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Emotional Engineering- -

Stanford University

(Fuzzy Front)

2009 12 19

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Emotion

E=OutMotion=Movere (Move)Move out

Motivation=Movere

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mission

TrustInternet

Emotional ReliabilityTrust Design

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Emotional Design

Visceral DesignBehavioral DesignReflective Design

Donald Norman ,

Basic Books

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Maslow

Level 5

Level 4

Level 3

Level 2

Level 1

Performance

(

(

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Homo Faber

elan vitalWilliam James

PragmatismHomo Ludens

Johan HuizingaHomo Loquens Homo Narrans

StoriesHomo Mobens

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Dettmar Cramer (Body, Brain, Balance

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System

Body, Brain, Balance

Environment

EnvironmentEnvironment

Hardware

Software

-

Humanware

-

Machine or System

Environment

EnvironmentEnvironment EnvironmentEnvironment

Hardware

Software

-

Humanware

Machine or System

System

(

Dynamic

Interaction

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(Rationality) Bounded Rationality)

Herbert A. Simon

Economic Agents)

GPS (General Problem Solver)AI ?

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John Maynard Keynes

--

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Donald Norman

Trust ConfidenceVertrauen =

Trust, ConfidenceAffordance

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Design

Design

( (active

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(Rationality) Rational

Reason

Language) Logic

(

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Closed World Open World (1/5)

20 Closed World

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Closed World Open World (2/5)

Open World

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Closed World Open World (3/5)

Closed World

Open World

AbductionCharles Sanders Peirce

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Closed World Open World (4/5)

Open World

Donald Schon 1980

The Reflective Practice

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Closed World Open World (5/5)

Open World

Closed World

Open World Closed World

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Pragmatism (1/2)

Open World Tomorrow is another day

Action Soccer

dynamic

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Pragmatism (2/2)

de Madriaga

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20Closed World

Master-Slave

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21Open World

(

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One Way

Win-Lose

Cyclic

Win-Win

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Restore

Maintenancein Use

Production

Design Function

Time

Shipping

Degradation

Restore

Maintenancein Use

Production

Design Function

Time

Shipping

Degradation

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Open World

Service

Customizingfunction

UseShipping

Function

Time

Customizingfunction

UseShipping

Function

Time

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Time

Manuf.

UseDesign

Time

Manuf.

UseDesign Experience

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Shewhart Cycle

Plan

Do

Act Plan

Do

Act

Deming Cycle

Shewhart

Pragmatism

PDCA

(Plan-Do-Check-Act)

PDSA

(Pan-Do-Study-Act)

Shewhart Cycle Abduction

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Feedback Loop

= PDSA (Abduction)

Plan

Do

Study

ActPlan

Do

Study

ActPlan

Do

Study

ActPlan

Do

Study

Act

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Logistic CurveGompertz CurveSigmoid Curve

Open World

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(1/3)Expectation Management

de MadriagaSpain journalist

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(2/3)

Donald NormanEmotional Design

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(3/3)

(feedback)

Vertrauen)( Vertrauen)

Trust Emotional Reliability

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Open World

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QFD: Quality Function Deployment

Quality FunctionQuality = (Function Action

QFD

( ,

roast, broil, grill, bake, toast,

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Open World

http://www.yuragi.osakau.ac.jp/introduction/yuragi.html

dx/dt = du(x)/dt x activity u(x)

global miniimumSimulated Annealing

risk = utility= Prob(x) Options

21,6, pp.44-62

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dx/dt = du(x)/dt x activity u(x)

Vol.78, No.8, 2009

risk = utility= Prob(x) Options

Vol.21, No.6, pp.44-62, 2009Serendipity, fluffy system

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shufukuda@gmail.com

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(1) 2005(2) 2006(3) = ? 2009(4) 2009(5) HCD -

2006(6)

2008

(8)

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Design

plan, scheme, project purpose, intention, aim a plan or sketch to work from; pattern

the art of making designs, the arrangement of parts, form, color, etc, especially so as to produce an artistic unit a finished artistic work

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--

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( /2) -- Wikipedia

19

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(2/2) -- Wikipedia

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-- Wikipedia

: emotion moodweather climate

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Emotion -- WikipediaAn emotion is a mental and physiological state associated with a wide variety of feelings,thoughts, and behavior. Emotions are subjective experiences, often associated with mood,temperament, personality, and disposition. The English word 'emotion' is derived from the French wordémouvoir. This is based on the Latin emovere, where e- (variant of ex-) means 'out' and moveremeans 'move'.[1] The related term "motivation" is also derived from movere.

No definitive taxonomy of emotions exists, though numerous taxonomies have beenproposed. Some categorizations include:

'Cognitive' versus 'non-cognitive' emotions Instinctual emotions (from the amygdala), versus cognitive emotions (from the prefrontal cortex). Basic versus complex: where base emotions lead to more complex ones. Categorization based on duration: Some emotions occur over a period of seconds (e.g. surprise) where others can last years (e.g. love).

A related distinction is between the emotion and the results of the emotion, principallybehaviors and emotional expressions. People often behave in certain ways as a directresult of their emotional state, such as crying, fighting or fleeing. Yet again, if one canhave the emotion without the corresponding behavior then we may consider the behaviornot to be essential to the emotion. The James-Lange theory posits that emotionalexperience is largely due to the experience of bodily changes. The functionalistapproach to emotions (e.g. Nico Frijda) holds that emotions have evolved for a particularfunction, such as to keep the subject safe.

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Emotion -- Webster

1. strong, generalized feeling2. any specific feeling, as love, hate, fear,

anger, etc.

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Affordance (1/2) -- Wikipediaaffordance

Jafford

demand characterinvitation character valence

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Affordance (2/2) -- Wikipedia

1988