EMEA Media Centre

“Content Lifecycle – a Greenfield approach”

7 September 2011

Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

Central Europe

Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

Central EuropeGolden Square

Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

Spain

Workflow & Processes - Current

Overview

Migration from tape to file-based workflows…

GROWTH PIECEMEAL• The workflow has become complex and inefficient creating roadblocks in

growing the business (time to market, etc)

SILO BASED APPROACH• Workflow processes grown organically – as needed• Storage requirements in channel office regions

EXPENSIVE • High performance storage• Movement of bandwidth heavy media files across dedicated connectivity and/or

Enterprise WAN

Workflow & Processes - Current

• Movement and processing of high bit rate files and with the growth of HD, the file sizes are becoming larger. Higher performance hardware to support processes – HIGH COST!

• Full resolution files are moved across all origination and channel office locations to support content prep processes, OAP, S&P edit and review. Larger capacity connectivity is also required increasing operational cost.

• With the separate and dissimilar workflows existing at the channel offices there’s no opportunity to leverage various instances of broadcast material (elementary video or audio files) across all the channel locations or load-balance workflow as needed.

• A duplication of effort in a non-automated environment occurs in each channel office location requiring more hardware and human resources to achieve the deliverable requirements. Many of these systems are not compatible with each other resulting in multiple combinations of in-house and 3rd party vendors employed to process and localize broadcast/digital material.

Workflow & Processes - Current

NO master Media Asset Management system in place to track content status, workflow

process and content life-cycle across the region

Workflow & Processes - Current

NO master Media Asset Management system in place to track content status, workflow

process and content life-cycle across the region

NO archive or backup of media at channel locations

Workflow & Processes -Proposed Media Centre

Workflow & Processes -Proposed Media Centre

Ingest, cataloging and logging of master broadcast content occurs at the centralized

Media Centre (MC) location.

A duplicate proxy file is created simultaneously.

Workflow & Processes -Proposed Media Centre

Proxy file is sent to the channel locations for OAP review & off-line editing, S&P

compliance EDL generation and delivery to dub studios & subtitle houses

Workflow & Processes -Proposed Media Centre

Limited movement of bandwidth-heavy media files

Workflow & Processes -Proposed Media Centre

For media delivery to channel offices, full resolution clips would be partially restored

from the MC central archive for OAP conform based on the EDL created from the proxy edit

session – at channel office locations

An S&P compliance EDL is forwarded to the MC for an auto conform to a TX file

Utilizing MAM or off-line FCP

Workflow & Processes -Proposed Media Centre

Transport of full-length, full-res SD & HD files across the WAN significantly reduced

Less costly hardware is needed at the channel office locations

Workflow & Processes -Proposed Media Centre

Standardized workflows in place at channel offices managed by the MAM

Opportunity to share content and resources across the region

Workflow & Processes -Proposed Media Centre

Standardized workflows in place at channel offices managed by the MAM

Opportunity to share content and resources across the region

Media Centre based

Workflow & Processes -Proposed Media Centre

Standardized workflows in place at channel offices managed by the MAM

Opportunity to share content and resources across the region

Content prep for linear & digital would occur at the MC requested by the channel office

personnel using the MAM

Workflow & Processes -Proposed Media Centre

The MC system would support the transport and management of broadcast materials to Singapore origination (SPTL), to edge server devices at a remote locations and to digital

customers

Workflow & Processes -Proposed Media Centre

Media Centre - Benefits

Open platform architecture• Ties into various current production/broadcast systems

Flexibility• Potential to integrate into systems from various vendors (dubbing, subtitling, etc)

Agility• Easily customized workflow, processes based on changing needs

Scalability• Can grow the system as new linear & digital business grows

Efficiency• An environment where personnel can find, view and edit content across multi-format

environments including their desktop

Visibility• Monitor the process of key elements of each stage of content prep on a “dashboard”,

making it easier to find and remove workflow bottlenecks

Business continuity• Platform in place for disaster recovery – SPTL Singapore, LatAm, US…etc.