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Marketing toolkit promoting Home Visits
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A complimentary new service for seniors in our area.
Home Visitsan Emeritus Senior Living Program
[Insert Logo Here]
News FOR IMMEDIATE RELEASE
For more information:
[Community Name]
[Name]
[Job Title]
[Address]
[City, State Zip Code]
(XXX) XXX-XXXX
[Email Address]
[Community Name] Launches Home Visits Program “You Don’t Have to Live with Us for
Us to Help!”
A Complimentary Service for Seniors
[City, State Date] – [Community Name], an Emeritus Senior Living community announced
today that it has launched a home visits program, You Don’t Have to Live with Us for Us to Help
- part of Emeritus Senior Living’s Safely Somewhere program. We are committed to making
sure that every senior in our area in need finds the combination of programs and services that
serves them best, even if they do not live at [Community Name].
At [Community Name], we recognize that some of our area seniors may want to live at home as
long as they can. We also know that these seniors may face a variety of challenges living at
home, and may need assistance identifying all of their support service options. This is why
[Community Name] is pleased to offer our team of dedicated health care professionals to serve
these seniors and their families as a complimentary service.
“We realize that there are many seniors in our area going without the vital health, social and
supportive services they need to maintain their quality of life at home,” said, [First Name, Last
Name, [Job Title] at [Community Name]. “Our Home Visits program helps these seniors cope
with their challenges and provides a host of resources to help them stay healthy and connected to
the community.”
A few of the services that [Community Name] will be offering to our local seniors will consist
of:
• Nurse Evaluation to help identify care needs
• Support system check to identify potential challenges based upon gaps in needed
assistance
• Referrals to other area providers as needed based upon needs uncovered
• Post visit follow up coordination with families and referral sources after home visit
• Access to Emeritus resources such as family lending library and senior safety tips
• A listening ear and enjoyable visit
If you know of a senior that could benefit from one of these home visit services, contact
[Community Name] today at xxx-xxx-xxxx.
ABOUT THE COMPANY
[Community Name] is an Emeritus Senior Living community, a national provider of assisted
living and Alzheimer’s and related dementia care services to seniors. Emeritus is one of the
largest and most experienced operators of freestanding assisted living communities located
throughout the United States. These communities provide a residential housing alternative for
senior citizens who need assistance with the activities of daily living, with an emphasis on
personal care services, which provides support to the residents in the aging process. Emeritus
currently operates 309 communities in 36 states representing capacity for approximately 27,200
units and approximately 32,400 residents. Our common stock is traded on the New York Stock
Exchange under the symbol ESC, and our home page can be found on the Internet at
www.emeritus.com.
###
Home Visits
A complimentary new service for seniors in our area.
an Emeritus Senior Living Program
(###) ###-####
Address: StreetAddress: City
Lic.# XXXXX www.Emeritus.com
Making home a little more comfortable.
At Emeritus Senior Living, we recognize that some of our local seniors may want to live at home as long as they can.
To support this choice, Emeritus offers a complimentary home visit. Whether it’s a listening ear, a safety check, a follow-up to hospitalization or just an enjoyable visit, we’re here to help.
Our Family is Committed to Yours.
You don’t have to live with us in order for us to help.
Our Family is Committed to Yours.
Home Visits AL-RET Postcard
Home Visits
A complimentary new service for seniors with Alzheimer’s or dementia in our area.
an Emeritus Senior Living Program
(###) ###-####
Address: StreetAddress: City
Lic.# XXXXX www.Emeritus.com
Making home a little more comfortable.
At Emeritus Senior Living, we recognize that caring for a loved one with Alzheimer’s or dementia can be demanding. We understand that you may need someone to talk to about the challenges you face caring for a loved one with memory loss.
To help relieve some stress, Emeritus offers a complimentary home visit. Whether it’s a listening ear, a safety check, a follow-up to hospitalization or just an enjoyable visit, we’re here to help you and your loved one.
Our Family is Committed to Yours.
Our Family is Committed to Yours.
You don’t have to live with us in order for us to help.
Home Visits ALZ Postcard
Your
pat
ient
s or
clie
nts d
on’t
have
to
live
wit
h us
in o
rder
for
us to
hel
p.A
com
plim
enta
ry n
ew se
rvice
for s
enio
rs in
our
are
a.
At a
n E
mer
itus
Sen
ior L
ivin
g co
mm
unity
, we
are
com
mitt
ed to
m
akin
g su
re th
at lo
cal s
enio
rs in
nee
d fin
d th
e co
mbi
natio
n of
pr
ogra
ms
and
serv
ices
that
ser
ve th
em b
est,
even
if it
is n
ot
with
us.
We
reco
gniz
e th
at s
ome
of o
ur a
rea
seni
ors
may
wan
t to
live
at h
ome
as lo
ng a
s th
ey c
an. W
e al
so k
now
that
thes
e se
nior
s an
d th
eir f
amili
es m
ay n
eed
som
eone
to ta
lk to
abo
ut th
e ch
alle
nges
they
face
livi
ng a
t hom
e, a
nd a
bout
iden
tifyi
ng th
eir
supp
ort s
ervi
ce o
ptio
ns.
If yo
u w
ould
like
us
to v
isit
a se
nior
you
kno
w w
ho c
ould
ben
efit f
rom
E
mer
itus
Sen
ior L
ivin
g’s
com
plim
enta
ry h
ome
visi
ts p
rogr
am, p
leas
e ca
ll us
now
!
(###
) ##
#-##
##
Com
mun
ity N
ame
Add
ress
: Stre
etA
ddre
ss: C
ity, S
tate
, Zip
Lic.
# X
XX
XX
ww
w.E
mer
itus.
com
Cal
l tod
ay to
lear
n m
ore
abou
t our
hom
e vi
sits
pro
gram
!
Ho
me
Vis
its
an E
mer
itus S
enio
r Liv
ing
Prog
ram
As p
art o
f our
Saf
ely
Som
ewhe
re
prog
ram
, our
com
plim
enta
ry h
ome
visits
ens
ure
that
you
r pat
ient
s or
cli
ents
are
in a
saf
e pl
ace,
eve
n if
an
Emer
itus
com
mun
ity is
not
the
be
st fi
t.
Our
Fami
ly is
Comm
itted
to Yo
urs.
ww
w.E
mer
itus.
com
Emer
itu
s Se
nio
r L
ivin
gEm
eritu
s Se
nior
Livi
ng o
ffers
a w
ide
rang
e of
ser
vices
from
inde
pend
ent
livin
g, a
ssist
ed liv
ing,
mem
ory
care
and
skil
led
nurs
ing.
Whe
ther
you
are
lo
okin
g fo
r a n
ew p
lace
to c
all h
ome
with
out t
he h
assle
s of
dai
ly liv
ing,
or y
ou
have
a lo
ved
one
who
requ
ires
a litt
le e
xtra
car
e wi
th d
ress
ing,
bat
hing
or
med
icatio
n m
anag
emen
t, Em
eritu
s Se
nior
Livi
ng is
com
mitt
ed to
hel
ping
you
an
d yo
ur fa
mily
find
the
right
fit.
Our
Fami
ly is
Comm
itted
to Yo
urs.
• D
eliv
ery
of a
hom
e co
oked
,
hot m
eal.
• S
afet
y ch
eck
• S
ocia
l vis
it•
Acc
ess
to E
mer
itus
reso
urce
s su
ch a
s fa
mily
lend
ing
libra
ry.
• A
liste
ning
ear
and
en
joya
ble
visi
t.
Supp
ort S
yste
m C
heck
Up:
• Ide
ntify
pot
entia
l cha
lleng
es o
f liv
ing
at h
ome.
• Unc
over
hom
e or
car
e ne
eds
not c
urre
ntly
bei
ng m
et.
• Ref
erra
ls to
oth
er lo
cal s
enio
r pr
ovid
ers
if ne
eded
. •
Com
plim
enta
ry n
urse
ev
alua
tion
to id
entif
y ca
re
need
s.•
Pos
t hos
pita
l or n
ursi
ng
hom
e di
scha
rge
follo
w-u
p co
ordi
natio
n w
ith fa
mili
es a
nd
refe
rral
sou
rces
afte
r vis
it.
Emer
itus
hom
e vi
sit s
ervi
ces
may
incl
ude:
Home Visits AL-RET Referral Card
Your
pat
ient
s or
clie
nts d
on’t
have
to
live
wit
h us
in o
rder
for
us to
hel
p.A
com
plim
enta
ry n
ew se
rvice
for s
enio
rs w
ith
Alzh
eimer
’s or
dem
entia
in o
ur a
rea.
At a
n E
mer
itus
Sen
ior L
ivin
g co
mm
unity
, we
are
com
mitt
ed to
m
akin
g su
re th
at lo
cal s
enio
rs in
nee
d fin
d th
e co
mbi
natio
n of
pr
ogra
ms
and
serv
ices
that
ser
ve th
em b
est,
even
if it
is n
ot
with
us.
We
reco
gniz
e th
at c
arin
g fo
r a lo
ved
one
with
Alz
heim
er’s
or
dem
entia
can
be
dem
andi
ng. W
e al
so k
now
that
thes
e ca
regi
vers
and
thei
r fam
ilies
may
nee
d so
meo
ne to
talk
to
abou
t the
cha
lleng
es th
ey fa
ce c
arin
g fo
r a lo
ved
one
with
m
emor
y lo
ss, a
nd a
bout
iden
tifyi
ng th
eir s
uppo
rt se
rvic
e op
tions
.If
you
wou
ld li
ke u
s to
vis
it a
seni
or y
ou k
now
who
cou
ld b
enefi
t fro
m
Em
eritu
s S
enio
r Liv
ing’
s co
mpl
imen
tary
hom
e vi
sits
pro
gram
, ple
ase
call
us n
ow!
(###
) ##
#-##
##
Com
mun
ity N
ame
Add
ress
: Stre
etA
ddre
ss: C
ity, S
tate
, Zip
Lic.
# X
XX
XX
ww
w.E
mer
itus.
com
Cal
l tod
ay to
lear
n m
ore
abou
t our
hom
e vi
sits
pro
gram
!
Ho
me
Vis
its
an E
mer
itus S
enio
r Liv
ing
Prog
ram
As p
art o
f our
Saf
ely
Som
ewhe
re
prog
ram
, our
com
plim
enta
ry h
ome
visits
ens
ure
that
you
r pat
ient
s or
cli
ents
are
in a
saf
e pl
ace,
eve
n if
an
Emer
itus
com
mun
ity is
not
the
be
st fi
t.
Our
Fami
ly is
Comm
itted
to Yo
urs.
ww
w.E
mer
itus.
com
Emer
itu
s Se
nio
r L
ivin
gEm
eritu
s Se
nior
Livi
ng o
ffers
a w
ide
rang
e of
ser
vices
from
inde
pend
ent
livin
g, a
ssist
ed liv
ing,
mem
ory
care
and
skil
led
nurs
ing.
Whe
ther
you
are
lo
okin
g fo
r a n
ew p
lace
to c
all h
ome
with
out t
he h
assle
s of
dai
ly liv
ing,
or y
ou
have
a lo
ved
one
who
requ
ires
a litt
le e
xtra
car
e wi
th d
ress
ing,
bat
hing
or
med
icatio
n m
anag
emen
t, Em
eritu
s Se
nior
Livi
ng is
com
mitt
ed to
hel
ping
you
an
d yo
ur fa
mily
find
the
right
fit.
Our
Fami
ly is
Comm
itted
to Yo
urs.
• Del
iver
y of
a h
ome
cook
ed,
hot m
eal.
• Saf
ety
chec
k• S
ocia
l vis
it• A
lzhe
imer
’s in
form
atio
n an
d re
sour
ces.
• Acc
ess
to E
mer
itus
reso
urce
s su
ch a
s fa
mily
lend
ing
libra
ry.
• Car
egiv
er ti
ps, t
ools
and
su
ppor
t gro
up in
form
atio
n.• A
list
enin
g ea
r and
en
joya
ble
visi
t.
Supp
ort S
yste
m C
heck
Up:
• Ide
ntify
pot
entia
l cha
lleng
es o
f liv
ing
at h
ome.
• Unc
over
hom
e or
car
e ne
eds
not c
urre
ntly
bei
ng m
et.
• Ref
erra
ls to
oth
er lo
cal s
enio
r pr
ovid
ers
if ne
eded
. • C
ompl
imen
tary
nur
se
eval
uatio
n to
iden
tify
care
ne
eds.
• Pos
t hos
pita
l or n
ursi
ng
hom
e di
scha
rge
follo
w-u
p co
ordi
natio
n w
ith fa
mili
es a
nd
refe
rral
sou
rces
afte
r vis
it.
Emer
itus
hom
e vi
sit s
ervi
ces
may
incl
ude:
Home Visits ALZ Referral Card
(###) ###-####Community NameAddress: StreetAddress: City, State, ZipLic.# XXXXX
www.Emeritus.com
At Emeritus Senior Living, we recognize that some of our local seniors may want to live at home as long as they can.
To support this choice, Emeritus offers a complimentary home visit. Whether it’s a listening ear, a safety check, a follow-up to
hospitalization or just an enjoyable visit, we’re here to help.
Making home a little more comfortable.
Our Family is Committed to Yours.
Call today to learn more about our Home Visits program!
Emeritus Senior LivingA complimentary new service for seniors in our area.
HomeVisits
You don’t have to live with us in order for us to help.
Flyer Template - RL/AL Version
(###) ###-####Community NameAddress: StreetAddress: City, State, ZipLic.# XXXXX
www.Emeritus.com
At Emeritus Senior Living, we recognize that caring for a loved one with Alzheimer’s or dementia can be demanding. We understand that you may need someone to talk to about the challenges you face caring for a loved one with memory loss.
To help relieve some stress, Emeritus offers a
complimentary home visit. Whether it’s a listening ear, a safety check, a follow-up to hospitalization or just an enjoyable visit, we’re here to help you and your loved one.Making home a little more comfortable.
Our Family is Committed to Yours.
Call today to learn more about our Home Visits program!
Emeritus Senior LivingA complimentary new service for seniors with Alzheimer’s or dementia in our area.
HomeVisits
You don’t have to live with us in order for us to help.
Flyer Template - ALZ Version
Poster Template
Home VisitsWe recognize that some of our local seniors may
want to live at home as long as they can.
To support this choice, Emeritus offers a complimentary home visit. Whether it’s a listening ear, a safety check, a follow-up to hospitalization
or just an enjoyable visit, we’re here to help.
Our Family is Committed to Yours
You don’t have to live with us in order for us to help.
(###) ###-####Community NameAddress: StreetAddress: City, State, ZipLic.# XXXXX
www.Emeritus.com
If you or someone you know would like us to visit a senior, call today!
Emeritus Senior Living
(XXX) XXX-XXXX Community Name Address City, State Zip Code License #
[Insert Logo Here]
(XXX) XXX-XXXX Community Name Address . City, State Zip Code License #
[Insert Logo Here]
Email Template
To [Customer Name],
I would like to introduce our new program called Home Visits. It is our complimentary new service
for local seniors who may need some assistance while living at home. If you need some assistance
while living at home or if you would like us to visit a senior you know who could benefit from
[Community Name’s] complimentary home visits program, please call us now!
Call today to learn more about out Home Visits program!
(XXX) XXX-XXXX
www.Emeritus.com
Email Template
To [Customer Name],
I would like to introduce our new program called Home Visits. It is our complimentary new service
for local seniors who may need some assistance while living at home. If you would like us to visit a
senior you know who could benefit from [Community Name’s] complimentary home visits program,
please call us now!
Call today to learn more about out Home Visits program!
(XXX) XXX-XXXX
www.Emeritus.com