Emerging Market Specialist BRIC Capabilities Presentation a Cross-Tab subsidiary company infinite insights, infinite possibilities 2010

Emerging Market SpecialistBRIC Capabilities Presentation

a Cross-Tab subsidiary company

infinite insights, infinite possibilities

2010


• Emerging market specialist with decade long experience in building & maintaining online panels

• The first and most prominent online research company in Asia

• Proprietary online panels in Brazil, Russia, India and China (BRIC)

• Established network of online panel providers in over 65 countries with access to over 60 million individuals

• High Customer Satisfaction leading to 95% repeat business

• Strong technology orientation towards capability in innovative online research solutions customized to client needs

• Awarded Grand Mean Project Certification from Sample Source Auditors (Mktg Inc.) for exceeding their quality parameters as a sample source that does not exhibit outlier characteristics

Professional Memberships & Affiliations

Borderless Access : Quick GlanceBorderless Access : Quick Glance

Awards & Certifications


Borderless Access Reach - Proprietary + Partner Panels Borderless Access Reach - Proprietary + Partner Panels

Partner Panels

Proprietary Panels


• Borderless Access (Earlier Cross-Tab Panels) pioneered online market research in India and was one of the first research agencies in Asia to offer online market research services

• Over the last 10 years we have conducted:• 5,000+ online projects in India• > 75,000 interviews annually • Best in class response rate on a

panel community -30%-40%• Panel represents 95% of the

internet population. • Across audiences, consumers to C-

level• Project engagements at different

levels : standard to ad-hoc, trackers to dip sticks to continuous.

• Now built & owns proprietary global online panels in Emerging Economies – Brazil, Russia, India & China

• Built custom community panels in North America, Europe & Asia

• Best in class recruitment process• Expert staff to manage desk

research to support market learning• Refresh panellists every 3 months• Over 25% of panel is less than 12

months old

Extensive Experience In Online Panels – Breadth & Depth Wise Proven Strength In

Project Management

Accumulated Learning And Best Practices For Managing Research Only Panels

BABA

Borderless Access Online Panel ExpertiseBorderless Access Online Panel Expertise


And touches key phases of the online research process

And touches key phases of the online research process

Our Framework Is Built Around The Consumers’ Point Of ViewOur Framework Is Built Around The Consumers’ Point Of View


Borderless Access Suite of ServicesBorderless Access Suite of Services


Panels representative of the key internet demographics of the overall internet population in each country

Borderless Access: Proprietary Panel Size

Brazil Russia India China

75,000+ 75,000+ 250,000+ 75,000+

2010 • Grow existing panels to exceed 1 million in size

• Road Map to develop panels in emerging markets like Mexico, Argentina , South Africa, Taiwan


Easy Access to Niche Audience PanelsEasy Access to Niche Audience Panels

Borderless Access pioneered development of specialist panels in India which are now available for BRC countries as well. Each panel’s profiling is mapped to specific dynamics thereby giving us quick access to

reach niche audiences for different verticals.

IT AUTO TRAVEL MOBILE FINANCE We have a strong

IT Panel allowing clients to target based on company employee size, number of PC’s, designation, occupation, industry and annual revenue of the company

Our Auto Panel is profiled to allow clients quick & easy access to panelists who own two or four-wheelers

The profiling attributes include brand of four wheeler owned, segmented by – small, mid-sized, luxury and SUVs as well as old/new purchase

This profile helps in identifying travelers who often travel by air for either business or leisure purposes

The same is further profiled by number of business / leisure trips, class of air travel and more

Profiling basis mobile phone ownership and usage is constantly updated to cater for today’s evolving market place

The profiling attributes include mobile brands, smart phone user ship, usage etc.

Profiling on this aspect allows us to accurately target panelists according to their finance portrait

This segment can be targeted by decision making criteria, online banking usage, financial products owned


Borderless Access: Assurance To QualityBorderless Access: Assurance To Quality

Panel response quality is the USP of our business model and we have cultivated a system to ensure Quality-comes-first

‘Best in class’ recruitment policy

– Our panel is drawn from multiple sources and are recruited using a broad array of techniques to select unique and responsive members

– Our recruitment is by-invitation only; from an array of more then 1000+ targeted affiliate sites

– All members have double-opted in our panel

Legitimate respondents

– Validation checks run periodically on the respondent’s historical data to find anomalies and validate their responses, ensuring that the panelists are who they say they are

– Survey frequency controls to limit the number of surveys any respondent receives , thus abstaining a respondent from becoming a “professional survey taker”

Digital Fingerprinting Tool

– Proprietary digital fingerprinting tool to help improve the data quality by accurately identifying and flagging duplicate survey respondents


Panel Management Platform Panel Management Platform

We possess deep experience of all the online research software tools. In-fact, we are licensee to multiple tools - from basic to enterprise level - Confirmit, NEBU, NetMR, QuestionPro etc.

There is an established, systemic, documented process to ensure error-free programming.

Our hosting servers confirm to 99.99% uptime standards.

Our panel management tool Dub Knowledge is hosted by NEBU in a secure & safe environment with continuous and adequate back-ups of the data.

Functionally, NEBU helps in the following manner to ensure the appropriate management of our panelists -

NEBU captures information like participation history, date of entry, source etc. We maintain such records for internal analysis of respondent activity.

Inactive panellists are periodically phased out of receiving surveys

Similarly active survey takers are moved to a "cool off" area and are not invited for surveys for at least a month or more.


Personalized Account ManagementPersonalized Account Management

SPOC (single point of contact) for all engagements including project bid, project launch, execution, feasibility & testing

24 hour coverage for all working days (Monday – Friday). Additional coverage on holidays and weekends (on request)

3600 review feedback captured proactively from Client and key stakeholders

Dedicated Team Structure

YOU

Account Lead Client Servicing Lead

(SPOC offering dedicated support for all account management needs) India

(Level 1 escalation point) US

Senior Account Executive

(Responsible for bidding & project feasibility) India

Project Manager (Manage execution of

projects) India


Borderless Best PracticesBorderless Best Practices


Snapshot of our ClientsSnapshot of our Clients

& many more….. & many more…..

Thank YouThank Youinfinite insights, infinite possibilities

Documents

Emerging Market Specialist BRIC Capabilities Presentation a Cross-Tab subsidiary company infinite insights, infinite possibilities 2010