Emerging Technologies

James ComptonECOMP 7010Summer 2007

iPhone

The iPhoneis the latestcreation by Apple.

The portable music playerchanged foreverwith the revolutionof the iPod.

Apple hopes to do the samewith the cellular phone industry.

Control everything with your fingers using the multi-touch screen. No pen or stylus is needed. Slide your finger to scroll through screens and tap to zoom in on webpages.

Touch

OS X

Enjoy full feature web browsing using the powerfulOS X operating system. Have instant access toSafari, HTML rich email, weather, stocks, YouTube and Google Maps.

Using quad-band GSM, the global standard,it also supports the AT&T Edge network,802.11 b/g Wi-Fi, and Bluetooth.

Wi-Fi

Hi-tech sensors automatically adjustthe display to portrait or landscape,depending on which way you are holdingthe phone.

Sensors

Apple has partnered with AT&T(formerly Cingular)

in an exclusive agreement.

Users must sign a two year contract.

The iPhone debuts on June 29th at 6:00pmlocal time (start waiting in line now!)and will be available ONLYfrom the Apple and AT&T stores.

“Reports as to how many iPhoneswill actually be available onJune 29th have ranged fromless than 40 per AT&T storeto 3 million total.The device is due to go on saleat approximately1800 AT&T locations in additionto over 170 Apple retail stores.”(Apple Insider)

Pricing is set for two different models.

The true cost of the phoneplus calling plans is not clear.Allen Stern from Center Networkswrote a humorous article about how outrageous the final pricemay ultimately be.

cost

True cost article

Will it sell?Apple has set a goalto sell 10 million iPhonesby the end of 2008.

“It's easy to forget that the iPodwasn't an immediate hit when it rolled out.Apple had years to ramp up production.Steve Jobs (Apple’s CEO) did so expertly,often creating a sense of scarcityby running slightly short of demand.With all the buildup over the iPhone,pumping up demand will be the leastof his concerns.” (Business Week)

Pros vs Cons

ProsTouch screenSmooth web surfingiPod music featuresPortrait / landscape automatic partnership

ConsTouch screen may have glitches

Price is too steepAT&T is only carrier

Cost with plans not revealedRecalls could be costly

June 29th, 2007 at 6:00pm

Are you in line yet?

real time countdown

Resources

Apple Website - the iPhone

AT&T Wireless - the iPhone

Amazon blog

Center Works commentary

Apple video guided tour (25 min)

Business Week article

Apple Insider article

Emerging Technologies

CreditsAuthor - James ComptoniPhone images courtesy of www.apple.comMoney clipart courtesy of www.4-

makingmoney.comYouTube logo courtesy of www.youtube.comAT&T logo courtesy of www.wireless.att.comCopyright 2007

iPhone