Problem statementStakeholder

NEEDS A WAY TO

(describe person using empathetic language) (needs are VERBS)

DO

SAYTHINK

FEEL

BECAUSE

InsightNeed

STAKEHOLDER

Insights

Design Thinking Action Lab 2013

I did not know what he wanted to study at the beginning

I like programming

I want to earn money

I don’t want to work on the maquiladoras (factory), my parents say it is very heavy and that is why they are helping me to study

I have not de�ned where i want to work

I need to know where vacants are available

The best way to get a job is thru my profes-sors, friends,internet, contacts

He want to be better than his parents (economi-cally speaking)

He feels he learns a lot if doing an internship

I feel stressed when thinking about job inter-views

He feels shy being interviewed

He has not thought very much on what to do when he gradu-ates

He thinks that in order to get a job he needs to work hard

He thinks that it is easier to get a job if working while studying

He thinks it is not easy to get a job however

internships are excelent to learn new things and learn about company environment

I think the best way to get a job is attitudeA 20-year old mexican boyStudying Information technology (as techni-cian)Low classDoing internshipGraduating in one year

He has looked for career related jobs but he has not found them easily

He is doing an internship

He is not searching for job right now

He is about to graduate next year

The student has not though too much on �nding a job yet

Even when he has not de�ned where to work, he does not want to end up working in a maquiladora (factory)

His parents are giving him the opportu-nity to study for not working in a maquiladora (factory)

I felt him a bit stressed when he imag-ined the job interview

He thinks that internships are good for preparing for jobs

He might need career coaching since he does not have clear vision on what he wants to do

He has clear on what he does not want to do

The pre-graduate student of IT �gure out what he wants to do with his career and job

he has not very clear what he wants to do or thought about it

Design Thinking Class (online course MIT)Participant: Ulises Elias