month, meet a local business leader

Chamber President and CEO Mike Landram hosts

lunch with Chuck Surack, president of Sweetwater

Sound.

Cost: Open to the fi rst 10 members who register: $25

Wednesday, Dec. 12 | noon-1 p.m.

Club Soda, 235 E. Superior St.

Meet Me @ 5 at Tower Bank Enjoy an evening of networking with hors d’oeuvres and

a cash bar

Cost: Member: $5 | Nonmember: $10

Th ursday, Dec. 13 | 5-7 p.m.

Tower Bank, 116 E. Berry St.

C H A M B E R C A L E N D A R

Sign up for our events! Get details and register at fwchamber.org/events.

NOV

15

DEC

6

DEC

12

NOV

19

DEC

13


Business directory of Chamber members

Touch-to-call option

Chamber calendar of events

Community calendar of festivals and events

Sponsored business listings near you

And much more!

CLICK & CONNECT

Download our free app

for iPhone and Android

Get the community app for Fort Wayne

from The Chamber: fwchamber.org/app

OF THE CHAMBERTASTEDon’t miss the fi nal Taste!

Th ursday, December 6th · 5-8 p.m.Th e Chamber, 826 Ewing St. · Advance tickets: $10 at fwchamber.org/taste or at Th e Chamber · At the door: $15

Th ree fl oors of networking, delicious food and beverages

Documents

Emphasis - Nov./Dec. 2012